Ken: good evening, I'm Ken Buehler.

Tonight, channeling Bob Ro.

A happy little cloud that s up here, and a friendly tre down here.

This is your world.

This week on in business, e going to focus on the worlf art, art as business.

We AT SUMMIT SUPERIOR THIS PT WEEK AND THE PEOPLE WHO HED TAKE THEIR PASSION AND THER DREAM AND TURNED IT INTO AN ENTERPRISE, A BUSINESS.

AND THIS IS THE BUSINESS O, AND THIS IS IN BUSINESS.

THIS WEEK, WE TAKE A LOOK E CONTRIBUTION OF ART AND ARS AND ARTISTS AND THEIR BUSIS AND HOW MUCH OF AN ECONOMIC IMPACT THAT IS.

AT THE SUMMIT, ARTISTS WHOE ASPIRING TO TURN THEIR ARTO BUSINESS GOT ALL SORTS OF P FROM ALL DIFFERENT ANGLES.

ONE OF THE THINGS WE DISCOD WAS ONE OF THE EMERGING ART AND CONTENT FOR VIDEO.

WE TALKED TO SOME LEADERS E EFFORT IN WISCONSIN AND MINNESOTA TO BRING MORE FIM PRODUCTION TO THE HEAD OF E LAKES.

THE BUSINESS OF ART.

I LOVE IT SO.

THIS IS IN BUSINESS, AND OF COURSE, IN BUSINESS, THIS E BUSINESS OF ART.

♪ KEN: WELCOME TO IN BUSINES.

I'M KEN BUEHLER.

THIS WEEK WE ARE LOOKING AE ARTS AND BUSINESS IS BRINGG CREATIVE IDEAS TO LIFE.

WE'RE STARTING AT A CONFERE THAT BROUGHT TOGETHER PEOPE FROM ALL DIFFERENT BACKGROS TO LEARN MORE ABOUT THE INY BEHIND THE CREATIVE ARTS.

LET'S TAKE A LOOK.

IN SOME PLACES, THEY WOULDL THIS AN ART CRAWL.

THIS IS IN BUSINESS, I'M KN BUEHLER.

WE ARE GETTING A LOOK AT TE ARTS IN NORTHERN WISCONSIND ACROSS THE STATE.

OUR GUEST IS AND CATS, THE EXECUTIVE DIRECTOR OF CREAE WISCONSIN.

IT IS A FUNDAMENTAL PART OE ARTS INDUSTRY.

WE ARE TALKING ABOUT IT ASN INDUSTRY BECAUSE THIS IS A BUSINESS-ORIENTED PROGRAM.

WHAT YOU NEED TO KNOW IS IN WISCONSIN, ACCORDING TO TH.

BUREAU OF STATISTICS, IT IA $12.9 BILLION INDUSTRY OF E ARTS.

$1 BILLION OF THAT IS IN TE NONPROFIT SECTOR.

IN NORTHWESTERN WISCONSIN,2 MILLION DOLLARS ACCORDING A SURVEY DONE A COUPLE OF YES AGO IS THE CREATIVITY IMPAF THE ARTS IN OUR REGION.

THAT IS WHY ANNE IS OUR GU.

TELL ME WHAT YOU DO IS CREE WISCONSIN'S EXECUTIVE DIRE.

>> I TRAVEL AROUND THE STAD HELP PEOPLE, ORGANIZATIONS, BUSINESSES AND COMMUNITIESO THEIR WORK.

CREATE WISCONSIN IS THE COMMUNITY CULTURE DEVELOPMT ORGANIZATION.

WE LEAD WITH THE KNOWLEDGET THE ARTS ARE A BUSINESS.

THE ARTS ARE NOT ONLY FUNDAMENTAL TO THE HUMAN CONDITION, BUT IT IS A BUSS THAT ADDS TO OUR SMALL BUSS ECONOMY, ENTREPRENEURSHIP ECONOMY, TOURISM, QUALITY F LIFE, PEOPLE WANT TO LIVE,, AND PLAY IN PLACES WHERE TE ARE THINGS TO DO FOR THEIR, FOR THEMSELVES.

SO THE ARTS ARE A HUGE PARF THE ECONOMY AND CIVIC LIFE.

>> HOW ABOUT IN NORTHERN WISCONSIN?

WHAT IS THE IMPACT OTHER TN THE 32 MILLION AND SOME OFE INTRINSIC VALUES YOU TALKED ABOUT?

THE CONCRETE CLASSES OF ARN OUR COMMUNITY?

>> NORTHWESTERN WISCONSIN T ALL.

IT HAS THE BEAUTIFUL LANDS.

I DROVE UP FROM MADISON, TE LEAVES ARE PERFECT PAIRED H THE CREATIVE PEOPLE.

I SPENT A LOT OF TIME IN NORTHWESTERN WISCONSIN THRH THE YEARS I HAVE DONE THIS.

I'M CONTINUALLY AMAZED BY E UNIQUE AND AUTHENTIC COMMUNITIES, THE PEOPLE WOG REALLY HARD TO MAKE THINGS HAPPEN FOR THEIR COMMUNITI, FOR THEIR KIDS, AND BY THE SPIRIT OF FRIENDSHIP AND COOPERATION THAT YOU HAVE P HERE THAT HELPS MAKE THINGS POSSIBLE.

YOU'VE GOT A VERY SUPPORTIE CITY, THE CITY IS ONE OF TE SPONSORS OF THIS SUMMIT WHH IS VERY GENEROUS.

THE SUPERIOR COUNSEL FOR TE ARTS, A NONPROFIT ORGANIZAN LOOKING AT THE ARTS IN SUP, INDEPENDENT ARTISTS AND ENTREPRENEURS, THERE'S A WE LOT OF STUFF HAPPENING.

AND ALL OF THAT MEANS YOU'T A LOT TO SELL, YOU HAVE A T BRAND, BUT IT IS A FUNDAMEY CREATIVE PART OF THE STATET MORE PEOPLE SHOULD KNOW AB.

>> IS IT GROWING?

THE IMPACT AND THE ECONOMYF THE ARTS?

>> IT IS, WISCONSIN IS A PE WE DON'T MAKE CARS ANYMORE.

WE DON'T MAKE A LOT OF PAPR LIKE WE USED TO.

WE ARE STILL A MANUFACTURIG STATE, THAT IS INCREDIBLY IMPORTANT, ESPECIALLY IN A NORTHWESTERN WISCONSIN.

WE ARE ALSO A STATE OF ENTREPRENEURS.

ARTISTS ARE CREATIVE PEOPLD ENTREPRENEURS.

ALL OF THE WORK NOT ONLY TE ARTS ORGANIZATIONS ARE DOI, BUT THE BIG DISTRICT CHAMBF COMMERCE, THE DOWNTOWN GRO, ALL OF THOSE GROUPS ARE THE INFRASTRUCTURE THAT ARE WOG TOGETHER TO MAKE SURE SUPER IS A GOOD PLACE TO LIVE, AE WANT PEOPLE TO COME HERE AD VISIT AND ENJOY EVERYTHINGE CITY HAS TO OFFER.

KEN: ANNE KATZ IS OUR GUESN BUSINESS, HER JOB IS EXECUE DIRECTOR OF CREATE WISCONS.

WE TALKED ABOUT THE SUCCES, WHAT ARE THE CHALLENGES THS ARE FACING?

>> EVERYBODY IS FACING THE RISING COST, THE GLOBAL FOS AT WORK THAT ARE AFFECTINGR DAILY LIVES, THE PRICE OF , ETC.

THE CHANGING ECONOMY MEANSE COULD RELY ON THE FACTORIEO MAKE A GENERALIZATION IN TE 20TH CENTURY.

NOW THAT THE MANUFACTURING SECTOR IS CHANGING SO MUCHD HAS TO BE AS CREATIVE AS AY OTHER BUSINESS, WE HAVE TO FIGURE OUT NOT ONLY HOW PEE HAVE JOBS, BUT HOW PEOPLE N MAKE THEIR LIVING IF THEY T TO START A BUSINESS, IF THY WANT TO HAVE A CREATIVE BUSINESS.

SO THE ARTS ARE NOT SOMETHG SEPARATE FROM EVERYTHING EN LIFE.

THE ARTS SECTOR, THE $12.4 BILLION INDUSTRY, FACES THE CHALLENGES THAT EVERYONE EE DOES.

WHAT IS AMAZING IS NOT JUSN THE ARTS, BUT PEOPLE IN WISCONSIN ARE HARD-WORKING, CREATIVE, AND DETERMINED.

THE CHALLENGES ARE THERE, T PEOPLE ARE TRYING TO OVERCE THEM.

>> THE PICTURE OF THE PORT, THE STEREOTYPE OF THE STRUG ARTIST, HOW DOES THAT STRUG ARTIST -- WHAT ADVICE WOULU GIVE?

>> WHAT I HAVE BEEN STRUCKN THE YEARS I HAVE BEEN DOING THIS, AND I STARTED OUT --M A SINGER, PERFORMER, I WANO BE A BIG BROADWAY STAR, ANI SORT OF COULDN'T FIGURE OUW TO DO THAT.

THE WAY PEOPLE MAKE THEIR G IN THE ARTS IS COMPLETELY PERSONAL AND EVERYBODY HASR OWN MEANING.

I TRY NOT TO GET INTO CONVERSATIONS ON WHAT IS AR WHO IS AN ARTIST BECAUSE YN BE AN INCREDIBLY CREATIVE N AND YOU PERFORM, YOU CREATE WORKS OF ART, YOU MIGHT DRN UBER SOMETIMES, WORK IN A E SHOP, A MUSEUM, THE WAY PEE FIGURE IT OUT, AND SOME PE, YOU ONLY WANT TO SELL YOUR WORKS, WHICH YOU CAN DO GLY NOW.

SOME SAY I'M GOING TO TEA'M GOING TO PERFORM, RUN A GA, DO ALL OF THOSE THINGS ANDY TO MAKE IT WORK.

THAT IS SORT OF HOW THE ECY IS MOVING.

WE DON'T HAVE AS MANY JOBS.

AND I'M NOT AN ECONOMIST A, BUT THERE ARE MORE ENTREPRENEURS, THERE ARE DIFFERENT WAYS TO BE ENTREPRENEURIAL.

THE ARTS ARE PART OF THAT ECOSYSTEM.

I'M CONTINUALLY AMAZED AT W CREATIVE PEOPLE ARE IN TRYO FIGURE IT OUT.

>> WE ARE TALKING ABOUT THE SITUATIONS, THE OPPORTUNIT, AND SOME OF THE CHALLENGES FACING ARTISTS IN THE BUSIS COMMUNITY WHEN THEY GO INTO BUSINESS FOR THEMSELVES ORA GROUP.

THANK YOU FOR BEING A GUES.

>> AND THANKS FOR HAVING M.

>> OUR GUEST AND NOW IS VEA POLK, DIRECTOR OF THE WISCN FIL OFFICE, AND HER JOB ISO MAKE MOVIES.

THANK YOU FOR BEING ON IN BUSINESS.

>> THANK YOU FOR HAVING ME.

>> WHAT IS, IT IS BRAND-NE?

>> ABSOLUTELY.

THE FILM OFFICE PASSED IN WISCONSIN BY THE BIANNUAL T IN 2025.

OUR FILM OFFICE JUST OPENEN JANUARY 2020 SIX.

WE HAVE BEEN OPEN FOR ABOUE MONTHS.

OUR JOB IS TO ATTRACT PRODN BACK TO WISCONSIN.

WE ARE ONE OF A FEW STATESO HAS NOT HAD A FILM OFFICE X INCENTIVES IN MORE THAN 15 YEARS.

SO BRINGING THIS BACK TO TE STATE IS A REALLY BIG DEALD BRINGING PRODUCTION BACK TO WISCONSIN, ENTERING INTO TE OPPORTUNITY TO BE PART OF E NATIONAL STAGE FOR PRODUCT.

>> SOME STATES LIKE MINNESA WOULD CALL IT THE SNOWFLAKX RATES NO TAX, REBATE TWO, , AND CONTENT PRODUCERS.

EXPLAIN HOW IT WORKS.

>> OUR PROGRAM IS A BIT UN.

WE ARE A TAX INCENTIVE PRO.

SOME DO A REBATE, OURS IS X INCENTIVE PROGRAM.

WE HAVE 30% TAX INCENTIVE N WAGES AND PRODUCTION EXPENDITURES FOR FILM.

FILMS, TV, DOCUMENTARIES.

WE ALSO HAVE A 30% TAX INCE ON PRODUCTION COMPANY INVESTMENT.

FOR PRODUCERS, PRODUCTION COMPANIES INVESTING IN WISCONSIN, FROM STUDIO SPA, TECHNOLOGY UPGRADES, THINGE THAT.

>> YOU HAVE NOT HAD THIS INCENTIVE FOR AT LEAST 15 S OR SO.

ARE THE PEOPLE TO DO THE WK STILL HERE?

>> I TO BELIEVE THEY ARE.

MY BACKGROUND IS IN TELEVI, I WORK IN WISCONSIN FOR MOE THAN 10 YEARS.

IT WAS HARD TO BRING PROJEO WISCONSIN.

BUT WE HAVE EVIDENCE THEREE SO MANY PEOPLE LIKE ME IN E STATE THAT ARE EXCITED -- Y LIVE HERE, WORK HERE, THEYA TALENTED, CREATIVE PROFESSS AND THEY ALWAYS HAVE TO LEE FOR THEIR PROJECTS.

NOW THEY GET TO STAY.

I'M CONVINCED THERE'S INCRE TALENT, INCREDIBLE INFRASTRUCTURE IN WISCONSIT WILL TAKE A LONG TIME TO KF CONNECT THE DOTS AGAIN.

>> THE PROGRAM IS IN BUSIN, WE ARE TALKING ABOUT THE SE OF FILM AND PRODUCTION AND CONTENT AND THE PEOPLE THAT CREATE IT IN THE STATE OF WISCONSIN.

HOW BIG OF AN INDUSTRY COUD THIS BE?

JUST STARTING OUT WITH THIM OFFICE, HOW BIG DO YOU THIT COULD BE?

>> AN OPPORTUNITY TO REALLW AS BIG AS WE CAN.

WE HAVE A SMALL OFFICE, WEE AN OFFICE OF ONE AND $5 MI.

I THINK WE ARE STARTING OFY REASONABLY.

WE HAVE GREAT BIPARTISAN ST OF THE FILM OFFICE BECAUS'S AN ECONOMIC DRIVER FOR THE STATE.

IF WE CAN CONTINUE TO BRING PRODUCTION AND SHOW ECONOMC IMPACT, THERE IS A LITTLE E MAGIC I THINK WE ALL BENEFT FROM.

THOSE ARE ALL GREAT THINGSE CONTINUE TO GROW THE PROGR.

I THINK OUR GROWTH IS UNLI, IT WILL JUST TAKE TIME TO T THERE.

>> WHO DOESN'T WANT TO SEE WISCONSIN ON THE BIG SILVER SCREEN?

27 IS COMING HERE?

IN MILWAUKEE, SUPERIOR?

>> I CAN'T TALK ABOUT IT Y, BUT MAY BE.

>> SOME THINGS ARE IN THE .

>> ABSOLUTELY.

WORKING WITH GREAT PRODUCT, INVITING THEM TO CONSIDER WISCONSIN IF THEY HAVEN'T N HERE FOR A LONG TIME, OR DT KNOW WHAT WISCONSIN HAD TO OFFER.

WE ARE EXCITED TO BRING BIR PRODUCTIONS TO WISCONSIN AD NURTURE THAT ON THE GROUND PRODUCTION ENVIRONMENT THAS A HISTORY >> STREAMING ALL ALONG, CONTENT BEING CREATD WITH THE HELP OF VERONICA , DIRECTOR OF THE FILM OFFIC.

OUR COVERAGE OF THE CREATIE INDUSTRY SUMMIT GOING ON IN SUPERIOR CONTINUES.

AND JOANN IS OUR GUEST.

>> I AM -- THE PRESIDENT, E RINGLEADER OF A GRASSROOTSP HERE TO PROVIDE SUPPORT ANE EVENTS AND EDUCATION FOR NORTHERN WISCONSIN AND THES WORLD.

>> YOU ARE ONE OF THE PEOPE PUTTING ON THE EVENT?

>> YES.

>> WHAT WENT INTO DOING TH?

>> WE HAVE THREE DIFFERENT CHANNELS WITH FIVE PEOPLE E PANEL, SO THERE WAS COORDIN AS THEY SAY.

BUT WE HAVE THREE PANELS AE HAVE PEOPLE FROM MADISON -- TOMORROW I'M GOING TO TAKEM ON A TOUR OF SUPERIOR, THAS GOING TO SHOW THEM SUPERIOR THROUGH THE EYES OF A FILM.

SOME OFF OF THE BEATEN PATH LOCATIONS THEY WOULD NOT NORMALLY HAVE SEEN.

OF COURSE WE ARE GOING TO T WITH LUNCH AT THE ANCHOR B.

>> WHAT IS MORE FITTING THN LUNCH AT THE ANCHOR BAR?

YOU CAN SHOOT ANY KIND OF E FOR ALMOST ANY KIND OF MOV, EVEN AN AVENGERS MOVIE.

>> SURE, SUPERIOR HAS A LOF MOVIE LOCATIONS HAPPENING.

SUPERIOR HAS DIFFERENT TERN AND OPPORTUNITIES FOR COMPY DIFFERENT LOOKS, SO WE ARE EXCITED TO SHOW THAT OFF.

JUST HAPPY WE CAN HAVE SUPR PUBLIC ARTS COMMISSION, ANE ARE FUNDED BY THEM, WE HAVA NICE GRANT FROM THE CITY TT THIS ON.

>> WHY IS HAVING A SUMMIT E THIS IMPORTANT TO THE ARTSD SUPERIOR?

>> TODAY IS AMAZING BECAUSE HAVE GOVERNMENT PEOPLE, CIY PEOPLE, BUSINESS PEOPLE.

THE BUSINESS PEOPLE WANT TW HOW THEY CAN HELP THE ARTST IS WHAT WE ARE GOING TO TAK ABOUT TODAY, HELPING THE A, PARTNERING WITH BUSINESSES, ARTISTS GETTING TO KNOW EAH OTHER AND NETWORKING.

THIS HAPPENED TWO YEARS AGS A BIT SMALLER.

IT DID GROW FROM TWO YEARS.

WE ARE JUST VERY HAPPY FORE PARTICIPATION.

>> THIS IS ONE OF FIVE SUMS TAKING PLACE AROUND WISCON.

I'M TOLD THIS IS ONE OF THE LARGEST TURNOUTS.

>> I DON'T KNOW HOW IT HAP.

WE HAVE 10 PEOPLE ON OUR B, AND THEY WERE COMMITTED TO PUSHING THIS OFF TO EVERYOE THEY KNOW.

THEY ARE ALL ARTISTS IN ONY OR ANOTHER.

REALLY DEPENDED ON THEM TO, THAT HAS BEEN GREAT.

WE'VE GOTTEN SOME NICE PRE.

CREATE WISCONSIN HAS HELPE.

IT HAS JUST BEEN A GROUP E.

>> JOANN JARDINE IS ONE OFE ORGANIZERS OF THIS SUMMIT, ECONOMIC SPACE, ART-BASED, COMMUNITY-BASED.

GOOD LUCK WITH YOUR FILM T. THANK YOU FOR BEING ON IN BUSINESS.

>> THANK YOU.

>> OUR SYMPOSIUM COVERAGE CONTINUES.

MAYOR JIM PAYNE IS OUR GUE.

THANK YOU FOR BEING ON.

>> HAPPY TO BE HERE.

>> ONE OF THE SPONSORS IS E SUPERIOR COMMUNITY THROUGHR TOURISM.

TELL ME ABOUT THAT.

>> THE CITY OF SUPERIOR TOM COMMISSION IS COMMITTED TO MAKING THIS A GREAT PLACE O VISIT.

THE BEST WAY WE DO THAT IS MAKING IT A GREAT PLACE FOE PEOPLE THAT ARE HERE NOW.

IF WE LOVE THIS COMMUNITY,E ARE PROUD OF IT, IT IS EASO SELL IT.

THAT IS THE GREATEST FORM F TOURISM, THE ORGANIC MESSAE THAT BRINGS NOT STRANGERS R COMMUNITY, BUT FRIENDS AND FAMILY WE COME TO VISIT US.

>> THIS IS ABOUT ECONOMIC DEVELOPMENT, TALKING ABOUTE ARTS AND THE IMPACT OF THES ON THE COMMUNITY.

DO YOU HAVE A VIBRANT ARTS COMMUNITY HERE?

>> ABSOLUTELY, AND GROWING.

WE ALWAYS HAVE, BUT IT IS IMPORTANT TO RECOGNIZE THE, THE CREATIVE ECONOMY IS NOE SIDE PART OF OUR ECONOMY, T SOME BONUS OR ICING ON THE.

IT IS A CRITICAL COMPONENTF ANY THRIVING, GROWING, VIBT CITY.

IT IS ONE THING TO HAVE INDUSTRY, SMALL BUSINESS, RETAIL, AND RESTAURANTS.

BUT IF YOU DON'T HAVE A THG ARTS SCENE, PEOPLE WON'T WO LIVE IN YOUR COMMUNITY.

PEOPLE WANT A HIGH QUALITYF LIFE AND THEY WILL SPEND MY ON THE ARTS.

THAT IS THE ONLY THING YOUE SPENDING MONEY ON.

>> IMPORTANT POINT.

MAYOR JIM PAYNE IS WITH US.

TALKING ABOUT THE ECONOMICF ARTS AND COMMUNITY AND A SL SYMPOSIUM TAKING PLACE.

YOU ARE ENTHUSIASTIC ABOUT.

WHAT DO YOU SEE AS THE FUTE FOR ARTS AND SUPERIOR?

>> MY FAVORITE PART ABOUT ANSWERING THAT QUESTION ISI DON'T KNOW.

CREATIVE ECONOMY MEANS IT DOESN'T EXIST YET.

SOMEBODY HAS TO MAKE OUR FE AND IT WILL BE BEAUTIFUL.

>> MAYOR JIM PAYNE, THANK U FOR BEING ON IN BUSINESS.

NOW LET'S TAKE A LOOK AT SF THE LATEST BUSINESS NEWS FM AROUND THE REGION.

THE WINNER OF THIS YEAR'S COOLEST THING MADE IN MINNA HAS BEEN ANNOUNCED.

SOLVENTUM'S BAIR HUGGER WAG SYSTEM TOOK THE TOP SPOT AR 64 PRODUCTS WERE NARROWED N THROUGH FIVE ROUNDS OF PUBC VOTING.

THE SYSTEM IS USED DURING SURGERY TO HELP MAINTAIN A PATIENT'S BODY TEMPERATURED REDUCE THE RISK OF COMPLICS FROM HYPOTHERMIA.

AND IN DULUTH, TWO HISTORIC THEATERS ARE GETTING READYO REOPEN AFTER A MAJOR COMMUY FUNDRAISING EFFORT.

THE WEST AND ALHAMBRA THEAS RAISED NEARLY $400,000 TO Y OFF TWO LOANS, WITH HUNDREF PEOPLE CONTRIBUTING THROUGH TICKET SALES, DONATIONS, MEMBERSHIPS, AND OTHER SUP.

THE CREATIVE INDUSTRIES CAE A BIG IMPACT ON LOCAL ECON, FROM THE PEOPLE MAKING THET TO THE BUSINESSES THAT HELP PRODUCE IT.

AND NOW, SUPERIOR IS TRYINO ATTRACT MORE FILMMAKERS TOE AREA WITH A NEW INCENTIVE DESIGNED TO MAKE IT MORE ATTRACTIVE TO BRING FILM PROJECTS TO THE CITY.

LET'S TAKE A LOOK.

THIS WEEK ON IN BUSINESS, TALKING ABOUT THE ARTS AS A BUSINESS.

IT IS THE ARTIST AND THE SUSTAINABILITY OF THAT PERN AND THEIR FORM OF ART.

WE HAVE A COUPLE OF SPECIAL GUESTS WITH US TO TALK ABOT INCENTIVES, WHICH WERE MEND AT A SUMMIT IN SUPERIOR.

LINDSEY GRASSI'S CITY COUNR FOR THE CITY OF SUPERIOR AE CHAIR OF THE SUPERIOR TOURM DEVELOPMENT COMMISSION.

AND THE EXECUTIVE DIRECTORF THE UPPER MIDWEST FILM OFF.

WE ARE TALKING ABOUT SOME Y IMPORTANT INCENTIVES THAT E BRINGING, WE HOPED, MAJOR PRODUCTIONS, OR EVEN SMALLS TO OUR REGION.

TELL ME ABOUT THE CITY OF SUPERIOR.

THE MAYOR MENTIONED THIS ER THIS WEEK AT THE SUMMIT WE ATTENDED.

HE TALKED ABOUT THE INCENTE THAT SUPERIOR IS UNIQUE IN OFFERING.

>> I THINK WHEN THIS WAS AA WE WERE RUMMAGING AROUND AE TOURISM COMMISSION, IT IS APPARENT WE HAVE AN INCREDE OPPORTUNITY AS FAR AS LAND, OUR BUSINESSES.

ARTIST GROUPS I HAVE KNOWNN BEFORE BEING A CITY COUNSE, AND PROVIDING THIS OPTION O FOLLOW THROUGH WITH A LOT E THINGS I THINK PEOPLE HAVEN CRAVING TO MAKE.

>> EXPLAINED THE 25% TAX AW IT WORKS.

IT IS A REBATE?

>> YES, I THINK SHERRY CAND TO THAT MORE FROM WORKING H IT PERSONALLY.

COMMISSION HAS PROVIDED AN ALLOCATED FUND THAT HELPS N PEOPLE WANT TO COME TO THEY OF SUPERIOR, EVEN DOUGLAS Y AND WORK AND PROVIDE BY FIG CERTAIN ASPECTS OF THE CITD WE WANT TO PROVIDE THE OPPORTUNITY TO HELP WITH TE INCENTIVES.

WHETHER IT IS FOOD, LODGING ESPECIALLY BECAUSE THIS ISE THE FUNDING COMES FROM.

UTILIZING OUR SMALL BUSINE, SOMETHING AS SIMPLE AS PRO, CLOTHING, MECHANICS, OR SOMETHING THEY WOULD NEED O FOLLOW THE SCENE THROUGH.

WE ARE HAPPY TO PROVIDE THD PROVIDE THE 25% TO HELP TH.

THE MONETARY SIDE OF IT TOT THE FILM OFF ITS FEET.

>> I'M SURE YOU'RE FAMILIAN THIS WORKING WITH ST.

LOUIS COUNTY WHICH HAS A SIMILAR PROGRAM TO WHAT SUPERIOR IS DEVELOPING.

HOW IMPORTANT IS HAVING FIM PRODUCTION, CONTENT PRODUCN OF THIS CALIBER IN OUR REG?

>> SINCE 2021, WE'VE HAD INCENTIVES IN THE REGION.

WE ARE EXCITED TO BE HELPIG SUPERIOR COME ONLINE AND HN INCENTIVE TO DRAW PRODUCTIO THE REGION.

IT IS AN INDUSTRY, WE ARE MANUFACTURING CONTENT.

THAT INFLUX OF CASH CAN THN ROLL THROUGH THE COMMUNITY.

SINCE WE STARTED AT ST.

LOS COUNTY AND NORTHERN MINNES, WE'VE HAD ABOUT $16 MILLION SPENDING.

YOU CAN SEE THAT STARTS TO ATTRACT BUSINESSES, SMALL BUSINESSES ESTABLISH, AND E UTILIZE BUSINESSES THAT ART OF THE FABRIC OF OUR COMMU.

THE CITY OF SUPERIOR WAS UNTAPPED, WE ARE EXCITED TE ABLE TO OFFER THE LOCATIONE CREW, THE BUSINESSES THAT N ALSO SHOW OFF WISCONSIN INW WAY.

>> WE ARE NOT HOLLYWOOD, NT ANYWHERE NEAR L.A., IS IT DIFFICULT TO FIND THE RESOS TO BE ABLE TO DO MOTION PIE CONTENT IN THIS AREA?

IS IT DIFFICULT?

>> IT IS ONE OF THE REASONE NEED INCENTIVES TO GET THEL ROLLING.

CREW BEGETS CREW.

ONCE PEOPLE START WORKING A PROJECT, THEY GET EXPERIEN.

YOU DON'T NEED A DEGREE, YU JUST NEED TO GET WORKING OA PROJECT.

AS WE HAVE WORKED SINCE 20O DEVELOP CREW IN THE REGIONT HAS BEEN AN IMPORTANT PIECF IT.

WE NOW HAVE A CREW BASE THS GROWING AND CAN WORK ON THE PROJECTS.

WE HAVE THE INFRASTRUCTURE ALREADY.

THAT IS IMPORTANT FOR PEOPO UNDERSTAND.

TOURISM, FILM FALLS UNDER TOURISM.

WE HAVE THE INFRASTRUCTURE CATERING AND RESTAURANTS AD MEETING SPACES AND HOTELS.

THEY ARE VERY IMPORTANT TOG ABLE TO SUPPORT A PROJECT.

THAT IS WHY WE PAVE IT SO Y INTO THE TOURISM INDUSTRY.

IF PEOPLE ARE INTERESTED IN WORKING ON PROJECTS, THE BT THING THEY CAN DO WOULD BEO LOOK AT OUR WEBSITE, WHICHS THE LONGEST URL, WWW.

UPPER MIDWEST FILM TV.ORG, AND PE CAN UNDERSTAND HOW TO FIT , HOW BUSINESSES CAN FIT IN,U HAVE AN ARTIST, MAYBE YOU O GRAPHIC DESIGN, SECURITY, E YOU CAN RENT OUT YOUR LOCA.

THERE'S A LOT OF DIFFERENTS BUSINESSES THAT ARE ALREADE CAN HELP THE PROJECTS COMEP AND BE HERE.

IS IT HARD TO GET PEOPLE TE HERE?

THE INCENTIVES DRAW THEM F, BUT THE LOCATIONS AND ECOSM HAS TO SUPPORT THEM.

>> LET'S JUMP BACK TO THE E OF THE BRIDGE.

YOU WERE SPEAKING WITH A COLLEAGUE OF YOURS, SHE TOE THERE ARE THREE SHOOTS TAKG PLACE IN OUR CITY?

>> WE HAVE THREE FILMS GOIG RIGHT NOW WHICH HAS STRETCD US, STRETCHED OUR CREW BASD ALSO IS A TESTAMENT TO THET THE INCENTIVES ARE REALLY DRAWING BUSINESS.

WE HAVE ONE LARGER PROJECTG SHOT ALL AS, AND IT IS FROM DRONES, A LOT OF DRONES.

WE HAVE ONE CALLED MINNESOA GOODBYE, A WINNER OF THE TA FILM FESTIVAL AT&T PITCH V, IT IS CALLED MINNESOTA GOO.

THAT MEANS IN THE TRIBECA M FESTIVAL, FINGERS CROSSED,T YEAR.

WHICH MEANS IT WILL BRING T OF EYES TO THE WORLD HERE.

WE ARE EXCITED ABOUT THAT .

AND OUR VERY OWN JONATHAN THUNDER ARE SHOOTING -- WHS ALSO BEING SHOT IN DULUTH.

AND WE HAVE PEOPLE WORKINGM SUPERIOR AND DO BOOTH WORKN ALL OF THESE PROJECTS.

WE HAVE A VERY CREW THAT LN SUPERIOR AND WANT TO WORK N THEIR CITY.

WE ARE EXCITED TO HAVE CRES FROM BOTH SIDES OF THE BRI.

>> TALK ABOUT THE INCENTIVE ALL ALONE AND SUPERIOR TO E ONE FROM JOHNSON.

I BELIEVE >> YES, BASICALLN YOU RECENTLY WITH THE STATF WISCONSIN CREATING THEIR ON TOURISM FARM OFF OF STATEWE TOURISM, WE DECIDED TO UP T AS USING -- I BELIEVE WE UD SOMEWHAT OF AN EXAMPLE OF SPEARHEADING THE IDEA AS BG ONE OF THE FIRST COMMUNITIN WISCONSIN TO START THIS.

RECENTLY, WE REVAMPED OUR L APPLICATION FOR YOUR APPLYG FOR THOSE CREDITS.

TO MIRROR WHAT ST.

LOUIS CY WAS DOING TO PRODUCE THE E, ALMOST LIKE CREATING THE B, IF YOU WILL, TO HELP USE BH SIDES OF OUR COMMUNITY TO P MAKE ARTS CONTENT REALLY RT AND EXACTLY WHAT PEOPLE ARE LOOKING FOR.

>> LINDSAY GRETZKY IS A CIY COUNSELOR FROM THE CITY OF SUPERIOR, CHAIR OF THE SUPR TOURISM DEVELOPMENT COMMIS, AND SHERRY MARSHAK IS THE R MIDWEST FILM OFFICE DIRECT.

THANK YOU FOR BOTH OF YOU G ON IN BUSINESS.

I'M KEN BUEHLER.

THANK YOU FOR WATCHING AND BUSINESS.

IF YOU MISSED ANY PART OF TONIGHT'S SHOW, YOU CAN ALS WATCH AT PBS NORTH.ORG OR N MONDAYS AT FIVE: 30.

AND IF YOU HAVE AN IDEA FOA FUTURE STORY ON IN BUSINESE WOULD LOVE TO HEAR FROM YO.

EMAIL US AT ASK AT PBS NORTH.ORG.

THANKS AGAIN FOR WATCHING.

UNTIL NEXT TIME, LET'S TAKE OF EACH OTHER.