Data analytics firm ‘weaponized’ Facebook to swing votes
Clip: 3/18/2018 | 5m 36sVideo has Closed Captions
How a data analytics firm ‘weaponized’ Facebook to swing votes in 2016
On Friday, Facebook suspended Cambridge Analytica, a UK-headquartered data analytics firm, for allegedly using user data to devise election advertising strategy in the run-up to the 2016 election. The U.S. arm of the firm reportedly received information on 50 million American voters without disclosing its intentions to Facebook. Molly Wood, host of Marketplace Tech, joins Megan Thompson.
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...
Data analytics firm ‘weaponized’ Facebook to swing votes
Clip: 3/18/2018 | 5m 36sVideo has Closed Captions
On Friday, Facebook suspended Cambridge Analytica, a UK-headquartered data analytics firm, for allegedly using user data to devise election advertising strategy in the run-up to the 2016 election. The U.S. arm of the firm reportedly received information on 50 million American voters without disclosing its intentions to Facebook. Molly Wood, host of Marketplace Tech, joins Megan Thompson.
Problems playing video? | Closed Captioning Feedback
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...