This is a latte made with brown sugar and miso paste.

Not only is it the best-selling coffee drink in Austin, but the brothers who are making it are trying to change the coffee industry from the ground up.

Desnudo Coffee is Austin's busiest coffee maker that aims to serve the best coffee in the world while uplifting farmers in Colombia.

>> [music] >> As the business has grown, Juan and Sergio have been able to purchase more beans [music] directly from farms at an above-market rate, creating more sustainable businesses.

Right now [music] we are drinking pour-over you guys do.

>> This one we call it Esperanza.

>> I always describe this as the wine of the morning.

>> Pure.

>> It's very [music] aligned with our mission because we help the farmer learn how to do this coffee at their farms [music] and through the fermentation and the processing it becomes a very expensive coffee, but it is more valuable to us.

>> Where do you get your coffee beans from?

>> So we source all the coffee from Colombia where we were born.

Juan was the one that was going into the mountains of Colombia paving the way to do what we do [music] right now.

>> Let's learn more about coffee roasting.

This coffee, if it's roasted exactly the same as this, why does this one taste better?

It was like countless and countless [music] conversations with farmers and I think in a big way that's what shaped the way we do things and the way we [music] think about doing business with our coffee producers.

>> [music] >> Gentlemen, we have the iconic brown sugar miso iced latte.

>> I think this drink [music] changed the projection of Desnudo.

>> One friend that actually she owns a business here, one of her [music] pairings was coffee and miso.

And of course you need a way to link them.

In that case with the brown sugar.

That's it.

That's the best.

It led to a lot of curiosity, experimentation, [music] and trying to like get to the next level in terms of flavor.

>> It's an introduction for a lot of people.

In just 4 years, you've built an incredible demand.

>> We decided on this noodle because of the meaning.

It translates [music] to naked in Spanish.

We always choose organic when available.

We don't use [music] pre-made syrups.

We make them all in-house.

And the focus on the purity of the coffee and how it's processed at the farms is key.

Having that name always reminds us to do things that way.

>> And the name is >> Naked.

>> Naked.

>> Naked, yeah.

>> So it's down >> Naked means pure.

Pure.

>> Uh-huh.

>> The same name as their business, Desnudo.

The first time I had this drink, [music] I remember you guys saying, "It's creamy with no cream, and it's sweet with no sugar."

That's mostly due to the fact that you shake this drink.

That's right?

>> It's called the secret ingredient.

But the texture comes with the shaking, but also the bean itself that we choose for this one is more chocolaty.

Having a regular latte in the traditional way, [music] then just seeing how better the shaken one is is crazy.

>> It looks like there's some foam in here, like cold foam.

There's nothing else in it.

It's just espresso, and that's just the shaking.

>> It is.

>> Pure.

Pure.

It's Desnudo.

The first 2 years of Desnudo were a struggle, but in 2023, the tides began to shift.

Here at Desnudo, [music] you call your baristas magicians.

Can you tell me why you call them that, and what it means to be a magician at Desnudo?

>> [music] >> 2023 was the year where magic happened for Desnudo.

It felt like we had [music] done magic, turned nothing into something.

We brought some [music] of our magicians to Colombia so they could see the impact that they have themselves by serving the coffee [music] that the producers do.

And we decided to refer to our people as [music] magicians instead of baristas because we believe we have huge power and is the power to [music] change people's lives every day.

>> Guayaba?

>> Mhm.

Guayaba.

>> And guayaba?

>> Guayaba.

>> Guayaba.

>> Guayaba.

>> Guayaba.

>> This is the guayaba matcha milk cold [music] foam matcha on top and guayaba fruit.

Why is guayaba important to you?

What do you like about this drink?

>> We grew up with guayaba trees in their backyard.

[music] It reminds me of my grandma.

She loves guayaba.

>> You want like that sweetness of the guava balancing with a salty aspect so it's a mascarpone and then the sweet guava to balance it out.

>> Because the mascarpone is a little thicker, tartness is in there so it feels almost like the pastry.

>> That's kind of like an ode to our childhood and [music] to Colombia.

>> What do you remember about growing up [music] in Colombia?

>> I think it's that sense of community.

They know you, they know your family.

We want to do the same with what we do every day here.

We want to know the name [music] of our customers.

They're supporting our business, our passion and we're supporting their day [music] and trying to make it a little better.

>> Every Thursday their community is on display as 50 people wake up at 6:00 a.m.

to attend their run club.

>> That was Juan that started [music] the run club.

Okay, I'm just going to post that I'm going to go run tomorrow and let's hope that tomorrow some people show up and then they did.

And a lot of these are with the purpose of building community not with the purpose of making money.

[music] We don't do that.

We do coffee and community is just one thing we are very passionate about, but it's [music] not a means of business for us, you know?

>> It always comes back to the grandma.

It's love, it's hug, it's food.

We want to be like the grandma.

>> [laughter] [music] >> I still remember the first time you guys gave this to me.

I remember you said, "David, here.

This one is different.

Okay, what you're going to do, you take the chair, you eat that first, and then when it's still in your mouth, you take a sip, and then it changes the whole outcome for you."

And sure enough, I did that, and I was like, "What's happening?"

And to me, it symbolizes the extra effort you're willing to put in to make a drink into an experience.

That to me is one [music] of the reasons why people say, "I I can't just go get a regular cappuccino.

I have to go to Devoción."

>> You know, when we started, for us, it was really clear that we wanted to make a difference.

How could this be better for the people who come and support [music] us?

That leads us back to what ingredients do we use?

Not using chemicals in our products.

It's just so clear.

What Devoción does is it provides the best coffee experience [music] in the world.

>> I like the sound of that.

>> I like the sound of that.

>> That goal sounds big, but Devoción's work with Colombian farmers gives them a unique supply chain to support this effort.

So, what's happening here?

>> So, we are unloading all the cafecitos that just arrived from Colombia.

So, it's the freshest from the latest harvest that we just had in Colombia.

>> First of all, how much did you get in today?

>> Eight tons of coffee.

>> And that'll last you how long you [music] think?

>> I would say less than 3 months.

>> Damn.

That is crazy.

Many coffee shops use pre-roasted beans, [music] others roast the beans themselves, but only Devoción has an employee that goes to farms in Colombia to teach farmers how to grow better coffee, and then import it themselves for roasting.

>> Hey come on, David, let's go.

>> Each of these bags are 35 lbs and they're just tossing them around all day.

>> 35 kilos.

>> 35 kilos?

>> Yeah.

>> 50 lbs?

I don't know.

I'm not cut out for this type of work.

I think we're going to head to the roaster now.

>> The lines of the temperature graph represent the meticulous nature of the brothers' work to refine every part of the coffee making process.

To decide where to open Desnudo, a spreadsheet of possible cities was made, but it was Austin's friendly nature that eventually won out.

>> Austin wasn't in that top five.

When he came here, he was like, "This is it."

>> Yeah.

>> What What made you say this is it?

>> It was a falling love type of feeling.

Walking down the streets and [music] making friends right away.

This city is just incredible in the way people approach other people and they just are so open and you could, [music] you know, be yourself.

It was just the right place.

>> I think a lot of people now they'll see your success and they'll imagine it was always this way.

What was it like in the [music] beginning?

>> No one really knew about us.

We were right next to a really good [music] coffee shop.

It was a real challenge and we would do, you know, $15 a day.

>> It's >> nothing.

We were to focus on trying to just [music] be able to afford the rent.

To save money, we kind of like moved in, in our roastery, and just sleeping on the floor for [music] a while.

>> Basically, it was the same concept that we have had.

Bringing the coffee samples, telling them our mission, [music] really connect that person with the coffee they're drinking.

>> You just got to trust [music] and that's what we were doing every day, just trusting, trusting that like something would happen.

>> The same people we bought in [music] the beginning, four years ago, we're still buying from them.

It's an assurance to continue focusing on quality rather than on quantity.

[music] Sometimes coffee farmers have not even taste their own coffee, even though they have been doing it for so many years.

We bring our own micro roaster.

Letting them try it for [music] the first time is an incredible response.

With what we do, the specialty [music] coffee and the new ways of processing and fermenting it, it affects the actual price of it.

>> The way that you're doing business is a way that's successful for everyone involved.

I think that's one of the coolest parts of your story.

>> When times were tight, they decided to sleep in the roastery instead of cutting corners.

In Colombia, they built an economy for coffee farmers.

In Austin, they built a community for their customers.

When you put it all together, their barista title makes sense because all their hard work yields a business that seems like magic.

>> [singing] >> For everyone, next time you have this new to beans, Next time you have this new to remember it was I take full credit.

>> Yeah.

>> He did it himself.

>> I want to see the fire.

>> [music] >> Amazing.

[music]