A Shot of AG
Earning a Place on the Shelf
Clip: Season 7 Episode 5 | 29sVideo has Closed Captions
Don Archdale recalls how he won shelf space for Big Horse wines in Peoria.
Getting Big Horse wines into stores took persistence. Don Archdale tells Rob Sharkey how he secured two spots at a Peoria Hy-Vee, then grew the brand’s presence to the entire top shelf and beyond.
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A Shot of AG is a local public television program presented by WTVP
A Shot of AG
Earning a Place on the Shelf
Clip: Season 7 Episode 5 | 29sVideo has Closed Captions
Getting Big Horse wines into stores took persistence. Don Archdale tells Rob Sharkey how he secured two spots at a Peoria Hy-Vee, then grew the brand’s presence to the entire top shelf and beyond.
Problems playing video? | Closed Captioning Feedback
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Providing Support for PBS.org
Learn Moreabout PBS online sponsorship- Where do you sell them?
- I'm in a ton of Hy-Vees, a ton of county markets, a lot of gas stations.
- So the big boys.
How do you get in there?
- Just go in there and beg.
- Do you really?
- For shelf space.
The first place I got into in Peoria was at the Hy-Vee at Grand Prairie and the guy, I had to beg to get his two slots.
And I said, "Eventually, I'll have the whole top shelf."
He said, "Okay, we'll see."
And I had the whole top shelf and then some.
I'm probably one of the best regional wine sellers that's in there.
- Huh.
NewVideo has Closed Captions
Clip: S7 Ep5 | 42s | Don Archdale explains how his family farm became Big Horse Vineyards. (42s)
NewVideo has Closed Captions
Clip: S7 Ep5 | 46s | Don Archdale shares how his wife’s idea led to a new hotel in Lewistown. (46s)
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A Shot of AG is a local public television program presented by WTVP