THIS WEEK ON TO THE CONTRARY.•• FIRST, POLITICS AND POLICIES ON THE FRONTLINES OF THE BATTLE AGAINST SEXUAL HARASSMENT.

THEN THOUSANDS OF GIRLS ARE NOW CUB SCOUTS.

BEHIND THE HEADLINES, WHAT MAKES A SUCCESSFUL SOCIAL MOVEMENT.

HELLO, I'M BONNIE ERBE.

WELCOME TO TO THE CONTRARY, A DISCUSSION OF NEWS AND SOCIAL TRENDS FROM DIVERSE PERSPECTIVES.

UP FIRST, POLITICS AND POLICIES ON THE FRONTLINES OF THE BATTLE AGAINST SEXUAL HARASSMENT.

SEVENTY THREE -PERCENT OF MILLENNIAL WOMEN AND 53% OF MEN SURVEYED SAY THEY'D NEVER VOTE FOR SOMEONE ACCUSED OF SEXUAL HARASSMENT.

SIXTY-FIVE-PERCENT OF MILLENNIAL WOMEN WOULDN'T VOTE FOR SOMEONE WHO DIDN'T MAKE ADDRESSING SEXUAL HARASSMENT A PRIORITY.

THAT'S ACCORDING TO A NEW SURVEY OUT THIS WEEK THAT SAYS POLITICIANS SHOULD BE PAYING ATTENTION TO THE METOO MOVEMENT.

THE SURVEY DATA COMES AS A COALITION OF FEMINIST ORGANIZATIONS AND MEMBERS OF CONGRESS CAME TOGETHER TO SAY ENOUGH IS ENOUGH AND PUSH FOR STRONGER LAWS AND REGULATIONS TO PROTECT WOMEN AND MEN FROM HARASSMENT.

>> WE HAVE HAD ENOUGH WITH HARASSMENT ON THE JOB AND ENOUGH WITH ASKING WOMEN THAT HAVE BEEN ASAULED WHAT -- ASSAULTED WITH WHAT THEY WERE WEARING AND ENOUGH WITH ANTIWOMAN, ANTIDISCRIMINATION ACTIONS THAT ARE TAKING PLACE AND I SAY FOR THE FIRST TIME THIS COUNTRY IS TAKING THIS ISSUE SERIOUSLY.

>> HIGH ON THE AGENDA, ADDRESSING THE ISSUES FACING LOW WAGE WORKERS.

>> HOUSEKEEPERS AND FOOD SERVICE WORKERS IN OUR INDUSTRY HAVE BEEN WORKING ON THIS FOR MANY YEARS BECAUSE THEY FACE THE HARASSMENT FROM GUESTS.

THEY FACE HARASSMENT FROM MANAGEMENT.

THEY FACE RETALIATION WHICH ARE ALL COMMON TO ALL OF OUR INDUSTRIES.

>> REPRESENTATIVE JACKIE SPEIER SAYS WORKERS WHO DEPEND ON HARASSED BECAUSE YOU DON'T WANT IT TO REDUCE YOUR INCOME.

YOU WANT TO PUT FOOD ON THE TABLE.

>> JACKIE SPEIER WHO HAS HER OWN #METOO STORY SAYS CONGRESS NEEDS TO LEAD THE WAY IN ADDRESSING HARASSMENT AND ASSAULT.

SHE BELIEVES THE CONGRESSIONAL ACCOUNTABILITY REFORM ACT WHICH PASSED THE HOUSE AND IS AWAITING SENATE APPROVAL CAN SERVE AS A MODEL.

>> MY BILL IS THE #METOO CONGRESS ACT WHICH IS GOING TO CLEAN UP CONGRESS.

IT HAS BEEN SHAMEFUL THAT WE HAVE ALLOWED FOR MEMBERS TO SEXUALLY HARASS THEIR EMPLOYEES AND DO SO WITH IMPUNITY AND IMMUNITY BECAUSE THE SETTLEMENTS WERE NEVER MADE PUBLIC AND THE TAXPAYERS PICKED UP THE TAB.

WE ARE CHANGING THAT AND EMPOWERING THE VICTIMS FOR THE FIRST TIME.

THEY WILL BE REPRESENTED BY LEGAL COUNSEL THAT IS PROVIDED BY THE HOUSE OF REPRESENTATIVES.

AND THE MEMBERS WILL BE HELD ACCOUNTABLE.

THEY WILL BE IDENTIFIED AND THEY WILL HAVE TO REPAY THE TREASURY.

>> I'M CONFIDENT WE ARE GOING TO GET IT OUT OF THE SENATE AND TO THE PRESIDENT.

AND ALL LIKELIHOOD IT WILL BE IN THE MUST PASS BILL WHICH WILL FORCE THE PRESIDENT WITH SHAKEY HANDS TO ACTUALLY SIGN IT.

>> SO,ER RAN, DO YOU THINK THAT THE -- ERIN DO YOU THINK THE SEXUAL HARASSMENT MOVEMENT WILL SUSTAIN ITSELF THROUGH THE NOVEMBER ELECTIONS?

>> NO DOUBT ABOUT IT, BONNIE.

RAGE ABOUT SEXUAL HARASSMENT IS GOING TO BE ONE OF THE FACTORS IN THE PINK WAVE THAT IS COMING.

>> I DISAGREE.

I THINK WOMEN WHEN YOU LOOK AT THE POLLING THAT IS NOT THE TOP ISSUE FOR WOMEN IT'S STILL THE ECONOMY AND NATIONAL SECURITY.

>> IT IS DEFINITELY ONE OF THE KEY CONCERNS AND I AGREE I THINK WE ARE AT A CULTURAL SHIFT AND WOMEN WILL TAKE IT TO THE POLLS.

>> IT IS AN ISSUE THAT CONSERVATIVES AND LIBERALS CAN COME TOGETHER ON.

>> I READ AN ARTICLE A COUPLE WEEKS BACK ABOUT WHAT THE KIDS OUT OF FLORIDA, THE GUN CONTROL PARKLAND PEOPLE ARE DOING AND IT'S CONSTANT BOMBARDING SOCIAL MEDIA WITH MESSAGES ABOUT HOW IMPORTANT THIS CONTINUES TO BE AND THEY ARE DOING MEETINGS AND MARCHS.

AND YOU'RE INVOLVED FOR EXAMPLE, SUSTAINING THE RIGHT TO CHOOSE.

DO YOU THINK THOSE KINDS OF TACTICS WILL BE WHAT IT TAKES TO GET PEOPLE THE WOMEN WHO SHOWED UP AND THEIR FAMILIES, FOR THE WOMEN'S MARCH LAST JANUARY TO GET THEM TO GO TO THE POLLS IN NOVEMBER?

>> YEAH, IT'S NOT A DIRECT LINE.

CAN YOU NOT TAKE ANYTHING FOR GRANTED BUT PEOPLE CANDIDATES HAVE INCREDIBLE GROUND GAMES.

I'M GETTING ON A PLANE TOMORROW TO GO KNOCK DOORS IN BLOOMINGTON, INDIANA FOR LIZ WATSON RUNNING FOR CONGRESS.

ANOTHER PERFECT EXAMPLE OF WOMEN INSPIRED TO RUN FOR OFFICE BASED ON WHAT IS GOING ON.

IN TERMS OF A SOCIAL MOVEMENT, YOU HAVE TO REALLY SUSTAIN IT AND MOVE IT FORWARD.

MARCHS MATTER, RIGHT?

GETTING CONVERSATIONS GOING IN THE MEDIA MATTERS.

BUT WHAT IT COMES DOWN TO GROUND GAME WE CANNOT TAKE IT FOR GRANTED.

>> DO YOU SEE THESE ANTISEXUAL HARASSMENT LAWS BECOMING LAW IN STATE LEGISLATURES OR IN CONGRESS?

>> I THINK SOME STATE LEGISLATURES WILL TRY TO PUSH THESE LAWS.

AND I THINK IT'S IMPORTANT FOR US TO DEAL WITH THIS.

WHAT REMEDY IS CORRECT THAT IS ANOTHER DISCUSSION.

BUT YOU KNOW FROM A FEDERAL LEVEL, I AM NOT SURE IF WE ARE GOING TO SEE ENOUGH CHANGE.

I AM -- I LOVE IN CONGRESS THEY ARE TRYING TO DEAL WITH THEIR OWN HARASSMENT AND SOME OF THE ALLEGATIONS THEY HAVE HAD AND INSURING THERE'S SUNLIGHT BROUGHT TO THE PROCESS.

BUT FROM THE NATIONAL PERSPECTIVE I DON'T THINK THERE WILL BE ANYTHING BROADER THAN THAT.

>> DO YOU THINK LAWS WILL CHANGE BEHAVIOR?

THERE ARE LAWS ON THE BOOKS THAT SAYS YOU CANNOT SEXUALLY HARASS SOMEONE AT WORK, BUT STRONGER LAWS WILL IT WORK?

>> I THINK SO.

IT HAS TO WORK IN TANDEM.

WE ARE NOT SEEN A MOMENT WHERE WOMEN ARE SAYING NO MORE AND CALLING IT OUT AND SHARING STORIES.

AND IT'S INTERESTING BECAUSE THIS #METOO MOVEMENT GOT ATTENTION BECAUSE IT WAS A LOT OF RICH WHITE WOMEN SHARING THEIR STORIES.

BUT WOMEN OF COLOR, POOR WOMEN, WOMEN WHO ARE NOT MAKING $20 MILLION PER PICTURE THAT WHEN THEY UP PEOPLE WILL LISTEN BUT IT HAS TO HAPPEN IN TANDEM.

>> I AGREE.

I THINK CONGRESS NEEDS TO CLEAN UP I.T.

HOUSE FIRST I WOULD LIKE TO SEE LEGISLATIVE REFORM I THINK IT IS A CULTURAL ISSUE.

YOU CANNOT LEGISLATE IT AWAY.

WE HAVE TO SEE A SHIFT IN THE CULTURE ON THIS TOPIC.

>> HASN'T THERE BEEN ONE ALREADY?

>> THERE HAS BEEN -- THE BLINDERS ARE OFF.

WE ARE NOW IN THE MOMENT WHERE PEOPLE ARE NERVOUS.

PEOPLE WHO HARASSERS AND PERPETRATORS ARE NERVOUS THEY WILL BE EXPOSED.

WE ARE SEEING A SHIFT -- >> WE HAVE SEEN A LULL IN THE OUTING.

IT WAS NONSTOP THE END OF LAST YEAR AND EARLIER PART OF THIS YEAR, AND IT'S A LULL RIGHT NOW.

>> ABSOLUTELY.

BUT I THINK THE CORE CULTURAL SHIFT WE ARE NOT GOING TO HAVE A MEANINGFUL SHIFT AS LONG AS THE PRESIDENT OF THE UNITED STATES IS A SERIAL SEXUAL HARASSER AND THE OPEN DISDAIN TOWARD WOMEN AND THE LATEST HE DID NOT BUY HIS WIFE A BIRTHDAY PRESENT.

WITH THIS DISREGARD FOR WOMEN COMING FROM THE HIGHEST OFFICE AND THE WORLD, UNTIL THAT CHANGES, I THINK WE CAN'T CLAIM CULTURAL VICTORY.

>> NOT BUYING YOUR WIFE A BIRTHDAY PRESENT IS NOT WISE IN THE MARRIAGE BUT THAT DOESN'T LEVEL TO -- >> SHE IS TALKING ABOUT THE MORE -- OBVIOUSLY -- FROM WHERE I SIT, YOU LOOK AT THAT RELATIONSHIP AND THERE IS NO RELATIONSHIP.

IT'S ABOUT MONEY FOR HER AND POWER STAYING IN POWER FOR HIM.

>> WELL, ERIN WITH THAT POINT BRINGS UP A GOOD POINT THAT WE NEED TO DISTINGUISH BETWEEN SEXUAL HARASSMENT AND SOMETIMES THE AWKWARD RELATIONSHIPS BETWEEN MEN AND WOMEN AND WE HAVE SEEN THAT SOMETIMES IT'S NOT JUST ABOUT ASSAULT OR HARASSMENT BUT GONE INTO THE FIELD OF JUST AWKWARD RELATIONSHIPS.

THE COMEDIAN.

SO I THINK WE HAVE TO ENGLISH THAT AND -- DISTINGUISH THAT AND STICK TO FOCUS ON HARASSMENT AND ASSAULT AND ADDRESSING THOSE.

>> BUT THERE HAVE BEEN POLLS THAT HAVE SHOWN SUPPORT FOR THE ISSUES IS EBBING A LITTLE BIT AND THIS BLUE WAVE THAT IS TALKED ABOUT IN NOVEMBER, I'VE NEVER UNDERSTOOD WHY BUT REPUBLICANS GO TO THE POLLS MUCH MORE FAITHFULLY THAN DEMOCRATS.

DEMOCRATS HAVE TO REALLY WORK AT IT TO GET THEIR PEOPLE TO THE POLLS.

AND PART OF SUSTAINING THE ANTI--- PRO GUN CONTROL AND THE ANTISEXUAL HARASSMENT LEGISLATION AND ATTITUDE IS PART OF THAT.

BUT THEN AGAIN YOU HAVE THE BERNIE SANDERS WING OF THE PARTY WHO ARE NOT GOING TO SUPPORT ANY DEMOCRATS EXCEPT BERNIE AND HIS CLONES.

HOW DO THE DEMOCRATS HOLD THAT TOGETHER?

>> WE ARE WORKING ON IT WE GOT A LOUD MESSAGE WITH THE LAST ELECTIONS WHICH IS GET TO THE POLLS.

WE CANNOT JUST BE TAKING AND HAVE OUR MESSAGE OUT IN POP CULTURE WE HAVE TO GO TO THE POLLS.

AND WITH THE RECORD NUMBER OF WOMEN WHO ARE RUNNING MORE DEMOCRATIC WOMEN WE'VE GOT THAT AND WE ARE WORKING ON IT.

I DON'T THINK IT'S SOMETHING WE ARE NOT TAKING SERIOUSLY.

BUT TO GET BACK ON THE BIRTHDAY CARD POINT THAT IS A GENERAL RESPECT OF WOMEN.

AND RESPECT OF YOUR WIFE.

AND I FEEL LIKE THE SAME WEEK THAT YOUR PORN STAR COVER UP AFFAIR STORY IS EXPLODING MAYBE GET HER A CARD.

>> JUST SAY GOING BACK TO THE ELECTIONS, AGAIN, I THINK WHY DEMOCRATS ARE NOT MOTIVATED AND MAY NOT BE MOTIVATED ENOUGH BECAUSE THERE IS NOT AN ECONOMIC AGENDA BEING PUSHED BY PROGRESSIVES THAN WHAT CONSERVATIVES HAVE COME FORWARD WITH.

TAX REFORM AND TAX CUTS PEOPLE ARE FEELING THE IMPACT ON THEIR LIVES SO THAT WILL BE A HARD CASE TO MAKE ESPECIALLY WHEN YOU LOOK AT GENERIC POLLING WHICH I LOOKED AT THIS WEEK, AMONG WOMEN, INDEPENDENTS, DEMOCRATS AND REPUBLICANS, THE TOP ISSUE WAS NOT WOMEN'S ISSUES IT WAS THE ECONOMY, HEALTHCARE IT WAS NATIONAL SECURITY AND EVEN AGING ISSUES FOR PARENTS AND GRANDPARENTS.

UNTIL PROGRESSIVES HAVE AN AGENDA TO PUSH FORWARD THEY ARE NOT GOING TO MAKE HEADWAY.

>> I DO NOT UNDERSTAND THIS.

I LIVE IN VIRGINIA.

RALPH IS OUR GOVERNOR WE PICKED UP 15 SEATS IN THE HOUSE OF DELEGATES.

DOUG JONES IS THE SENATOR FROM ALABAMA HE IS A DEMOCRAT.

>> WHAT ABOUT ARIZONA A?

>> THE REPUBLICAN DID NOT WIN BY A LARGE MARGIN.

THERE IS NOTHING TO TAKE FOR GRANTED.

I DO NOT WANT TO SAY THAT DEMOCRATS HAVE TO SIT ON THEIR LAURELS THEY HAVE TO HAVE AN AGGRESSIVE GROUND GAME BUT THERE ARE A LOT OF VOTER ENTHUSIASM OUT THERE.

>> LET US KNOW WHAT YOU THINK.

FOLLOW ME ON TWITTER @BONNIEERBE.

FROM HARASSMENT TO FAMILY SCOUTING.

>> THE BOY SCOUTS OF AMERICA WELCOMED SOME 3,000 GIRLS TO THEIR CUB SCOUTING PROGRAM SINCE ANNOUNCING THE SCOUTS WOULD START ADMITTING GIRLS.

SOME TWO-THIRDS OF THE COUNCIL'S NATIONWIDE BECAME EARLY ADOPTERS AS THE BOY SCOUTS CONTINUE TO DEVELOP THE PROGRAM.

EACH COMMUNITY CHOOSES TO MAKE THEIR DENS OR PACTS, SINGLE GENDER ALLBIES OR ALL GIRLS OR A MIX OF BOTH.

NEXT YEAR OLDER GIRLS WILL HAVE THE OPPORTUNITY TO BECOME BOY SCOUTS AND WORK TOWARDS THE RANK OF EAGLE SCOUT.

SCOUT OFFICIALS SAY THEY ARE RESPONDING TO THE NEEDS OF BUSY FAMILIES.

BUT THE GIRL SCOUTS ARE CRITICAL OF THE MOVE AND SAY IT WILL DOUBLE DOWN ON MAKING ITS MISSION TO EMPOWER GIRLS.

>> HOW DO YOU THINK A TEENAGER WOULD FEEL ABOUT BEING CALLED AN EAGLE SCOUT AND A BOY SCOUT, A FEMALE TEENAGER?

>> THEY HAVE NOW GOT THE CHOICE AND THE BOY SCOUTS ARE A PRIVATE ORGANIZATION AND THEY CAN DO WHAT THEY WANT.

I THINK IT IS AN INDICTMENT OF THE GIRL SCOUTS THAT YOUNG GIRLS DO NOT WANT TO BE GIRL SCOUT ANYMORE.

>> THAT'S NOT -- I WAS AT A GIRL SCOUT DINNER NOT LOCAL AGO THE NATIONAL CAPITAL REGION THE LARGEST CHAPTER AND IT'S MORE ABOUT EFFICIENCY FOR THE PARENTS.

THE PARENTS DO NOT WANT TO HAVE TO DRIVE A DAUGHTER TO ONE PLACE AND THE SON TO ANOTHER.

IT'S BEING ABOUT BEING ABLE TO DROP THE KIDS OFF AT THE SAME PLACE.

>> IF IT WAS ABOUT THAT THEY COULD HAVE COME UP WITH A WAY THAT THEY COULD MEET AT THE SAME PLACE I THINK IT IS A PROGRAMK DIFFERENCE AND THE GIRL SCOUTS ARE NOT MEETING THE NEED OF WHAT YOUNG GIRLS WANT TODAY.

>> BOY, I DON'T KNOW THAT TO BE THE CASE AT ALL.

AS A MOTHER OF A DAUGHTER WHO IS REALLY EXCITED TO SELL COOKIES AND SEES THE OLDER GIRLS IN THE NEIGHBORHOOD AND HOW ENTHUSIASTIC THEY ARE ABOUT GIRL SCOUTS IT RESONATES.

THE GIRL SCOUTS HAVE A FANTASTIC PROGRAM AND I DO NOT SEE THIS AS EITHER OR.

AS A FEMINIST I APPRECIATE THE HARD WORK THAT THEY DO TO BUILD SELF ESTEEM.

THAT SAID I'M MARRIED TO AN EAGLE SCOUT AND I WANT MY DOUBT TO HAVE THE OPPORTUNITY TO BE AN EAGLE SCOUT.

I THINK IT'S GREAT AND IT'S NOT ONE VERSUS THE OTHER.

>> THE PROGRAMS NEED A MAKEOVER A RESET AND INTEGRATE THE PROGRAMS MORE.

AS A MOTHER TO TWO DAUGHTERS PIE DAUGHTER IS IN GIRL SCOUTS BUT SHE SAID SHE SAW BIG GIRLS SELLING COOKIES AND SHE SAID MOM IF WE'RE OUT OF MONEY WE CAN SELL COOKIES.

I'M GLAD YOU ARE WORRIED BUT I THOUGHT IT WAS GREAT THAT SHE WAS THINKING ABOUT EARNING MONEY.

>> LET ME TELL YOU SOMETHING ABOUT SELLING COOKIES.

MY FRIEND ON THE BOARD OF THE MARYLAND NATIONAL CAPITAL REGION OF THE GIRL SCOUTS POINTED OUT ONLY THE GIRL SCOUTS HAVE TO SELL COOKIES.

THE BOY SCOUTS DON'T HAVE TO.

I'M NOT SURE WHERE THEIR MONEY COMES FROM BUT A LARGE CHUNK OF THE BUDGET FOR THE GIRL SCOUTS COMES FROM SELLING COOKIES.

AND THAT IS SEXIST.

>> IT IS.

>> IT'S QUITE SEXIST.

>> WHAT ARE THE BOY SCOUTS SELLING?

>> I DON'T KNOW.

GETTING GRANTS FROM FOUNDATIONS?

CORPORATIONS POSSIBLY.

>> LEARNING TO SELL COOKIES IS A SKILL.

NO MATTER WHAT YOU ARE SELLING THAT IS FUNDRAISING AND SALES THAT IS A SKILL.

DON'T UNDERESTIMATE THAT VALUE.

>> I WILL SAY ABOUT THIS, I HOPE THE BOY SCOUTS GET AN ORDER THEIR SEXUAL HARASSMENT ISSUES.

"L.A. TIMES" DID A REALLY DEEP DIVE INTO ALL THE ALLEGATIONS OCCURRED THAT THE BOY SCOUTS.

IF YOU ARE STARTING TO BRING IN YOUNG GIRLS INTO THE PROGRAM, I HOPE THEY ARE NOT JUST PROTECTING THE BOYS BUT INSURING THAT GIRLS WILL BE PROTECTED AS WELL.

AND I THINK THIS IS MORE OF A TAKEOVER BY THE BOY SCOUTS INTO THE GIRL SCOUTS AREA.

THEY RECOGNIZE NOT ONLY WILL THEY HAVE BOYS AND GIRLS COED PROGRAMS THEY HAVE TO DEVELOP GIRLS ONLY PROGRAMS WHICH IS WHAT THE GIRL SCOUTS DOES I THINK IT IS A HOSTILE TAKEOVER.

>> THE THING ABOUT GIRL SCOUTS, TOO, IS THEY ARE VERY, VERY MUCH INTO BUILDING GIRLS SELF ESTEEM RIGHT AT THE MOMENT THAT IT'S PLUMMETING.

WE KNOW WE'VE ALL SEEN THE SURVEYS LITTLE GIRLS THINK THEY CAN CHANGE THE WORLD AND RULE THE WORLD.

BUT WHEN THEY GET INTO PREPUBES ENTER RAS THAT IS WHEN THEY START TO LOSE CONFIDENCE AND GETS IT'S ALL INTO LOOKS AND HOW PRETTY YOU ARE.

AND WHO IS THE CHEERLEADER AND GOD KNOWS WHAT ELSE.

BUT GIRL SCOUTS ALSO HAVE REALLY LOOKED TO COMMUNITIES OF COLOR.

AND TO BRING THOSE GIRLS INTO THE PROGRAM.

THEY HAVE DONE A FANTASTIC JOB.

HOW WILL YOU BE ABLE TO HAVE THESE BUILDING SELF-ESTEEM PROGRAMS IN A COED GROUP?

>> GREAT QUESTION.

IF I COME UP WITH THE ANSWER TO THAT CAN I PITCH MY IDEA TO THE SCOUTS?

THAT IS SOMETHING THEY HAVE TO LOOK INTO.

I FEEL LIKE WHEN YOU INTEGRATE THE PROGRAMS IT COULD BECOME COMPETITIVE IN A WAY THAT NECESSARILY WILL NOT FOSTER POSITIVE CONFIDENCE.

>> ALL RIGHT.

BEHIND THE HEADLINES.

WINNING MOVEMENTS.

HOW DO ADVOCATES LEAD SUCCESSFUL SOCIAL AND POLITICAL CHANGE?

>> GRASSROOTS ELEMENT OF ANY MOVEMENT IS THE SINGLE MOST IMPORTANT FACTOR THAT DETERMINES WHETHER YOU WILL BE SUCCESSFUL OR NOT.

WE STUDIED AN ARRAY OF MOVEMENTS BOTH SUCCESSFUL LIKE THE GUN RIGHTS MOVEMENT TODAY, THE LGBTQ MOVEMENT FOR MARRIAGE EQUALITY THEY ALL HAD ROBUST, VIGOROUS GRASSROOTS MOBILIZATION AND ORGANIZATION.

>> LESLIE IS THE EXECUTIVE DIRECTOR OF THE GLOBAL SOCIAL ENTERPRISE INITIATIVE.

IN HER BOOK HOW CHANGE HAPPENS, SHE DRAWS DIFFERENCES BETWEEN THE GUN RIGHTS AND THE GUN CONTROL MOVEMENTS.

>> THE GUN RIGHTS MOVEMENT AND THE GUN CONTROL MOVEMENT COULD NOT BE MORE DIFFERENT ON MANY DIMENSIONS.

FIRST OF ALL, THE FOCUS ON THE GRASSROOTS.

SO TODAY, THE NRA CLAIMS IT HAS FIVE MILLION MEMBERS.

NOW, COMPARE THAT TO THE GUN CONTROL MOVEMENT WHICH HISTORICALLY FOR THE LAST FEW DECADES HAS HAD A MUCH LOWER LEVEL OF SUPPORT.

>> CRUTCHFIELD SEES THINGS CHANGING FOR THE GUN CONTROL MOVEMENT.

>> THINGS HAVE STARTED TO SHIFT FOR THE GUN CONTROL SIDE SINCE SANDY HOOK.

SHANNON WATTS PUT TOGETHER A Facebook PAGE AND NOW MERGING WITH MAYORS AGAINST ILLEGAL GUNS, MAYOR BLOOMBERG'S BOOK THEY CREATED EVERY TOWN FOR GUN SAFETY.

SINCE 2014 WHEN EVERY TOWN FOR GUN SAFETY BEGAN THEY NOW HAVE FOUR MILLION SUPPORTERS.

SO THERE NEVER HAS BEEN A TIME IN RECENT HISTORY WHERE YOU HAVE HAD AS MANY SUPPORTERS IN A GUN CONTROL ORGANIZATION.

>> CRUTCHFIELD BREAKS DOWN ORGANIZING INTO THREE CATEGORIES: LEADERFUL, AND LEADERLESS AND LEADER FULL MOVEMENTS.

>> LEADERLESS THEY ARE CHAOTIC THEY DON'T HAVE A UNIFIED COMMON DIRECTION OR PURPOSE.

ON THE OTHER HAND, LEADER LED MOVEMENTS ARE TOO TOP DOWN.

THEY HAVE MORE OF A COMMAND AND CONTROL HIERARCHY AND THEY ARE ORGANIZED LIKE YOU THINK IN THE CORPORATE WORLD OR THE MILITARY.

AND SUCCESSFUL MOVEMENTS FIND THE SWEET SPOT BETWEEN THE TWO EXTREMES.

AND THEY ARE LEADER-FULL.

WHAT DO WE MEAN?

A LEADER-FULL MOVEMENT PUSHES POWER AND AUTHORITY OUT TO THE LOCAL LEVEL.

THEY ARE TAKING ADVOCACY INTO THEIR OWN HANDS.

AND THEY DETERMINE THE DIRECTION AND THE FUTURE OF THE MOVEMENT.

AN EXAMPLE OF A LEADER-FULL MOVEMENT TODAY WOULD BE THE GUN RIGHTS MOVEMENT.

>> MOVEMENTS CAN FOCUS DIRECTLY ON CHANGING POLICIES BY WAY OF LAWMAKERS.

BUT CRUTCHFIELD SAYS BUSINESSES ARE ALSO MAKING SOCIAL CHANGE.

>> WHAT YOU'VE SEEN IN THE LAST FEW DECADES IS THAT THERE'S BEEN A SEA CHANGE WHERE BUSINESS HAS BEEN INVOLVED IN MANY OF THE MAJOR CAUSES THAT TIPPED ONE WAY OR THE OTHER.

THE TOBACCO CONTROL MOVEMENT A SUCCESSFUL PUSH THAT'S CUT SMOKING RATES IN THIS COUNTRY, THE U.S. TO 15% FOR ADULTS AND UNDER 6% FOR TEENS NATIONALLY FOR YOUNG PEOPLE.

>> CRUTCHFIELD HOPES THE STUDENT-LED GUN CONTROL MOVEMENT WILL BE SUCCESSFUL.

NEVER DOUBT THAT YOUNG PEOPLE CAN CHANGE THE WORLD.

WHEN YOU LOOK AT SOME OF THE MOST SUCCESSFUL MOVEMENTS OVER MANY DECADES, YOU SEE STUDENTS AT THE HELM.

IT WAS STUDENTS THAT LED THE ANTI-VIETNAM WAR.

STUDENTS WERE AT THE HELM OF THE CIVIL RIGHTS MOVEMENT AND I BELIEVE THE #HAVE A CHANCE TO TURN THIS MOMENT INTO A MOVEMENT THAT COULD HAVE BIG IMPACT.

STUDENTS WERE A BIG FACTOR IN THE VIETNAM WAR AND I WAS RIGHT THERE WITH THEM PROTESTING THE WAR.

AND THAT'S WHAT CHANGED NIXON'S MIND.

SO HOW ARE WE GOING TO SEE WHAT THE MOVEMENTS ARE NOW TURN INTO LEGISLATION?

HAVE WE SEEN IT FOR EXAMPLE ON THE GUN CONTROL FRONT?

>> I THINK WE WILL BE SEEING IT.

CAN I TELL YOU...

I HAVE NOT HAD ANY MOVEMENT GIVE ME SO MUCH HOPE AND BELIEF THAN I HAVE WITH THESE KIDS FROM THE PARKLAND SHOOTING.

AND CAN I TELL YOU THAT GENERATION GREW UP WITH MASS SHOOTINGS.

THAT IS NOT SOMETHING THAT I GREW UP WITH OR YOU GREW UP WITH.

AND I READ THIS ADULTS FAILED US AND THE KIDS WILL SHOW US THE WAY.

>> YOU ARE AN ADVOCATE AND YOU YOU ARE OUT THERE DOING GRASSROOTS STUFF LIKE YOU TALKED TO GO OUT WORKING FOR THE WOMAN RUNNING FOR CONGRESS IN INDIANA.

HOW DO YOU DEVELOP A GROUND STRATEGY AND HOW DO YOU PURSUE IT?

>> THAT IS A GREAT QUESTION, BONNIE.

WHAT WE DO AT MY ORGANIZATION, WE FOCUS A LOT OF OUR ATTENTION AND TIME AND ENERGY ON ACTIVIST TRAINING.

WE DO OPEN WEBINARS THAT ARE FREE AND OPEN TO THE PUBLIC.

WE DO TRAININGS AT THE COMMUNITY LEVEL AROUND THE COUNTRY WHERE WE WILL DO DIRECT ACTION TRAINING.

>> HOW DO YOU GET PEOPLE TO SHOW UP FOR THOSE THINGS?

>> WE HAVE SO MUCH INTEREST.

USUALLY THE ROOMS ARE PACKED WHEN WE DO A PHYSICAL IN PERSON.

>> HOW DO YOU CONTACT THE PEOPLE?

VIA THE WEB?

>> THROUGH THE WEB AND DEDICATED ORGANIZERS WHO ARE DOING STRATEGY SESSIONS AND COMMUNITY FORUMS ORGANIZING ACTIONS ONE-ON-ONE MEETINGS WITH INDIVIDUALS WHO MIGHT BE CONNECTED TO OTHER INDIVIDUALS.

GOING AND TALKING TO OTHER GROUPS.

GOING AND PARTICIPATING IN SOLIDARITY ACTIONS.

SO ONE PHRASE THAT I'VE HEARD OVER AND OVER IN MY ORGANIZING CAREER THAT HOLDS TRUE IS TO HAVE A FRIEND BE A FRIEND.

WE NEED TO BE THERE FOR EACH OTHER.

>> IT'S FASCINATING.

BUT ORGANIZING IS NOT A BAD WORD.

CONSERVATIVES ARE STARTING TO EMBRACE THE IDEA THAT REALLY IT'S TALKING TO PEOPLE ABOUT THE ISSUES YOU CARE ABOUT AND HELPING THEM TO UNDERSTAND WHY THEY CARE, TOO.

AND GIVING THEM 07S TO DO SOMETHING ABOUT IT -- OPPORTUNITIES TO DO SOMETHING ABOUT IT.

WHEN IT COMES TO GUN RIGHTS AND CONTROL I DON'T THINK WE WILL SEE A LOT OF FEDERAL LEGISLATION BECAUSE IT IS NOT FEASIBLE.

AND WHEN WE LOOK AT THE STATE LEVEL WE ARE SEEING ACTUAL LEGISLATION THAT SUPPORTS GUN POSSESSION OR LOOSENING OF RESTRICTIONS AND THAT GOES TO THE CORE IDEA THAT THERE ARE A LOT OF AMERICANS WHO MAY NOT BE ON CNN TALKING ABOUT THEIR SUPPORT FOR THE SECOND AMENDMENT BUT THEY EXIST.

THEY ARE THERE AND THEY WANT TO KNOW THAT THEIR RIGHTS ARE PROTECTED.

>> AND THE NRA HAD ITS BEST FUNDRAISING MONTH IN 15 YEARS.

>> YES.

>> SO DOES THE NRA SORT OF JUST HAVE A NATURAL GRASSROOTS COALITION OF PEOPLE WHO WILL COME TO IT AS OPPOSED TO DEMOCRATS HAVING TO GO TO THE GRASSROOTS AND PULL THEIR SUPPORTERS OUT TO EVENTS LIKE YOU ARE TALKING ABOUT TO THE POLLS?

>> I THINK THEY ARE THE ONLY NATIONAL ORGANIZATION THAT SO EMBRACES THE SECOND AMENDMENT PEOPLE KNOW IMMEDIATELY WHO TO GO TO WHEN THEY WANT TO KNOW THEIR RIGHTS WILL BE PROTECTED.

ARE THEY THE ONLY GROUP?

NO.

BLACK WOMEN ARE SOME OF THE FASTEST GUN OWNERS IN THE COUNTRY.

IT IS AN OUT GROWTH OF THE CORE IDEA THAT I SHOULD BE ABLE TO DEFEND MYSELF AND MOVEMENTS SAYING WE'RE GOING TO TAKE ONE TYPE OF GUNS BUT IT WILL BE ALL TYPES OF GUNS DOWN THE LINE.

>> THAT IS IT FOR THIS EDITION.

FOLLOW ME ON TWITTER AND VISIT OUR WEBSITE, PBS.ORG/TOTHECONTRARY.

AND WHETHER YOU AGREE OR THINK TO THE CONTRARY, SEE YOU NEXT WEEK.

[♪♪] TRANSCRIPT OR TO SEE AN ON-LINE VERSION OF THIS EPISODE OF TO THE CONTRARY VISIT OUR WEBSITE AT PBS.ORG/TOTHECONTRARY