
Entrepreneurs Giving Back
Season 2021 Episode 31 | 27m 25sVideo has Closed Captions
We meet several entrepreneurs who are committed to serving others.
Meet several entrepreneurs who are committed to serving others. My Fair Trade Lady in Haddon Heights, NJ sells fair-trade products from around the world. Rap Snacks is showing young people how to start and run their own businesses. And Anethum Jewelry is turning heads in Hollywood while supporting charitable causes. Plus, sugar angels from Icing Smiles is bringing joy to kids with serious illness.
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You Oughta Know is a local public television program presented by WHYY

Entrepreneurs Giving Back
Season 2021 Episode 31 | 27m 25sVideo has Closed Captions
Meet several entrepreneurs who are committed to serving others. My Fair Trade Lady in Haddon Heights, NJ sells fair-trade products from around the world. Rap Snacks is showing young people how to start and run their own businesses. And Anethum Jewelry is turning heads in Hollywood while supporting charitable causes. Plus, sugar angels from Icing Smiles is bringing joy to kids with serious illness.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorshipSHIRLEY: "YOU OUGHTA KNOW."
SEE HOW SALES AT A NEW JERSEY STORE IS HELPING.
REGINA: AND IT IS TIME FOR A CLOSE UP.
WE GO INSIDE A NEWLY RENOVATED THEATER.
SHIRLEY: AND HOW A NEW GENERATION OF ENTREPRENEURS IS BEING EMPOWERED.
REGINA: WELCOME TO THE SHOW.
SHIRLEY: THANK YOU FOR JOINING US.
IT IS NO SECRET, REGINA AND I BOTH LIKE TO SHOP.
[LAUGHTER] BUT WE CAN FEEL GOOD ABOUT BUYING SOMETHING THAT PAYS IT FORWARD.
REGINA: SOCIALLY CONSCIOUS SHOPPING.
WE GO TO NEW JERSEY TO VISIT A STORE THAT ALLOWS CUSTOMERS TO SUPPORT ARTISANS AROUND THE WORLD.
>> FAIR TRADE IS A SUSTAINABLE BUSINESS MODEL THAT PROVIDES A FAIR WAGE FOR GROWERS, ARTISANS IN THE DEVELOPING WORLD WITH A LIVING WAGE, DIGNIFIED EMPLOYMENT, AND SAFE AND EMPOWERING WORKING CONDITIONS.
WE OPERATE WITH IN SEVERAL PRINCIPLES, AND MANY INVOLVE SUSTAINABLE PRODUCTS.
UP CYCLE, RECYCLE, REUSE.
SOME OF THE PRINCIPLES INVOLVED PROVIDING A PRODUCT THAT IS HANDMADE, ETHICALLY PRODUCED, AND REPRESENTS THE CULTURAL IDENTITY OF THE ARTISANS OR GROWERS WHO MADE OR GREW THE PRODUCT.
THAT IS WHAT THE SHOP IS ABOUT.
>> I LOVE THESE BECAUSE YOU GET TO COME TO A SMALL BUSINESS AND BUY SOMETHING FROM CENTRAL ASIA.
IT IS SUCH A RARE THING TO BE ABLE TO SUPPORT FOLKS SO FAR AWAY IN PLACES THAT ARE NOT HEAVILY REPRESENTED IN TERMS OF HAVING PRODUCTS IN THE MARKET.
WE WORK MOSTLY IN THE DEVELOPING WORLD, AND THAT MEANS SUB-SAHARAN AFRICA, LATIN AMERICA, AND ASIA.
WE CARRY PRODUCTS MADE IN THE UNITED STATES, WE HAVE SOME SURVIVOR MADE PRODUCT, MOSTLY WOMEN WHO HAVE STRUGGLED WITH SEX TRAFFICKING, ADDICTION, PROSTITUTION.
THE SUPPLY CHAIN INCLUDES THE ARTISAN, GROWER, AND THE WHOLESALER.
I PAY THE WHOLESALER AND THAT GUARANTEES THAT THE ARTISAN HAS ALREADY BEEN PAID.
THIS IS VERY POPULAR FROM THE PHILIPPINES.
IT IS MADE FROM A LOCAL BRANCH.
THIS IS FROM A PALM TREE IN ECUADOR AND ARTISANS CARVE IT INTO JEWELRY.
IT IS KNOWN AS VEGETABLE IVORY, BECAUSE IT IS AS STRONG AS REAL IVORY.
WE HAVE PRODUCTS FROM NEPAL AND GHANA.
WE HAVE PRODUCTS MADE IN VIETNAM WHERE YOU TAKE TINY STRIPS OF PAPER AND COIL THEM.
YOU CAN BUY A HAITIAN STEEL DRUM RECYCLED FROM OIL DRUMS.
YOU CAN HAVE A BEAUTIFUL PRODUCT AND HELP AT THE SAME TIME.
THE CHOCOLATE IS AN IMPORTANT PRODUCT FOR US.
A LOT OF CONVENTIONAL CHOCOLATE IS PICKED BY CHILDREN IN WEST AFRICA.
WHEN YOU BUY FAIR TRADE CHOCOLATE, YOU KNOW IT WAS NOT PICKED BY A CHILD.
AND HAVING SOMETHING THAT IS CHILD FREE LABOR IS ANOTHER PRINCIPLE WE WORK UNDER IN THE FAIR TRADE MODEL.
REGINA: IF YOU ARE LOOKING FOR A HOLIDAY GIFT, MY FAIR TRADE LADY MIGHT BE A GOOD PLACE TO SHOP.
SHIRLEY: A PHILADELPHIA WOMAN WHO STARTED MAKING JEWELRY FOR HERSELF DID NOT REALIZE HER TALENT COULD TRANSFORM HER HOBBY INTO A FULL-TIME CAREER.
NOW SHE IS FOCUSED ON GIVING BACK WITH BRASS, SILVER, AND GOLD.
♪ SIX YEARS AGO, WHITNEY QUIT HER 9-TO-5 JOB TO START HER OWN JEWELRY LINE.
SHE WORKS FROM HER HOME IN FISHTOWN.
MY OLD DOG'S NAME WAS DILL, AND THIS IS THE LATIN TERM FOR THAT.
SHIRLEY: WHITNEY STARTED OUT MAKING JEWELRY FOR HERSELF BUT KNEW SHE HAD SOMETHING SPECIAL BECAUSE FRIENDS KEPT ASKING HER TO MAKE STUFF FOR THEM.
AND SHE WAS SELLING WELL ON NC.
-- ETSY.
>> IN 2016, THAT WAS IT.
SHIRLEY: ACTRESS RACHEL BROSNAN HAND WAS GIFTED SOME JEWELRY.
SHE GAVE HER A SHOT OUT ON INSTAGRAM AND THE BUSINESS SKYROCKETED.
>> PEOPLE ASK, WHY BOOBS?
I FEEL LIKE IT IS FUN WOMEN'S EMPOWERMENT.
AND IT GIVES BACK.
SO FROM THAT LINE, IT GOES TO PLANNED PARENTHOOD AND THEN A FOOD LINE THAT GIVES BACK TO FEEDING AMERICA.
JUST TRYING TO FIGURE OUT HOW I CAN GIVE BACK WITH MY STRENGTHS.
OK, I WOULD LIKE TO MAKE THESE, SO IF I DONATE A PERCENTAGE OF PROCEEDS, THAT WILL BE MY WAY OF HELPING TO MAKE THE WORLD A BETTER PLACE.
SHIRLEY: I LOVE THE VOTE LINE.
IT IS MADE WITH BRASS, SILVER, AND SOLID GOLD AND PRICES RANGE FROM $20 TO $170.
HERE IS WHERE YOU CAN FIND HER JEWELRY.
REGINA: THE PHILADELPHIA FILM SOCIETY IS FILLING A VOID LEFT BEHIND WHEN THEATERS LEFT.
>> IN 2020 WHEN THEY ANNOUNCED THE MOVIE THEATERS AT THE BORST WERE CLOSING, IT HIT THE PHILADELPHIA FILM COMMUNITY LIKE A TON OF BRICKS.
I HAVE SEEN SO MANY GREAT ART HOUSE FILMS HERE.
IT HURT US.
WE LOVE FILMS AND FILM PRESENTATIONS.
FROM THE MOMENT WE HEARD IT WAS CLOSING, WE WANTED TO BRING IT BACK.
WE GOT A TON OF CALLS FROM MEMBERS AND SUPPORTERS, ASKING WHAT COULD BE DONE.
SO WE STARTED TALKING TO A LANDLORD AND THEY HAVE BEEN GREAT TO WORK WITH TO GET THIS REOPENED.
WE HAVE FIVE SCREENS, 780 SEAT.
-- SEATS.
WE ARE NOT OPERATING AT FULL CAPACITY BECAUSE WE WANT PEOPLE TO BE SAFE.
WE WANT PEOPLE TO BE COMFORTABLE .
THAT IS VERY IMPORTANT TO US AS PEOPLE COME BACK AS WE ARE STILL IN THE MIDST OF A PANDEMIC.
♪ WE HAVE MADE A LOT OF IMPROVEMENTS.
THIS BUILDING WAS DESIGNED TO BE MOVIE THEATERS.
IT IS UNDERGROUND AND HAS A VERY HIGH CEILING.
WE CAN MAKE IT WHAT WE BELIEVE WILL BE THE BEST ART-HOUSE THEATER IN THE CITY.
EVERY SCREEN HAS LASER DIGITAL PROJECTION.
THE BIG HOUSE HAS 4K.
WE HAVE DOLBY SURROUND SOUND IN EVERY THEATER AND COMFORTABLE HIGH BACK SEATS AND NEW SCREENS.
WHAT YOU SEE ON THE SCREEN JUMPS OUT AT YOU.
WE HAVE RENOVATED THE LOBBY.
NEW CARPET, PAINT, CONCESSION AREA.
WE HAVE SOME MODERN TOUCHES HERE AND THERE.
WE HAVE A BUNCH OF SCREENS AND A COOL DESIGN WHEN YOU WALK IN AND THERE WILL BE MORE TO COME SOON.
EVERYTHING IS STATE-OF-THE-ART AND RUNS OFF THE COMPUTER MANAGEMENT SYSTEM.
NO MORE CONTROLLING EVERYTHING FROM THE PROJECTOR.
WE CONTROL ALL OF THE SHOWS FROM THIS COMPUTER.
ONE THROUGH FIVE PROJECTORS AND I CAN MANUALLY CONTROL OR SCHEDULE ANY SHOW TO PLAY AUTOMATICALLY.
IT IS LARGELY HANDS-OFF, BECAUSE EVERYTHING COMES ON A HARD DRIVE.
YOU WILL TRULY GET SOME OF THE BEST PROJECTION EXPERIENCE IN TOWN, ESPECIALLY SINCE THIS IS HOW MOVIES ARE MADE, THEY ARE MADE TO BE SEEN ON THE BIG SCREEN.
>> THE PHILADELPHIA FILM FESTIVAL WILL ONLY USE PHILADELPHIA FILM VENUES, FOR THE FIRST TIME EVER.
WE WILL BE USING THE DRIVE-IN AND HAVE A DIGITAL STREAMING PLATFORM.
BUT THE FOCUS WILL BE ON IN PERSON SCREENING.
THERE IS NOTHING LIKE ATTENDING THE FESTIVAL, TALKING WITH OTHERS IN LINE.
THERE IS A REAL EXCITEMENT THAT YOU CANNOT EVER REALLY CAPTURE VIRTUALLY.
THE 30TH ANNIVERSARY FILM FESTIVAL WILL BE IN OUR VENUES.
REGINA: IT IS UNDERWAY NOW AND RUNS UNTIL OCTOBER 31.
CHECK OUT THEIR WEBSITE FOR TICKETS.
SHIRLEY: BRINGING JOY THROUGH CAKE IS THE MISSION OF ICING SMILES.
THE NONPROFIT IS DEDICATED TO HELPING CRITICALLY ILL CHILDREN BY PARTNERING WITH LOCAL BAKERS TO CREATE AMAZING CAKES FOR THEM AND THEIR FAMILIES.
>> THEY PROVIDE ELABORATE CAKES AND TREATS TO KIDS WITH CRITICAL ILLNESS.
THEY DO EVERYTHING FROM CHILDREN WHO ARE IN HOSPICE END-OF-LIFE SITUATIONS TO THOSE WHO ARE CELEBRATING END OF TREATMENT AND THEY GIVE THEM A CELEBRATION.
BUT WE WANT TO MAKE SURE WE ARE PROVIDING A MEMORY CREATED DURING VERY DIFFICULT TIMES.
>> HE HAS A DISEASE WHERE HIS MUSCLES AND TENDONS AND LIGAMENTS CREATE A SECOND SKELETON WHICH WILL EVENTUALLY IMMOBILIZE HIM.
HE HAD A SUPERHERO BIRTHDAY.
THEY BROUGHT AN AMAZING THREE-TIERED SUPERHERO CAKE.
>> WE HAVE OVER 12,000 BAKERS ACROSS THE U.S. ♪ >> AFTER WORKING WITH THE RONALD MCDONALD HOUSE IN SOUTH JERSEY, I DISCOVERED THIS COMPANY AND I HAD TO BECOME AN ICING ANGEL.
CAKES BRING PEOPLE TOGETHER.
WHEN YOU HAVE A CHILD WHO IS IN AND OUT OF THE HOSPITAL, IT IS REALLY IMPORTANT FOR THEM TO FEEL SPECIAL.
SHIRLEY: HOW DOES IT MAKE YOU FEEL?
>> HAPPY.
♪ >> I THINK JUST THE LOOK ON HIS FACE, JUST ON WHAT THEY HAVE COME UP WITH, IT WAS VERY EXCITING.
>> SOMETIMES THEY DON'T KNOW WHAT TO SAY.
THEY DON'T HAVE TO SAY ANYTHING.
ONE JUST WANTED TO HUG ME.
SHE DIDN'T HAVE ANY WORDS.
SHE DID NOT HAVE TO SAY ANYTHING.
ANOTHER ONE, THE BOY CAME BACK, HE WAS DOING BETTER.
WE TOOK A PICTURE TOGETHER AND HE LOOKS GREAT, AFTER BEING THROUGH A YEAR OF HELL.
THEY INSPIRE ME.
>> IT IS MORE THAN JUST A CAKE.
USING THESE LETTERS AND YOU REALIZE A CHILD WHO WAS READY TO MEET GOD FINISHED TREATMENT AT ALL HE TALKED ABOUT FOR WEEKS WAS THE CAKE AND IT GOT HIM THROUGH AND GAVE HIM SOMETHING TO FOCUS ON BESIDES THE TREATMENT, HOW MANY PEOPLE CAN SAY THAT ABOUT THEIR JOB?
IT IS AMAZING.
I LOVE WHAT I DO.
>> IT JUST FEELS GREAT.
BECAUSE I CAN DO SOMETHING.
IF THE CAKE IS GOING TO MAKE THEM HAPPY, I AM DOING IT.
THEY NEVER HAVE TO ASK ME TWICE.
NEVER.
>> IT IS AN AMAZING ORGANIZATION AND I THINK IT BRINGS SOMETHING SPECIAL AND IMPORTANT TO US.
WE WANT TO CELEBRATE THEM.
IT BRINGS HOPE.
WE HAVE MADE IT A YEAR, NO MATTER WHAT WE HAVE HAD TO OVERCOME, AND WE ARE LOOKING FORWARD TO ANOTHER YEAR.
♪ SHIRLEY: TO FIND OUT MORE, FIND A LINK TO ICING SMILES ON OUR WEBSITE.
REGINA: AS A FAN OF HIP HOP, CN WRAP SNACKS IN THE STORES IT MAKES ME SMILE.
THE SMALL BAGS OF POTATO CHIPS FEATURE WRAPPERS ON THEM -- RAPPERS ON THEM.
>> GROWING UP IN PHILADELPHIA, I WOULD BE THE KID THAT PUT ALL KINDS OF SNACKS IN A BROWN PAPER BAG AND I WOULD JUST EAT THEM AND I LOVED IT.
AND I LOVE HIP HOP.
REGINA: NOW A MULTIMILLIONAIRE, HE NEVER THOUGHT THAT FOOD AND POPULAR MUSIC WOULD LAUNCH HIS BUSINESS CAREER, BUT IT DID.
FEATURING SEVERAL ARTISTS, THE BRAND HAS BEEN CLIMBING THE CHARTS FOR YEARS.
SO FAR, WHO HAS BEEN YOUR FAVORITE ARTIST YOU HAVE PUT ON?
>> [INDISCERNIBLE] BECAUSE HE IS SO ADAMANT ABOUT PROMOTING THE BRAND.
REGINA: EARLIER THIS YEAR, HE ADDED A HIP HOP SUPERSTAR TO THE LINEUP AND THE COLLABORATION IS A BRAND BETWEEN THE TWO THAT INCLUDES OTHER FOODS LIKE RAMEN NOODLES.
IT SEEMS TO ALWAYS BE ABOUT TAKING THE NEXT STEP.
AND I UNDERSTAND YOU ARE ALSO TEACHING CHILDREN HOW TO BECOME ENTREPRENEURS.
>> I FELT LIKE ONE OF THE ISSUES WE HAVE AS AFRICAN-AMERICANS IS THAT WE ARE NOT PASSING DOWN THE ENTREPRENEURIAL SPIRIT WE HAVE TO KEEP THOSE STEPS GOING.
A LOT OF KIDS FEED OFF OF INFORMATION.
I DON'T KNOW HOW YOU DO THAT, I DON'T KNOW HOW IT STARTED.
SO IT'S REALLY ABOUT MOTIVATING THESE KIDS.
IF YOU MOTIVATE THEM, THEY BECOME MORE CURIOUS ABOUT THINGS.
REGINA: THE PROGRAM IS CALLED BOSS UP GENERATION AND LINDSAY HAS ENLISTED OTHERS LIKE MASTER P TO TEACH OTHERS IN UNDERSERVED NEIGHBORHOODS HOW TO TURN THEIR LIVES AROUND.
>> I TOOK A LOT OF DIFFERENT PATHS, BUT I THINK IT IS IN YOU.
IT COMES WITH AN INNER FEELING OF SAYING, I WANT TO BE SUCCESSFUL AND I AM WILLING TO DO WHATEVER IT TAKES.
AND WE HAVE SEEN THAT IN THE KIDS ENOUGH -- AND.
-- AND HE HAS SEEN THAT IN THE KIDS IN THE FOUNDATION.
SHIRLEY: YOU CAN EXPECT SOME CHANGES AS RESTAURANTS REOPEN.
WE HEADED TO FISHTOWN TO SEE HOW THE NEWEST MEMBER OF THE FIDDLE -- THE MIDDLE CHILD FAMILY IS DOING.
>> IT'S A FOCUS ON HIGH-QUALITY SANDWICHES, BUT REALLY IT IS THE COMMUNITY THAT HOLDS THE FAMILY TOGETHER.
MATT, TELL US ABOUT WHAT THE CLUBHOUSE IS GOING TO BE.
>> IT'S THE SAME MIDDLE CHILD THAT YOU KNOW AND LOVE.
WE ARE BRINGING IT TO FISHTOWN AND WILL DO THE SAME THING BUT WITH MORE.
WE WILL HAVE FULL DINNER SERVICE, A FULL BAR, AND A LOT MORE SPACE TO HANG OUT.
>> THE TERM CLUBHOUSE IS PLAYFUL AND FUN AND IT KIND OF REMINDS ME HOW PHILADELPHIA HAS A DEEP CULTURE WITH SOCIAL CLUBS AND DINNER CLUBS.
IS THAT A RIFF ON THE SUMMER CLUB MENTALITY?
>> WE CALL IT A CLUBHOUSE FOR MEMBERS, AND EVERYONE ELSE.
SO YOU SHOULD FEEL LIKE YOU ARE IN A PRIVATE CLUBHOUSE, BUT IT SHOULD NOT FEEL EXCLUSIVE IN ANY WAY.
AND ALSO IT IS GOING TO BE THE CENTER OF OUR OPERATION, MOVING FORWARD.
IT IS A MATURE CLUBHOUSE, A PLAYFUL CLUBHOUSE, AND A PLACE TO HANG.
>> THE SPIRIT OF COMMUNITY EXTENDS INTO YOUR STAFFING, WHICH IS A UNIQUE MODEL THAT I THINK IS IMPORTANT FOR THE HOSPITALITY COMMUNITY.
TELL US ABOUT THAT.
>> WE ARE TRYING TO RETHINK THE WAY PEOPLE WORK COMING OUT OF THE PANDEMIC.
WE ARE TRYING TO PAY MUCH HIGHER WAGES, LIMIT THE HOURS PEOPLE ARE ALLOWED TO WORK.
>> THEY QUICKLY OVEREXTEND THEMSELVES.
>> RIGHT, SO THAT HAS BEEN THE MENTALITY.
PARTY HARD, PLAY HARD, WORK HARD.
AND WE ARE TRYING TO MAKE THIS PLACE FEEL MORE LIKE A REGULAR JOB.
COME IN, DO YOUR JOB, GO HOME, HAVE WORK LIFE BALANCE.
WE ARE ALSO FOCUSING ON MENTAL HEALTH TRAINING.
WE HAVE PARTNERED WITH HEALTHY POOR FROM CHICAGO.
THEY ARE GOING TO COME IN AND SHOW US HOW TO BE MORE COGNIZANT ABOUT YOUR MENTAL HEALTH IN THE INDUSTRY.
>> AND HOSPITALITY THERE IS A HISTORY OF OVEREXTENDING YOURSELF AND ALWAYS PUTTING THE CUSTOMER FIRST.
BUT IF YOU ARE SUPPORTING YOURSELF AND YOUR STAFF, THAT WILL SHINE THROUGH.
>> THAT'S HOW WE THOUGHT ABOUT IT SINCE DAY ONE.
WE CANNOT MAKE CUSTOMERS HAPPY IF OUR EMPLOYERS -- EMPLOYEES ARE UNHAPPY.
>> IT SOUNDS LIKE A REALLY FUN CLUBHOUSE AND I AM EXCITED TO BE PART OF IT AND I AM HAPPY EVERYONE CAN BE PART OF IT.
THANK YOU FOR BUILDING AN INCREDIBLE BUSINESS AROUND INTENTIONAL SANDWICHES WITH AN INTENTIONAL MISSION.
SHIRLEY: LOOK FOR MORE RESTAURANT UPDATES RIGHT HERE ON "YOU OUGHTA KNOW."
REGINA: IT'S THAT TIME OF YEAR.
PUMPKINS ARE EVERYWHERE.
IT'S WHAT WE EAT, DRINK, AND DECORATE.
BUT I HAVE NEVER CARVED A PUMPKIN AND I FEEL PRESSURE TO DO IT RIGHT.
I WENT TO AN ORCHARD FOR A CRASH COURSE.
THIS IS NOT YOUR FIRST TIME IN THE PUMPKIN PATCH.
HOW DO I FIND THE PERFECT PUMPKIN TO CARVE?
>> THE MOST IMPORTANT THING IS WHAT DO YOU LIKE.
YOU COULD FIND A TYPICAL PERFECT ORANGE PUMPKIN, BUT YOU COULD ALSO FIND A REALLY WEIRD WHEN YOU HAVE NEVER SEEN BEFORE.
YOU CAN CARVE ANYTHING.
YOU WANT TO FIND A PUMPKIN THAT IS A PRETTY GOOD SIZE.
YOU WANT A LOT OF SURFACE AREA.
YOU WILL START WITH A KNIFE.
WE LIKE TO START HERE, WITH SERRATED KNIVES.
IF YOU DO NOT HAVE A DRYWALL KNIFE AT HOME, USE A SERRATED KNIFE.
FIRST, CUT THE TOP OUT.
CUT AT AN ANGLE SO IT DOES NOT FALL THROUGH.
ONCE YOU GET THE TOP OUT, YOU GET TO DO THE FUN PART, REMOVING THE GUTS.
REGINA: I HAVE KIDS.
I AM GO BIG OR GO HOME.
IT IS A BIGGER PUMPKIN BETTER?
>> BIG PUMPKINS ARE GREAT.
PEOPLE LOVE THEM AND IT WILL BE EASIER.
YOU DO NOT WANT TO PICK A SMALL PUMPKIN.
PAINTING PUMPKINS IS A GREAT ALTERNATIVE FOR THE LITTLE ONES WHO CANNOT USE KNIVES.
REGINA: SO IT IS OK FOR THE KIDS TO GET DIRTY.
>> AND SAVE THE GUTS BECAUSE YOU WILL GO HOME AND ROAST THEM.
REGINA: OK.
SO WE TAKE ALL OF THIS OUT.
ONCE IT IS CLEAN, WHAT DO WE DO?
>> GET OUT THE GUTS.
IN THE ART DEPARTMENT, WE WILL GO IN WITH A SPOON LIKE THIS AND SCRAPE OUT SOME OF THE INSIDE OF THE PUMPKIN.
YOU WANT TO GET THE WALLS A LITTLE THINNER BECAUSE IT WILL BE EASIER TO CARVE.
SO GET THE GUTS OUT, MAKE YOUR WALLS THINNER, AND THEN YOU ARE READY TO START YOUR DESIGN.
REGINA: WHAT IS THE BEST PLACE TO CREATE A NICE DESIGN?
>> FOR SOMETHING SIMPLE AT HOME, USE A MARKER.
DRAW AND THEN CARVE THE NEGATIVE SPACE OF THE DESIGN.
DO SOMETHING YOU CAN EASILY GET YOUR KNIFE IN AND CARVED AND THINK ABOUT THE CORNERS YOU WILL HAVE TO CUT.
REGINA: ALL RIGHT.
HERE IS MY DESIGN.
HOW DOES IT LOOK?
>> GORGEOUS.
TAKE YOUR SERRATED KNIFE AND START CARVING.
[LAUGHTER] WATCH YOUR FINGERS.
PROCEED WITH CAUTION.
THE SERRATED KNIFE SHOULD GIVE YOU AN EASY TIME.
REGINA: AFTER EVERYTHING IS CUT OUT, WHAT IS NEXT?
>> CARVE UNTIL YOUR HEARTS CONTENT AND THEN GET A CANDLE, ELECTRIC OR REAL, WHATEVER YOU PREFER, AND PUT IT OUTSIDE FOR YOUR NEIGHBORHOOD TO ENJOY.
REGINA: HOW LONG SHOULD I KEEP IT OUT?
SOME PUMPKINS START TO LOOK REALLY NASTY.
>> IT DEPENDS.
I LIKE WHEN THEY START TO DECAY.
THEY LOOK PRETTY.
AND THEN THEY START LOOKING GROSSER.
[LAUGHTER] WE KIND OF LIKE THAT OVER HERE.
IF YOU WANT YOUR PUMPKIN TO STAY NICE, UNTIL IT STARTS TO ROT, AND THEN TOSS IT.
REGINA: I THINK I CAN COMPLETE THE REST OF THIS.
THANK YOU SO MUCH FOR YOUR HELP.
♪ >> REGINA: I LEARNED SO MUCH WHEN I WAS THERE ABOUT PUMPKINS.
THERE ARE DIFFERENT KINDS, DEPENDING ON WHAT YOU WANT TO USE IT FOR.
THERE ARE PUMPKINS FOR PIES AND TO COOK.
AND THEN OTHER PUMPKINS ARE PRETTY MUCH FOR DECORATION.
SHIRLEY: I HAD NO IDEA.
I AM ALWAYS NERVOUS ABOUT CUTTING OUT THE TOP.
I GO IN WITH THE KNIFE AND IT'S A LITTLE SCARY.
REGINA: I WAS NERVOUS ABOUT CUTTING OUT ALL BECAUSE I AM LEFT-HANDED AND IT IS ALWAYS AWKWARD.
BUT USING THE DRYWALL KNIFE, I WAS ABLE TO GET IN AND DO WHAT I NEEDED TO DO.
SHIRLEY: I LOVE THE SUGGESTION ABOUT HAVING LITTLE KIDS PAINTING THE PUMPKIN.
REGINA: EXACTLY.
THEY CAN BE CREATIVE AND ARTISTIC AND MAKE IT THEIR OWN, AND THEY DON'T HAVE TO USE KNIVES.
IT'S A LOT SAFER AND BETTER FOR THEM.
SHIRLEY: IT IS SUPPOSED TO BE FUN, NOT STRESSFUL, AND THEY HAVE FUN GETTING THEIR HANDS DIRTY.
DID YOU CARVE THIS?
IT'S AMAZING.
REGINA: I DID NOT.
[LAUGHTER] THANK YOU, FOR OUR PUMPKIN.
IT LOOKS BEAUTIFUL.
SHIRLEY: IT LOOKS AMAZING.
ALL OF THE DETAIL.
BE SURE TO JOIN US NEXT WEEK FOR ENVIRONMENTALLY FRIENDLY WAYS TO DISPOSE OF PUMPKINS AFTER HALLOWEEN.
REGINA: ABSOLUTELY.
WE WILL SEE YOU THEN.
SHIRLEY: GOODBYE.
♪ [CAPTIONING PERFORMED BY THE NATIONAL CAPTIONING INSTITUTE, WHICH IS RESPONSIBLE FOR ITS CAPTION CONTENT AND ACCURACY.
VISIT NCICAP.ORG] ♪
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