>> WE STAND ON THE THRESHOLD OF A GREAT NEW AGE OF EXPLORATION ITS ULTIMATE DESTINATION.

>> THE FARTHEST REACHES OF THE OTHERS.

>>THREE, TWO, ONE.

♪ >> GOOD EVENING, EVERYBODY, HOW WE DOING?

I LIKE TO HEAR IT.

WELCOME, WELCOME TO THE FRONTIER HERE ON THE CAMPUS OF THE BEAUTIFUL RESEARCH TRIANGLE PARK RTP 180.

MY NAME IS ANDREA CASH.

I AM YOUR GUEST HOST TONIGHT.

I OWN ANDREA CASH CREATIVE BASED IN DURHAM I HELP SMALL BUSINESSES AND NONPROFITS IN THE TRIANGLE WITH MARKETING PR SOCIAL MEDIA VIDEO PRODUCTION AND MORE.

I'M THRILLED TO BE THE FILL-IN HOST TONIGHT WADE MINTER IS CALLING A CAROLINA HURRICANES GAME.

YES, OUR TOPIC TONIGHT MIGHT BE FAILURE.

BUT WE KNOW THAT THEY ARE ON THEIR WAY TO MORE SUCCESS.

EN ROUTE TO WHAT WILL BE A WONDERFUL PLAYOFF RUN.

I'M SO HAPPY TO BE HERE.

I WANT TO SAY A BIG THANK YOU TO RTI INTERNATIONAL FOR BEING OUR PRESENTING SPONSOR.

THEY MAKE ALL THIS POSSIBLE.

WE'RE SO GRATEFUL TO THEM.

A QUICK NOTE THAT WE ARE CONTINUING TO FOLLOW ANY AND ALL MANDATES PUT IN PLACE BY DURHAM COUNTY REGARDING COVID SO WE HAVE DIFFERENT COMFORT LEVELS WE JUST ASKED TONIGHT THAT YOU BE KIND TO YOUR NEIGHBOR IF THEIR MASTER UNMASKED.

A QUICK SHOW OF HANDS HOW MANY OF YOU ARE ATTENDING RTP ONE 80 FOR THE FIRST TIME.

OH NICE.

WELL WELCOME LET ME TELL YOU A LITTLE BIT ABOUT HOW THIS WORKS.

WE HAVE 5 SPEAKERS TONIGHT, THEY WILL EACH HAVE THE STAGE FOR ABOUT 5 MINUTES.

WE REALLY TRY TO STICK TO THE 5 MINUTE TIME LIMIT SO THAT WE HAVE TIME FOR QNA AFTERWARDS AND IT'S ABOUT A 5 MINUTE QNA PER SPEAKER AND I RUN AROUND AND YOU CAN PUT YOUR HAND UP AND I CAN BRING THE MIC TO YOU.

>> SO THAT YOU CAN ASK A QUESTION AND I'M TOLD YOU DO GET SOME SWAGGER IF YOU'RE ONE OF THE PEOPLE THAT ASKED THE QUESTION TONIGHT, SO THAT'S VERY COOL.

ENTICING.

>> FEEL FREE TO CONNECT WITH US ON SOCIAL MEDIA I MEAN TWEET OR IT DIDN'T HAPPEN RIGHT.

>> SO SHARE OUR SPEAKERS WISDOM FOR THE BENEFIT OF THE GREATER WORLD OUT THERE.

YOU CAN SEE UP HERE ARE OUR HASHTAGS RTP ONE 80 YOU CAN TAG AS AT FRIENDS HERE RTP.

>> I WANT TO REMIND YOU THAT THE FRIENDS HERE HAS BEEN A HOME FOR CREATIVE FREELANCERS STARTUPS STEM PROFESSIONALS AND EMERGING COMPANIES SINCE 2015.

THIS MULTI BUILDING CAMPUS OFFERS FREE CO-WORKING AND MEETING ROOMS THAT ENCOURAGE COLLABORATION.

>> PLUS THERE ARE PRIVATE OFFICES AND WET LAB SPACE WHERE ENTREPRENEURS AND STARTUPS CAN GROW.

>> AND IN ADDITION TO EVERYDAY CO-WORKING ACTIVITIES.

THE FRONTIER HAS A LOT OF SPECIAL EVENTS LIKE YOGA WEEKLY YOGA TONS OF POP-UP EVENTS HAPPY HOURS.

YOU CAN SEE THE FULL CALENDAR AT RTP .ORG.

THE MISSION REALLY IS TO MAKE FRIENDS HERE RTP A COMMUNITY RATHER THAN JUST A WORKPLACE.

AND SPEAKING OF EVENTS COMING UP ON THE MENU IS A SERIES THAT WAS DEVELOPED AS A WAY OF HELPING YOU AND YOUR BUSINESS GROW TO THE NEXT LEVEL, WHATEVER THAT NEXT LEVEL MIGHT BE FOR YOU.

EACH MONTH, WE OFFER A LUNCH TIME WORKSHOP ON A SPECIAL TOPIC RELATED TO SMALL BUSINESS OR START UPS AND ON MAY 9TH YOU CAN JOIN FOR THIS PERSONAL CYBERSECURITY TRAINING.

THIS IS ALL ABOUT TAKING CHARGE OF CYBER SECURITY ON YOUR PERSONAL DEVICES AND THAT WORKS TO KEEP YOUR DATA SAFE.

SO YOU CAN REGISTER FOR THIS AT RTP .ORG THAT'S COMING UP ON MAY 9TH.

LET'S GET TO OUR SPEAKERS SHALL WE ALL RIGHT SO FIRST UP.

OVER A DECADE AGO, SHE DROVE ON TO DUKE'S CAMPUS TO DROP HER SON OFF AT SOCCER CAMP.

SHE KNEW AT THAT MOMENT, SOMEDAY SHE WOULD MAKE DURHAM HER HOME AND THAT BECAME REALITY IN 2019 AFTER SHE SOLD THE BUSINESS SHE FOUNDED AND OPERATED FOR 18 YEARS.

THROUGHOUT HER LIFE, SHE'S WORN MANY HATS AS A MOTHER AN EDUCATOR AND ENTREPRENEUR A FOUNDER SHE EVEN HAD A BRIEF STINT AS A VACUUM SALESPERSON.

MOSTLY SHE'S A DREAMER ONE WHO'S THRILLED TO BE PART OF THIS LARGER COMMUNITY OF VISIONARIES SO PLEASE WELCOME TO RTP ONE 80 STAGE ON JEANETTE MILLER.

HAPPY FRIDAY EVE, EVERYBODY.

THAT'S WHAT WE CALL THURSDAYS.

MY HOUSE.

THANK YOU FOR COMING OUT.

WHEN I WAS ASKED TO SPEAK, I THOUGHT ABOUT KIND OF THE TREND ABOUT NORMALIZING FAILURE RIGHT WE TALK A LOT ABOUT IT WE HEAR A LOT ABOUT IT FAILURES OPPORTUNITY FAILURE.

>> LET'S NORMALIZE IT SO I DECIDED TO INSTEAD OF POTENTIALLY JUST AN INSPIRING THAT I WOULD BE VULNERABLE AND SHARE WITH YOU KIND OF A PIVOTAL MOMENT.

IN MY LIFE ENDEAVORS SO I WANTED TO SHARE THIS PICTURE MOSTLY.

>> THE.

>> THE PICTURE THAT PHOTO OF THE PATH RIGHT WE USE THAT A LOT OF METAPHOR FOR LIFE RIGHT WE'RE ON A PATH AND THIS PATH LOOKS FAIRLY STRAIGHT.

WE KNOW WHERE WE'RE GOING WE ON OUR PATH FROM A TO Z POINT A TO Z.

BUT OFTEN WE DON'T REALLY KNOW WHAT'S COMING UP IF WE LOOK AT THE PHOTO WE HAVE THE HORIZON.

THERE'S A HILL WERE NOT CULTURE WAS HAPPENING AFTER THAT.

SO I THINK ABOUT THAT A LOT AND THEN I'M ALSO A BIT OF A WORD NERD I LOVE GRAMMAR I REMEMBER DIAGRAM ING SENTENCES AND LIKE ELEMENTARY MIDDLE SCHOOL AND I WISH WE COULD DO THAT MORE.

AGAIN I WOULD DO THAT I COULD GAME LIKE WORDLE BIT DIAGRAM ING SO I LOVE PROPOSITIONS BECAUSE PROPOSITIONS ARE DIRECTIONAL WORDS, RIGHT THEY THEY PROVIDE MOVEMENT DIRECTION AND WHEN WE ON A PATH AND EVERY DAY WE ARE MOVING WE'RE MOVING THROUGH TIME AND SPACE WE AREN'T STOPPING.

>> IF WE WERE ON A METAPHORICAL OR LITERAL PATH AND WE GOT TO THE TOP OF THE HILL AND THERE WAS A TREE THAT IT'S FALLEN OR THERE WAS A DETOUR OR THERE WAS AN OBSTACLE THERE WE DON'T STOP WE DON'T JUST PARK OUR CAR AND THEN LIVING THERE AND THEN WELL, I'M JUST HERE NOW RIGHT THERE'S MOVEMENT AND DECISIONS HELP US MOVED THROUGH THAT.

ON JEANETTE MILLER.

AND EXECUTIVE DIRECTOR OF AUDACITY LABS WHICH IS A YOUTH ENTREPRENEURSHIP PROGRAM.

WE'RE EMPOWERING MIDDLE AND HIGH SCHOOL USED THROUGH ON ENTREPRENEURSHIP EDUCATION EXPOSURE AND EXPLORATION.

BUT BEFORE I WAS THAT IT WAS A LOT OF THINGS AND THERE WAS A PERIOD IN MY LIFE FROM I WOULD SAY MAYBE 18 TO 24.

WRIGHT HELD SEVERAL JOBS.

MANY JOBS AND MOST OF THEM.

I GOT FIRED.

MOST OF THIS.

SOMETIMES I WAS WORKING FOR FOR A J#*#*#*.

SOMETIMES I WAS THE J#*#*#* AND I WAS FIRED MANY TIMES JUST A FEW.

WHERE THE EMPLOYER WAS.

NO THIS IS NOT A GOOD FIT.

NOW AT THE TIME I WAS A YOUNG MOM.

I WAS GOING TO SCHOOL FULL TIME I WAS WORKING FULL TIME AND I WAS READY TO.

MAKE SOME MONEY TO PAY A BILL TO KEEP THE LIGHTS ON TO FEED THEM AND KEEP EVERYBODY NICE AND SAFE.

PAY FOR BOOKS FOR SCHOOL.

SO ONE DAY.

MY BROTHER CALLED ME UP AND WAS LIKE SIS I JUST HAD THIS INTERVIEW AND IT DID THIS TRAINING I HAVE THIS GREAT JOB, IT'S AMAZING.

PLENTY OF OPPORTUNITY FOR FOR GROWTH LOTS OF MANY ITS SALES, THEY'RE STILL LOOKING FOR PEOPLE WE THEY WANT YOU HERE IS THE NUMBER GIVE THEM A CALL SO I DIDN'T GAVE HIM A CALL SET UP AN INTERVIEW SAILED THROUGH THE INTERVIEW WENT BACK TO THE TRAINING WAS A TWO-DAY TRAINING IS IN SALES AND THEY WERE LIKE THIS IS WHAT YOU'RE GOING TO DO.

YOU DON'T GET COLD CALLS.

WE GIVE YOU THE LEADS WE SET UP THE APPOINTMENTS FOR YOU AND EVERYTHING IS JUST SPELL THAT IT CAN BE THE SO EASY TO MAKE TONS OF MONEY AND THAT GREAT A NEED LOTS OF MONEY.

AND SO I STARTED.

ON MY PATH HAS A DOOR TO DOOR BACK IN CELLS PER CENT.

IF YOU ARE YOUNG YOU DON'T REMEMBER YOU DON'T KNOW, BUT SO YOU'RE FAMILIAR WITH DYSON WILL KIRBY WAS THE DYSON BACK IN THE 80'S AND LOOK AT THESE LOVELY AT ODDS RIGHT ALL OF THE ATTACHMENTS.

THERE IS A CAR PAUL SURE Y'ALL.

RIGHT ANYTHING YOU WANTED YOU GOT WITH THE KIRBY AND HE I HAD IT AND THEY WERE GOING TO SET UP THE APPOINTMENTS AND THEY ALSO LIKE JUST USE YOUR NETWORK LIKE I DID AS A MOM AND MOM'S FRIENDS AND CHURCH PEOPLE I WAS DEMLING VACUUMS EVERYWHERE.

NOW WHAT IT DIDN'T REALLY PLAN FOR WITH THE FACT THAT.

AS A VACUUM CELLS PERSON I WOULD BE ENTERING PEOPLE'S HOMES AND I AM DEATHLY ALLERGIC TO CATS.

DEATHLY ALLERGIC TO CATS AND LIKE BACK IN THE LIST WAS PROBABLY LIKE THE EARLY 90'S AND I'M BACK IN THOSE DAYS ARE REALLY WASN'T AS MEDICINE YOU THE KIND OF SUFFERED THROUGH IT.

LITTLE THEY'VE RATHER ON YOUR CHEST AND YOU KNOW HOPE YOU MADE IT THROUGH THE NIGHT OR YOU WENT TO THE HOSPITAL.

SO I WOULD BE DOING AN APPOINTMENT AND I WOULD AND WHAT ONE OF THE TRICKS WAS ALWAYS HAD A DIRTY VACUUM FILTER IN THE VACUUM, SO THAT THE VACUUM LIKE THERE CUSHIONS OR THEIR GRADES.

THE PLOT THE DIRTY THE DIRTY FILTER LIKE OH MY GOSH SIR YOU NEED THIS BACK AND LOOK AT YOUR LOOK AT THIS VERY DIRTY FILTER.

BUT I ALSO WAS LIKE SNEEZING AND COUGHING AND COULDN'T BREATHE.

AND THEN I WOULD MISS APPOINTMENTS AND SO ON MAKES SENSE.

I WAS CALLED IN THE MANAGERS LIKE HEY LIKE YOURSELF, YOUR SALES, THEY'RE NOT REALLY WHETHER THEY SHOULD BE ON THAT I KNOW, BUT HERE'S THE THING.

I'M ALLERGIC TO CATS LIKE THIS IS A THING AND HE WAS LIKE AND I THINK YOU'RE LOOKING AT THIS THE WRONG WAY.

THIS IS AN OPPORTUNITY YOU JUST NEED TO LEARN HOW TO CLOSE.

SAYS OK WELL.

MAYBE I'M NOT SURE.

I THINK YOU'RE A J#*#*#*.

BUT I'M NOT QUITE SURE YET EXACTLY WHAT BUT ALSO SIR.

A LOT OF THESE APPOINTMENTS ARE SETTING UP FOR ME THE PEOPLE DON'T WANT A VACUUM.

THEY JUST WANT ME CLEAN THEIR HOUSE.

>> THEY'RE JUST SAID THEY'RE LIKE YES, LET THIS NICE LADY COME IN AND SHE CAN VACUUM ALL MY FURNITURE TO COME BACK MIGRATES TO BACK MY CARPET AND THEN SHE LEAVES TO BUY YOUR BACK IN BUT I GOT TO CLEAN HOUSE.

NOT SURE THAT THIS IS THE BEST PLACE FOR ME HE'S LIKE LISTEN.

YOU GOT THIS JUST TRY FOR ANOTHER WEEK AS A HEAD COACH.

SO I KNEW I WAS ON I WAS REALLY ON SHORT TERM HERE I KNEW I WAS GOING TO FIRED WITHIN A WEEK OF HIS 3 WEEKS IN 0 SALES AND I ASKED MY MOM.

>> AS A MOM YOU HAVE TO HEAD BACK TO YOU.

THANK YOU I NEED YOUR HELP LIKE I'M GOING TO GET FIRED.

I THINK THIS JOB DAVE DAVIS MAKING MONEY MY BROTHER WAS SELLING VACUUMS SO.

SO SHE BOUGHT A VACUUM.

AND AT THE END OF ONE MONTH AND I SOLD ONE VACUUM.

I WAS FIRED.

AND I REALLY NEEDED ALL THAT MONEY.

AND MY MOM PROBABLY NEEDED HER TO THAT SHE SPENT ON THE VACUUM.

SO WHAT I SAID IS OKAY MOM.

LET ME USE YOUR KIRBY.

CAN I USE YOUR KIRBY WITH ALL THOSE ATTACHMENTS RIGHT THERE'S A KNIFE GRINDER THERE'S THE CAR POLISHER THERE'S ALL THESE THINGS CAN I USE YOUR VACUUM AND GO CLEAN PEOPLE'S HOUSES, I DON'T GET PAID FOR IT.

ALL RIGHT I CAN CLEAN YOUR HOUSE FOR FREE I CAN CLEAN HOUSE AND I CAN ALSO DO SOME SCREENING BECAUSE IF YOU HAVE A CAT.

THAT WILL BRING IN A FRIEND AND MY FRIEND CAN HELP ME SHE CAN CLEAN SHE CAN MAKE MONEY I CAN MAKE MONEY AND WE'LL PAY YOU BACK FOR THIS KIRBY AND THAT'S WHAT I DID MY FIRST FORAY INTO ENTREPRENEURSHIP.

BEFORE WE THINK OF FAILURE AS OPPORTUNITY FAILURES AS OBSTACLES I WANT TO NORMALIZE IT I WANT TO SHARE THAT WITH YOU.

IT WAS DIFFICULT FOR ME TO BE FIRED OVER AND OVER AND OVER AGAIN.

I THINK ONE TAKEAWAY OBVIOUSLY IS DON'T WORK PROJECTS BUT ALSO IF YOU'RE IN A POSITION OF POWER DON'T BE THE J#*#*#*.

CREATING OPPORTUNITIES FOR PEOPLE TO TALKING ROUGH DRAFT TOO RAINSTORM TO COLLABORATE TO WORK TOGETHER TO SHARE THAT.

I'M HAVING A GOOD DAY OR THAT THAT THING I DID WASN'T GREAT, BUT I WANT TO DO BETTER.

SO THAT WE CAN SUPPORT ONE ANOTHER AND ALONG THE WAY YOU'RE WELCOME TO USE A TAKE MY PROPOSITIONS BECAUSE WE CAN'T GET OVER IT WHERE THERE'S A TREE AT THE TOP OF THAT HILL THAT'S BLOCKING OUR WAY WE CAN GO OVER A WEEK AGO AND AROUND IT RIGHT WE COULD SNEAK OFF THROUGH A SHORTCUT AND THAT LEASES ON INTO THE BEYOND.

TO THE REST OF THE PATH.

THANK YOU.

KRON JEANNETTE.

>> QUESTIONS.

YOU KNOW YOU HAVE SOME BURNING QUESTIONS.

SORRY WHO WAS IT.

>> IS THERE AN EASY WAY TO IDENTIFY IF YOU'RE WORKING FOR A J#*#*#*.

>> YEAH, I THINK YOU FEEL IT IN YOUR GUT LIKE IT'S HARD TO BREATHE.

RIGHT YOU'RE NOT EXCITED WHEN YOU GET UP YOU DREAD LIKE THE INTERACTIONS YOU JUST YOU KNOW IT IN YOUR GUT.

I FOR YEARS WOULD MAKE EXCUSES FOR FOR J#*#*#*#*#* HIM RIGHT AND LIKE THAT GETS BAD DAY OR I'M NOT ALL RIGHT AND PUTTING IT BACK ON ME, I'M NOT DOING SOMETHING RIGHT AND UP.

OFTEN IT REALLY CAME DOWN TO IT THAT IT.

IT WASN'T ME IT WASN'T HIM.

OTHER QUESTIONS.

>> AND YOU MENTIONED THEY HAD A LOT OF DIFFERENT POSITIONS, I'M JUST CURIOUS.

HOW DID YOU KNOW FAILURES IN THESE POSITIONS REALLY SHAPE YOUR GOALS AND LIKE YOU'RE CAREER TRAJECTORY.

>> SO I THINK BECAUSE I HAD SO MANY INTERACTIONS EITHER NOW WHEN I WAS A J#*#*#* IT USUALLY WAS THAT I JUST WAS UNRELIABLE RIGHT LITTLE KIDS SCHOOL ALL THE ALL THE KIND OF THE PRESSURES OF THAT BUT.

I THINK WHAT IT HELP ME DO IS THINK ABOUT THE ENVIRONMENT THAT I WANTED TO WORK IN RIGHT WHETHER I WORKED I WORKED ONCE I KIND OF SETTLED WORKED FOR SEVERAL NONPROFITS AND AGAIN KIND OF BUMPED UP AGAINST PEOPLE THAT WORK LESS CREATIVE LESS FLEXIBLE LESS DREAMY ABOUT WHAT WE COULD ACCOMPLISH AND THEN I JUST CREATED MY OWN BUSINESS.

SO THAT I COULD.

REALLY CULTIVATE THE ENVIRONMENT THAT I FELT LIKE COULD BE A FAMILY ATMOSPHERE THAT WE ARE ALL DOING WORK WITH SHARED VALUES.

SO I THINK THAT'S THOSE EARLY EXPERIENCES HELPED KIND OF SHAPE.

THIS ENTREPRENEURIAL SPIRIT RIGHT I LIKE HIM OOPS NOW WHAT BECAUSE I COULDN'T STOP I COULD NOT JUST BE STILL READ I HAD TO KEEP MOVING FORWARD LIKE WE ALL DO WE JUST DON'T THINK ABOUT IT AT THE TIME.

ALL RIGHT, THANK YOU SO MUCH AND THAT THANK YOU ALL.

ALL RIGHT AND NOW FOR OUR NEXT SPEAKER.

>> HE IS THE INNOVATOR AND MANAGING MEMBER BEHIND BUT KITCHENS HE HAS SPENT OVER 16 YEARS IN RESTAURANT MANAGEMENT WAS SUCCESSFUL BRANDS SUCH AS RUTH'S CHRIS STEAK HOUSE, PF CHANG'S AND CAPITAL GRILLE THE CAPITAL GRILLE AT ALL OF THESE COMPANIES HE SERVED AS EITHER EXECUTIVE CHEF OR SIOUX CHEF BRINGING IN MORE THAN 8 MILLION DOLLARS IN ANNUAL SALES IN SOME LOCATIONS THAT'S A LOT THAT'S A LOT OF PLATES TO GET OUT.

HE HAS A PROVEN TRACK RECORD OF MANAGING PROFITABLE KITCHENS AND ENTHUSIASTIC TEAMS.

HE'S ALSO A CERTIFIED SERVE SAFE INSTRUCTOR AND A MEMBER OF THE NATIONAL REGISTRY OF FOOD SAFETY PROFESSIONALS.

HE BELIEVES IN AN ENVIRONMENT OF SHARED KNOWLEDGE AND RESOURCES TO ACHIEVE A MORE SUCCESSFUL BOTTOM LINE FOR ALL LET'S GIVE IT UP FOR JASON JOHNSON.

CAN EVERYONE HEAR ME.

MY NAME IS JASON JOHNSON.

ALL RIGHT HAVING SLAPS IT WAS ONE OF THE FAILURES.

>> MY NAME IS JASON JOHNSON AND I AM A FAILURE.

I KNOW THAT MAY SOUND LIKE A HARSH THING TO SAY, BUT.

I THINK WHEN THEY REACHED OUT TO ME AND THEY WANTED TO KNOW IF I WOULD DO THIS THEY KIND OF LET OFF BECAUSE THEY WERE APART.

BUCS ARE WAS A PART OF ONE OF MY FAILURES THIS HAD TO GET TO KNOW ME SO THAT A LITTLE BIT ABOUT ME.

I AM FROM LITTLETON NORTH CAROLINA, WHICH IS A LITTLE RULE TOWN AND HALIFAX COUNTY POPULATION I THINK THE DAYS STILL UNDER 3,001.

CAUTION LIGHT.

PARTIES WHERE EVERYONE WORK IN HIGH SCHOOL TO GET A JOB PIGGLY WIGGLY AND I HAD A GRADUATING CLASS OF 213 PEOPLE I WAS ONE OF 12 THAT ACTUALLY SAID I'M GETTING OUT OF HERE AND I'M GOING TO COLLEGE.

DECIDED TO GO TO THE MARINES FIRST AND SAY YOU KNOW IT'S GOING TO GO TO THE RESERVES, I'M GOING TO DO IT.

YOU KNOW PAY FOR COLLEGE THIS WAY MAKE MY MOM PROUD AND ABOUT 8 WEEKS AND MY SHINS SPLIT.

SO I HAD TO SAY WELL I'M NOT GOING TO SIT ON PARRIS ISLAND FOR 2 WEEKS AND WAIT FOR THIS TO HEAL SO SHIP ME OUT AND GO BACK TO SCHOOL WILL START SCHOOL.

SO FILL YOUR NUMBER ONE YOU KNOW I DIDN'T EVEN COMPLETE THAT.

GO TO COLLEGE GETTING COLLEGE.

COLLEGES GREAT COLLEGES FUN, I MEAN THE MARCHING BAND AND HAVING A GREAT TIME.

I JUST DON'T LIKE GETTING UP AND GOING TO CLASS.

>> THE SCHOOL KIND OF FROWNED UPON THAT AND AFTER 5 YEARS OF SHOWING UP A BAND PRACTICE AND NOT REALLY GOING TO CLASS THEY SAY IT.

>> HOW ABOUT YOU JUST DON'T COME BACK NEXT YEAR, YOU KNOW LIKE WE'RE TIRED OF TAKING YOUR MONEY SO.

NOW THE FAILURE HAPPENED I DIDN'T GRADUATE FROM COLLEGE.

GOT TO COLLEGE AND SAY YOU KNOW WHAT I HAD A JOB FOR A COUPLE YEARS WORKING FOR CHILE'S A SERVER THEY ASKED ME TO BE A MANAGER AND I WAS LIKE WELL, WHAT COULD POSSIBLY GO WRONG HERE.

SURE THE SHIP ME OFF THE WINSTON SALEM IDEA SOME TRAINING I CAME BACK, I THINK IT WAS A CHILLY FOR A COUPLE YEARS I GOT FIRED FROM THERE.

SO THAT WAS MY FIRST MANAGERIAL RESTAURANT JOB THAT I GOT FIRED FROM I DIDN'T LIVE UP TO EXPECTATIONS.

SO THEY SAID HEY WE WANT TO GO OUR SEPARATE WAYS AND THEN I MOVED ON TO THE CHAINS AND WHERE FOR THE CHAINS AND CHEESECAKE THAT FOR A WHILE AND.

WHEN ALL THE WAY UP TO EXECUTIVE CHEF.

FIRST-TIME EXECUTIVE CHEF BRAND NEW RESTAURANT DOWN IN AUGUSTA GEORGIA.

I'M ON TOP OF THE WORLD.

I THINK I LASTED ABOUT 20 SOME DAYS IS THE EXECUTIVE CHEF BECAUSE I DID NOT UNDERSTAND HOW TO BE A GOOD LEADER AT THAT TIME I WAS JUST A EGOTISTICAL SELF-DRIVEN PERSON THEY COULD JUST DO EVERYTHING HIMSELF.

SO THEY TOLD ME HEY IT.

YEAH YOU'RE GOING TO STEP DOWN AND GET OUT OF HERE SO THEY'LL DO THAT JOB TOO.

THEY CALLED ME UP AND SAID HEY YOU WANT TO GO DOWN JACKSONVILLE FLORIDA AND HELP OUT YEAH DID THAT SO CAME BACK UP.

SO HAS BEEN ABOUT WE KNOW WHAT THE RUTH'S CHRIS THAT THE P A CHANGE DECIDED TO FIRE ME.

IT WAS HIS LONGTIME 6 YEARS BOUNCED AROUND A LOT OF KIDS IS THAT A LOT OF GREAT THINGS HAD A WONDERFUL TIME LEARNED A LOT ABOUT MYSELF FROM BEING A LEADER AND THEN WE DECIDED TO SPLIT PART I THINK OF ALL MY MANAGERIAL JOB TO THINK ON THE 2 OF THEM ACTUALLY WALKED AWAY ON MY OWN TERMS AND IT CAME TO A POINT IN 2018 US PIECE OF PROPERTY OVER HERE ON SOUTH ALSTON AVENUE IT WAS 1.5 ACRES.

THEY WANT IT HALF A MILLION DOLLARS I WAS DRIVING WITH MY WIFE I WAS WORKING AT CAPITAL GRILLE I WAS LIKE NO ONE ABOUT IT.

NOW HERE'S WHY I THINK THEY CALLED ME I HAVE AN UNUSUAL TALENT TO WHERE I'M JUST NOT AFRAID TO FAIL.

I JUST I REALLY JUST DON'T CARE IS LIKE IF IT.

I'M GOING TO DO IT AND I WANT TO DO MY BEST AT DOING IT.

AND IF I DON'T MEET SOMEBODY IS EXPECTATIONS AT LEAST I DID IT.

AND THAT'S JUST BEEN MY MODEL FOR A LONG TIME IS JUST.

>> WHY NOT HALF A MILLION DOLLAR PROPERTY ONE 0.5 MILLION DOLLAR LOAN BUT THE HOUSE OF COLLATERAL MY CAR MY INSURANCE IS THE SCARE ME THE SIGN THE PAPERS.

AND TODAY MY LOAN UNDERWRITING MARCH 2020 HAPPEN.

AND IM ENOUGH BANK SAID HEY WE WANT TO PUT THAT LOAN A POLL WE'VE GOT TO START DOING PPP.

SO I FAILED AT OPENING UP THIS NICE KITCHENS OVER HERE AND PUT 1.5 MILLION DOLLARS IN DEBT NOW TODAY AS I STAND IN FRONT OF YOU, I'M STILL A FAILURE.

BUT I AM A FAILURE RIGHT NOW IT DOES HAVE ONE LOCATION OPEN 3 MORE OPENING THIS YEAR I WILL BE OPENING THE FIRST EVER MULTI CONCEPT, GHOST KITCHEN IS OUT OF RDU IN TERMINAL 2 WHICH MEANS BY JUNE YOU WILL BE ABLE TO ORDER UP TO 9 DIFFERENT CONCEPTS OUT OF ONE RESTAURANT ON YOUR PHONE BEFORE YOU EVEN GO THROUGH SECURITY.

AND I HAVE A DEAL FROM MANY MORE TO COME.

SO THE ONLY WAY I CAN ACCOMPLISH THE THINGS I'VE BEEN ACCOMPLISHED SO FAR IS I JUST NEVER BEEN AFRAID OF FAILURE BECAUSE I DON'T KNOW WHAT FAILURE IS I LOOKED UP IN THE DICTIONARY SAYS LACK OF SUCCESS.

IT SAYS THE FERRY TO MEET EXPECTATIONS WILL WHO DEFINES SUCCESS.

I DEFINE SUCCESS AS LONG AS I WENT AND DID IT AND TRY AND I FAIL.

I CAN GET UP TOMORROW AND I CAN GO BACK AND DO SOMETHING DIFFERENT AND THAT'S NORMALLY WHAT IDEA I TRIED SOMETHING IT DIDN'T WORK AND I SAID OK WHAT CAN I DO NEXT.

>> IT'S IT'S INGRAINED IN ME FROM WHERE I CAME FROM IN A PLACE WHERE YOU KNOW WE DEPENDED ON FARMLAND WE DEPEND ON EXTERNAL SOURCES TO HELP US LEO.

WE JUST NEVER WERE AFRAID OF WHAT WAS GOING TO HAPPEN TOMORROW IN MY BUSINESS SO FAR NOW HAS BEEN AN ENTREPRENEUR I BELIEVE HAVING THAT COURAGE JUST SAY TO YOURSELF HEY SO WHAT IF I DON'T DO IT SOMEONE ELSE WANTS ME TO DO.

SO WHAT IF I DON'T MAKE THE MOST MONEY AND DOING IT.

SO WHAT.

NOBODY DEFIES THAT YOU ARE FAILURE IN LESS YOURSELF AND I CALL MYSELF A RIGHT NOW BECAUSE I HAVE REACHED WHAT I CONSIDER TO BE SUCCESS FOR MYSELF, WHICH IS ONE DAY SITTING BACK OLD GRAY KIDS THAT LOVE ME GRANDKIDS THAT LOVE ME AND HOPEFULLY LEAVING THEM IN A BETTER PLACE AND I STARTED IN THE WORLD.

SO I COME HERE TO SAY TO YOU.

YOU CAN REACH ME UP KITCHEN .COM, JAY JOHNSON AND HELP GET IT, BUT I WAS ALWAYS TOLD PEOPLE LIKED.

THERE'S NO REASON TO FEAR WHICH YOU DON'T KNOW.

WHEN I GOT THE OPPORTUNITY OPEN 9 CONCEPTS AND THE ONE ROOF.

AND WORK WITH THE LARGEST GOES GET AN OPERATOR IN THE WORLD.

HERE I AM.

THIS LITTLE BUSINESS OWNER GOT THIS ONE OF THE 3,000 SQUARE FOOT COMPANY THEY WANT TO PARTNER WITH HIS MULTIBILLION DOLLAR COMPANY.

I WAS THE FIRST ONE IS LIKE SURE WHY NOT.

BECAUSE WHAT'S THE WORST THAT CAN HAPPEN.

THEY FIND OUT I DON'T KNOW WHAT I'M DOING OKAY, YOU KNOW, MAYBE THEY DON'T FIND OUT THAT I DON'T KNOW WHAT I'M DOING BUT I HAVE NEVER BEEN A FAIT AFRAID TO FAIL BECAUSE I TELL PEOPLE ALL THE TIME.

THERE IS NO SUCH THING AS FAILURE AND THIS YOU FEEL LIKE YOU FAILED.

AND THERE'S NOTHING THAT YOU THE ONLY WAY I THINK YOU REALLY POSSIBLY CAN FEEL IS THAT TELLING YOURSELF NOT TO DO SOMETHING.

BECAUSE IF YOU DON'T GIVE IT A SHOT AND YOU DON'T TRY YOU NEVER KNOW WHAT MAY COME OUT OF IT.

YOU REALLY KNOW IF I HAD SAT DOWN AND SAY WHEN THAT LONE WENT BELLY UP AND I SAY YOU KNOW WHAT THAT'S IT.

I'M DONE I CAN'T DO THIS I WOULDN'T BE HERE TODAY WHEN BE WORKING FOR MYSELF AND BECAUSE I DO WORK FOR MYSELF NOW I NOW CAN GO TO EVERY ONE OF MY DAUGHTERS LITTLE SOCCER PRACTICE IS A LITTLE SWIM LESSONS SO THAT'S A SUCCESS TO ME, I'M NOT RICH.

HE'S IN MARRIAGE.

BUT I'M NOW STARTING TO LIVE LIFE ON MY TERMS BECAUSE I DECIDED TO TAKE THOSE CHANCES.

AND I TELL ANYONE IT WANTS TO BE ENTREPRENEURS SUCCEED YOU HAVE TO TAKE CHANCES.

THEY DON'T JUST A CRAZY CHANCES, YOU KNOW YOU CAN'T REALLY GO OUT THERE AND SAY I'M GOING TO MAKE CHOCOLATE FLAVOR PASTA NO INCOME AND MILLIONAIRE OFF OF IT.

YOU MIGHT.

BUT THE CHANCES ARE NOT VERY HIGH BECAUSE I'VE NEVER SEEN IT, BUT EVEN IF YOU DID YOU'D BE CRAZY IS IDEA IN THE WORLD, YOU KNOW WHY NOT TRY WHAT'S THE WORST THAT CAN HAPPEN TO YOU YOU CAN MANAGE RISKS, YOU KNOW YOU CAN MAKE SURE YOU DON'T GO BANKRUPT AND THAT'S WHAT HUBB KITCHEN ZIA'S PITCHES A COMMERCIAL KITCHEN FACILITY THIS FOR RENT BY THE HOUR TO ANYBODY WHO WANTS TO DO IT.

AND WHEN I FOUND IT AND I STARTED IT PRETTY MUCH SAID I JUST WANT TO GIVE PEOPLE A PLACE TO FAIL SUCCESSFULLY.

AND THAT'S WHAT WE DO TO HELP GET AS WE GIVE PEOPLE FOOD ENTREPRENEURS A PLACE TO FAIL SUCCESSFULLY WHAT I MEAN BY FAIL SUCCESSFULLY IS IF YOU DO RUN OUT OF MONEY IF YOU DO LOSE EVERYTHING IF YOUR MARKETING STRATEGY DOESN'T WORK.

HEY GUESS WHAT YOU'RE NOT BANKRUPT.

YOU'RE NOT LIVING ON THE STREET.

YOU CAN TAKE WHAT YOU LEARNED YOU CAN REWRITE A BUSINESS PLAN YOU CAN TRY IT AGAIN BECAUSE I'M ONLY TAKING A COUPLE $100 A MONTH.

AND THAT'S WHAT I FEEL EVERYONE NEEDS IN THE WORLD IS THAT YOU NEED TO HAVE A PLACE WHERE YOU CAN JUST FAILED SUCCESSFULLY.

YOU CAN GO OUT YOU CAN TRY EVERYTHING DOESN'T HAVE TO BE IN YOUR LIFE.

IT REALLY DOESN'T.

AS WE SIT HERE AND TALK ABOUT IT.

THINK ABOUT WHEN JEFF BEZOS STARTED TELLING PEOPLE WANT TO SELL BOOKS OUT OF MY GARAGE.

AND NOBODY EVER WOULD HAVE BELIEVED.

I MEAN WHAT AMAZON CAME OUT NOBODY WOULD HAVE THOUGHT IT WAS WHAT IT WAS TODAY, I DON'T KNOW WHERE PITCHES GOING ALL I KNOW IS THAT I I GET TO MEET A LOT OF GREAT FOOD ENTREPRENEURS WITH A LOT OF GREAT IDEAS.

I GET TO HEAR PEOPLE TALK ABOUT THE DREAMS OF SUCCESS IS AND I GET TO SAY HEY GO DO IT.

AND I'LL TELL YOU RIGHT NOW OF ALL THE PEOPLE I HAVE THE ONES THAT ARE MAKING IT RIGHT NOW OR WAS IT JUST GET UP EVERY DAY THEY PUT ONE FOOT IN FRONT OF THE OTHER AND THEY JUST KEEP MOVING FORWARD.

AS LONG AS YOU'RE MOVING FORWARD, YOU'RE NOT FAILING.

YOU'RE CONSTANTLY MOVE FOR YOU MAKING SUCCESS, YOU'RE THAT MUCH CLOSER TO WHATEVER GOAL YOU WANT TO HAVE.

AND IF YOU JUST CAN SAY TO YOURSELF, HEY, I'M NOT GOING TO DROWN BY JUMPING OUT THERE BECAUSE I'M A SMART ENOUGH INTELLIGENT ENOUGH PERSON THAT I CAN SAVE MYSELF.

I DON'T SEE WHY YOU WOULDN'T TRY ANY OF THE CRAZY THINGS YOU COME UP WITH IN YOUR MIND.

BECAUSE AS LONG AS YOU CAN RECOVER.

YOU CAN WIN.

>> COURAGE TO FAIL QUESTIONS RIGHT HERE.

>> SO IN YOUR PURSUIT OF A FAILURE.

ARE THERE ANY RECOMMENDATION OR DO YOU PREPARE YOURSELF IS ARE ARE THERE ANY STEPS THAT YOU TAKE EACH OPPORTUNITY TO TRY TO ENSURE SUCCESS.

I ASK MY WIFE.

>> I AM THERE TO VERY WONDERFUL WOMAN NAMED MACKENZIE JOHNSON WE'VE BEEN TOGETHER 7 YEARS AND PRETTY MUCH MY ENTIRE ENTREPRENEUR CURRENT LIFE HAS BEEN WITH THERE KNOW THE WHENEVER I'M GOING TO TRY SOMETHING THIS CRAZY I NORMALLY GO TO HER AND I SAY HEY, HERE'S MY IDEA SHE LISTENS TO ME SHE SAYS.

ARE WE GOING TO HAVE TO PUT THE HOUSE UP FOR COLLATERAL.

SAY NO.

ARE YOU GOING TO BE ABLE TO MAKE UP A CHICK I SAY YES AND SHE'S LIKE.

SO YES, I DO ALWAYS TALK TO MY PARTNER EVERYONE SHOULD HAVE A SOUNDING BOARD THEY TALK TO JUST TO MAKE SURE SOMEBODY ELSE KNOWS WHERE YOU'RE TRYING TO GO.

CHRISTIAN RIGHT.

>> I AT HOT IN NORTHAMPTON FOR HALIFAX COUNTY SO YOU ARE AN INSPIRATION BECAUSE IT'S HARD OUT THERE.

BUT JUST WORKING WITH CHILDREN AND THINKING ABOUT CHILDREN HOW DO YOU TEACH.

FAILURE AS SUCH A BROAD PERSPECTIVE, YOU KNOW BECAUSE REALLY WE'RE SAYING FAILURE, BUT YOU MEAN SUCCESS IN.

>> THE DIFFERENT.

YOU KNOW WAY SO HOW DO YOU TEACH THAT.

>> I THINK ONE OF THE WAYS THAT I TRY TO TEACH HAVE A 2 YEAR-OLD NOW IS JUST I DON'T PUT THE BAD CONNOTATION ON IT I DON'T MAKE FAILURE SEEM LIKE SOMETHING THIS IS HORRIBLE THING THAT YOU DON'T WANT ANYBODY TO KNOW ABOUT IT.

YOU KNOW AT THE END OF THE DAY FAILURE JUST MEANS THIS PLAN THE STORY UP LANDING GO THE WAY YOU WANTED IT TO GO.

AND I'VE LEARNED A LOT THAT THERE'S NORMALLY A HIGH-POWER AROUND THE SIZE OF THE PLANE SHOULD GO AND ON THAT PLAN WORKS OUT BETTER THAN WHAT I THOUGHT SO.

THE FIRST STEP TO TEACHING CHILDREN IS JUST REALLY TEACH THEM HONESTLY LIKE FAILURES NOT BAD FAILURE IS NOT THE END OF THE WORLD FAY, JUST MEANS YOU NEED TO REALLY ADDRESS YOUR PLAN.

>> THANK YOU JASON SO MUCH APPRECIATE IT.

ALL RIGHT, LET'S KEEP IT GOING.

HE IS AN IMMIGRANT AND A HARDWARE ENGINEER WHO IS NOW DREAMING TO PRESERVE THIS WORLD FOR HIS KIDS BY REINVENTING THE WAY WE EAT OUR FOOD.

HE CO-FOUNDED INCREDIBLE EACH TO REPLACE SINGLE USE PLASTIC CUTLERY WITH EDIBLE CUTLERY HERE'S THE KNEES ABOUT A POLY.

HI EVERYONE THANKS ANDREA, BEAUTIFUL STORIES AND TONIGHT IN JOHNSON.

GO JUST GIVE YOU A SMALL WANTING IT'S GOING TO BE A T S OFFICER QUESTION HOW MANY OF YOU HAVE KIDS ARE PLANNING TO HAVE CUTS IN THE FUTURE.

AND MANY OF YOU HAD IT IN AN ICE CREAM ART, HOW DID THEY CALL IT IN THE LAST FEW WEEKS.

OKAY WHAT WHAT DOES FAIL YOU HAVE TO DO WITH THESE 2 QUESTIONS PYLON SO THAT.

YEAH SO BEFORE WE GO CONTINUE AS AS ANDREW MENTIONED, I'M AN IMMIGRANT ERA CAME CAME TO THE U.S. FOR THE MASTERS IN 2007.

AND I DID MY MASTERS AND LIKE HI, I'M A DEGREE IN HONOR SAID LIKE A GUY JUST AT THE HONORS AND THEN I GOT A VERY GOOD JOB.

SAVE A LOT OF MONEY BOUGHT A NICE HOME IN THE BAY AREA AND LIKE I HAD 2 KIDS LIVING MY LIFE.

SO THERE IS FAILURE HERE ARE BEEN DOING PRETTY GOOD SO FAR.

HIT ME AT THE MOST UNEXPECTED PLACES.

AT AN ICE CREAM SHOP, YES.

SO I TOOK MY 2 YOUNG CUTS TO AN ICE CREAM SHOP WE ALL HAD A SCREEN.

IF THE FINISHED US ICE CREAM IN 10 MINUTES THROUGH THE COP THROUGH THE THROUGH THE SPOONS AND I LOOKED INTO THE BIN I DON'T KNOW WHY BUT I JUST MOVED INTO THE BIN THERE ARE HUNDREDS OR MAYBE THOUSANDS OF PLASTIC SPOONS THERE.

IT SAID ONLY HIT THE ONE QUESTION SUDDENLY HIT ME.

I JUST USE THE SPOON FOR 10 MINUTES OF MY OWN CONVENIENCE AND IT'S GOING TO BE IN THE PLANET FOR THOUSANDS OF YEARS.

SUMMARIES FOR SOME REASON IT MIGHT BE A LIGHTNING MOMENT OR SOMETHING OUR NATURE GIVING ME A CAUSING A YOU'RE DOING SOMETHING ON SO I WENT BACK HOME AND I TRY TO UNDERSTAND WHAT PLASTIC POLLUTION.

US.

IT'S HORRENDOUS.

THE IN THE U.S. ALONE NOT EVEN TALKING WITH ANTI WHITE.

THE DISPOSAL OF 100 MILLION SINGLE-USE PLASTIC A 30 FOOT 8.

ONE THAT TO SINK IN.

BUT DATE 100 MILLION SINGLE-USE PLASTIC CUTLERY SO I'VE BEEN I'VE ENDED ON AN ENGINEER I HAVE HAD A PRETTY GOOD WHAT HE CALLED THE SAVING SET UP BY MISTER DUNN CUP HAS ENDED IN THE STORY.

MISTER A COUPLE OF CUTS OFF THE COMPANY'S.

I DID THAT THAT BECAUSE SILICON VALLEY THINK OF THEM THEN I REALIZED OKAY THAT'S A BIG NUMBER SO HOW WAS IT PUTTING US I KNOW IT'S HURTING THE PLANET.

I'M PRETTY SURE THAT IT IS GOING TO GIVE US BACK WHAT TO GET IT SO FAR.

THE HUMANS CONSUMING ABOUT COULDN'T GOT SIZE BUT OF MICROPLASTICS EVERY SINGLE WEEK THAT'S A STRIKE NOW IMAGINE HOW BAD IT'S GOING TO BE FOR KIDS ARE AGAINST IT SO EVEN IF THE FUTURE GENERATIONS.

SO THIS COMPLETELY BLEW ME AWAY I WAS LIKE I NEED TO SAY SOMETHING ABOUT THIS.

ALSO CBS IT THAT I HAD TO GET THAT'S THE FIRST TIME AFFECT THE BIG FAKE IT ON MY OWN MY OWN BEHALF SAYING THAT IN THE LAST 10 OR 15 YEARS SINCE HAVE BEEN AWNING AND MAKING MONEY TO OUTSIDE WHATEVER WHAT ACTIONS AND I'M DOING WHY WHY SMALL ACTIONS BEING CONSIDERED UP LET'S GO INTO EFFECT THE PLANET ARE OUR FUTURE.

BECAUSE A LOT OF TIMES WE THINK ABOUT OUR SUCCESS IN NOBODY LIKE YOU KNOW THEY NEED US.

ONE POINT OF VIEW THAT OK HAVE YOU MADE MONEY BE LIVING COMFORTABLY BE LIVING HAPPY ALL THESE THINGS QUESTION WE'LL SEE ABOUT US BUT WHAT ABOUT A FOOT PRINT.

WHAT WHAT I ACTION IS THAT LEADING TO SO THESE ARE THE BIG QUESTIONS THAT HIT ME SO HOT.

SO AS AN ENGINE AT I SET OUT MY JOURNEY TO FIND THE BEST ALTERNATIVE TO SINGLE-USE PLASTIC.

I WAS SUCH ALL THE EXISTING ALTERNATIVES.

I LEARNED THAT MOST OF THEM A GREEN WASHED THE COMPULSIVELY GOT IT DOESN'T BOOK THIS LOT OF STORIES BEHIND IT I DON'T WANT TO GO THROUGH THAT TECHNICALLY DOES THAT AND THEN WE DECIDED OKAY RIGHT WHY DON'T WE MAKE IT SOMETHING FUN LIKE ON THE UCONN BOARD OF PLASTIC ADMITTED EDIBLE COUNTRY.

SO I FOUND OUT AS AN ENGINEER ME AND MY CO-FOUNDER COLIN INDIA, WE DESIGNED A MACHINE THAT CAN MAKE EDIBLE GOT RESPONSIBLE AND THAT'S ALL INCREDIBLY IT SAYS BOND.

NOW COMING BACK TO WHAT IT LIASON MY JOHNNY.

THERE ARE A COUPLE OF BIG FAILURES AND MY AUNT OWNERSHIP, I'M A FIRST-TIME ENTREPRENEUR IN THE FOOD INDUSTRY.

I HAVE 0 EXPERIENCE IN THE FOOD INDUSTRY.

I JUST END EN LA VENTA LOT OF TRADE SHOWS MATT MANY THOUSANDS OF PEOPLE UNDERSTOOD HOW THE INDUSTRY BOOKS AND STARTED PITCHING TO THE COMPANIES AND I HAD A LOT OF HEARTS FAILURES EYE FOR AN EXAMPLE RECENTLY THAT HAPPENED THERE IS A FAST FOOD CHAIN GUN NAME THEM.

BUT THE DISPOSAL, 70 MILLION SPOTS PER YEAR.

I'VE BEEN TO THEM SHOWED THIS CONCEPT HATE WHITE EARNED IT.

WHY DID YOU DO THIS THAT SUSTAINABILITY LOVED IT.

BUT COMING TO THE BEST OF THE FINANCE TEAM AND OTHER PEOPLE.

THEY'RE LIKE OH THIS IS TOO EXPENSIVE THAN PLASTIC THEY CAN DO THAT.

AND THERE WAS ANOTHER TEAM WHICH IS SAYING OK THIS MIGHT BE A GOOD SNACK ITEM BUT NOT I'M NOT GOING TO PLACE MY PAST EXPLODE.

THESE ARE THE CHALLENGES THAT I FACE I'VE BEEN THROUGH THEM TO THE PLACE OF 70 MILLION PLASTIC SPOONS, NOT FORGIVING OF THE SNACK TO THE CONSUMERS.

SO I HAD TO MAKE THIS TOUGH DECISION SAYING THAT NO I'M NOT GOING TO DO THAT IF YOU WANT TO PLAY SOME PLASTIC SPOON THAT MIGHT HAVE BEEN YES PLEASE TAKE IT I'LL BE HAPPY TO EVEN GOT ON MY MIND SINCE SO THAT WAS ONE OF THE STEPPING LIKE A FAILURE THAT HAVEN'T GONE 3RD, BUT I FELT THAT HAVE TO STICK TO MY ORIGINAL CONVICTION FOR YOU SINGER FACING BOSTIC AND I HAVE A VERY INTERESTING SLIDE WHAT ANYONE KNOW OF THAT SYMBOL IS ABOUT RE TAKING RIGHT.

THE SECOND RIGHT.

ON THAT IN MIND SO MUCH IF YOU HAD WATCHED JOHN LEE WORSE.

LIKE LATE NIGHT SHOW ON PLASTIC YOU'VE GOT AN IDEA WHAT I'M TALKING ABOUT.

IN OUR IN OUR COMMUNITY IN LIFE A LOT OF PEOPLE THE POINT THAT THE COMPANIES ARE COMMENTS TO FIX THE PROBLEM.

A LOT OF COMPANIES SAY PEOPLE ARE DEMANDING IT AND WE GOT GOING, I THINK PEOPLE DEMAND FOR IT I THINK YOU HAVE THAT STORY IS ABOUT ALL THESE ALL THESE DIFFERENT STATEMENTS THAT COMPANIES AND PEOPLE MAKE AND IN THE END INVEST ISN'T LOOKING JUST TO GET THEIR WRITTEN OFF THE BOX.

WE ARE RECYCLING ARE ARE POINTING THING THIS TO EACH AND EVERY ONE, BUT THAT IS THE ACTUAL PLANET LEFT BEHIND.

HOPE MY FIRST 2 QUESTIONS.

MAKES YOU THINK FOR ACTION SOMEHOW WE CAN PUT RAY BECAUSE THERE'S ONLY ONE PLANET FOR FUTURE GENERATIONS, AND SORRY FOR BEING WITH ME.

>> QUESTIONS FOR DENISE.

>> C ONE BACK HERE.

HI, SO DO YOU THINK YOUR OPINION OF FAILURE HAS CHANGED OVER TIME AS WE'VE GONE THROUGH YOUR JOURNEY.

>> YES, SURE, SO INITIALLY I ALWAYS THOUGHT FAILURE WAS TO GIVE AN EXAMPLE I WAS JOBLESS FOOT 11 MONTHS BACK IN 2009 AFTER THEY GOT TO GOT TO DO TO SESSION.

SO I ALWAYS TALK FAILURE IN THEMSELF PLUS THE FAILURES LIKE OK I WANTED TO REACH MY GOAL, BUT I FAILED TO REACH MICHAEL WHAT DO I DO ABOUT IT.

BUT I NEVER REALIZED MY INDIVIDUAL ACTIONS THAT WE DO EVERY SINGLE DAY CAN ALSO LEAD TO THE FADED OFF THE.

NOT A WHOLE LOT TO GO TO ANY COMMUNITY OR ANYTHING LIKE THAT.

SO THAT WAS THAT WAS MY COMPLETE DIFFERENT CONCEPT ART CHANGE OF MENDOTA BE THAT IT'S NOT JUST THE PERSONAL SIDE OF THINGS BUT YOU HAVE TO LOOK AT THE COMMUNITY AND THE GRAND EACH SIDE OF THINGS AS WELL.

SO I SAID A TWO-PART QUESTION ONE.

>> THAT I JUST YOUR DOUBLE STRAW, YES, OKAY, YEAH, THE SECOND PART IS WHAT THE NUTRITIONAL VALUE OF YOUR CUTLERY.

SORRY YOUR DISHES THE PRODUCT YET WHAT'S THE NUTRITIONAL VALUE OF YOUR ITEMS.

YES OF THE STARS OF MARCH, 15 CALORIES, I HOPE IT.

>> IT'S NOT THAT MUCH YEAH AND THE REAGAN AND AND THEY'RE ALSO UNDER THE INVESTING BY THIS AS I LEARN SO MUCH FROM.

FAILING THE PLANET ALL THE PRODUCTS ARE CAUGHT BEEN AND PLASTIC NEGATIVE SO TO FIGHT SO EVERYTHING THAT YOU EAT YOU ACTUALLY GONE BEEN SITTING TWICE THEN WHAT YOU MAKE.

ONE MORE QUESTION RIGHT HERE.

>> I WONDERED IF YOU GOT THE IDEA FROM ICE CREAM CORN BECAUSE I ALWAYS ORDER ICE CREAM CORN INSTEAD OF THE COP SO >> AND I THINK THAT'S LIKE TO BE A GREAT THING BUT TO BE FRANK WE DIDN'T GET THAT IDEA.

THE ATTORNEY DID EXIST BEFORE.

BUT IT WAS NOT THE SCALE SO AS ENGINEERS BE INVENTED THE MISSION OF THE SCALE.

BUT THAT'S YEAH THAT MIGHT BE THE WAY THAT INITIAL PEOPLE WHO THOUGHT ABOUT IT.

LAST QUESTION RIGHT HERE.

SO I ALWAYS TRY TO BRING AND CUTLERY SO WANT TO THANK YOU FOR WAITING AND GET.

BUT MY QUESTION IS WHAT ABOUT THE LIKE SANITATION PACKET THAT THEY COME IN.

>> HOW DO YOU SOLVE THAT PROBLEM.

YEAH BEFORE COVID THE NUMBER OF WRAP THEM INDIVIDUALLY LIKE ALL YOU SAW STRONG RIGHT NOW, BUT BECAUSE OF COAL WORD A LOT OF PEOPLE HAVE THAT SAME QUESTION THAT YOU HAD SO BE IT HE SPENT 6 MONTHS TO FIND THE RIGHT PEOPLE WITHOUT ANY PLASTIC BECAUSE A LOT OF PLASTIC.

>> COLORING SATURDAY, THE PEOPLE CALLING THE PLASTIC LINER.

SO HE USED AN ACTIVE A SOLUTION WANT TO BE A SOLUTION TO GET BACK TO BUT AGAIN I'M I'M INCHING TO WHAT'S NOT USING RAPPERS BUT IT'S THE DEMAND THERE'S A SUPPLY.

>> THANK YOU SO MUCH BE SURE TO TRY HIS PRODUCT OVER HERE.

EAT SOME ICE CREAM TO SAVE THE PLANET THAT'S WHAT I HEARD THAT'S MY TAKEAWAY.

AND NOW FOR OUR NEXT SPEAKER BORN AND RAISED IN RALEIGH, SHE HAS BEEN WORKING IN THE MENTAL HEALTH FIELD FOR ABOUT 7 YEARS AND OPENED HER OWN PRACTICE IN 2020.

HER TOP 3 AREAS OF FOCUS IN HER CURRENT PRACTICE, OUR RELATIONSHIP CONCERNS.

ANXIETY DISORDERS AND SUBSTANCE ABUSE, LET'S WELCOME MO'NIQUE PORTER.

>> SO MANY AND I'M GOING TO TALK TO YOU A LITTLE BIT ABOUT RE FRAMING FAILURE AS IT RELATES TO ADDICTION RECOVERY.

SO NOT ONLY MY MENTAL HEALTH THERAPIST, I'M ALSO AN ADDICTION SPECIALIST SO PART OF WHAT I REALLY LIKE DOING IS HELPING PEOPLE RECOVER AFTER A RELAPSE AND KIND OF REBOUNDING FROM THAT SITUATION.

SO THOSE ARE THE LITTLE STORY.

SO THIS GUY AFTER BEING SOBER FOR ABOUT 8 YEARS FROM ALL DRUGS AND ALCOHOL HE GETS INTO A MOTORCYCLE ACCIDENT.

SO HE'S PRESCRIBED OPIATES FOR THAT AND AT THE SAME TIME HIS FATHER'S ALSO TERMINALLY ILL.

HE'S HELPING TAKE CARE OF HIS FATHER HE DOESN'T BRING HIS PURPOSE THAT WITH HIM AT THE TIME HIS WIFE IS ADMINISTERING IT FOR MANY THINGS THAT REALLY NEEDED.

I'LL BE OKAY.

WELL THE TIME HIS FATHER ALSO HAS SOME PARK IS SET IN SO HE'S THERE HE'S HURTING PHYSICALLY EMOTIONALLY.

AND SIDES.

MAYBE I'M GOING TO TAKE A COUPLE.

CAN JUSTIFY THAT HIMSELF, YOU KNOW HAVE THIS PRESCRIPTION HE DOES TAKE MORE THAN THE SUPPOSED TO BUT HE THINKS IT'S GOING TO BE OK. AS FATHERS ALSO AN ADDICT WAS AN ADDICT SO WHILE HE'S IN THE HOSPITAL.

HE'S GOT PEOPLE FROM A VISITING HIM, THE GUILT REALLY STARTING TO SET IN A FEW THINGS YOU KNOW IS A SERBIA LAST 8 YEARS JUST GONE WHAT I DO.

HIS WIFE WHO IS PREGNANT TIME WITH THEIR FIRST CHILD SHOWS UP AT THE HOSPITAL AND SURPRISES HIM TO BE SUPPORTIVE.

AND HE STARTED TO FEEL REALLY GUILTY ON THE WAY HOME HE TELLS HER HE SAYS THIS THING HAPPENED I DON'T REALLY KNOW TO DO SAYS IT'S GOING TO BE OKAY YOU'RE GOING THROUGH A LOT TELLS PEOPLE IN A A AND KEEP MOVING FORWARD.

SO IT DOES.

BUT HE'S KIND OF SELECTIVE ABOUT HE CHOOSES TO TELL PEOPLE IF THINGS ARE GOING TO MAKE A HUGE DEAL OUT OF THE PEOPLE THAT ARE GOING TO KIND OF CO SIGN YOU KNOW IF YOU'RE GOING THROUGH A LOT.

SO THINGS ARE OK FOR A COUPLE YEARS THEN HE GETS INTO ANOTHER ACCIDENT.

THERE ARE MORE OF ITS PRESCRIBED.

THIS TIME IT DOES ESCALATE SO FLASH FORWARD NOW ARE 16 YEARS FROM WHEN HE ORIGINALLY GOT SOBER.

PEOPLE ARE REALLY APPLAUDING HIM FOR BEING SOBER, HE'S BEEN THROWING THE 16TH SOBRIETY BIRTHDAY.

HE'S HIGH OF THE TIMES ON OPIATES MOST PEOPLE DON'T KNOW HE'S FEELING REALLY REALLY GUILTY HE STARTED TO REALIZE HOW MUCH HE'S LYING.

HE'S KEEPING SECRETS.

HE NEEDS MORE TO FEEL THE SAME EFFECTS.

HE'S FEELING LONELY AND SCARED OF WHAT'S GOING TO HAPPEN WHEN I DON'T HAVE ANY MORE.

WHEN HIS FRIENDS OF THE TIME IS HELPING ADMINISTER IT AND SHE REALIZES COUNCIL HILLS THERE'S SOME MISSING.

HERE'S RECOGNIZE THIS GUY.

ANYBODY MAYBE THIS IS ACTUALLY DAX SHEPARD STORIES ACTOR YOU MIGHT RECOGNIZE HIS WIFE A LITTLE MORE KRISTEN BELL.

THIS IS STORY SO HE CAME OUT A COUPLE YEARS AGO ON HIS PODCAST AND HE GOT REALLY OPEN AND HONEST ABOUT HE'S BEEN THIS BIG PUBLIC FACES SOBRIETY AND REALLY HE'S ACTUALLY BEEN STRUGGLING A LOT THESE LAST 16 YEARS HE'S SINCE SOBER GREAT.

A QUOTE I REALLY APPRECIATE THAT I THOUGHT REALLY FIT WITH THIS TEAM, A FAILURE, HE SAID THERE'S A COUPLE OF COMMON FALLACIES ABOUT SOBRIETY ONE BEING THAT PEOPLE HIT A BOTTOM AND THAT'S THAT MOST ADDICTS HAVE MANY BOTTOMS.

AND HE ALSO HAS BEEN COULD SING AHEAD OF MANY ATTEMPTS BEFORE I GOT GOING HE DIDN'T JUST DECIDE TO GET SOBER AND HAD 8 YEARS RAY THAT'S TYPICALLY NOT HOW IT WORKS.

HE HAD SEVERAL ATTEMPTS AND THEN FINALLY AFTER SOME STRUGGLES HE GOT ON THE RIGHT PATH AND HE WAS SOBER FOR 8 YEARS BEFORE ALL THIS HAPPENED.

BUT WE KNOW ADDICTION IS A CHRONIC DISEASE.

SO WE DO EXPECT PEOPLE ARE GOING TO RELAPSE AND THAT'S PART OF THE PROCESS THAT'S REALLY HOW WE GET BETTER AS WE LEARN FROM THOSE MISTAKES.

PART OF THAT IS BECAUSE WE DO KNOW THAT ADDICTION CHANGES, PEOPLE'S BRAINS AND MAKES IT REALLY HARD WHEN PEOPLE ARE CONFIRMED WITH A CRAVING TO HAVE THAT SELF CONTROL.

SO JUST STATS WE DO EXPECT IN RECOVERY THAT FAILURE IS THE RULE AND NOT REALLY THE EXCEPTIONS ABOUT 85% OF PEOPLE AFTER THAT FIRST ATTEMPT AT TREATMENT ARE GOING TO RELAPSE IN THAT FIRST YEAR ABOUT 2 THIRDS OF PEOPLE RELAPSE WITHIN WEEKS SO YOU DID A LEAFY MEANT EARLY OR THEY COME HOME, THEY GO RIGHT BACK TO WHAT THEY WERE DOING.

AGAIN THIS IS THAT FIRST ATTEMPT TREATMENT.

IF YOU'RE GOING TO FEEL SEVERAL TIMES BEFORE THEY'RE SUCCESSFUL THERE BEEN SOME STUDIES ONE FOUND THAT ABOUT 50% OF PEOPLE NEEDING ONLY 2 ATTEMPTS AT TREATMENT BUT THERE WAS AN AVERAGE OF 5.

SO SAY ALL THIS TO SAY.

YOU KNOW ONE THING I REALLY LIKE HELPING PEOPLE UNDERSTAND THE COUNTRY AFTER RELAPSES EVERY FAILED ATTEMPT IS REALLY A STEP CLOSER TO SUCCESS.

WE REALLY BREAK IT DOWN THINK ABOUT WHAT WE LEARNED WHAT WENT WRONG LIKE WHAT WHAT I NEED TO CHANGE WHAT YOU DO DIFFERENTLY THIS TIME WHAT WORKED WHAT DIDN'T WORK.

HOW DID I STAY SOBER FOR THE TIME THAT I DID THERE'S SO MUCH VALUABLE LESSONS RIGHT THERE'S ALWAYS A MESSAGE IN THE MESS.

AND WE DO KNOW THAT RELAPSE RATE IS NOT A VALID PREDICTOR OF SOMEONE'S LONG-TERM SUCCESS, IT'S GOING TO HAPPEN IT'S REALLY ABOUT HOW YOU CANDLE THAT AND HOW WE MOVE FORWARD TO REALLY MAKES PEOPLE SUCCESSFUL.

AND IN GENERAL HAS A MENTAL HEALTH THERAPIST WHAT I REALLY LIKE HELPING PEOPLE REALLY UNDERSTAND IS YOUR FAILURES NOT ONLY DON'T DEFINE YOU THEY'RE OFTEN AN ESSENTIAL STEP IN GETTING WHERE YOU'RE GOING.

WE LEARN FROM THOSE THINGS WE WOULDN'T BE WHO WE ARE IF WE DIDN'T MAKE THOSE MISTAKES.

SOME RESOURCES WHICH ARE MOST PEOPLE KNOW SOMEONE WHO'S STRUGGLED AT SOME POINT WITH ADDICTION OR MENTAL HEALTH.

I'M SAM SAYS A REALLY GREAT RESOURCE.

THEY HAVE A NATIONAL HELPLINE THEY ALSO HAVE A TREATMENT LOCATOR ON THEIR WEBSITE EVERYONE ANYONE EVER NEEDED THAT.

QUESTIONS FOR MONIQUE.

SEE ONE RIGHT HERE.

SO FORMER NICOTINE ADDICT FOR 20 YEARS, YEAH.

HOW HOW DOES LANGUAGE.

HOW THE USE LANGUAGE FOR ADDICTS THAT IT IS HELPFUL OR NOT HELPFUL WHAT ARE THE DIFFERENCES BETWEEN THOSE 2.

>> WELL IT'S A GOOD QUESTION.

I THINK.

BEING REALLY UNDERSTANDING SO USING LANGUAGE THAT ISN'T.

I WANT TO SAY TOO HARSH, BUT KIND OF HELPING PEOPLE UNDERSTAND AND TREAT THEM LIKE A PERSON AND NOT LIKE THEIR DISEASE IF THAT MAKES ANY SENSE.

I'M JUST TRYING TO BE REALLY.

OPEN ABOUT NOT BEATING SOMEONE UP FOR THEIR MISTAKES NOT TREATING THEM IN LABELING THEM AND THE STIGMA IS THE BIGGEST THING SO ANY WAY YOU CAN KIND OF WORKAROUND USING LANGUAGE DOESN'T FEEL SO STIGMATIZING.

>> HOW CAN THE LESSONS DURING THESE FAILURES BE MOST INFORMATIVE FOR FUTURE SUCCESS.

>> SO I THINK.

>> WE LEARN FROM THOSE FAILURES RIGHT LIKE IF WE DON'T SIT DOWN AND LIKE PAUSE AND REALLY THINK ABOUT WHAT I DO HOW DID I GET HERE THEN WE DON'T LEARN ANYTHING FROM IT BUT IF WE SIT DOWN AND REALLY TAKE THE TIME TO EXAMINE THOSE THINGS THERE'S SO MUCH VALUABLE INFORMATION WHEN YOU REALLY DO THE WORK.

>> OTHER QUESTIONS.

WHAT I LIKE THE SIDE OF THE ROOM EITHER.

C ONE BACK HERE.

>> OFF THE BEACH FOR YOU HOW TO GET MORE TO IT TOO I KNEW ONE.

>> TAKING YOU BEAT THAT.

>> HOPE TO GET THE MOTIVATION TO DO NEXT IF YOU ARE MIXED.

>> HOW DO WE MOTIVATE PEOPLE THAT THE QUESTION.

AFTER ONE FAILURE MOTIVATION THAT KIND OF GO ON THAT YEAH I THINK THAT'S REALLY GREAT QUESTION.

SO THAT'S PART OF WHAT I DO AS PART OF MY JOB AS A THERAPIST IS HELPING PEOPLE FIND THAT MOTIVATION I THINK IT DEPENDS ON.

THE PERSON WHAT'S GOING TO MOTIVATE THEM AS AN INDIVIDUAL EVERYONE'S MOTIVATED BY DIFFERENT THINGS.

BUT I THINK WITH ADDICTION, ESPECIALLY.

THERE'S SO MUCH AT STAKE LIKE YOUR LIFE IS AT STAKE.

RAY AND I THINK THAT'S REALLY WHAT MOTIVATES PEOPLE ALL THE TIME IS THEY KNOW.

BEGIN THAT BOTTOM CAN GET LOWER AND THEY DON'T WANT TO GO THERE IT'S SCARY SO KNOWING THAT THEIR LIFE IS ON THE LINE IS OFTEN THE VERY BIG MOTIVATOR LOSING EVERYTHING THEY FIND VALUABLE AND CARE ABOUT.

>> ONE MORE QUESTION.

RIGHT HERE CONVENIENT FOR ME.

>> AND SOME REALLY BIG FAT MOUTH.

SHOULD EXPLOIT AND YEAH IT WAS THIS TIME BACK SHAFIQ TALKS ABOUT ADDICTION IN MORE SOCIALLY AND ONE OF THE THINGS HE STRUGGLES IS THAT THE ACCEPTANCE AND I'M JUST IGNORE SHOW WORK AT PART ABOUT IT EXCEPT AS A SOCIETY IS.

>> YEAH, I THINK IT ACCEPTANCE IS A BIG PIECE I THINK A BIG PIECE IN GENERAL IS THAT COMMUNITY ASPECT RIGHT THAT IS WHAT HELPS PEOPLE TEND TO STAY SOBER AND ONCE THEY FIND THAT COMMUNITY, AA IS A BIG ONE DOESN'T HAVE TO BE AA BUT PEOPLE FIND THAT THAT ACCEPTING COMMUNITY IS OFTEN HAVE REALLY HOW THEY HEAL.

SO I THINK THAT'S A KEY PIECE IN THE COVERING ESPECIALLY FROM ADDICTION.

>> ANYONE ELSE HAVE A QUESTION FOR MONIQUE.

>> SO IF I HEARD CORRECTLY USE KNOW YOUR OWN SHINGLE IN 2020 THAT'S GREAT.

SO YOU'VE BEEN DOING THERAPY OVER ZOOM AND GUESSING AND I'M WONDERING HOW HOW THAT DIFFERS FROM IN PERSON.

>> YEAH, GREAT QUESTION SO I DO A BIT OF BOTH.

>> WIN.

>> 2020 IT WAS ALL VIRTUAL WHICH IS A GREAT PLACE FOR ME TO START ON THE SIDE FROM MY OTHER JOB.

BUT I DO IN PERSON TO I THINK IT.

THERE ARE FEW SUCH A HUMAN CONNECTION THING THAT BEING IN THE SHARED SPACE WITH SOMEONE MAKES IT REALLY MUCH MORE SPECIAL.

BUT THERE IS A WAY TO ACHIEVE THAT OVER THE COMPUTER I THINK IT JUST TAKES A LITTLE LONGER TO BUILD THAT CONNECTION SOMETIMES WHERE IT KIND OF CAN MOVE A LITTLE FASTER I THINK WHEN YOU'RE IN PERSON.

>> ANY OTHER QUESTIONS ONE MORE MAYBE.

I GUESS LIKE EVEN ME OVER ZOOM LIKE WHAT IS YOUR WAY OF LIKE BUILDING RELATIONSHIPS WITH PATIENTS THAT THEY TRUST YOU ENOUGH TO BE LIKE MOTIVATED TO QUIT THEIR ADDICTION.

>> QUESTION I THINK THAT THERAPY IS ALL ABOUT CONNECTION FIND THE RIGHT FIT FOR YOU.

>> AND I THINK EVEN THROUGH ZOOM VIRTUAL MEETINGS.

I SHOW UP AND IT RAINED BE MY GENUINE SELF AND I THINK PEOPLE CAN FEEL THAT AND.

THAT'S NOT I'M NOT I WAS GOING TO BE A GREAT FIT FOR EVERYBODY BUT I THINK THAT WHEN I AM AND THAT PERSON WE THERE'S KIND OF A CONNECTION THERE THAT.

EVEN THROUGH A COMPUTER YOU CAN KIND OF PICK UP ON AND IT WORKS.

>> THANK YOU MANNIE THANK YOU SO MUCH.

ALL RIGHT WE'RE ALREADY AT OUR FINAL SPEAKER HARD TO BELIEVE SO LAST BUT CERTAINLY NOT LEAST SHE HAS MORE THAN A DECADE OF EXPERIENCE WORKING WITH SMALL AND MEDIUM SIZE BUSINESSES AND START UPS IN BOTH THE PRIVATE AND PUBLIC SECTORS.

SHE STARTED THE CATALYST HQ A COACHING AND CONSULTING COMPANY FOCUSED ON HELPING ENTREPRENEURS GET UNSTUCK AND BRING THEIR BUSINESS INTO ALIGNMENT THROUGH STRATEGIC PLANNING AND BRAND CLARITY LET'S WELCOME CANADA HALL.

>> EVERYBODY I KNOW PROBABLY DON'T LOOK LIKE I HAVE 2 YEARS OF EXPERIENCE DOING ANYTHING BECAUSE I'M THIS BIG IN MY VOICE SOUTH COUNTY AND A LITTLE RASPY THIS TO IT.

BUT YES, SO I START THE CATTLE IS BECAUSE I FELT LIKE I WANTED TO HAVE A SPACE FOR ENTREPRENEURS TO BE ABLE TO FAIL RIGHT I THINK THAT WE UNDERSCORE FAILURE, SO SO MUCH.

AND WE ONLY HIGHLIGHT SUCCESSES SUCH A HIGH LEVEL THAT SOMETIMES THAT LEVEL OF SUCCESS CAN BE UNATTAINABLE FOR MOST RIGHT AND SO MY GOALS WHEN I WORK WITH ANYBODY TO HELP THE RESET REFOCUS TO RE IMAGINE HOW THEY ACTUALLY DO BUSINESS AND WHERE THEY CAN GO WITH THEIR BUSINESS.

MY TOPIC IS REALLY ON WHY WE NEED SPACES TO FAIL.

IF YOU CAN SEE WITH ALL THE OTHER SPEAKERS RIGHT ONE OF THE MAIN THING THEY HAD IN COMMON WAS THAT THEY DIDN'T HAVE ENOUGH SPACE TO ACTUALLY MAKE THOSE FAILURES RIGHT AND MAYBE BE A LITTLE BIT MORE SUCCESSFUL IN THOSE AREAS.

SO I THINK IT'S IMPORTANT THAT WE FOSTER JUST THAT SPACE TO FAIL.

I'M JUST I'M A PERSONAL JOURNEY.

>> I FEEL LIKE I DIDN'T HAVE ENOUGH SPACE TO FILL YOU KNOW THIS IS YOU KNOW WHERE I'M KIND OF LOST IT RIGHT.

AND I WASN'T OKAY WITH THAT INITIALLY AND IT TOOK ME A MINUTE TO GET OVER THAT HUMP AND THAT MOMENT, THOSE MOMENTS OF VALIDATION IN ORDER TO BE ABLE TO CREATE A SPACE WHERE PEOPLE CAN DO JUST THAT.

SO IF YOU SEE BRIGHT SMILE THAT PAY $3500 FOR WHEN I GET BRACES AT 32.

>> HAHA.

>> AND AS YOU CAN SEE OUT WANT TO HELP AND MAKE SURE THAT PEOPLE ARE ABLE TO LIVE LIFE ON THEIR OWN TERMS.

THAT'S ONE OF THE THINGS THAT IT TOOK ME A VERY LONG TIME TO DO WAS TO STOP FALLING INTO WESSEX IDEA PREDICTED WHAT SOCIETY THOUGHT WAS SICK SAYS A LARGE TO THE FIND AT A MALL LINES OF THE FOG THAT AMAL AND AND DO IT THE WAY THAT I WANT TO DO IT.

AND SO I MADE SURE THAT I CREATED SPACE FOR PEOPLE TO DO THAT TOO.

SO I WANT TO START OFF WITH JUST A LITTLE QUOTE FROM ELLEN DEGENERES IS THAT WHEN YOU TAKE A RISK YOU WILL LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED, AND TIMES WHEN YOU FAIL AND BOTH ARE EQUALLY AS IMPORTANT.

>> BUT REALLY IS VERY REALLY EQUALLY IMPORTANT TO SUCCESS AS SOCIETY HAS COMPLETELY MADE US FEEL LIKE THAT IS NOT A THING RIGHT.

SO THE ANSWER IS OBVIOUSLY NO.

AND IF YOU REALLY THINK ABOUT IT FAILURE IS ACTUALLY COUNTER INTUITIVE TO HOW WE'RE SUPPOSED TO PINK SO JUST KIND OF THINK OF THE FACT THAT YOU HAVE BEEN PROGRAMMED ALL OF YOUR LIFE THAT SUCCESS IS EQUAL TO PERFECTION.

RIGHT SO WE UNDERSCORE RIGHT, WE UNDERVALUE FAIL YEAR AND WE OVERVALUED PERFECTION.

SO WHEN YOU JUST LOOK AT YOUR CHILDHOOD RIGHT FROM CHILDHOOD TO ADULTHOOD EVERYTHING IS INCENTIVIZED FOR YOU TO BE PERFECT FOR YOU TO GET THE A PLUS FOR YOU TO BE THE BEST IN SPORTS.

EVEN AT YOUR JOB RIGHT WHAT DO YOU GET THE PERFORMANCE REVIEW TO SEE HOW WELL YOU DID AND THEN YOU CAN GET YOUR 3 TO 5% RAISE RIGHT SO EVERYTHING IS INCENTIVIZING FOR YOU TO BE PERFECT RIGHT AND THE LESS PERFECT YOU ARE THE LESS INCENTIVIZE IT IS SO YOU'RE NEVER REALLY IN THE SPACE TO TO TO FAIL RIGHT.

AND IF YOU REALLY THINK ABOUT IT REALLY REALLY DOES START BECOME A 60 TO THE START OF STARTED FEELING AND THEN EVERYBODY WAS LIKE OH WELL THEY >> THEY'RE JUST IN COLLEGE AND YOU KNOW THEY CAN JUST DO IT AGAIN AND YOU WILL.

WE WE CHAMPION OF THEM ALL.

I LIKE IT.

>> BUT THAT ALSO THAT ALWAYS HAD IT TRANSLATED INTO OTHER SPACES LOOK AT CORPORATE CORPORATE DOESN'T HAVE THAT THAT MISTER THAT TRANSPARENCY FOR YOU TO BE ABLE TO FILL THOSE SPACES FOR THEIR EMPLOYEES TO BE ABLE TO TAKE AN OPPORTUNITY TO BE AN ENTREPRENEUR OR BE ABLE TO DO NEW THINGS WAS OFTEN STALLED WITH WHAT BLACK INNOVATION CORPORATIONS PEOPLE LEAVING BECAUSE LEADERSHIP IS POOR.

OFTEN TRANSLATING AND WHAT THE CREASE REVENUE, YEAH.

SO THE POINT ALSO TO HIS UNDERSTANDING THAT THROUGH THIS FAILURE RIGHT THROUGH YOUR INABILITY TO NOT FEEL IT CREATES A FEAR.

ALL RIGHT.

AND WHEN YOU CREATE THEIR FEAR FAILURE ANY TIME YOU'RE ABOUT TO FAIL YOU IF YOU GET INTERNALIZE THOSE THINGS AND YOU BEGIN TO THINK OF YOURSELF AS A FAILURE.

AND WHEN YOU'RE THINKING OF YOURSELF AS A FAILURE YOU THINK OF AS A CHARACTER FLAW THAT YOU NECESSARILY CAN'T CHANGE RIGHT WHICH MEANS IT HINDERED YOUR ABILITY TO WANT TO TAKE RISK.

AND THAT'S ONE OF THE KEY THING TO UNDERSTAND IS YOUR ABILITY TO WANT TO TAKE RISK AND WE'RE NOT TAKING RISKS THAT WE EFFECTIVELY CANNOT MAKE THE CHANGE IN THE GROWTH THAT WE NEED TO SEE IN OURSELVES RIGHT, WE'RE GOING TO BE WE'RE NOT GOING TO BE ABLE TO TAKE THAT AND MAKE THAT IMPACT BECAUSE WE'RE SCARED TO DO WHAT TAKER IS BECAUSE WE'RE SKILL TO DO IT THEY'LL BECAUSE OUR FEARS GROW SO LARGE.

AND WE DO THAT ALL WHY.

TO MEET SOMEONE ELSE'S DEFINITION OF SUCCESS, NOT OUR OWN RIGHT AND AGAIN AS PROGRAMMING WE'RE NEVER PROGRAM TO DEFINE WHAT SUCCESS LOOKS LIKE FOR SELL THEIR PROGRAM TO WHAT GO TO SCHOOL A PROGRAM TO GET A JOB.

THE PROGRAM TO HAVE 2 KIDS 2 KIDS 0.5 DOGS RIGHT.

>> BUT IF THAT WERE NOT PROGRAM TO SAY YOU KNOW WHAT I MAYBE JUST WANT TO TOSS PIECES FOR THE REST OF MY LIFE AND LIVE A HAPPY LIFE AND THAT'S GREAT FOR ME WE'RE NOT TAUGHT THAT RIGHT SO ALONG THOSE LINES JUST THINK ABOUT THE FACT THAT ON TOP OF THE PRESSURE OF NOT BEING ABLE TO FAIL.

>> YOU HAVE THE THE PRESSURE OF MEETING SOMEBODY ELSE'S DEFINITION DEFINITION OF SUCCESS WHICH IS REALLY UNATTAINABLE CUTS NOT EVEN YOURS.

WHY DO WE ACTUALLY NEED THOSE SPACES TO FAIL RIGHT.

AND A LOT OF THINGS THAT MYSELF.

>> FIRST BEFORE I TOLD MY CLIENTS BECAUSE I GOT TO TAKE MY OWN ADVICE JOINING THE TIMES.

>> HAHA IT.

>> IS THAT WE NEED SPACES TO FAIL BECAUSE WE NEED TO LEARN HOW TO TAKE ACTION WHEN THE SPACE TO FAIL TO LEARN HOW TO RECOVER.

ONE OF THOSE ACTIONS DON'T WORK OUT FOR US RIGHT.

THAT JUST LEAVES ME INTO WHAT FAILURE TEACHES US RIGHT.

THEY'RE TEACHING THE 3 MAJOR THINGS ONE FAILURE TEACHES US HOW TO BUILD RESILIENCE RIGHT OFTEN TIMES AND I'VE EXPERIENCED SYSTEM PARTNERSHIP LIFE SO I ACTUALLY STARTED MY OWN BUSINESS IN 2020 WHEN I WAS RELEASED INTO MY PURPOSES TO MY COUSIN TONY, A K A I GOT LAID OFF MY JOB UP.

WRITE IT HAHA.

AND OFTEN WHAT HAPPENED WAS I WAS LIKE OK, I HAVE TO IF YOU MONEY.

SO I WAS LIKE WHOA WHAT'S MY SEVERANCE BECAUSE THAT'S REALLY WHAT I CARE ABOUT GET OUT I WANT TO BE A QUARTER ANYWAY RIGHT I WAS TOO BUSY SPENDING ALL MY TIME TO THAT I THINK ARE ROUNDING INTO A SQUARE HOLE AND OBVIOUSLY WASN'T WORKING.

AND SO WHAT I HAD TO DO WHAT I CHOSE TO DO WOULD THAT DECIDED TO TAKE A CHANCE ON MYSELF BUT IN TAKING THAT CHANCE ISAF IS NOT A CHANCE IS NOT ONE OF THOSE THINGS LIKE OKAY, SO YOU KNOW, I MEAN I WAS IN THE FIRST YEAR EVERYTHING IS GREAT KNOW THAT IS JUST DEFINITELY KNOW EVAN WRIGHT ONE THING I HAD TO DO WAS I HAD TO LEARN THAT IN ORDER TO GET TO THE NEXT LEVEL OF GROWTH THAT I WANTED TO ACHIEVE BOTH PERSONALLY AND PROFESSIONALLY AND BUILD RESILIENCE, BUT RESILIENCE MEANT THAT I HAD TO GO THROUGH.

I DIDN'T HAVE THE ABILITY TO GO AROUND THE MOUNTAIN.

I HAVE THE ABILITY TO PRAY THAT TO GUIDE THAT HEY YOU KNOW WHAT I JUST NEED YOU TO REMOVE IT OF THESE PEOPLE NOT HE WAS I GOT TO TAKE YOU THROUGH.

AND THAT WAS THE MOST IMPORTANT THING BECAUSE THAT WAS ABLE TO BUILD THE RESILIENCE.

SO WHEN I GET TO THIS NEXT LEVEL UP HERE RIGHT I HAVE THE ABILITY TO BE SUSTAINABLE.

SO THE NEXT THING I LEARNED UNDER NEXT THING THAT WE ALL NEED TO LEARN WHEN WHAT PHILLY TEACHER THIS IS LEARNING THROUGH ACTION.

IT TEACHES YOU TO HAVE TO BE COMFORTABLE WITH TAKING ACTION.

BUT WHAT'S MOST IMPORTANT TEACHES YOU HOW TO BE CONFIDENT IN YOUR DECISION-MAKING CAPABILITIES IN ORDER FOR YOU TO TAKE ACTION.

A LOT OF TIMES PEOPLE DO NOT TAKE ACTION BECAUSE THEY'RE NOT CONFIDENT IN THEIR DECISION MAKING CAPABILITIES BECAUSE THEY'RE SO CONCERNED ABOUT FAILURE, RIGHT THEY'RE SO CONCERNED THAT PEOPLE WOULD JUDGE THEM WHEN THEY FAIL BECAUSE WE HAVE ALREADY BEEN SPENDING A LOT OF OUR TIME INTERNALIZING FAILURE TO FEEL YOU TO LEAN AS BEING A FAILURE.

SO WE'LL FEEL YOUR TEACHES US TO LEARN TO GET COMFORTABLE WITH TAKING ACTION AND LEARNING TO GET COMFORTABLE WITH BEING CONFIDENT IN OUR DECISION-MAKING CAPABILITIES.

THE NEXT THING THAT THEY'RE REALLY TEACHES US IS THE ABILITY TO BE UNCOMFORTABLE BECAUSE ONLY REALLY IN A SPACE OF THEM A COMFORTABLE THE EXPERIENCE THAT GROWTH RIGHT AND BUT IF YOU FEAR EVERYTHING THEN YOU'RE NOT YOU'RE NOT TAKING ANY ACTION RIGHT AND IF YOU'RE ENTREPRENEUR AND EVERYBODY WAS AN ENTREPRENEUR KNOWS THIS THE WORST THINGS YOU CAN DO IN YOUR BUSINESS IS NOT TAKE ACTION WHETHER GOOD OR BAD.

YOU HAVE TO BE COMFORTABLE THAT SOMETIMES THE DECISIONS ARE NOT GOING TO WORK OUT AND UNDERSTAND THAT DECISIONS ARE JUST NOT PERMANENT MATTER OF FACT 95 VISIT DECISION THAT 95% OF THE CITY TO MAKE JUST AREN'T PERMANENT AND THAT YOU HAVE THE ABILITY AND CONFIDENCE TO BE ABLE TO TAKE ANOTHER ACTION TO CHANGE THE DIRECTION OF COURSE WHERE YOU'RE GOING.

OKAY, SO WHAT I DON'T HAVE ALL YEAR IS WHAT WE NEED TO DO IS TO RE FRAME.

HOW WE'RE LOOKING TO FAILURE.

AND WE KNEW WE REALLY NEED TO REFRAIN.

THAT FAILURE IS EQUIVALENT TO PRACTICE.

MAKE FEEL YOUR QUIVER THE PRACTICE TAKE THE PRESSURE OFF YOURSELF.

THIS IS PRACTICE.

I KNOW FOR ALL THOSE PEOPLE WHO ARE UP 38 SO I REMEMBER ALEX SAYS SOMETHING ABOUT US OUT HERE REMEMBER ALLEN HOURS IT WAS LIKE.

>> PRACTICE WE TALKING ABOUT PRACTICE.

ALL RIGHT, YES, WE ARE TALKING ABOUT PRACTICE ON THAT THE IRAQ.

YES WE DO NEED TO PRACTICE RIGHT SO WE NEED TO UNDERSTAND TAKE THE PRESSURE OFF AND MAKE FAILURE EQUIVALENT TO PRACTICE AND LEARNED TO STOP MAKING SUCCESS ALSO EQUIVALENT TO PERFECTION BUT TO MAKE SUCCESS EQUIVALENT TO GROWTH RIGHT SO IN ORDER FOR US TO ACHIEVE GROWTH.

THEN WE NEED TO PRACTICE BUT IN ORDER FOR US TO PRACTICE, WE GOT FAIL.

>> AND THAT'S WHERE WE TRULY MOVED FROM WHEN W H E IN TO WHEN W IN.

SO THANK YOU.

>> QUESTION.

I SEE A QUESTION IT.

>> I REALLY ENJOY THAT TIME I'M VICKY AND I HAVE A SON GRADUATING FROM COLLEGE IN THE NEXT SEVERAL MONTHS AND I WAS REALLY INTERESTED IN DISCUSSION AT THE START YOUR INTRO, IT SOUNDED LIKE PEOPLE WHO ARE ENTREPRENEURS ARE READY COULD GO USE YOUR SERVICES AND I'M REALLY INTERESTED IN MY SON COMING SERVICES DO YOU TEACH PEOPLE WHO.

I JUST HAVE NEVER REALLY GOTTEN OUT THERE OR NOT HAVE A BUSINESS TO DO AND HOW WOULD YOU GO ABOUT THAT ARE JUST REALLY.

>> SO YES I ACTUALLY DO THAT SO WHAT I DO FOR THOSE TYPE OF PEOPLE AS I HAVE LIKE LIKE A TWO-HOUR CLARITY STRATEGY SESSION RIGHT BECAUSE IN REALITY WHAT YOU REALLY NEED TO DO IS GET CLEAR ON SOME TYPE OF PATH AND PICK IT.

ALL RIGHT.

A LOT OF TIMES AREN'T ACTUALLY COMES FROM LIKE I SAID THE LACK OF CONFIDENCE A LACK OF CONFIDENCE PICKING A PATH THAT WE THINK IT WILL BE SUCCESSFUL.

SOME SOME OF THE ISSUES NOT GOING TO BE SUCCESSFUL.

WE GOT TO BE OKAY WITH IT.

SO WHEN THE CLARITY STRATEGY SESSION WHAT WE DO IS WE LEARNED TO BE OKAY WITH SOME LIMITS AND POLICE WE HAVE BECAUSE 90% OF MY JOB AS A BUSINESS COACH IS GETTING PAST MENTAL BUCKS.

I CAN TEACH YOU OUT OF THE BUSINESS RIGHT I CAN GIVE YOU THE FRAMEWORKS I CAN DO EVERYTHING ON IT BUT IF I CAN GET YOU PASS THIS NONE OF IT MATTERS IF YOUR SON IS SERIOUS AND HE REALLY WANT TO HELP.

YOU KNOW CLARITY STRATEGY SESSION AND WE CAN THEY HAD.

>> WE HAVE ONE MORE QUESTION.

>> ONE MORE RIGHT HERE.

GREAT JOB YEAH, MY GOODNESS AT 2, ONE THING I DID WANT TO ADD JUST IN CASE, ANYBODY'S LOOKING TO BUILD THAT SELF-CONFIDENCE PRESENTATION SKILLS AND.

LEADERSHIP SKILLS PLEASE JOIN US AT THAT HOST MASTERS IS THE NATIONAL.

SURE DEFINITELY CALL AND CANADA FOR ADVICE AND COACHING AND FOR THOSE OF YOU WHO NEED A PLACE TO PRACTICE.

COME AND JOIN US.

ONE MORE QUESTION MAYBE.

>> I DON'T SEE ANY THANK YOU SO MUCH GREAT JOB.

ALL RIGHT WHAT DID YOU ENJOY RTP 180.

YEAH, PRETTY GOOD RIGHT.

I WOULD CALL IT A SUCCESS EVEN.

I WANT TO THANK RTI INTERNATIONAL ONE MORE TIME FOR BEING OUR PRESENTING SPONSOR AND LET'S THANK OUR SPEAKERS ONCE MORE WONDERFUL.

WE HOPE YOU'LL BE RIGHT BACK HERE NEXT MONTH MAY 19TH IN FACT WHEN OUR TOPIC WILL BE 3-D DESIGNS AND SIMULATIONS THAT SHOULD BE A GREAT ONE.

I WANT TO SAY THANK YOU TO EVERYONE FOR JOINING US WE'RE GOING TO OPEN THE BAR BACK UP IN ONE IN ONE SECOND.

>> TRY OUT THOSE EDIBLE STRAWS FOR SURE STICK AROUND MINGLE YOU CAN DEFINITELY NETWORK WITH OUR SPEAKERS ASK THEM A QUESTION GO FORTH BE BOLD ENOUGH TO FAIL.

THANK YOU EVERYONE, GOOD NIGHT.

[APPLAUSE] [GUESTS CHATTERING]