FDA targets teens in new ad campaign
Clip: 2/4/2014 | 5m 36s
The FDA is hoping to reach teens with their anti-smoking message by playing into fears.
Bad breath, wrinkles and stained teeth: The FDA is hoping to reach teens with their anti-smoking message by playing into fears about the superficial effects of smoking, as well as the loss of control from addiction. Judy Woodruff discusses the goals of the campaign with Kathy Crosby of the FDA.
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...
FDA targets teens in new ad campaign
Clip: 2/4/2014 | 5m 36s
Bad breath, wrinkles and stained teeth: The FDA is hoping to reach teens with their anti-smoking message by playing into fears about the superficial effects of smoking, as well as the loss of control from addiction. Judy Woodruff discusses the goals of the campaign with Kathy Crosby of the FDA.
Problems playing video? | Closed Captioning Feedback
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...