♪♪ King: As far back as I can remember, I've wanted to run a fast-food restaurant.

♪♪ The year was 1974.

I had just opened my first burger joint.

I liked it.

I was good at it.

And I was starting to get a reputation.

[ Telephone ringing ] Cheese, no pigs.

King of Burgers.

Yep, yep.

That's what they call me.

Sorry, but we don't do deliveries.

Uh...for who?

Ron the Don, they called him.

He was the big mack, the man everyone loved and feared.

He practically invented the bacon cheeseburger, and he was quickly becoming the most well-known distributor in the country.

But word on the street was that his methods were less than kosher.

I heard he once forced a manager to stick his hand in the deep fryer for letting a hair get into a milkshake.

Woman: Hey.

♪♪ King: But even so, he brought home the bacon by the quarter pound.

And he wanted to meet me.

Ron: [ Spitting ] Your burgers are good.

I'll give you that.

King: Thank you.

Ron: Your fries could use some work.

Let me ask you a question.

What would you rather eat -- breast, leg, wing?

Makes you think of body parts.

Wait.

What does the word... ..."nugget" make you think of?

Gold.

Once we introduce these, they'll be eating out of our hands.

I'll franchise your business, locations all over the country, even in Mexico.

All you have to do is... go for the gold.

Do you, uh -- Do you know what I mean?

Attaboy.

And work on them fries.

King: Yes, yes.

I'll -- I'll do that.

Just a lot of salt, or... -Ron: Just work on the fries.

-King: Okay.

And just like that, I became his wingman.

♪♪ We started coming up with all sorts of concoctions -- the Stopper with Double Cheese, the Big Stack covered in Special Sauce, Senior Quadruple Bacon Burger, the Superior Double Deep-Fried Crispy Steak Hamburger with Triple Cheese.

It went on and on, and the people loved every bite of it.

They couldn't get enough.

And neither could we.

The money came pouring in like an extra-large double diet soda.

No one could touch us.

We were living the dream.

[ Laughter ] King: You're -- You're a funny guy.

Ron: Funny how?

King: Just -- Just -- You're funny.

Ron: Oh, no.

Let -- Let me understand this.

You know, maybe it's just me, but funny how?

Because I'm a clown?

I make you laugh?

I amuse you?

[ Laughter ] King: Oh, you -- [ Laughter ] King: I even got the girl.

[ Laughter ] Everyone wanted a slice.

Everywhere, people started their own chains -- Zack in the Box, FCK, Pizza Hat, Taco Shell.

The list was endless.

But they all moved through us.

And if they didn't... [ Camera shutters clicking ] But soon it seemed we'd bitten off more than we could chew.

Our demand was as big as our customers.

Before long, the media was blaming us for thousands of deaths -- heart disease, diabetes, obesity.

We became the scapegoats.

But no matter how bad the food got, they always came back for more.

And after all, the customer's always right.

Ron: Hey!

King!

[ Chuckles ] King: Well, it's been too long, old friend.

Ron: Yeah, yeah.

You look good.

King: I wish I could say the same.

It looks like you've been eating some of those nuggets.

Come on.

Come on.

We'll play a little 8-ball.

How's Wendy?

King: Uh... Actually, she's, um... She's got a bun in the oven.

-Ron: No kidding.

-King: Yeah.

Ron: Oh, I'm so happy for you, King.

That's great.

Kids.

I always hoped I'd have some nuggets of my own.

You know, King, business is due for a change.

Big stuff.

King: Yeah?

What have you got in mind?

Ron: It's a whole new line of products.

Gonna call it a kid's meal -- smaller portions, more sugar, and best of all... a toy inside.

King: What, you want to start selling to kids now?

Ron: I want it to be a family restaurant.

King: What are you trying to do, get them hooked early?

Ron: Oh, it's not just about getting them hooked early.

It's about breeding a generation that never learns the difference between fast food and real food.

[ Chuckling ] Come on, King.

Since when do you give a crap about these fat little... King: Now I know why everyone called you a...clown.

Ron: Hey!

[ Laughs ] Let's just, uh, have a happy meal, all right?

It's not like you'll be doing anything much different than you did before.

We'll make a fortune.

We'll be billionaires.

King: You know, you ask me to make larger portions, I do it.

You ask me to use pink filler to save on meat.

You got it.

But this?

You're asking me to poison children.

Ron: Oh.

[ Chuckles ] Okay, King.

Have it your way.

But you know what this means.

Now get the... out of my house.

♪♪ [ Pool cue clatters ] King: I knew I was on my own.

[ Grunts ] I was just a small fry fighting an entire order.

[ Gunshot, man screams ] [ Gunshot ] Man: Oh!

♪♪ King: Ron!

[ Thunder rumbles ] ♪♪ [ Grunts ] [ Gun cocks ] Ron: After all these years, this is the thanks I get?

Huh?

I made you!

King: You left me no choice!

Ron: Everything you have is because of me!

Your house, your money, Wendy!

[ Gun clicking ] Oh, give me more!

I'm loving it!

[ Gun cocks ] [ Gun cocks ] [ Click ] ♪♪ [ Toy squeaks ] [ Thud ] ♪♪ [ Gunshot ] ♪♪ ♪♪ ♪♪