Well, Saint Louis has its arch.

San Francisco has the Golden Gate Bridge.

Seattle has the Space Needle.

If you drive past Florence, Kentucky, you won't forget the Florence y'all water tower.

So what's the story behind this memorable northern Kentucky icon?

Well, we did some digging.

I was born and raised in the city of Warren.

When I turned six and was in the first grade.

My father was elected mayor and he served in that capacity for the next 20 years.

After that, it was another probably 19 years before I took office as mayor in 1973 74.

A deal was made to sell the land.

The owner sold the land that is now on road, and they were going to develop a regional mall there.

The fact that the mall was going to go there required that the city find a way to provide water to the west side of the expressway.

The water tower was built.

They painted the words Florence Mall on it, and that was to be their advertisement.

The Kentucky Department of Transportation and probably the federal Highway Department weren't very pleased.

First off, the mall didn't exist.

So they weren't happy.

They were advertising something that didn't actually happen yet.

Also, Lady Bird Johnson had a highway beautification act that literally for Baid billboard advertising on interstate highways.

So there was a combination of a whole lot of things that came into play when the highway department gently threatened the city and told them they needed to remove that by either throwing a tarp over it, repainting it, doing something with it.

City had a fairly small budget at the time and there was only a certain amount of money that could be spent without council approval.

My father sitting at a meeting, very informal meeting with some people, was scribbling on a napkin, you know, different variations of what the tower could say.

And he literally took in marked out the legs of the M, dropped in an apostrophe and turned it into a Y.

And Florence all was born.

People have come to know that when they see that water tower, they're either on their way on vacation, heading south, or they're coming home.

And they're greeted with a very friendly yelp as they approach.

So I think that it has become an icon.

As you can see, we are standing in the team shop for the Florence Y'alls and they have embraced not only the y'all but the water tower as they market and just tell people where they are.

We began a campaign of what should we rename the team?

And we had a lot of different ideas sent to us.

In fact, we're quite the community engagement and that ultimately we settled on the office.

You know, honestly, it really came down to what embodies Florence.

We are Florence.

We are Florence is professional team.

We want to embody that and promote what Florence is.

And there was nothing better.

And there still is nothing better than the icon that sits on a 7175, which is the Florence Water Tower.

Truly.

That's our Hollywood sign.

Now, honestly, it exceeded our expectations when it came out in terms of how people would truly embrace it and embody it.

It's not his only legacy, but it was the one that was the most fun and the most fun to tell.

He would be nothing but happy to see the way that it's been embraced and to continue to share the story.

It's an icon, indeed.

It costs $472 to change the word mall to y'all on the water tower back in 1974, which is a pretty good investment.