[gentle guitar music] - We wanna see every student unleash their genius.

Our program in motor sport management helps students to do that.

- I would say diversity is important in not only NASCAR, but really motor sports as a whole, because I mean, representation is a big deal.

I mean, that's how the longevity of the sport really continues is having kids look on TV and see someone that looks like them.

That gives kids confidence to say, "Hey, I want to do this one day."

- The faculty takes the time to get to know each student.

They know you on a one-to-one basis.

They're always there to address any of your concerns.

And they're invested in your success.

It's a special program because the opportunities that it affords students to not only learn in the classroom about the industry, you know, all different types of racing.

You learn the front facing, the public relations side.

You learn the back facing, the operational side of it and everything in between.

The hospitality, the events.

It gives students the hands-on experience through different experiential learnings, where you get out in the field, you work with motor sports professionals, and through that you build relationships, and those relationships are truly will help launch your career in the motor sport space.

And I feel like that's probably the best part about the program.

- Our involvement with Winston-Salem State is it's a phenomenal relationship.

And I love to educate the people that are coming up because I didn't have anybody, not to per se hold my hand, but to guide me.

I never had guidance.

I kind of had to figure it out on my own.

It's easy to see it on TV.

It's easy to see a racer get on a bike, or a racer get in a car, strap in a car, put a helmet on, go six seconds down the track.

It's easy to see all that, but that's only 10% of what we really do.

The whole 90% is, you know, what we do at the shop, getting to the race, you know, the fundamentals, getting sponsorship.

There's so much more to racing than the six seconds that we have of glory of going down the racetrack.

- The young kids are coming in and they're taking over.

And that's, that's the neat thing about it.

I'm old.

I'm trying to teach some new guys on our rental stuff and that's the next generation coming in.

And I'm looking forward to that generation 'cause they're fast, they're young and they're wanting to do it.

- We're preparing today to take NASCAR into the future.

I'm really excited about the future of the sport.

It rewards creative thinkers, people who are open to change, people who aren't afraid to try new things.

Those who want to push forward are the ones that are gonna succeed.

- [Race announcer talking]