FRONTLINE

The Digital Campaign

Clip: Season 2012 Episode 21 | 26m 56s

"PBS Newshour" correspondent Hari Sreenivasan, reporting for FRONTLINE, goes deep inside the Romney and Obama campaigns to uncover how data collected from millions of Americans is being used by both camps to target their messages, get out the vote and shape the election.

Aired: 10/21/12

Rating: NR

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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, The John and Helen Glessner Family Trust, and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation.