FRONTLINE

The Merchants of Cool

Season 2001 Episode 5 | 58m 26s

FRONTLINE explores how America's giant media corporations skillfully court the teenage consumer.

Aired: 02/27/01

Rating: NR

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Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation and the Ford Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, …

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