FRONTLINE

The Merchants of Cool

Season 2001 Episode 5 | 58m 26s

FRONTLINE explores how America's giant media corporations skillfully court the teenage consumer.

Aired: 02/27/01

Rating: NR

Buy Now:

Problems Playing Video? | Closed Captioning

Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the John D. and Catherine …

Covering Coronavirus

Podcast

Covering Coronavirus

As the coronavirus pandemic sweeps the globe, FRONTLINE's teams are on the ground at epicenters of the outbreak, from Seattle to northern Italy, investigating this historic moment. Our podcast takes you inside their reporting.

Listen