The Merchants of Cool

Season 2001 Episode 5 | 58m 26s

FRONTLINE explores how America's giant media corporations skillfully court the teenage consumer.

Aired: 02/27/01

Rating: NR

Buy Now:

Buy DVDs

Problems Playing Video? | Closed Captioning

Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation and the Ford Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, …

Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation and the Ford Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation.

The Merchants of Cool

Buy Now:

I'm Not A Monster

More News and Public Affairs Shows