FRONTLINE

"The Persuaders" - Preview

Preview: Season 2004 Episode 15 | 31s

It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyzes how big businesses advertise more than just a product -- they’re selling a lifestyle.

Aired: 11/09/04

Rating: NR

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Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation and the Ford Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, …

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