FRONTLINE

"The Persuaders" - Preview

Preview: Season 2004 Episode 15 | 31s

It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyzes how big businesses advertise more than just a product -- they’re selling a lifestyle.

Aired: 11/09/04

Rating: NR

Problems Playing Video? | Closed Captioning

Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the Ford Foundation. Additional funding …

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