At this time of year, a property right outside the Ash County town of West Jefferson transforms into a holiday wonderland, complete with gifts, delicious treats, the perfect choose-and-cut-your-own Christmas tree.

They even have Santa and their own winery.

Just head to the mountains and follow the signs for Frosty's.

[bright holiday music] - Feels like a Hallmark movie up here.

Way more adorable than I had expected.

It really is.

I didn't think I could see Santa, - But yeah, this is pretty great.

- A sunny North Pole.

- Yes, I have a sign here that says it's the North Pole.

[laughs] We're at the North Pole, Santa's here.

- It's very nice to see all these happy people come in and being able to interact and provide and be a little part of their family of the symbolic Christmas centerpiece of your house.

- [Narrator] That's Andrew Sexton.

He and his brothers, Matthew and Thomas, started Frosty's Choose and Cut when they were quite young in 2008.

- They are all fourth generation Christmas tree farmers.

- [Narrator] Following in the footsteps of their great-great-grandfather, Byron Sexton, who planted the first Fraser Firs here in 1960.

- I guess it's in our blood.

I've never really wanted to do anything other than this.

I enjoy Christmas trees, [laughs] so.

- [Narrator] So does the rest of the family, like Matthew's wife, Mackenzie, the self-titled head elf.

- [Tim] I like the outfits.

- [Narrator] Along with the boy's grandfather, Tim, who on this day, is handing out tree tags.

- Been with us before?

- No, [indistinct].

- First time, wow, well thanks for coming.

- [Narrator] Next, it's up the mountain to find your tree.

- The best place to get a Christmas tree.

- [Mackenzie] We will send you up on either a tractor ride with a hayride or a trolley, and it'll take you up to the designated cutting area and you'll tie your tree tag on your tree once you find your perfect tree.

- We always go a little too big for our living room- - [laughing] Yeah.

- But usually about a seven to eight foot tree, good and fat one.

- I am limited on space at home, so right now, usually it's long.

- A tall, skinny one.

[laughs] - And then once they cut down your tree, they slice off a little sliver of the stump, and then each year we change the brand that says Frosty's and the year, so people collect those year after year after year.

And then you'll ride the tractor ride or the trolley back down to the barn.

You get to go into the Christmas market, get some food, get some hot chocolate, hang out, listen to Christmas music, get wreaths, garland, all kinds of goodies.

There's all kinds of shopping stuff in there.

And then you'll get in your car and go to the tying station.

We load your tree up on your car, and we send you on your way.

- [Narrator] Frosty's may have been inspired by young boys, but people of all ages really enjoy it.

- We love the atmosphere, love all the things for the kids to do, and always a great treat.

- 'Cause we want to draw people in and have a good time.

It's not like you're just going to buy a tree.

You're here to do so much more than that.

- It's awesome, it's a much bigger operation than I was expecting.

- There is coffee, there's food trucks, there's funnel cakes.

- [Patron] And everything, corn hole, the dogs.

- It's kind of like Disney World for Christmas.

It's amazing, we have Santa Claus, we have blow-up Frosty and Fraser.

We have Build-A-Wreath, where you can make your own wreaths.

We have handmade bows and handmade crafts from local artists.

- [Narrator] And, as of 2021, Frosty's became home to Old Barn Winery.

- We came for the Christmas cheer in a cup.

- We thought a winery with a Christmas tree farm, what could possibly go wrong?

- And everything is made here.

Everything's bottled here.

We've got some delicious mulled wine.

It tastes like Christmas in a cup.

It's great, it's perfect for the holiday season.

- [Narrator] It's the ideal addition to a business that prides itself on family tradition and spreading plenty of Christmas cheer.

- And because of the wonderful experience that we provide here at Frosty's, people continue to come back and bring more people to enjoy the holiday spirit with us.

- Are y'all ready for Christmas season?

- [Child] Yeah!

- [Child] Yes!

- [Deborah] Frosty's Choose and Cut is at 2152 Beaver Creek School Road in West Jefferson.

To find out more about upcoming events, visit them online at gofrostys.com.