A Shot of AG
Going All In on an Agronomy Business
Clip: Season 6 Episode 28 | 1m 21sVideo has Closed Captions
Lucas Hill explains how strip-till helped grow a family agronomy business.
Lucas Hill explains how strip-till work helped him and his brothers establish relationships with farmers and create the foundation for a larger business. As customers began asking for more services, the brothers expanded into seed, chemicals and agronomy. Eventually, the opportunity became large enough for them to leave their other jobs and go all in.
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A Shot of AG is a local public television program presented by WTVP
A Shot of AG
Going All In on an Agronomy Business
Clip: Season 6 Episode 28 | 1m 21sVideo has Closed Captions
Lucas Hill explains how strip-till work helped him and his brothers establish relationships with farmers and create the foundation for a larger business. As customers began asking for more services, the brothers expanded into seed, chemicals and agronomy. Eventually, the opportunity became large enough for them to leave their other jobs and go all in.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorship- I interview a lot of people that go to a strip-till and it doesn't seem like they ever go back.
- Right.
- Are you happy with it?
- Yeah.
I mean, and obviously, you know, I try to be realistic about the fact that I think there's time and place and things like that, and I get it, you know, when you get increased elevation and things change and sometimes it's not a perfect fit, but we've really enjoyed it.
You know, I say we come from the Grand Ridge area, so then as soon as that, you know, somebody says that, "Oh, you're from Grand Ridge, man, that's God's country," 145 PI.
But we're on the north skirts of Grand Ridge, the Fall River township.
- The slums.
- Yeah, exactly.
And it's been great for that, you know, Class B ground, things like that.
And we've really, really enjoyed what we did and then passed it on to our customers.
It just kind of build business organically.
- Selling seed is one thing.
Selling chemicals, pesticides, herbicides, that's a whole new ball game.
- It's a whole different deal, yeah.
- That you guys, you delve right into it.
- Yeah, we just kind of said, you know what, screw it.
We're all gonna quit our jobs.
(both laughing) We're gonna do it.
I think our parents thought we were half crazy, so did my wife, but, you know, we did it and not looking back.
And my brother Tom, the middle one, he comes from the crop protection world, you know, working for Helena and so he is very instrumental in that side of the business.
Learning to Farm Before High School
Video has Closed Captions
Clip: S6 Ep28 | 1m 6s | Lucas Hill recalls taking on real farm responsibility at a young age with his brothers. (1m 6s)
Rethinking Who Belongs on the Farm
Video has Closed Captions
Clip: S6 Ep28 | 1m 23s | Lucas Hill shares how marriage and fatherhood changed his view of women in farming. (1m 23s)
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