>> HI, MICHAEL.

THIS IS FELICIA JACK.

THANK YOU VERY MUCH FOR YOUR SPONSORSHIP OF OUR PROGRAM.

I HAVE A QUESTION FOR YOU.

WHAT INSPIRED YOU TO WANT TO BE A SPONSOR FOR OUR HARD HAT AWARD?

I MEAN THIS IS AMAZING WHAT YOU DID BUT I WANT TO KNOW YOUR INSPIRATION BEHIND IT.

>> THANKS FOR HAVING ME.

LOCALLY, MY LOCAL LEADERSHIP TEAM AND I WERE LOOKING FOR A DIFFERENT WAY TO REACH OUT TO OUR CUSTOMERS AND SHOW OUR BRAND LOCALLY.

AND HISTORICALLY WE HAVE DONE SOME THINGS WITH WCNY AND SO WE WERE WORKING WITH THEM AND THEY PRESENTED US WITH THIS HARD HAT CONCEPT.

I THOUGHT IT WAS A COOL IDEA SO I STARTED TO LEARN A LITTLE BIT ABOUT IT.

AND THEN I ENDED UP GOING TO THE WOMEN'S BASKETBALL PRESEASON DINNER.

AND I GOT A CHANCE TO-- FIRST OF ALL, THE ATTENDANCE, I COULDN'T BELIEVE HOW MANY PEOPLE WERE THERE AND KIND OF THOUGHT, WOW, IT SORT OF CONFIRMED WHAT I KIND OF KNEW, WHICH IS THAT WOMEN'S BASKETBALL IS REALLY ACCELERATING IN POPULARITY AND THAT DINNER AND THE ATTENDANCE THERE CONFIRMED THAT AND THEN IN ADDITION TO THAT, I MET WITH COACH JACK AND SOME OF THE TEAMMATES AND THE STAFF AND THEY REALLY INTERACTED IN A VERY FUN WAY AND THEY COULD-- YOU COULD TELL THEY WERE VERY SUPPORTIVE OF EACH OTHER.

AT THE END OF THE DAY, WE KIND OF THOUGHT, THIS IS KIND OF A COOL IDEA AND I REALLY LIKE THE IDEA.

SO WE BROUGHT THE HARD HAT CONCEPT TO LIFE.

>> AND MICHAEL, HOW DOES BANK OF AMERICA VIEW SPONSORSHIP OF COLLEGIATE SPORTS IN PARTICULARLY WOMEN'S BASKETBALL?

>> YEAH, SO BIG PICTURE, SPORTS JUST SPARK A REAL HUMAN CONNECTION AMONG ALL PEOPLE, ALL AGES, ALL ABILITIES AND BACKGROUNDS, SO THAT CONNECTIVITY PROVIDES COMPANIES WITH AN OPPORTUNITY TO BUILD THEIR BRAND AND REACH THEIR CUSTOMERS.

AT BANK OF AMERICA, WE'VE PARTNERED WITH A NUMBER OF ICONIC SPORTS BRANDS AND REALLY OVERALL, OUR GOAL WITH SPORTS OR ANY OF THE OTHER SPONSORS REALLY IN SPORTS IS TO CREATE, YOU KNOW, STRONG COMMUNITY TIES, DRIVE, REAL ECONOMIC IMPACT, EXPAND PARTICIPATION IN SPORTS AND WITH RESPECT TO SYRACUSE WOMEN'S BASKETBALL AND PARTNERSHIP THIS YEAR, YOU KNOW, WE SAW THE PLAYERS AND THE STAFF AND THE INTERACTION AND HOW THEY'RE VERY PROUD OF REPRESENTING THE UNIVERSITY, REPRESENTING THE COMMUNITY AND BASED ON THAT, AND JUST HOW THEY REALLY CONNECTED WITH PEOPLE, WE REALLY SAW VALUE IN THAT, CANDIDLY AS A CORPORATE PARTNER AND THAT'S WHAT REALLY DROVE OUR PARTNERSHIP.

AND WE LOVE THE PARTNERSHIP.

AND IF YOU LOOK AT, FOR VIEWERS WHO HAVE WATCHED ""GAMECHANGERS"" AND THE ACTUAL HARD HAT AWARD AFTER EVERY GAME, YOU CAN SEE THE LOVE THAT THEY HAVE FOR EACH OTHER AND SUPPORT THEY PROVIDE FOR EACH OTHER AND THE PRIDE THAT THEY BRING TO WHAT THEY DO AND THEIR CRAFT.

SO THAT WAS REALLY MEANINGFUL FOR US.

[ CHEERING ] >> PUT IT UP.

HOLD IT UP.

HOLD IT UP.

INSPIRATIONAL PHOTO.