Before we go, some new snacks are set to hit the shelves of Texans favorite grocery store, H-E-B.

The chain just announced the winners of the annual Quest for Texas Best competition, Looking for the best Texas made products.

Austin business Tozi Super Foods won first place in the contest and will soon have their products in H-E-B, along with $25,000.

Tozi Super Foods offers healthier tortillas and tortilla chips made from indigenous superfoods like blue corn and amaranth, as well as healthier agua frescas.

It's a Mexican American family business co-founded by Roci Leon who joins us now.

Roci, thank you so much for being with us.

And congratulations.

Thank you.

Laura, I'm so happy to be here today.

Well, everyone knows H-E-B is like the gold standard for Texan snacks, and everyone is, of course, obsessed with their tortillas.

I see like, videos of people like smuggling them onto airplanes.

What does this honor mean for you and your company?

I mean, it's huge to have H-E-B, and like you said, you know, they are known for their tortillas and their tortilla chips.

So to have them say that they like ours as well, especially with, you know, made a little bit different with cleaner ingredients, has been such an honor.

And I love the color here.

We're going to talk more about this in a second, but I wish you all could smell it just even from here.

It's making me hungry.

But first, can you give us a little backstory on your company?

You founded Tozi Super Foods with your mom, who I'm told has the recipes, and your sister, who is actually a doctor.

So what inspired you and your family to start this?

Yeah.

So the catalyst for starting Tozi was really two years ago when my grandfather passed away.

So he, passed down our sixth generation ranch in Mexico to us.

So when he passed, we found ourselves, you know, on the ranch.

And for me, this was a true, like, life moment to reflect on what I wanted to do moving forward.

So I decided to quit my job and start something that not only honored my family's heritage and my grandfather's heritage, but also could introduce these amazing superfoods that we grew up loving and eating for generations to the rest of the world.

So that's how Tozi was born.

I love that and how far you guys have come in just two years.

This is really impressive.

And can you explain, like we can feel less guilty about eating these, right?

How exactly are these healthier?

So these are made with non-GMO nixtamalized blue corn that we source from Mexico, and also amaranth, which is an indigenous superfood that in Mexico we call the food of the gods.

NASA's actually researching it right now because it's a complete plant based protein, and it's also really high in fiber.

So we're combining these two.

And this is an ancient recipe.

The Aztecs were combining corn with amaranth in their tortillas thousands of years ago.

So we're just reviving that through our products and then our chips.

We use really high quality avocado oil and then sea salt and that's it.

So just really clean ingredients that you can feel good about.

Okay.

And I'm feeling good about eating these right now.

May I go ahead.

Please do.

Okay.

These are so beautiful.

I'm going to put that there.

Oh.

That tastes so good.

Oh my God, I want to I have to, like, derail this interview to like, eat this whole.

This is really good.

And so, like, when can we expect to see this at H-E-B stores and until then, where can we find these?

Yeah.

So we are hoping and targeting by the end of the year to have both our chips and our tortillas in H-E-B stores across Texas.

But for now, all Central Markets carry our chips.

Local stores in Austin, like Local Pastures, Radius, Wheatsville.

They carry both of our products.

And then if you ever want to eat them out at a restaurant, The Well restaurants, they use both our tortillas and our chips in their tacos and their, chips and dips.

Wow.

Okay, so I'm glad for now.

We might have to wait a little bit for the H-E-B but for now, we can get these.

And what's next for y'all?

What's kind of your hope and dream out of all of this?

Yeah, so we are just really excited to make our products more accessible to more Texans.

We're really, passionate about helping people eat better, live better lives and, you know, eat healthier, clean our food.

So not only do we want to continue, you know, selling our products in stores, but we are also really excited to continue to get more involved in the community.

Currently, we give back as much as we can as a small brand.

So by donating products to our local food access, nonprofits like Tank Proof on the East side, I'm meeting with, the Ascension Health Group.

They're doing a they run a program called Food as Medicine where they donate groceries to new moms.

There's a lot of research on how beneficial that can be, not only for the new mom, but the baby.

So I'm just really excited to be able to do more good through our brand.

Well, Roci, so many great things you're doing and I know more to come.

Congratulations on this honor and I'm personally looking forward to having these in my pantry.

Thank you so much.