Heinz: The Story of an American Family
Heinz: The Story of an American Family
10/8/1993 | 57m 57sVideo has Closed Captions
This documentary highlights the story of Henry J. Heinz, his family, and the success of his company.
“Heinz: the Story of an American Family” explores the history of Henry J. Heinz. Beginning as the child of German immigrants, “Heinz” follows the growth of the Heinz company and its international success, as well as the legacy of H. J. Heinz and his family. This documentary includes diary entries, photographs, memorabilia, and interviews to explore Heinz family history.
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Heinz: The Story of an American Family is a local public television program presented by WQED
Heinz: The Story of an American Family
Heinz: The Story of an American Family
10/8/1993 | 57m 57sVideo has Closed Captions
“Heinz: the Story of an American Family” explores the history of Henry J. Heinz. Beginning as the child of German immigrants, “Heinz” follows the growth of the Heinz company and its international success, as well as the legacy of H. J. Heinz and his family. This documentary includes diary entries, photographs, memorabilia, and interviews to explore Heinz family history.
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Learn Moreabout PBS online sponsorshipThe family called this the little house where we began.
They were the children of immigrants who came to America with little more than strong beliefs and a will to work.
One of them would found a family business that would make his name famous around the world, and family efforts to repay their blessings would have a lasting impact on their community.
The founder's son would build a memorial to capture the high ideals he had been taught.
The founder's grandson led the fight to rescue a threatened piece of history.
And in Washington, his great grandson championed the cause of those least able to help themselves.
This is the story of an American family.
Their philosophy began with a simple motto that would set their course for five generations To do a common thing uncommonly well.
Here, on the north shore of the Allegheny River in Pittsburgh, Pennsylvania.
The H.J.
Heinz Company was founded over a century ago.
Today, it makes products found on every American table and in over 200 countries around the world.
Pittsburgh, the home of Heinz.
Pittsburgh was once called the gateway to the West.
In the 1840s, it was a fast growing town, busy with industry and full of promise for people willing to work hard Then, on an April morning in 1845, a west wind drove a small, shady fire into a raging inferno.
Pittsburgh was in ashes, but its people were determined to rebuild.
For over 50 years, historian George Swetnam has been writing about Pittsburgh.
Pittsburghers have always been a little a little cocky, and I've always felt that they could do things better than anybody else and often have done it.
They never thought about failure.
Even when failure came along, they never really accepted it the way they were going to go ahead and plow their way out of it.
And they used to let it end it.
German immigrant and brick maker, John Henry Heinz and his wife, Anna Schmidt, come to Pittsburgh and settle in the town of Sharpsburg on the Allegheny River.
The rich clay soil is perfect for his brick yard and for her kitchen garden.
Together, they build their little house on Main Street.
Their oldest child, Henry John Heinz, begins to sell vegetables from the family garden when he's eight.
By the time he's 20, he graduates from a basket to a horse and wagon.
His specialty is grated horseradish.
Biographer Robert Alberts describes the secret of H.J.
's success.
Other people's horseradish had the wooden splinters in it, and so he put his horseradish in a transparent glass.
The only one who did it, and he would hold it up, and everybody could see that there was nothing there but horseradish.
His mother's life and principles inspire him to do a common thing uncommonly well.
He follows her teaching.
Do all the good you can.
Do not live for yourself.
Hard work shapes his life.
Even in his Sunday best, his battered knuckles show the effects of working in the fields.
In 1869, he starts up a business with his friend Clarence Noble.
They will sell pickles and relishes.
And that same year, Sarah Sloan Young, the daughter of immigrants from County Down, Ireland, becomes his bride.
The Civil War is over for the people of Pittsburgh and the nation.
Life is good until wild inflation leads to the bank panic of 1875.
H.J.
finds his fledgling company in danger.
He writes in his diary.
Mills and factories stopped.
Money tight, hard times.
Heinz has already contracted to buy the entire crop of cucumbers.
It's a great year for cucumbers, but a terrible year for pickles.
He tries desperately to save the business.
His wife Sarah gives him all her savings.
His father and mother even mortgaged their home.
But in the end, he loses everything.
He's forced into bankruptcy.
H.J.
refuses to give up and vows to repay each and every one of his debts.
He keeps what he calls a book of moral obligations.
For three years, he works to keep his promise, and one by one he repays his debts.
Finally, he is back in business.
In Pittsburgh.
The iron and steel industry is booming, but people are suffering.
Hours are long and wage is low.
Angry disputes between workers and employers lead to strikes.
Bloody violence.
When H.J.
is at last able to build his new factory, he resolves that conditions will be different.
It is his firm belief that his company will profit from giving workers kindly care and fair treatment.
That hard power is stronger than horsepower to create the right atmosphere.
He displays his family mottos throughout his factory.
Every week, food hampers receive a manicure.
There are rooftop gardens and regular noontime concerts.
Heinz was like a family.
I mean, everyone seemed to know each other.
I had a lot of friends there, and I took care of a salad dressing and horseradish.
I worked exactly 44 years for the company.
If we were doing a job, would tell one another do a common job uncommonly well.
In 1886, H.J.
take Sarah and his young family abroad.
In London, He can't resist the opportunity to take some of his wares to the great food emporium Fortnum and Mason limited.
The chief buyer tastes the samples and says Mr.
Heinz we will take them all.
After his first sale in England, Heinz products become so well known there that many think Heinz is a British company.
Back home in Pittsburgh's fashionable East End, he builds Greenlawn.
His neighbors are named Mellon, Westinghouse and Frick.
Greenlawn is his home and also his personal museum of treasures brought back from around the world.
No matter how successful he becomes, H.J.
never forgets.
The little house in Sharpsburg.
He decides to move it five miles down the Allegheny River to the site of his factory.
It will serve as a constant reminder of his beginnings.
He calls it the little house where we began.
Today at Heinz USA stands a statue of H.J., built with employee contributions as a token of their love and esteem.
Heinz, unofficial archivist Ed Lahue recalls the birth of an important Heinz idea.
Well, one day Mr.
Heinz was on a train going from Pittsburgh to New York, and he happened to see out the window a sign that said 21 varieties of shoes.
He kept in his mind, going over the figure over and over again.
He was going 21, 22 or 23.
When he got to the words 57, it just sounded right.
And he telegrams to the office back in Pittsburgh and said, I have a new slogan for us is going to be 57 varieties.
And they said, Mr.
Heinz, we have over 100 varieties now.
He said, I don't care.
Bring them down to 57 somehow put them together so they become 57.
Soon Heinz, 57, is everywhere on hillsides, trading cards, billboards, everywhere you look.
There is Heinz.
In 1893, a million lucky visitors to the World's Fair in Chicago received the very first Heinz Pickle pennies In New York, the country's first large scale electric sign.
It advertises its very own pier in Atlantic City.
On any summer day, 15,000 people might sample the 57 varieties.
Business is booming.
H.J.
makes sure his sons learn the value of work first hand.
For a company portrait, he insists they wear their overalls.
When he test markets a new ketchup.
He uses his son Howard's name.
And in 1894, Howard begins what will become a family tradition when he spends his summer at the Pickle Works.
Howard has grown to have a strong civic conscience.
In his senior year at Shadyside Academy.
He addresses his fellow students on the subject of Pittsburgh and the Pittsburgh Spirit.
If everyone works together, he says, Pittsburgh can and should become one of the great cities of the world.
Howard graduates from Shady Side Academy and is off to Yale.
Meanwhile, at the fashionable finishing school of Hogan's Philadelphia, a young woman named Elizabeth Granger Rust from Saginaw, Michigan, is president of her class.
It's 1900, the start of a new century.
Howard Covode.
Heinz graduated from Yale.
After a trip abroad with his father, he returns to Pittsburgh to begin work at the company.
He starts in the pickle sorting department.
And on his first half day, he earns $0.12.
Howard devotes his spare time to the neighborhood around the factory.
He enlists his father's support to build the community center for children.
Today, on its original site stands Sarah Heinz House, named in honor of Howard's mother.
Sarah Heinz house is still open every day after school for boys and girls aged 7 to 18.
Members promise to come at least twice a week for clubs and recreation from its earliest days.
It has relied on the devotion of members and volunteers.
Put your hands up.
All right.
One here and one there now real slow.
My father, who is 95, came here as a child, and we lived on Spring Hill.
And I came down for a few years.
And when I got married, my four children and three girls.
And a son came down and they all came down and volunteer also.
And I have three grandchildren.
If you weren't allowed to come to Heinz House, you did something wrong and you were grounded.
And that was that was a tougher punishment than getting a paddle in there or whatever.
The common denominator, no matter what school or church you went to.
Everybody went to Heinz House.
Sarah Heinz house was built to last.
Today, children find the same virtues Howard Heinz enshrined here almost a century ago.
In the early days of Sarah Heinz house, automobiles are the rage.
Howard loves his new auto, and every day drives back and forth to work with his father.
At the weekend skating party, he meets the young lady from Saginaw.
Betty Rust, who is visiting friends in Pittsburgh.
In 1906, they marry and make their home in Pittsburgh.
Times are good for the Heinz Company, but on the national scene, the food business is in trouble.
Historian Robert Alberts.
The canning industry, as it was known then, preserved food had a bad reputation.
Heinz that figured out, on the basis of logic, that you should have a guarantee that your product is is good and not poisonous.
Not one of his competitors agreed.
So he went to Washington to plead his case for quality standards.
He risked his career pleading for a government intervention in the canning industry, and Theodore Roosevelt was opposed to that.
And Doctor Wiley was the government official who wanted to get this.
And one day, the story.
This is a true story.
He took a bottle of whiskey and and showed it to Roosevelt, and he showed him the sediment in it, and the chemical was in the drug.
Roosevelt said if a man can't buy a good glass of whiskey, something has to be done.
With President Roosevelt's support.
The Pure Food and Drug Act becomes law.
H.
J.
's most heartfelt cause continues to be the world's Sunday School Association, an international movement devoted to the welfare of children and world peace.
In 1908, a very special child is born.
Grandson and namesake Henry John Heinz the second.
He quickly becomes the center of attention.
He writes, dear grandfather, my hens laid 11 eggs in two days.
I am out of doors all day now.
Signed.
Your loving little Jack.
And in a few years his brother Rust is born.
These are happy days for the Heinz family.
The grandfather is passing the reins of the company to Howard.
And young Jack is being introduced to the family firm.
Just a few years later, this peaceful world is shattered when America enters the war to end all wars.
H.J.
mobilizes the company.
Everyone joins the war bond drives The country is called on to make personal sacrifices.
Howard is asked to lead the food conservation effort in this state by Federal Food Administrator Herbert Hoover.
For the next two years, the war takes precedence over all else.
Howard is a compelling speaker.
He rallies Pennsylvanians to conserve meat and grain for their sons and brothers overseas.
Finally, the war is won.
And Howard insists the news of the armistice will be read to Jack and Rust so that they would remember.
Europe is in ruins, and once again, Hoover calls on Howard.
In Constantinople, he supervises the recovery.
In 1919, while administering the relief effort in the Balkans.
Howard learns the awful news of his father's death.
The company is celebrating its 50th anniversary without its founder.
Air transportation is getting to be a big thing in.
The 20s.
The beginning of a new era.
Jack and Rust are growing up.
The Heinz has lived on Morewood Heights and the loch once lived on Woodland Road.
So it was pretty easy for boys to get back and forth.
From his home in Connecticut.
Writer and publisher James Locklin remembers his childhood in Pittsburgh with the Heinz Boys.
Jack and Rust were really quite different.
Jack was a conventional, He was what I suppose you would call a regular guy.
I always had the impression that, Jack thought that life was quite a serious business.
Whereas Rust was an artist.
He was through and through an artist.
Rust.
I think, took, took more after his mother, who was a kind of a relaxed lady, somewhat reclusive, whereas, Howard was very much the the, the public man.
And that was Jack's model.
Howard knows the meaning of work.
He teaches it to Jack, who follows in his footsteps by working summers in the Pickle Works.
And Jack follows his father to Yale.
It's around, then that a young woman named Joan Diehl is growing up in Pittsburgh.
She was raised in that world where there were, correct things to do, but she wasn't totally in it because she, you know, this was the astounding thing.
This, you know, upset people in Pittsburgh.
Joan learned to fly an airplane.
She had an airplane.
And Joan flies a single engine airplane to Jack's senior prom in New Haven.
And Jack had just been given for graduation a beautiful yellow Packard roadster, where he gathered his friends and went out to meet me at the airport.
And I couldn't get that plane down.
I made about three attempts.
Finally I decided, well, I'm going to put it down anyhow.
So I put it down and it rolled right into the new yellow Packard Roadster, for pilot going very slowly after Yale and graduate school at Cambridge.
Jack becomes a salesman for Heinz, Great Britain.
He works incognito, known only as Mr.
Henry.
He also pursues his interest in buildings and architecture.
On his travels, he makes drawings to record his observations.
Back in America, it's important to Jack that he be present for the groundbreaking of the building that would become a symbol of the family's generosity to Pittsburgh.
In 1934, they lay the cornerstone, and four years later, Heinz Memorial Chapel is dedicated.
Patterned after a French Gothic cathedral.
The chapel is designed to be a place for meditation and silent prayer.
During the 30s, Brother Rust is pursuing his artistic career.
His goal is to design the car of the future.
He would call it the Corsair.
Meanwhile, the Heinz Company board of directors has a new member, Jack Heinz.
When he isn't working, Jack makes time for what will become a lifelong love.
Taking pictures.
Photographer Clyde Hare met Jack while creating a photo essay on the company.
He soon discovered they had something in common.
He was just a darn good photographer, a good enough photographer that several times I advised him to make sure that these collections were kept together.
Just as a photographic collection.
There were just a a collection of darned fine photographs.
He was a person who insisted on quality and everything that he does and everything he did.
Joan Diehl is a favorite subject In 1936, she becomes Jack's wife, and with Joan, Jack comes to love flying.
They travel to Mexico on their honeymoon.
Of course, Jack brings his camera.
1938 Henry John Heinz the Third, is born.
Jack and Joan are living at Rosemont Farm in the Pittsburgh suburb of Fox Chapel.
For his parents and grandparents, baby Johnny is the star of the family home movies.
In 1939, when Johnny is one year old, the New York World's Fair celebrates the world of tomorrow.
Everyone is looking to the future, including Heinz.
For the exhibition, Rust designs a special company car he calls the Comet.
Just a few months later, at age 25, he was killed in an automobile accident.
Two years later, at age 63, Howard Heinz is dead.
The year is 1941.
On the home front, factories convert to war production.
Pittsburgh is center stage.
Steel was essential to the war effort, and food was essential to the war effort.
So, the Heinz Company was geared up in the spring of 1942.
Carl Lang got a surprising phone call from his boss at Heinz.
He said, Carl, I want you to attend a meeting tomorrow morning at 9:00 over in the administration building.
And, he said you're no longer in quality control.
And I said, Mr.
Riley, what did I do wrong?
He said, oh, nothing.
He says, you're going to make airplanes.
And I said, airplanes.
I said, I know nothing about airplanes.
He said, you will.
I'll see you tomorrow at 9:00 at the company.
There are new slogans.
Beans to bombers and pickles to pursuit planes.
The new product is glider wings for the motorless planes.
That would be part of the invasion of Europe.
In Heinz's style, the wings are made of quality spruce.
After the war, the wood is salvaged by the French as construction material and made into furniture.
In Pittsburgh, wartime production had taken a heavy toll.
Pittsburgh is now the Smoky City, but some are determined to turn things around to rid the city of the smoke and the dirt.
At the heart of that courageous community effort is a small group of people.
One of them is Jack Heinz.
Their hard work and cooperation will turn the Smoky city into the Renaissance city.
It is also a time of change for the Heinz family.
Jack and Joan divorce, and Joan goes to live with his mother in San Francisco.
I spent my summers with my dad, and they were very happy summers for me.
I had a chance to see my father, who I have always been a just a spectacular person figure in my life.
But, probably my mother has been a a deeper influence.
I lived with my mother most and most of my growing up rather than my father.
They were divorced when I was very young, and I was only a year or two old.
When you're an only child, I do think that, I wouldn't call it loneliness.
There are some compensations and some disadvantages.
Compensation is that that you are the beneficiary of a great deal of love.
My stepfather was a very interesting person to me.
I love him very much.
He was a career naval aviator, and he was stationed at any number of places around the United States.
I was always in the position of having of being the new kid in school, which is not always the easiest position.
I remember there were times when I was just scared to death.
I think I probably learned something from that, which is to get along with a lot of people.
I've never met before, to to learn about people who were literally from all over the country.
In 1952, John starts prep school at Exeter in New Hampshire.
Classmate Ted Stebbins remembers John from the beginning was different from other people, friendlier and more open to every kind of person than different experiences.
The rest of us were snobs, basically.
He never was.
Tim Worth was also at Exeter with John and would later serve with him in Congress.
You know, we were both in school together and, played on the same basketball team, and I was there on scholarship, and John Heinz was there obviously as as, you know, a full paying customer.
You know, that was a lot of different.
But, I mean, he was just couldn't have been nicer.
Right from the beginning when I knew him.
First, he was a kid from San Francisco.
He was not a kid from Pittsburgh.
And he was, upper middle class kid, not a rich kid.
He never had the trappings of the attitude of a rich kid.
He didn't think of himself somehow as a H. J. Heinz.
The third.
Meanwhile, 9000 miles from Exeter, Maria Teresa Simões-Ferreira daughter of a doctor, has been growing up in Mozambique, Portuguese East Africa.
She earns honors and recognition for her academic achievement.
Back in America, it's a baby boom world of suburbs and supermarkets.
And with the expanding marketplace comes a brand new way to reach consumers.
Hello there!
Have you noticed something different about Heinz ketchup these days?
In the 50s, Heinz home economist Lila Jones finds herself on television.
Here's another time saver.
The quick way to get Heinz ketchup to pour.
Watch.
Just tap the neck of the bottle three times.
And here comes red magic meet from Heinz aristocrat tomatoes.
I think it was very interested in having the company, be progressive and, being on TV.
Television was a good way of marketing food products, and he was interested in having that done.
We make 24 good, honest soups.
Not one of them was fancy.
After all, they carry my grandfather's good name.
That's my name, too.
Henry J. Heinz.
In New York.
Jack meets a fascinating woman from England.
Active in theater and publishing.
And in 1953, Drue Maher becomes Drue Heinz.
I think it was quite a wonderful relationship because Drue is very sophisticated and very bright.
And she helped Jack to get into that world of British society, which, had become sort of an objective to him as a, as a, as a, reaction to the hard business life that he had I led earlier.
And Drue knew everybody.
I mean, she knew you know, the Duke of Clutterbuck and, they were all of go get lost.
And she knew all these people, and she she was amusing and she attracted them, and she gave beautiful parties, and I think it was very good for it.
Like his dad, young John works a summer at the company.
Pickle Works.
He writes in his report that the best way to make a man productive is to make him happy.
In 1956, John graduated from Exeter and continues the family tradition.
As he enters Yale, he majors in history, arts and letters.
John graduated in 1960 before enrolling in Harvard Business School.
He spends a year exploring.
He buys a small plane and flies it throughout Africa, the Middle East and Europe.
He returns to Geneva more than once in the early 60s.
Geneva is a center for people from all over the world.
and Teresa Simões-Ferreira has come there for graduate school.
And then I ask him where he came from.
We came from Pittsburgh, and he and his father made soup.
So I thought his father was.
I know that his father was a chef.
I didn't I didn't think, I didn't know in Africa, we didn't eat tiny soups.
If you said my father makes piccalilli, I would have known.
But he said my father made soup.
I had to get over that image of my father.
Moved on like this soup for a while.
When I met my husband, it was literally almost like I'd met a brother.
I felt very comfortable.
I guess that's how our relationship was.
It was just very natural.
After Harvard, John earns his sergeant's stripes in the Air Force Reserve.
In 1964, he goes to work for Pennsylvania Senator Hugh Scott and gets his first taste of politics.
John gets a letter from his father, who writes as chief executive of the company, cautioning him if he comes to work for the company, there'll be no special treatment because of his name.
But John does go to work for the company, and his world changes as he throws himself into the realm of baked beans, macaroni, and a new product called Happy Soup.
He felt he owed it to go back and do something to some, you know, to the company that it benefited him so much and learn how it worked and figured it out and see where he wanted to go.
He also was uncertain of what he wanted to do.
It wasn't a very happy time for John because he was frustrated.
He didn't know if he was the most junior employee or one of the owners of the company, because he was both.
In February 1966, at Heinz Chapel, John and Theresa are married.
They settle in Pittsburgh at Rosemont Farm.
They named their first son Henry John Heinz for fourth.
The 60s are years of hope and despair.
Martin Luther King was assassinated.
Riots need some to predict the death of American cities.
At Pittsburgh's Urban League, John worked with Ron Davenport on inner city jobs and education programs.
John was very idealistic and very a very committed guy.
He thought about people.
He thought about people's problems and and thought really how the world could be made, made a better place.
John was raised by his parents to both his mother and his father.
To believe and to feel that he had a special responsibility to give back because of the benefits that he had received.
Faced with his dilemma at the company and the rewards of his expanding civic and political activity.
John makes the decision.
In 1970, he leaves the company to teach business at Carnegie Tech.
With Pittsburgh's Renaissance, there are plans to build a new cultural center.
John's father is deeply involved, but a grand design for a new symphony hall is abandoned because projected costs leave no money to indulge the orchestra.
Jack refuses to give up.
Architect L. Filoni remembers his optimism.
Mr.
Heinz had tremendous faith in downtown Pittsburgh.
And so the idea came about, I believe, for Mr.
Heinz, that why not look at a movie palace like the old Penn Hall and see if it could be converted into a symphony hall?
In the late 60s, what had been a grand theater is closed to be demolished.
The empty theater inspires Jack Heinz from his family's foundation.
He donates the funds to make a new home for the Pittsburgh Symphony, and to accomplish one of the most remarkable architectural transformations in America.
On opening night in 1971, a national television audience watches as the people of Pittsburgh and thousands from across the nation celebrate Heinz Hall for the Performing Arts and pay tribute to Jack Heinz.
I am proud to have been a member of that band of dreamers, and I am humbled when I look around with you at this remarkable achievement and see what many men to do with an inspired dream.
While John's father is building a symphony hall, John is building a base in politics.
In 1971, the sudden death of a local congressman triggers a special election.
John jumps into the race and seeks help for his fledgling campaign.
Republican leader Elsie Hillman remembers, Henry and I were in Hong Kong and, the phone rang at 4:00 in the morning and it was John Heinz calling to say that Bob Corbett had died and that the Republican committee in Allegheny County had to name his successor before the end of that next week.
We had to organize a campaign to get the Republican committee and members from the 18th Congressional District to, to vote for John.
Over the objections of the leadership.
You can tell I mean, people who, starred in the political arena.
And, John had that drive that made me feel as though he was going to go as far as he could go.
And and he did.
Sir may I ask you something?
John Heinz.
Do you how many of your cards in this year with the name like Heinz You don't have to worry about the identity.
People remember you.
Heinz was a household word.
Is there any possible way of.
Gee, it's the old question of guaranteeing a faster, run of ketchup out of the bottle.
What?
I would not like to guarantee the faster run of ketchup out of the bottle.
And the slogan that if it does not win the race, maybe it does some good.
John from the beginning was a very good campaigner.
I went with him to to campaign at the Heinz Company on the factory line.
That was about 6 or 6:30 in the morning, and the men were walking in with their black, pails, their lunch pails, and John was just feeling terrific and feeling confident and happy and not at not in the slightest bit shy.
John is less at home in his first television commercial.
No one has all the answers, but I want a chance to help.
In the United States Congress, support for the campaign grows, attracting many volunteers.
Unbeknownst to John, those volunteers include his mother and stepfather, who fly to Pittsburgh from San Francisco to help.
Always handing out fliers like, that was a dreary, dark Pittsburgh evening.
And suddenly we were lucky.
A guy came by with John Heinz standing up at it.
You know, he'd stop at a corner and jump out, shake hands.
He got to my corner.
The car stopped.
He jumped up and he shook a couple of hands and then he.
I offered in my hand and he took it.
And all of a sudden my godmother said.
On election night, 1971, John Heinz becomes the new congressman from Pennsylvania's 18th district.
From that first campaign, there revolves a circle of lifelong friends John lovingly calls the Pickle Mafia.
John had an extraordinary capacity for friendship, and his friends grew together because of our attachment to him.
We came to love each other as friends.
He was the center of a lot of people's worlds, and he was at the center of a lot of families.
John and Theresa's own family is growing.
Andre arrives in 1969 and Christopher in 1973.
Although he is a Republican, John wins reelection twice because of increasingly heavy support from Democrats and Labor.
Labor organizer Marianne Conifall remembers John Heinz, I thought was very fair person, you know, in favor of the working people.
And we had his assurance that he would work for us.
We says, well, we'll take a chance on him, you know.
But once I think John appeared at different meetings and different union halls and different labor functions, I think people got to know him and realize that, hey, this man is really a sincere person.
He is not a one of the just another politician.
John's increasing popularity prompts talk of statewide office talk becomes reality.
In 1976, when Senator Hugh Scott Retires.
John Heinz wins a tough primary over Arlen Specter and goes on to meet Philadelphia Congressman Will Green in the general election.
I shake your hand.
I think I have a charming wife.
I agree.
Finds his personal spending on the campaign becomes the leading issue.
I don't think United States Senate seat should be produced by anyone in this country.
He's a Democrat in a state where there are 700,000 more Democrats than Republicans.
Also, his party controls the governorship.
That's 90,000 state employees, patronage employees that will be working for him on Election day.
Charge and counter charge are left to the judgment of the voters.
The polls show a tight race the huge Democratic margins in Philadelphia.
Worried John's father.
On election eve, Jack calls his friend and colleague Tom McIntosh.
I said, if he can hold his own in Philadelphia in the East, when he gets west of the Allegheny Mountains, when he gets out here.
He's going to really go.
And I said, in fact, you'll get so many votes the way them, they won't count them.
And, that's exactly what took place.
John Heinz was the first Republican who carried every word of the city of Pittsburgh.
Congressman Heinz has become Senator Heinz.
John moves to the other side of Capitol Hill, Howard Baker was Senate Republican leader on the Senate floor.
To begin with, he was firm and he was outspoken.
He certainly was not, hesitant to speak.
His piece.
He obviously never heard the old adage that freshmen senators are seen but not heard for the first year or so.
He was less reticent than most senators to speak.
His piece at length, at odd and inconvenient hours at the desk about his brethren in the Senate.
But he was not resented for that.
Heinz tough questioning makes him a feared interrogator.
In this hearing, he challenges the Reagan administration on Medicare reform.
Is it or is it not true that you signed a memo dated May 5th, 1983 that advocated a mandatory second opinion?
I do not recall the memo.
Would you like to see a copy of the memorandum with your signature on it?
Can you answer one last question for me?
I'm not having much luck so far, but I will try, sir.
You're sure not.
True.
Maybe we should give you a second chance.
If I have a choice, I'd like to forego that, sir.
Once is quite enough, sir.
And if I'd given some of your answers, I would have to.
Wyoming's Alan Simpson is Senate Republican whip.
When he gets that look, it was not a lick of smugness, not a lick of arrogance.
It was a look of, I know this issue, and I've been waiting a long time, and I'm gonna win this issue, and I will win this issue.
Senator earns a reputation as a fierce fighter for Pennsylvania and for people who need help.
The same kind of tax breaks.
John's good friend Fred Rogers knew his special ability.
It really takes somebody of the stature of John Heinz to help others feel that together we really can make a difference, and I think that's what he did with those town meetings.
The reason I hold these town meetings is to try and make sure that my priorities as a federal legislator, as a United States senator, are your priorities.
During his years in the Senate, John Heinz holds over 1500 town and community meetings.
Teresa Heinz also plunges into issues.
She chairs a National Council to Improve the Quality of television for families, serves on the boards of several schools and universities, and receives many awards for her work in human rights.
In 1979, John Heinz was elected to his party's leadership as Senate campaign chairman.
These candidates need and they deserve your help.
I'm absolutely convinced that we would not have had a majority of Republican centers in the Senate, and I would not have been majority leader had it not been for John Heinz.
And I've credited him privately and publicly with, more than anyone else other than Ronald Reagan with producing our first Republican majority in the Senate since 1954.
A political moderate, John Heinz, discovers the GOP moving sharply to the right under Ronald Reagan.
He is defeated when he attempts to move up in the party leadership, and speculation diminishes about a future Heinz bid for the White House.
But with Republicans in the majority, Heinz becomes Senate chairman on aging and a leading champion for older Americans.
Now, maybe I'm a little sensitive about this because in my home state of Pennsylvania, we have the second highest proportion of senior citizens next to Florida.
In Pennsylvania, we are facing today the problems that the rest of the country will face tomorrow.
He is an aggressive chairman, leading fights to crack down on nursing home abuse and Medicare fraud, and to protect Social Security benefits.
Arlene Schneider is director of a model senior community center in Pittsburgh and a national leader on senior issues.
Senator Heinz did risky kinds of things in the field of aging, for which all of us who work on behalf of older adults will forever be grateful.
John Heinz recognized that the crux of long term care was finding affordable community solutions in order to provide quality alternatives and dignity for the lives of older adults.
While John is working on behalf of older Americans, Jack is busy in the arts, opening Heinz Gallery at Carnegie Museum and extending Heinz Hall with a public courtyard.
In his final years, Jack continues to pursue his expansive vision of the company together with new Chief Executive Officer Tony O'Reilly.
So one of the things that we've set out to do over the past 15 years has been to try and bring the word Heinz and the image and name and concept of quality and purity of Heinz to a much wider audience.
And perhaps our most significant success in that area was the opening of our Chinese factory in 1986.
Jack was very excited by that trip to China.
He was quite ill at the time, but he was an absolute soldier on that trip and enjoyed it immensely.
Now, of course, to the Chinese, the notion of a Mr.
Heinz appearing to open the Heinz Nutritional baby factory, as it's called, was, tremendously appropriate because they greatly appreciate the notion of lineage and of age.
Their no matter how far Jack Heinz travels.
Pittsburgh is always home, and he's always involved in making it a better city.
His final project is yet another renovation to enlarge the downtown cultural district.
Sadly, he dies before the grand opening of the Benetton theater, but his son comes from Washington to pay him tribute.
Ladies and gentlemen, this this structure has been here for some 60 years.
And yet, as you see, it's new tonight.
The many people who are responsible for this festive evening are those whose imaginations extend far beyond these walls.
My father and his band of dreamers have unleashed a great idea, and all we need is the inspiration to understand it.
And the courage to see it through.
As one the Heinz generation passes, a new one rises.
John graduates from Boston College and on weekends counsels troubled young people.
One summer he works at the family's charitable foundation.
He also earns five black belts in martial arts.
Andre attends Georgetown University, where he rose on a championship crew.
He also works at the Family Foundation and spends the summer as a Senate Page.
Christopher also serves as a Senate Page and goes on to Yale.
He becomes the one Heinz able to beat his dad on the ski slopes.
In Pennsylvania.
Foreign imports drive the steel industry to its knees.
In the Senate, John Heinz emerges as the leader who advocates a tough trade policy.
I would only comment that it comes as no surprise to find that the chief supporters of the administration's trade policies are foreign governments.
They, after all, are the ones who gain the most from from those policies and have the most to lose.
If we pass a strong but responsible trade bill in western Pennsylvania's Monongahela Valley.
Steel is the lifeblood here.
Jobless workers refuse to give up.
Barney Osler remembers the day when John Heinz brought a Senate hearing and hope to the Mon Valley.
About 400 workers came on a Saturday for a hearing on the need for extension of unemployment benefits.
And it was a raucous crowd.
It was screaming and yelling, and it was who did chant.
And people were pissed.
And we just wanted D.C.
to hear loudly from West Mifflin, Pennsylvania, that there was a lot of anger as well as fear.
You know, the purpose of unemployment compensation benefits is to keep people out of poverty.
It is an insurance program.
It is called unemployment insurance.
John Reid seemed to understand from the get go that people want to be employed, that people want to be able to support their family, and that they pride themselves on taking care of their own needs, taking care of their family's needs, and not having to rely upon the government.
That bill meant money for people's pockets to survive, and for many thousands of people around here getting literally food on the table or heat in the home during that time.
I constantly felt he must be terribly busy because I know he worked very hard as a senator, but somehow he managed to do more in 24 hours than anyone else I've ever known.
His capacity for doing all the work and having fun, being with his family, keeping in touch with his friends.
It was unbelievable.
He lived a completely full life.
Every moment.
John Heinz experienced the world fully.
He traveled everywhere and learned firsthand of the beauty and fragility of the natural world.
Sparked by Theresa's work in the environment, John and his friend Tim Wirth led the first Senate trip to investigate the tragic destruction of the Amazon rainforest.
John recognized how the torching of rainforests threatened the world environment.
In the United States, Senators Heinz and Wirth had developed an innovative incentive program that would have an immediate impact on environmental policy.
We broke the logjam on the Clean Air Act by saying, why shouldn't we be able to give somebody who pollutes less a reward and somebody who pollutes more a punishment, but do that in terms of a market, not in terms of a regulator, is a very important concept.
And now I think it's become probably as important a tool as we have today in dealing with national and global environmental issues.
On Earth Day 1990, John helped define the environmental message of the 90s.
The bad news of Earth Day 1990 is that much of the environmental news since Earth Day 1970 has been sad.
News.
The good news of Earth Day 1990 is that each of us can do something about it.
Like his father, like his grandfather and great grandfather, John Heinz believed he could make a difference.
In the spring of 1991, he was flying to hold a hearing on Medicare fraud.
When his plane crashed.
The lesson from him for anybody that children, for me, for anybody, is that you give back.
It's easy to give money back.
It's much harder to give your time, your thought.
Your care.
Your gut.
That's much harder.
I think that the the greatest thing that anybody can do is to inspire others to be and to do the best that they are and can do.
And if we, any of us feel any kind of inspiration to excel because of having walked along this road with John Heinz, I mentioned that would please him very much.
I would hope that Johnny and Andre and Christopher would be able to find their own identities, because they've already got the good stuff of the Heinz family in them.
The tradition endures.
Today, Teresa directs the family's charitable foundation, oversees innovative projects in education and health care, and has become even more involved in the environmental work around the world.
At Georgetown University, a graduation marks yet another beginning.
A new generation charts its course for this family.
The way has already been well marked.
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Heinz: The Story of an American Family is a local public television program presented by WQED















