How a viral fundraiser earned a cool $220 million for ALS
Clip: 12/29/2014 | 7m 27s
How a viral fundraiser earned a cool $220 million for ALS
This year, a challenge to Facebook users to douse themselves in ice water became an internet craze, raising millions for ALS, or Lou Gehrig’s disease. Gwen Ifill talks to Nancy Frates, the mother of the man who inspired the ALS Ice Bucket Challenge, about the impetus for the viral fundraising campaign and how it has advanced awareness and research of the disease.
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Problems playing video? | Closed Captioning Feedback
Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...
How a viral fundraiser earned a cool $220 million for ALS
Clip: 12/29/2014 | 7m 27s
This year, a challenge to Facebook users to douse themselves in ice water became an internet craze, raising millions for ALS, or Lou Gehrig’s disease. Gwen Ifill talks to Nancy Frates, the mother of the man who inspired the ALS Ice Bucket Challenge, about the impetus for the viral fundraising campaign and how it has advanced awareness and research of the disease.
Problems playing video? | Closed Captioning Feedback
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...