ADVENTURES IS A GREAT WAY TO CONNECT WITH THE FAMILY.

EVEN LEARN A FEW TIPS >> THE COUNTRY HAS BEEN SHADOWED BY ITS CRITICS SINCE ITS FOUNDING AND EVEN THOUGH WE TALK ABOUT THE PRESS AS THE FOURTH STATE, IT'S BEEN SHADOWED BY THOSE CRITICS AS WELL.

>> WE'RE IN A TIME WHERE WE FEEL LIKE RACISM IS NEVER GOING TO END.

WHAT DO WE DO ABOUT THAT?

PARIS: HOW ARE BLACK JOURNALISTS RISING TO THE CHALLENGES OF THIS MOMENT?

JOIN US IF WAR FRONT-ROW SEAT AT THE GBH MEDIA SIMULTANEOUS.

WELL, HELLO, HELLO.

HAPPY MEDIA SUMMIT DAY, EVERYBODY.

HOW ARE YOU DOING?

EXCELLENT, THANK YOU ALL SO MUCH FOR BEING HERE, THANK YOU SO MUCH TO YEMISI FOR THE LOVELY INTRODUCTION, AND PROFESSOR GAUDE, THANK YOU FOR SITTING DOWN WITH ME.

>> IT'S MY PLEASURE.

PARIS: SO, WE'RE GOING TO GET INTO A REALLY - WHAT I THINK WILL BE AN EXTREMELY FULFILLING CONVERSATION ABOUT GAINING TRUS FROM DIVERSE COMMUNITIES IN JUS A MOMENT, BUT HELP US SET THE TABLE HERE, BECAUSE WE KNOW JOURNALISM HAS ALWAYS BEEN A CORNERSTONE OF OUR DEMOCRACY, BUT WOULD YOU SAY THAT THAT'S ALWAYS BEEN TRUE FOR BLACK COMMUNITIES >> WELL, FIRST OF ALL IT'S A DELIGHT TO BE HERE, A DELIGHT TO BE IN CONVERSATION WITH YOU.

THE COUNTRY HAS BEEN SHADOWED BY ITS CRI CRITICS CONTRIBUTIONS SINCE ITS FOUNDING AND EVEN THOUGH WE TALK ABOUT THE PRESS AS THE FOURTH STATE, THE FOURTH STATE HAS BEEN SHADOW ED BUT THOSE CONTRIBUTIONS CONTRA DECISION AS WELL.

THE AIM WAS TO COVER THE CIRCUMSTANCES OF N NOT ONLY FREE BLACKS IN THE NORTH BUT THE CONTEXT AND IS THE CRUELTY AND BARBARIANISM OF SLAVERY SO THERE'S BEEN THIS PARALLEL WORLD, TRYING TO GIVE AN ACCOUNT ABOUT THE REALITY OF THOSE WHO BEAR THE BRUNT OF THE COUNTRY'S CONTINUED TRA DICTIONS.

GIVE CONTEXT TO THE UNDERBELLY OF THE WILL.

TO UNDERSTAND THE ROLE OF BLACK PRESS OVER THE COURSE OF ITS HISTORY FROM THE FIRST, WITH THE FREEDOM'S JUDICIAL TO DOUGLASS'S NORTH STAR TO HIS PAPER, TO THE CHICAGO DEFENDER, TO THE BALTIMORE SUN TO THE NEW YORK AGE ALL THE WAYS IN THE WAYS TO WHICH SOCIAL MEDIA FUNCTIONS TODAY, IT'S ALSO OF OFTEN AIMED ON SHINING A LIGHT ON THE COUNTRY'S CONTRADICTIONS.

PARIS: WOULD YOU SAY WAS THE EARLIEST EXAMPLE OF THE BEING ABLE TO FOSTER BLACK TRUST IN THE COMMUNITY?

>> I WOULD GO TOT FREEDOM'S JOURNAL.

1827.

IN SOME WAY THE COUNTRY ISN'T A COUNTRY YET.

POST CIVIL WAR, POST THE SECOND RECONSTRUCTION.

SO WHAT WE SEE IN THE FREEDOMS JOURNAL IS THE WAY IN WHICH IS DATE AND THE YEAR CONSTITUTES THE BASIS OF AN IMAGINED COMMUNITY TO.

THINK ABOUT RHYTHMS, OBLIGATIONS OF THOSE WHO ARE FREE IN INVERTED COMMAS AND THEIR CONNECTION AND OBLIGATION TO THOSE WHO ARE ENSLAVED SO THERE IS A VIBRANT PUBLIC SAFE GENERATED AROUND THE COUNTRY DUCTION OF BLACK LIFE.

NORMAL NOT IN CHARITY BUT A KIND OF PURSUIT OF THE PURSUIT OF JUSTICE.

SO I THINK THE IMAGINED COMMUNITY, THE WAY IN WHICH NEWSPAPERS ALLOW US TO SPEAK OR TO THINK ACROSS REGIONAL DIVIDES, ACROSS DIFFERENCES, ACROSS THE SPECIFICITY OF WHERE WE LIVE, WE SEE THAT EVIDENCED IN THE VERY BEGINNING WITH THE VERY FIRST, AND IT ONLY WAS PUB ACCOMPLISHED BETWEEN 1827 AND 1829.

[SIREN] SEE, WHEN I HEAR STUFF LIKE THAT, I GET PAIR NOWED.

PARIS: HOLD ON NOW.

EVERYTHING APPEARS TO BE OK BUT WE'LL LET YOU KNOW IF NOT.

HOW DID WE GET TO WHERE WE ARE TODAY WHERE WE SEE DECLINING TRUST IN THE PRESS?

>> I'VE BEEN THINKING ABOUT THIS A LOT AND I WANT TO SAY THIS AND I SAY IT WITH ALL HONESTY AND WITH NO MALICE IN MY HEART.

A BIT OF RAGE BUT NO MALICE.

WE TOGGLE BETWEEN SENTIMENTALITY AND RAGE WHEN IT COMES TO WHITE FOLK BECAUSE THE MOTIVATION BEHIND THE ISSUE OF RACE IN THE COUNTRY ISN'T DRIVEN BY QUESTION OF JUSTICE.

IT'S OFTEN THEREIN BY A PHILANTHROPIC ENTERPRISE.

WHAT CAN WE DO FOR BLACK FOLK?

SO ONCE ONE TIRES OF THAT -- RALPH ELLISON WRONG A PIECE IN "TIME" MAGAZINE IN 1970 WHEN HE SAID ONCE THE COUNTRY TIRES OF THE REACHING OF RACIALQUICKITY IT REACHES FOR ASESSION.

THE MASS CRUELTY, CROCODILE TEARS, RED EYES.

THE SENTIMENTALITY THAT WE READ IN UNCLE TOM'S CABIN.

ONCE THAT ISN'T SUFFICIENT THEN WE WANT TO RID OURSELVES OF THE PROBLEM ALTOGETHER.

SO WE RULE FROM SEN MENTALITY TO ERASURE.

>> HAVE WE REACH THAT HAD POINT?

>> LOOK AT THIS ROOM COMPARED TO THE ROOM THAT WAS HERE EARLIER.

HUH?

I KNOW PEOPLE HAVE THINGS TO DO BUT JUST THINK ABOUT IT.

WHEN WE THINK ABOUT THE MOMENT WE'RE IN, IT'S PART OF THIS ONGOING CYCLE THAT IS A RESULT OF A REPEATED TRAGIC CHOICE.

ONE THAT IS EVIDENT OR WAS EVENT AT THE FOUNDING.

PARIS: YOU HAVE SAID THAT AS WE TACKLE THIS NEXT ITERATION OF AN ONGOING CIVIL RIGHTS MOVEMENT THAT WE CAN'T USE THE TAXICS OF THE 1960'S BECAUSE THE LANDSCAPE HAS SHIFTED.

WHAT TACTICS SHOULD WE BE USING?

>> I DON'T KNOW.

WE HAVE TO FIGURE -- I KNOW WE HAVE TO GO -- I DON'T KNOW.

WE HAVE TO FIGURE IT OUT TOGETHER.

THE ONLY THING I DO KNOW, IT'S IN OUR HANDS.

IT'S NOT IN THE HANDS OF POLITICIANS OR SO-CALLED APPROACH FETES, IT'S IN OUR HANDS.

WE'RE FACED WITH AN ISSUE -- THINK ABOUT THE PAPER, THE PARCHMENT HONOR POP WHICH THE DECLARATION OF INDEPENDENCE WAS SIGNED AND THE CONSTITUTION.

THINK ABOUT AN INK WELL RIGHT NEXT TO IT AND THINK ABOUT IT SPILL, LIKE AN OIL SPILL IN THE GULF OF AMERICA.

THINK ABOUT IT, RIGHT?

IN ORDER TO READ THE LETTERS ON THE DOCUMENT, YOU HAVE TO HOLD IT UP TO A CANDLE TO SEE IF THE STAIN STAINS EVERYTHING.

NOT EVERYTHING IN AMERICA IS ABOUT RACE BUT EVERYTHING IT SEEMS IS.

BUT WHEN YOU THINK ABOUT THE STAIN I WANT YOU TO UNDERSTAND THAT THE STAIN ISN'T US, IT'S YOU.

TV'S WHENEVER THE IDEA OF THE WHITE AMERICAN ACERTIFICATES ITSELF, WE HAVE TO RECKON WITH THE CALAMITY.

NOT THE IDEA OF YOU INDIVIDUALLY BUT THE IDEA THAT THE COUNTRY BELONGS TO YOU.

AND THEN WE HAVE TO RECKON WITH THE CALAMITY AND NOW IN THIS MOMENT WE FACE LOSING THE ENTIRE DAMN THING.

250 YEARS LATER.

WE'RE STILL DEALING WITH THIS [BEEP] AND SO THAT WILL WE DO?

I DON'T KNOW, WE'LL HAVE TO DO IT TOGETHER, WE WILL SEE.

>> WE ARE IN COMMUNITY WITH THE COMMUNITY AND IF THEY DON'T SEE YOU, KIND THEY BELIEVE YOU?

WHY SHOULD THEY TRUST YOU?

>> WE'RE GOING TO JUSTIN IN STARTING WITH STATS FROM THE 2020 STUDY FROM THE PEW RESEARCH CENTER ON HOW BLACK ADULTS VIEW THE NEWS IN THE MEDIA UNDER 66% SAY THE NEWS ABOUT THE BLACK COMMUNITY IS MORE NEGATIVE.

58% SAY THE NEWS THEY HAIR HEAR ABOUT THEIR COMMUNITY COVERS ONLY CERTAIN AMOUNTS.

AND 53% SAYS IT LARGELY STEER TIMES THEIR COMMUNITIES.

WHEN WE THINK ABOUT WHAT WE JUST HEARD FROM PRIOR GLAUDE AND ALL OF THOSE EFFORTS TO ESTABLISH A ROBUST PRESS PRESENCE IN THESE COMMUNITIES, WHAT WHY DO WE STILL SEE THESE NUMBERS?

AMBER, I'LL START WITH YOU.

>> THANK YOU.

PEOPLE ARE NOT HAPPY WITH HOW THINGS ARE BEING COVER AND WOULD WHY IS THAT?

LET'S GO BACK TO 020, THAT MOMENT OF THE RACIAL UPRISINGS AND THE SO-CALLED NEWSROOM RECKONS.

THEY WERE SUPPOSED TO BE HAPPENING THEN.

WE WERE SUPPOSED TO BE SEEING MORE PEOPLE WHO LOOK LIKE US IN FRONT OF THE CAMERA AND AT EXECUTIVE LEVELS AND AT EVERY LEVEL REALLY.

NOT JUST THE ONES WRITING THE STORIES, THE ONES TAKING THE PICTURES.

WHAT WE WITNESSED WAS THAT THAT RECKONING WAS NOT EFFECTIVE AND YOU STILL HAVE PEOPLE WHO PERHAPS WERE GIVEN EMPOWERED, MAYBE IN NAME OR IN TITLE ONLY TO MAYBE MAKE THESE DECISIONS AND LEAD THESE DECISIONS.

ESSENTIALLY THE DECISION MAKERS ARE NOT REALLY AT THE FRONT OF THE TABLE TO SHAPE THE COVERAGE AND THEN YOU HAVE PEOPLE IN THE COMMUNITY WHO DON'T KNOW WHO'S BEHIND THE PRODUCT.

AND SO THE ABILITY TO REALLY GET OUT THERE AND SHOW PEOPLE WHO ARE IN THE COMMUNITY AND WHO NEED TO GET TO KNOW WHO'S THERE.

>> UH-HUH.

NOW, YOU LAUNCHED A BEAUTIFUL RESISTANCE AT "THE BOSTON GLOBE" IN THE AFTERMATH OF THIS RACIAL RECKONING OR AS IT WAS UNFOLDING AND YOU HAVE BEEN ABLE TO GIVE THAT VISIBILITY NOT ONLY FOR YOURSELF BUT FOR PEOPLE AND DOCUMENTING THEIR JOY AND EXISTENCE.

HOW HAS THAT BEEN EFFECTIVE IN REGAINING SOME OF THAT TRUST?

>> THERE WERE A LOT OF PEOPLE WHO ROSE TO LEADERSHIP AND WERE EMPOWERED.

I WAS ONE OF THEM.

OURS HAPPENED FAIRLY EARLY.

A BEAUTIFUL RESISTANCE WAS BORN IN JULY 2020 SO IT WAS SLIGHTLY AHEAD OF THINGS.

I THINK IF YOU'RE ONE PERSON OF COLOR AT A TABLE, IF YOU'RE ONE BLACK PERSON AT A TABLE OF EVERYONE ELSE WHITE, YES, YOU'RE EMPOWER POWERED, YES, YOU CAN MAKE CHANGE BUT YOU CAN ONLY DO SO MUCH AND I THINK THAT WE ARE VICTIMS TO BLACK EXCEPTIONALISM SO SOMETIMES WE CONFUSE ONE PERSON HAVING POWER WITH EVERYTHING HAVING POWER OR ONE PERSON BEING A BILLIONAIRE WITH EVERYBODY HAVING WEALTH AND YES, BUILDING A BEAUTIFUL RESISTANCE DEFINITELY BUILT TRUST AND CULTIVATES TRUST BUT THAT'S BECAUSE I'M IN THE COMMUNITY AND I AM WORKING OFF HOURS.

I AM A MANAGING EDITOR AT THE GLOBE, THAT IS MY DAY JOB SO A BEAUTIFUL RESISTANCE IS ALMOST EVERYING A AFTER THAT.

SHOWING UP AT NIGHT, ON WEEKENDS.

TO ME THE REAL THING IS WHAT DON IS DOING.

WHAT I WOULD IDEALIZE FOR THE EMANCIPATOR TO HAVE TO BE ABLE TO HAVE OUTSIDE UMBRELLAS OF INSTITUTIONS.

THAT IS WHERE TO ME LEGACY TRUST BUT REBUILT IS WHY THE DEFENDER IS SO IMPORTANT AND WE SHOULD ALWAYS CELEBRATE THE DEFENDER.

I LOVE WHAT I DO WITH THE BEAUTIFUL RESISTANCE.

I LOVE BEING WITH THE COMMUNITY AND WITNESSING BUT I RECOGNIZE I DO THAT WITHIN THE CONFINES OF AN INSTITUTION.

>> AND YOU TEED IT UP PERFECTLY FOR ME TO TURN TO RON AND ASK.

TALK TO ME MORE ABOUT ROLE OF THE BANNER AND THE BLACK PRESS IN GENERAL BUT WHAT HAVE THE CHALLENGES BEEN TO SUSTAINING THAT PRESENCE?

>> THANK YOU SO MUCH FOR HAVING ME AND I THANK ALL OF OUR GUESTS FOR HAVING ME.

THE HISTORY OF THE BLACK PRESS CAME OUT OF THE NEED FOR US TO HAVE OUR OWN IMAGES IN THE ME MEDIA.

COMMERCIAL MEDIA GOING BACK HUNDREDS OF YEARS WAS ALWAYS DEROGATORY.

AND THAT IS WHY FREDERICK DOG LASS WAS SO INPERSUASIONAL IN THE ANYTIME AND WHY WE BECAME AND FOUGHT TO BECOME THE MOST PHOTOGRAPHED MAN OF THE CENTURY THAT HE LIVED.

AS BLACK COMMUNITIES HISTORICALLY KNOW, IF YOU WANT TO SEE A POSITIVE IMAGE MANY IN A TRUE STORY ABOUT YOURSELF EVEN IN THE RECENT PAST IT WAS THE BLACK-OWNED NEWSPAPERS THAT TOLD YOUR STORY SO HISTORICALLY THE MAJOR BLACK COMMUNITIES HAVE BEEN SKEPTICAL OF COMMERCIAL MEDIA AND THEN UPON THE ELECTION OF PRESIDENT OBAMA THE NEED MEDIA WAS REPSED AGAIN AND DEROGATORY IMAGES WERE PUT OUT TO EMPOWER THOSE WHO WANTED TO DENIGRATE HIS ELECTION AND DENIGRATE BLACK PEOPLE OVERALL SO WE, AS A NEW OWNER OF THE BANNER PURCHASED A COUPLE OF YEARS AGO, TO ME IT WAS IMPORTANT TO CONTINUE THE LEGACY OF TELLING TRUTH ABOUT OUR PEOPLE FROM A GRASSROOTS, A LOCAL STANDPOINT SO WE HAVE REPORTERS THAT WORK HOLY WITHIN OUR COMMUNITY TO MAKE SURE THAT COMMUNITY SOILS VOICES ARE HEARD.

WE SEE NATIONALLY THE SHRINKING OF NEWSPAPERS OF ALL TYPES.

SO I'M HAPPY TO CONTINUE THE LEGACY AND TELL THE TRUE STORIES ABOUT OUR COMMUNITY GOOD AND BAD, WHICH I THINK IS VERY, VERY IMPORTANT IN THIS DAY AND AGE AS WE SEE BLACK HISTORY, AMERICAN HISTORY.

WHICH IS AMERICAN HISTORY ATTEMPTING TO BE ERASED.

>> GIVEN THAT WE'RE SEEING IS NEWSROOMS DEALING WITH CHALLENGES OF REMAINING FINANCIALLY STABLE OR RETAINING TOP TALENT, HOW IS THAT NUANCED IN A BLACK NEWSROOM?

>> TOP TALENT IS IMPORTANT.

WE HAVE FREELANCE WRITERS WHO ARE VERY WELL KNOWN AND WRITE FOR VARIOUS OTHER PUBLICATIONS.

WE HAVE OUR OWN STAFFS.

RETAINING QUALITY TALENT IS IMPORTANT BUT I THINK THE MOST IMPORTANT THING IS HAVING A MANAGING EDITOR AND A PUBLISHER AND THE DIRECTION OF THE PAPER AND MAKING SURE THAT YOU'RE TELLING TRUTH.

I CAME FROM 27 YEARS OF COMMERCIAL TELEVISION, CBS NETWORK HERE IN BOSTON.

I LEFT BECAUSE I SAW THE TREND TOWARDS WHAT I CALL ANYONISM.

WHEN A REPORTER IS WRITING A STORY AND TRY TO MOTIVATE A PONCE, THAT'S INFLUENCISM.

WHAT HAPPENS IS, IF YOU DO THAT, THEN AT THE END OF THE STORY, OH, WHAT WE SCARED YOU ABOUT, THAT'S NOT REALLY THE CASE, THE CASE IS REALLY THIS.

BY THEN YOU'VE ALREADY TAINTED THE JOURNALISM.

AGAIN, THERE ARE GREAT REPORTERS IN ALL MEMES BUT THIS IS A TREND AGAIN BECAUSE AS THE AD BASE SHRUNK, THE MOTIVATION WAS TO BELT THE BIGGEST AUDIENCE YOU COULD.

SO I WAS HAPPY TO BE ABLE TO TRANSITION TO THE OWNERSHIP OF A PAPER.

YES, WE HAVE TO GET ADVERTISE ASKING SUPPORT BUT WE CAN FOCUS ON THE CLEAR JOURNALISTIC VALUES THAT WE TRY TO FOLLOW.

>> YOU COME AT THIS FROM A DIFFERENT ANGLE.

YOU FOUNDED DIASPER MASS, WHICH IS A MEDIA PLATFORM.

IT'S A LOT OF DIFFERENT THINGS THAT ARE HAPPENING IN BOSTON'S BLACK COMMUNITY.

WE KNOW THAT MORE PEOPLE ARE G GETTING THEIR PLUS FROM SOCIAL MEDIA BY THE DAY AND IS THAT A GOOD THING OR A BAD THING?

>> THAT'S A GREAT QUESTION.

FIRST OFF, I WANT TO SAY, IT'S AN HONOR TO BE HERE.

>> Y'ALL ARE SO GRACIOUS GRACIOUS.

WE'RE GLAD YOU'RE HERE.

>> TO ANSWER YOUR QUESTION, IS IT A GOOD THING OR A BAD THING?

I DON'T THINK IT'S NEITHER GOOD NOR BAD.

I THINK MY GENERATION, WE ARE MORE PRONE TO VIEWING -- GETTING OUR INFORMATION, OUR NEWS THROUGH SOCIAL MEDIA, PODCASTS, WEBSITES AND STUFF LIKE THAT SO I JUST THINK WITH EACH GENERATION, YOU HAVE TO APPROACH EACH GENERATION DIFFERENTLY AND I THINK IF YOU WANT TO APPROACH MAYBE LIKE A YOUNGER GENERATION, YOU HAVE TO TARGET THEM THROUGH SOCIAL MEDIA, INSTAGRAM, TWITTER WHERE THEY ARE MORE VISIBLE AND PRESENT.

>> I THINK WE CAN ALSO TALK ABOUT LANGUAGE AND FRAMING.

SOME IN OUR PROFESSION THINK THAT OUR ROLE AS JOURNALISTS IS TO PRESENT THE INFORMATION AND TO ALLOW THE AUDIENCE TO FIGURE OUT WHAT THEY WANT TO DO WITH IT.

BUT THE TRUTH IS, THE PRESS HAS ALWAYS HAD A POWERFUL ROLE IN FRAMING FACT AND THAT SHAPES AUDIENCE PERCEPTION.

AND SO I THINK -- I RAN INTO ISSUES WHERE A VERY SENIOR EXECUTIVE WOULD SAY I DON'T THINK WE'RE IN THE BUSINESS OF CALLING OUT RACISTS AND HE WAS KIND OF PISSING THE POINT.

WE'RE NOT CALLING OUT RACISTS IN OUR JOURNALISM BUT WE'RE TALKING ABOUT THE THROUGH LINE AND THE RACISM AT THAT TIME THAT MICHELLE OBAMA WAS EXPERIENCING AND HOW THESE ATTACKS WERE RACIST AND WE HAVE TO SAY THE THING.

THAT'S WHAT I APPRECIATE ABOUT LAUNCHING THE EMANCIPATOR IS WE'RE TRYING TO LAUNCH THE THING, THE THING THAT PEOPLE DON'T WANT TO SAY OR TALK ABOUT AND GIVE THAT PLATFORM TO CALL THINGS OUT, NOT JUST TO CALL IT OUT BUT TO EXPLAIN THE HISTORICAL CONTEXT OF HOW WE GOT HERE AND WHAT CAN BE DONE.

IT'S A CHALLENGE IN LEG ISSUE ORGANIZATIONS HAVING BEEN THERE.

FROM CONDE NAST TO VIA COME.

AND EVEN A BLACK PUBLICATION OF VIACOM.

HAVING THE ABILITY TO GET JOHN WHAT'S TRENDING AND ALSO SOMETHING VERY IMPORTANT FOR THE BRAND.

WE TALL CALL IT BRAND-BUILDING STORY.

THEY MIGHT NOT BE THE HIGHEST TRAFFICKED STORIES BUT THEY'RE IMPORTANT AND WE KNOW OUR IMPORTANT COMMUNITY WANTS TO HEAR THEM AND HEAR FROM THEM ON SOCIAL AND WE'RE REPORTING THINGS DIFFERENTLY BECAUSE WE HAVE THAT FREEDOM.

WE'LL HAVE A STORY THAT IS FIRST REPORTED ON SOCIAL AND THEN THE NEXT DAY WE MIGHT POST IT ON THE SITE SO WE'RE KIND OF REVERSE ENGINEERING KNOWING THAT THE AUDIENCE, YOUNG AND OLD OLD, WANTS THAT SOCIAL POST STORY.

IT'S NOT JUST LET'S POST A STORY.

IT'S LET'S HAVE ANOTHER WAY TO ENGAGE WITH THIS ALL OF A SUDDEN THAT IS PLATFORM-SPECIFIC.

>> YOU ALL START A LOT OF CONVERSATIONS, RIGHT?

IT COULD BE ANYTHING FROM WHAT SIT LIKE TO BE FROM AN IMMIGRANT AFRICAN-AMERICAN FAMILY VS. AN AMERICAN FAMILY FROM MASSACHUSETTS.

YOU CAN GO TO THE SOCIAL POSTS AND SEE THAT PEOPLE ARE OFFERING ALL SORTS OF OPINIONS.

THAT'S WHERE WE SEE THE MEDIA ASPECT COMING IN VERSUS NEWS.

DO YOU THINK THAT HELPS PEOPLE THIS HAVE MORE OF A STAKE IN THE STORIES TOLD ABOUT THEM?

>> ABSOLUTELY.

I THINK THE COMMENTS SECTION A LOT OF TIMES HAVE WHERE PEOPLE ENGAGE WITH EACH OTHER.

A LOT OF TIMES PEOPLE COMMENT THINGS AND IT MIGHT COME FROM AN UNINFORMED STANCE AND THEN YOU HAVE SOMEONE ELSE IN THE COMMUNITY WHO MAYBE STARTED THIS ORGANIZATION, START THAT HAD ORGANIZATION AND IS ABLE TO INFORM THAT PERSON, HEY, LOOK, THIS IS NOT CORRECT.

HERE'S THE LINK TO THIS ARTICLE OR THIS ARTICLE SO NOW YOU'RE PROPERLY INFORMED.

>> I FEEL IN THE COMMENTS IS THE LEARNING.

YOU HAVE TO DEFINITELY TRY, AND I'M QUITE HAPPY THAT EDOSIS'S PLATFORM DOES IS TO GIVE THEM REFERENCES TO THE FACTS.

THE WAY YOU GET A SOCIETY TO VOTE AGAINST THEIR OWN BEST INTERESTS IS TO MISINFORM THEM, TO PRESENT ALTERNATIVE FACTS WHICH WE ALL KNOW ARE LIES AND THEN UTILIZE THAT MISINFORMATION TO ENCOURAGE PEOPLE TO DO THINGS THAT AREN'T TO THEIR OWN BEST INTERESTS BECAUSE THEY'RE MISINFORMED.

SO YOU GET IN THE QUESTIONS IN THE BACK AND FORTH AS YOU HAVE TO DECIPHER THE MISINFORMATION AND TRY TO EXPLAIN TO FOLKS AND THAT'S HOW YOUNG PEOPLE INTERACT IN THAT PLATFORM SO WE HAVE TO MEET THEM WHERE THEY ARE.

>> WHEN IT COMES TO BUILDING THAT TRUST AND GETTING PEOPLE TO INVEST, SOMETHING AMBER WAS TALKING ABOUT, WE DO HAVE TO FIGHT FOR THOSE STORIES.

BEFORE I BUILT A BEAUTIFUL RESISTANCE I WAS A COLUMNIST.

I'M STILL A COLUMNIST.

WHO MY RIGHT IS TO WRITE WHATEVER I WANT.

THERE WERE TIMES I HAD TO HAVE SPIRITED CONVERSATIONS ABOUT WHAT I WAS WRITING OR THE HEADLINE I WAS WRITING BUT YOU CAN'T -- IF YOU'VE BEEN LYING TO PEOPLE OR CREATING DISPROPORTIONATELY NEGATIVE IMAGES OF PEOPLE FOR DECADES, YOU CAN'T JUST CREATE BLACK THINGS OR LATINO THINGS WITHIN THOSE PLATFORMS AND THEN EXPECT THEM TO JUST SUDDENLY GIVE YOU THEIR MONEY AND BE LIKE WE TRUST YOU NOW OR JUST BECAUSE YOU DID A POWERFUL SERIES, THAT DOESN'T EARN YOU A GET OUT OF PROPAGANDA AND PAIN-AFREE CARD.

YOU HAVE TO GO FURTHER.

YOU HAVE TO DO THE STORIES, HAVE THE CONVERSATIONS.

YOU HAVE TO BE IN THE COMMUNITY.

JOURNALISTS IN GENERAL, NUANCERS IN GENERAL I THINK SOMETIMES -- INFLEWENSERS IN GENERAL, I THINK SOMETIMES PROP THEMSELVES HERE.

YOU ARE A MEMBER OF THE COMMUNITY AND IF THEY DON'T SEE YOU IN THE NEIGHBORHOOD, IF THEY DON'T SEE YOU IN THEIR COFFEE SHOPS, IF YOU'RE NOT SLOWING OUT UP WAR AT THEIR COMMUNITY EVENTS.

I HAVE EVENTS AND THEY'RE FREE.

OUTSIDE OF WORK HOURS.

DO I THAT BECAUSE I KNOW HOW IMPORTANT IT IS TO CREATE THAT SPACE AND BUILD THAT TRUST.

>> RON, I WANT TO ASK YOU ONE THING THAT IS KEEPING YOU ROOTED RIGHT NOW.

>> KEEPING ME ROOTED RIGHT NOW IS I GUESS MY HISTORY IN BOSTON.

MY FAMILY.

MY FAMILY CONNECTIONS, MY DESIRE TO MAKE SURE THAT, YOU KNOW, THE LEGACY OF MY FAMILY AND MY PEOPLE AND MY COMMUNITY CONTINUES DESPITE THE EXTERNAL PRESSURE TO DILUTE OUR STORY AND HISTORY.

THE BANNER IS BLACK OWNED BUT WE TELL STORIES BLACK AND BROWN AND ALLIES AND JUST TRY TO HAVE GOOD?

JOURNALISM ABOUT THE TRUTH OF OUR COUNTRY.

>> JENEE?

>> WHAT KEEPS ME ROOTED IS THAT RESPONSIBILITY.

IT IS OUR RESPONSIBILITY TO WITNESS, TO HOLD OURSELVES TO THE HIGHEST STANDARD OF SPIRITUAL AWAKENING AND FIGHTING FOR ONE ANOTHER'S HUMANITY OF PERSON HOOD.

IT IS OUR RESPONSIBILITY TO UNDERSTAND WE HAVE A PRIVILEGE THAT SO MANY DON'T HAVE BY BEING ABLE TO JUST BE ON A STAGE LIKE THIS AND SPEAK OUT.

SO WHAT KEEPS ME ROOTED IS REMEMBER WHO WE ARE AND WHOSE WE ARE AND THE LEGACY OF RESISTANCE WE COME FROM AND THE FACT THAT WE BROKE UP TODAY MEANS IT'S POSSIBLE TO MAKE IT BETTER.

>> AMBER?

>> I'M THINKING ON THE SAME LINES, OF MISSION.

I'M THINKING ABOUT RUNNING A PUBLICATION THAT IS ROOTED IN THE AN LISTIST PRESS AND I'M THINKING ABOUT THAT -- ABOLITIONIST PRESS AND THINKING ABOUT THAT RESPONSIBILITY WHERE YOU HAD TO RADICALLY REIMAGINE WHAT COULD BE POSSIBLE AT THAT TIME.

PEOPLE AT ONE TIME THOUGHT SLAVERY WOULD NEVER END.

WE'RE IN A TIME WHERE WE THINK RACISM WILL NEVER END.

WE CAN'T JUST SIT BACK.

IDA LEE'S LINE, YOU HAVE TO RING THAT BELL OF TRUTH.

THERE ARE A LOT OF PEOPLE PROVIDING ON US SO STORY TELL AND PROVIDE THESE COUNTER NARRATIVES THAT ARE SO NEEDED.

>> I GUESS WHAT KEEPS ME ROOTED IS TRYING TO BRING MY COMMUNITY TOGETHER, TRYING TO BRING COMMUNITIES BETTER AND WITH DIASPORA MASS, AIM IS TO PROVIDE VALUE.

THAT'S ALWAYS BEEN AT THE FOREFRONT OF MY MIND.

EVERYTHING COMES AFTER VALUE IS PROVIDED SO EVERY SINGLE DAY I'M ALWAYS THINKING HOW DO WE PROVIDE MORE VALUE TO THE PEOPLE WHO INTERACT WITH, YOU KNOW, OUR PLATFORM.

>> WELL, THANK YOU ALL SO MUCH.

ANOTHER ROUND OF APPLAUSE FOR OUR WONDERFUL PANELISTS.

[APPLAUSE] I WISH WE HAD MORE TIME.

THANK YOU AND THANK YOU TO OUR AUDIENCE AS WELL FOR SHOWING UP AND WE HOPE YOU ENJOY THE REVS OF THE SUMMIT.

THANK YOU.

THAT'S IT FOR TODAY.

WE'D LOVE TO HEAR YOUR THOUGHTS ABOUT ALL OF THIS.

FEEL FREE TO DROP US A LINE AND LET US KNOW WHAT KEEPS YOU ROOTED.