The Business of Colorado:
How Crocs Is Turning Old Shoes into New Ones
6/12/2026 | 13m 26s
Crocs is rethinking how everyday products are made, used, and reused.
Crocs is rethinking how everyday products are made, used, and reused. At Climate Week at CU Boulder, Frannie Matthews speaks with Crocs Chief Sustainability Officer Deanna Bratter about the company’s shift toward bio-based materials, its “Old Crocs, New Life” take-back program, and how worn shoes are being turned into new ones.
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The Business of Colorado: is a local public television program presented by PBS12
The Business of Colorado:
How Crocs Is Turning Old Shoes into New Ones
6/12/2026 | 13m 26s
Crocs is rethinking how everyday products are made, used, and reused. At Climate Week at CU Boulder, Frannie Matthews speaks with Crocs Chief Sustainability Officer Deanna Bratter about the company’s shift toward bio-based materials, its “Old Crocs, New Life” take-back program, and how worn shoes are being turned into new ones.
Problems playing video? | Closed Captioning Feedback
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The Business of Colorado: is a local public television program presented by PBS12