Here and Now
How Effective is Political Advertising?
Clip: Season 1700 Episode 1712 | 5m 54sVideo has Closed Captions
UW-Madison marketing professor Tom O'Guinn discusses the effectiveness of political ads.
Attack ads are already hitting the airwaves more than a month before the general election. UW-Madison marketing professor Tom O'Guinn breaks down the messaging behind them and how effective they are at swaying voters. He says campaigns are transitioning away from TV ads and toward highly targeted marketing on the internet.
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Here and Now is a local public television program presented by PBS Wisconsin
Here and Now
How Effective is Political Advertising?
Clip: Season 1700 Episode 1712 | 5m 54sVideo has Closed Captions
Attack ads are already hitting the airwaves more than a month before the general election. UW-Madison marketing professor Tom O'Guinn breaks down the messaging behind them and how effective they are at swaying voters. He says campaigns are transitioning away from TV ads and toward highly targeted marketing on the internet.
Problems playing video? | Closed Captioning Feedback
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Here and Now is a local public television program presented by PBS Wisconsin