How ‘microtargeting’ works in political advertising
Clip: 2/18/2014 | 7m 50s
How ‘microtargeting’ works in political advertising
What you watch, read, buy and listen to online can tell political campaigns whether it’s worth their time and money to woo your vote. Gwen Ifill talks to Ken Goldstein of the University of San Francisco and Eitan Hersh of Yale University to learn more about how our digital footprints are being used in the evolution of political advertising.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...
How ‘microtargeting’ works in political advertising
Clip: 2/18/2014 | 7m 50s
What you watch, read, buy and listen to online can tell political campaigns whether it’s worth their time and money to woo your vote. Gwen Ifill talks to Ken Goldstein of the University of San Francisco and Eitan Hersh of Yale University to learn more about how our digital footprints are being used in the evolution of political advertising.
Problems playing video? | Closed Captioning Feedback
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...