The Business of Colorado:
How Pantone Chooses the Color of the Year
6/12/2026 | 12m 22s
How does Pantone choose its Color of the Year and why does it influence choices worldwide?
Frannie Matthews speaks with Laurie Pressman of the Pantone Color Institute about color psychology, global trend forecasting, and the strategy behind one of the most talked-about decisions in design. From fashion and technology to branding and consumer behavior, this conversation explores how color reflects culture and shapes the way we feel and create.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
The Business of Colorado: is a local public television program presented by PBS12
The Business of Colorado:
How Pantone Chooses the Color of the Year
6/12/2026 | 12m 22s
Frannie Matthews speaks with Laurie Pressman of the Pantone Color Institute about color psychology, global trend forecasting, and the strategy behind one of the most talked-about decisions in design. From fashion and technology to branding and consumer behavior, this conversation explores how color reflects culture and shapes the way we feel and create.
Problems playing video? | Closed Captioning Feedback
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The Business of Colorado: is a local public television program presented by PBS12