How Shinola Turned Detroit Into a Luxury Brand
Clip: 6/30/2016 | 8m 4s
Shinola is aiming to have the Motor City known for more than its cars and financial woes.
When it comes to luxury items, consumer minds are likely to think about some of the world’s fashion meccas. Think Paris. Milan. New York. But Detroit? One growing company would like to think so. With its line of watches, bikes, bags and other items, Shinola is aiming to have the Motor City known for more than its cars and financial woes. Special correspondent Roben Farzad reports.
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...
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How Shinola Turned Detroit Into a Luxury Brand
Clip: 6/30/2016 | 8m 4s
When it comes to luxury items, consumer minds are likely to think about some of the world’s fashion meccas. Think Paris. Milan. New York. But Detroit? One growing company would like to think so. With its line of watches, bikes, bags and other items, Shinola is aiming to have the Motor City known for more than its cars and financial woes. Special correspondent Roben Farzad reports.
Problems playing video? | Closed Captioning Feedback
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...