The Business of Colorado:
How Streaming Works Now: Fragmentation, Metrics, and Media Consolidation
6/12/2026 | 13m 55s
Industry analyst Dan Rayburn breaks down how the streaming ecosystem functions today.
Industry analyst Dan Rayburn breaks down how the streaming ecosystem actually functions today. This Business of Colorado segment covers why content is fragmented across platforms, how streaming companies define and measure viewership, the role of ad-supported models and aggregators like Roku, and what proposed media consolidation could mean for consumers, advertisers, and the industry overall.
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The Business of Colorado: is a local public television program presented by PBS12
The Business of Colorado:
How Streaming Works Now: Fragmentation, Metrics, and Media Consolidation
6/12/2026 | 13m 55s
Industry analyst Dan Rayburn breaks down how the streaming ecosystem actually functions today. This Business of Colorado segment covers why content is fragmented across platforms, how streaming companies define and measure viewership, the role of ad-supported models and aggregators like Roku, and what proposed media consolidation could mean for consumers, advertisers, and the industry overall.
Problems playing video? | Closed Captioning Feedback
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The Business of Colorado: is a local public television program presented by PBS12