How to Change Anyone’s Mind, Even in an Election
Clip: 8/21/2020 | 17m 10sVideo has Closed Captions
How to Change Anyone’s Mind, Even in an Election
Political conventions are the stage upon which Presidential candidates need to employ one skill above all others: the art of persuasion. Jonah Berger, Professor at the Wharton School of Business, is an expert on such matters. His latest book, "The Catalyst: How to Change Anyone's Mind," argues that removing barriers is the key to changing the way people think. He speaks with Hari Sreenivasan.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback
How to Change Anyone’s Mind, Even in an Election
Clip: 8/21/2020 | 17m 10sVideo has Closed Captions
Political conventions are the stage upon which Presidential candidates need to employ one skill above all others: the art of persuasion. Jonah Berger, Professor at the Wharton School of Business, is an expert on such matters. His latest book, "The Catalyst: How to Change Anyone's Mind," argues that removing barriers is the key to changing the way people think. He speaks with Hari Sreenivasan.
Problems playing video? | Closed Captioning Feedback
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