Amanpour and Company

How to Change Anyone’s Mind, Even in an Election

Clip: 08/21/2020 | 17m 10s | Video has closed captioning.

Political conventions are the stage upon which Presidential candidates need to employ one skill above all others: the art of persuasion. Jonah Berger, Professor at the Wharton School of Business, is an expert on such matters. His latest book, "The Catalyst: How to Change Anyone's Mind," argues that removing barriers is the key to changing the way people think. He speaks with Hari Sreenivasan.

Aired: 08/21/20

Rating: NR

Problems Playing Video? | Closed Captioning

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Watch Amanpour and Company on PBS

PBS and WNET, in collaboration with CNN, launched Amanpour and Company in September 2018. The series features wide-ranging, in-depth conversations with global thought leaders and cultural influencers on issues impacting the world each day, from politics, business, technology and arts, to science and sports.

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