IN OUR NEXT GUEST IS DR. RAJEEV SHAW, HE HAS WORKED EXCESSIVELY IN EMERGENCY RELIEF, HAS LED U.S. A I.D.

RESPONSES ACROSS THE WEB AND HIS NEW BOOK TACKLE SOME OF THE MOST TOUGHEST AND PERSISTENT ISSUES OF OUR TIME, HE IS JOINING HARRY TO DISCUSS HOW DECISION-MAKERS COULD LEARN FROM CONFLICTS AND EDELMAN CHANGE.

I THANK SO MUCH FOR JOINING US.

I KNOW YOU ARE THE HEAD OF THE ROCKEFELLER FOUNDATION NOW, AND YOU HAVE WORKED AT THE GATES FOUNDATION , USAID, AND YOU KNOW SOME OF THOSE EXPENSES BEFORE WE GET INTO THIS NEW BOOK THAT YOU HAVE CALL BIG BETS.

I WANT TO ASK A COUPLE OF QUESTIONS ABOUT THE CRISIS IS UNFOLDING IN FRONT OF OUR EYES RIGHT NOW IN ISRAEL.

YOU HAVE SOME EXPERIENCE DEALING WITH THE AFTERMATH OF DISASTERS LIKE HAITI , AND WORKING IN WAR-TORN AREAS.

AND I WONDER RIGHT NOW, WHAT ARE YOU ADVISING THE U.S. GOVERNMENT WHEN IT COMES TO FIGURING OUT HOW WE CAN HELP SOLVE WHAT IS LIKELY A HUMANITARIAN CRISIS.

>> AKAMAI WILL HARRY GREAT TO SEE YOU, AND THANK YOU FOR ASKING THAT.

I THINK, YOU KNOW, DECADES OF EXPERIENCE WORKING IN CONFLICT ZONES DURING CONFLICTS TEACHES US THAT THERE IS A VERY SIMPLE SET OF PARTICLES THE U.S. GOVERNMENT AND THE ISRAELI GOVERNMENT SHOULD TAKE INTO CONSIDERATION.

I THINK FIRST, I THINK WILL HAVE TO FULLY APPRECIATE 1200 ISRAELIS KILLED IN AN ICILY HORRIFIC TERRORIST ATTACK SHOULD BE CONDEMNED, CALLED FOR WHAT IT IS, AND WARRANTS A STRONG, AGGRESSIVE RESPONSE TO ISRAEL, TO ALLOW ISRAEL TO PROTECT ITSELF PERIOD.

SECOND , YOU KNOW, AS ISRAEL, AND ITS ALLIES INCLUDING THE UNITED STATES APPROACH THIS, WE HAVE TO APPROACH THIS WITH A 3- D APPROACH.

DEFENSE, DIPLOMACY, AND DEVELOPMENT IN HUMAN.

AFFAIRS.

AND ON THE DEFENSE SIDE, WE ARE SEEING ALREADY AN AGGRESSIVE RESPONSE ON THE DRAMATIC SIDE, AND HENCE THE POLICY THROUGHOUT THE REGION IS ACTUALLY GOING TO BE CRITICAL TO CREATING AN ENVIRONMENT WHERE THE REGION DOES NOT DESTABILIZE FURTHER AS IT HAS BEEN PRONE TO DO IN PRIOR SITUATIONS THAT ARE AKIN TO THIS.

AND INCLUSIVE OF DEVELOPMENT, YOU KNOW, 62% OF THE GAZA POPULATION WAS FOOD INSECURE PRIOR TO THIS.

ALMOST A QUARTER OF THE POPULACE WAS GETTING HUMANITARIAN ASSISTANCE FROM THE UNITED STATES AND OTHERS , AND CONDONED BY AND SUPPORTED BY ISRAEL PRIOR TO THIS, YOU KNOW, IF THERE IS A MASSIVE UNITARIAN CATASTROPHE, AS IT LOOKS LIKE WE WILL HAVE, THAT WILL DESTABILIZE THE REGION IN A WAY THAT ACTS AGAINST ISRAELI NATIONAL INTEREST.

FRANKLY, LOSING THE HEARTS AND MINDS , AND THE VALUE PROPOSITION THAT ISRAEL FIRMLY HAS RIGHT NOW WILL FURTHER UNDERMINE ISRAELI NATIONAL SECURITY IN THE MEDIUM AND LONG TERM.

AND WHAT WE HAVE SEEN IN SO MANY DIFFERENT EXAMPLES IS A FEW SPECIFIC CONSIDERATIONS ON THE FRONT AND CAN HELP MAKE SURE THAT LONG-TERM AND MIDDLE TERM NATIONAL SECURITY IS MORE ROBUST.

>> YOU KNOW, ONE OF THINGS THAT YOU SAY IN YOUR BOOK, TO TRY TO GET PEOPLE TO OPEN UP KIND OF POSSIBILITIES AND CREATIVE WAYS OF THINKING IS A QUESTION, WHAT WOULD YOU DO IF YOU HAD A MAGIC WAND?

AND I WONDER IN CONFLICT SITUATIONS LIKE THIS, HOW DO YOU EVEN APPROACH SIDES THAT REALLY ARE TO SEEING RED?

>> YEAH.

WELL, LOOK, WE HAVE SEEN IS AUGUSTINE AGAIN -- AFGHANISTAN WHO HAVE SEEN THIS IN SOME SETTINGS, AND THE TRUTH IS, THERE ARE TACTICS AND APPROACHES ONE CAN TAKE TO PROTECT HUMANITARIAN PRIORITIES EVEN DURING CONFLICT .

AND THEY CAN BE BANKED INTO DIFFERENT STRATEGIES AND MOST IMPORTANTLY, BAKED INTO THE MEDICAL STUDIES., ISRAEL HAS RIGHTLY SUGGESTED FOR THE PURPOSE OF SAVING CIVILIAN LIVES, THAT PEOPLE IN GAZA HAVE TO EVACUATE.

AKAMAI EVACUATION OBVIOUSLY IN THAT REGION IS VERY, VERY, VERY DIFFICULT.

THERE IS, YOU KNOW, IT REQUIRES ACTIVE COLLABORATION WITH OTHER LIKE-MINDED NATIONS TO TAKE PEOPLE IN.

AND YOU CAN IMAGINE ALL KINDS OF DIFFERENT EFFORTS THAT ARE ALREADY BEING DISCUSSED TO HELP PEOPLE AND CIVILIANS IN PARTICULAR NOT BE PRESENT WHEN THERE ARE IMPENDING AND SIGNIFICANT VIOLENT ATTACKS THAT ARE COMING AND ALREADY PRESENT.

SO, THOSE ARE THE TYPES OF THINGS THAT WE HAVE SEEN WORK IN SOME OTHER SETTINGS.

BECAUSE I JUST KEEP COMING BACK TO THE BASIC POINT, IT IS OUR NATIONAL SECURITY INTEREST, AND ISRAEL'S NATIONAL SECURITY INTEREST TO BE ON THE RIGHT SIDE.

RIGHT NOW ISRAEL IS 100% ON THE RIGHT SIDE MORALLY, AND FROM A DEFENSE PERSPECTIVE TO PROTECT ITSELF , AND TO PROTECT ITS PEOPLE, AND TO RESPOND TO A HORRIFIC CONDONED TERRORIST ATTACK .

IF YOU TRY TO HELP ISRAEL, YOU WANT ISRAEL TO MAINTAIN A POSITION IN THE REGION IN THE WORLD FOR MANY, MANY WEEKS, MONTHS, AND YEARS TO COME.

>> NOW AS YOU MENTIONED , THERE ARE ALREADY SOME PEOPLE THAT WERE FOOD INSECURE.

AND SINCE THIS SORT OF SEES HAS HAPPENED , ISRAEL HAS IN ESSENCE CUT OFF FOOD, WATER, ELECTRICITY , THAT IS INEVITABLY GOING TO FORCE AN ENORMOUS OUTFLOW OF HUMAN BEINGS .

AND AGAIN, KIND OF DRAWING BACK ON YOUR EXPENSES, HOW DO YOU PREPARE THE NEIGHBORHOOD, THE COUNTRIES NEARBY TO TRY TO ACCEPT HUMAN BEINGS THAT ARE FLEEING FOR THEIR LIVES.

MICHAEL, THIS IS WHERE AMERICA YOU KNOW, DURING THE CRISIS IN SYRIA, WE PROVIDED DEBT RELIEF , AND ACCESS TO CAPITAL MARKETS FOR JORDAN.

WE PUT RESOURCES INTO JORDAN TO BUILD OUT A LARGE-SCALE , REFUGEE CAMP AND EVEN BUILT OUT WATER INFRASTRUCTURE TO SUPPORT THE PROVISION OF PUBLIC SERVICES TO BOTH REFUGEES AND JORDANIANS.

I THINK YOU NEED A FULL ENGAGED DIALOGUE TAKING INTO ACCOUNT ALL THREE THESE, DEFENSE, POLICY, AND INVOLVEMENT TO HELP NEIGHBORING COUNTRIES HAVE THE RESOURCES, HAVE THE SUPPORT, HAVE THE EXTERNAL FINANCING QUICKLY TO BE ABLE TO TAKE IN AS MANY PEOPLE AS THEY CAN , AND PROTECT CIVILIAN LIVES, AND FRIENDLY PROTECT ISRAEL'S RIGHT TO DEFEND ITSELF, WHICH IS SACRIFICING PERSPECTIVE YOU, YOU LOOK BACK AT HIS REAL-TIME THINGS THAT REALLY DOES IN THE SHADOW OF WORLD WAR TWO THAT WE HAVE SOME OF THE GREAT INTERNATIONAL INSTITUTIONS THAT WE HAVE CREATED AS HUMANITY.

I MEAN, I KNOW THIS IS STILL CONSIDERING THAT IT IS SUCH A, HAS BEEN SUCH A LONG AND IMPRACTICAL ONE, WHAT ARE , YOU KNOW, POTENTIAL POSITIVE OUTCOMES THAT WE CAN WORK TOWARD TO PREVENT THIS FROM HAPPENING AGAIN?

MICHAEL, YOU KNOW, HARRIET IS HARD TO BE AN OPTIMIST IN THIS MOMENT RIGHT NOW.

BUT I AM AN OPTIMIST, AND I WROTE THE BOOK BIG BASKET BECAUSE I HAVE STREAM EXTRAORDINARY RECORDS BE MADE IN THE HEART OF IMMENSE PAIN AND SUFFERING.

AND YOU ARE RIGHT, AFTER WORLD WAR TWO, AMERICA REBUILT WESTERN EUROPE AND CREATED THE DIP OF ETIQUETTE FOR STRUCTURE THROUGH THE U.N., AND THE DEVELOPMENT AND STRUCTURE TO THE WORLD BANK AND IMF THAT HELPED LIFT OFF HUNDREDS OF PEOPLE AND MAINTAIN SOME DEGREE OF PEACE AND STABILITY THROUGH THAT WESTERN ALLIANCE.

I THINK COMING OUT OF THIS, WE ARE GOING TO HAVE THE SAME MOMENT AGAIN.

WE HAVE ALREADY BEEN IN A MOMENT WHERE LOWERING INCOME COUNTRIES HAVE BEEN DIVERGING FROM UPPER INCOME COUNTRIES AND THEIR RECOVERY FROM COVID.

WORLD WAR II HE SAW DIVERGENCE THERE, THAT HAS ACCELERATED FOOD CRISES, FUEL CRISES , AND POLITICAL INSTABILITY AROUND THE WORLD .

THIS IS A MOMENT WHERE WE SHOULD BE THINKING AGGRESSIVELY ABOUT HOW TO RE- ENGAGE THE DRAMATIC EFFORT IN THE REGION , AND FRANKLY IT IS AN OPPORTUNITY TO CREATE THE INSTITUTIONS AND MOBILIZE THE RESOURCES FOR THE LONG-TERM PEACE THAT I HOPE WILL COME AFTER THIS , YOU KNOW, TRAGIC WAR.

>> WILL, ONE OF THE IDEAS YOU WRITE ABOUT IN YOUR BOOK, AND YOU GATHER THIS FROM THE HEAD OF THE GATES FOUNDATION AT THE TIME WAS KIND OF STARTING WITH THE BLANK PAGE.

AND HOW DO YOU GET LEADERS TO SIT DOWN AT A TABLE AND START THINKING ABOUT A BLANK PAGE.

USUALLY FOR SUMMER SUBJECTS, THERE'S SO MUCH IN THE BACKGROUND, THERE IS SO MUCH SOMETIMES HISTORY, SYMPTOMS PAINFUL HISTORY THAT PEOPLE WANT TO BRING UP.

AND I CAN BELIEVE BELIEVE BETWEEN ANSWERS ON ABOUT A FIELD, OR BOARDROOM, OR ANYWHERE ELSE.

>> WILL YOU KNOW, YOUR WRITING ABOUT IN THE BOOKS AND THE CONTEXT OF THE REALLY EARLY DAYS OF BILL AND MELINDA GATES IS INCREDIBLE PHILANTHROPIC EFFORT.

AND THEY WANTED TO WRITE AN ARTICLE ABOUT 6000 KIDS DYING OF A DISEASE THAT WAS KILLING KIDS IN POOR COUNTRIES, THIS WAS CORONAVIRUS.

BUT VACCINES WERE AVAILABLE ONLY IN RICH COUNTRIES WERE KIDS WHEN I DIE, AND THE DISSENT THAT IS WRONG.

WHY?

BY ASKING SEVERAL QUESTIONS AND STARTING WITH A BLANK PAGE , YOU HAVE THE ABILITY TO REIMAGINE WHAT THE FUTURE COULD LOOK LIKE.

IN THE BOOK, BIG BETS, IS REALLY ABOUT REIMAGINING THE SPEECHES.

SITTING DOWN WITH THE RIGHT PEOPLE TO LOOK, RIGHT NOW I WOULD START TO THE SECOND AND THIRD TRACK PLANNING EFFORTS WITH THE PARTNERS THAT WILL BE INVOLVED IN THE POST-CONFLICT ENVIRONMENT TO CREATE STORE MORE STABILITY AND MORE PEACE AND MORE GROWTH IN IT FOR STRUCTURE AND DEVELOPMENT OPPORTUNITIES ., THE ALREADY PROVIDES SIGNIFICANT INFRASTRUCTURE SUPPORT FOR THE WEST BANK FOR EXAMPLE, VIA VIA, YOU KNOW, ISRAELI FINANCIAL SOLUTIONS, AND WITH EXPLICIT SUPPORT OF THE ISRAELI GOVERNMENT BECAUSE THEY KNOW ARE THAT HUMAN OPPORTUNITIES AND HUMAN DIGNITY IS ULTIMATELY THE BASELINE FOR STABILITY AND PEACE.

AND RIGHT NOW WE ARE IN A GLOBAL FOOD CRISIS WHERE FOOD PRICES HAVE BEEN ELEVATED BECAUSE UKRAINE WAR, BUT THEY ARE ALSO LIMITED BECAUSE CLIMATE CHANGE IS CAUSING A 30% REDUCTION IN SPUTUM PRODUCTION IN MANY UPPER AREA COUNTRIES AROUND THE WORLD, AND WE ARE SYSTEMATICALLY SAYING SEEING HUNGER GO UP BY TENS OR HUNDREDS OF MILLIONS OF PEOPLE OVER THE NEXT SEVERAL YEARS.

WE KNOW THAT IS GOING TO LEAD TO CONFLICT AND INSTABILITY AS IT DID AFTER THE CRISIS OF FOOD FUEL AND FINANCIAL CRISIS OF 2008.

RIGHT IN THE BOOK ABOUT A BIG GLOBAL EFFORT, PRESIDENT OF ITEM ABOUT A MADE TO HAVE A BIG BET TO ADDRESS THAT WITH SECURITY CRISIS, AND SUCCEEDED BY MOVING ALMOST 100 MILLION PEOPLE OUT OF HUNGER AND POVERTY OVER A DECADE.

THOSE BIG EFFORTS CAN BE OFTEN BECAUSE OF WHAT YOU MENTIONED, WE JUST DON'T ASPIRE TO DO THE RIGHT THING WITH THE RIGHT LEVEL OF RESOURCES, AND THE RIGHT LEVEL OF COMMITMENT.

>> YOU KNOW, ONE OF THE BIG BETS YOU TALK ABOUT IS AN ASSISTANT YOU PROVIDED TO RICH LANDRIEU IN NEW ORLEANS.

IN HIS CHALLENGE OF THE TIME TO YOU WOULD BE TO HELP HIM BASICALLY A RID OF SOME OF THE CONFEDERATE MONUMENTS, MOVING THEM OUT OF THE CITY CENTER SO TO SPEAK.

YOU WRITE THAT A BIG BET CAN FEEL SMALL IN SCOPE AND STILL LEAD TO LARGE-SCALE CHANGE.

WHAT HAPPENED THERE?

>> WILL, ALL BIG BETS START WITH SMALL INITIAL STEPS.

AND MITCH IS AN EXPERT IN THEIR LEADER, YOU KNOW, AS MAYOR, HE GOT TO KNOW EVERY MEMBER OF HIS COMMUNITY AND WORKED WITH COMMUNITY MEMBERS OVER YEARS TO BUILD A REAL DIALOGUE ABOUT RACIAL UNDERSTANDING .

AND CAME TO UNDERSTAND THAT THESE FOUR CONFEDERATE STATUES , ONE OF WHICH WAS LITERALLY A MONUMENT TO A WHITE TERRORISTIC ATTACK ON THE INTEGRATED POLICE FORCE OF NEW ORLEANS IN THE POST RECONSTRUCTION ERA.

THAT THESE MONUMENTS WERE SEEN AS LIFTING UP AND ELEVATING RACIAL HATRED TO CERTAIN COMMUNITY'S IN NEW ORLEANS.

AND SO HE WORKED WITH EVERYBODY TO GET EVERYONE TO AGREE TO TAKE THEM DOWN.

AND HE GOT SOME RESOURCES, HE STARTED ON THAT PATH, AND THE CONTRACTOR WAS DOING THAT WORK, HAD THEIR CAR FIREBOMBED BY AN OUTSIDE , YOU KNOW, LIKE THE PROCESS GROUP.

AND ALL OF A SUDDEN, THE PROJECT LOOKED LIKE IT WOULD FAIL.

SO, MITCH ASKED ME FOR HELP, IT WAS I WAS EARLY ON THE JOB WITH THE ROCKEFELLER FOUNDATION, AT THE RISK TO INVEST IN MITCH'S BIG BET.

BECAUSE HE HAD HAD SO MUCH COMMUNITY ENGAGEMENT, AND HEADLINE STARS THE RIGHT WAY.

WE TOOK THE STATUES DOWN, YOU KNOW, WE DID NOT KNOW THIS , BUT THAT THEN LEAD TO A DIALOGUE ACROSS THE COUNTRY , AND WENT ON TO CHARLOTTESVILLE AND BEYOND AS MANY OF YOU VIEWERS WILL KNOW, AND CREATED AN EVEN MORE MOVEMENT AROUND THIS EFFORT.

YOU NEVER KNOW WHEN YOU'RE COMMUNITY ACTIVISM , WHICH I FEEL LIKE IT IS LINKED ONLY TO YOUR COMMUNITY WILL CHANGE THE WAY PEOPLE THINK AND IMAGINE THEIR FUTURES.

I MYSELF REMEMBER DRIVING BY SO MANY OF THESE MONUMENT, NOT TAKING ENOUGH ABOUT WHAT THEY REALLY MEAN, WHERE THEY COME FROM, WHERE WERE THEY REALLY BUILT, AND WHY.

AND I AM PROUD, MITCH, PART OF THE COMMUNITY HE PRESENTED FOR DOING THAT.

AND I'M PROUD OF MY OWN TEAM FOR TAKING SOME RISKS SUPPORTING THEM.

>> OTHER BIG BET THAT YOU ARE INSTILLING ENGAGED WITH AND OUTDO THE ROCKEFELLER FOUNDATION IS CLIMATE CHANGE.

HOW DO YOU EVEN FIGURE OUT KIND OF WHAT THAT SIMPLE QUESTION SHOULD BE?

HOW YOU ATTACK SUCH A MASSIVE PROBLEM WITH SO MANY DIFFERENT CAUSES TO SO MANY DIFFERENT EFFECTS LEAD ME THROUGH LIKE YOUR THINKING ABOUT IT.

>> SURE.

WE HAVE HAD FOR 10 YEARS OMISSION OF LIFTING UP HUMANITIES AND IN PARTICULAR VULNERABLE ENTITIES USING THAT IS A FOUNDING POSSIBLE THE AND WE LOOK AT CLIMATE CHANGE, WE SEE WE ARE BLOWING PAST ALL OF THE ECOSYSTEMS TIPPING POINTS WHETHER IT IS ICEMELT, OR EL NINO EFFECTS, OR HEAT IN PARTICULAR.

AND WE ARE DOING THAT IN A WAY THAT IS NOWHERE NEAR THE TRAJECTORY OF THE PARIS AGREEMENT OF 1 1/2 DEGREES WHICH CAME TO REPRESENT A TARGET THE WHOLE WORLD COULD ADOPT AND ABIDE BY, AND LIVE WITH.

AND SO, WE SAID WILL WHAT IS THE MOST EFFECTIVE THING WE CAN DO?

AND AS WE DID ANALYSIS WE FOUND THAT BY 2050 , 80, 81 COUNTRIES AROUND THE WORLD THAT ARE TODAY RELATIVELY LOWER INCOME WILL ACCOUNT FOR NEARLY ALL 75+ PERCENT OF CARBON EMISSIONS , AND EVEN AS WE ARE TAKING DOWN COAL AND MOVING TO RENEWABLE ENERGY IN THE IN EUROPE , AND CHINA IN DEVELOPING NATIONS AROUND THE WORLD, WE ARE ACTUALLY BUILDING MORE COAL EVERY YEAR, MORE DIESEL GENERATION EVERY YEAR.

AND IT IS BOTH A HUGE CONSTRAINT TO GROWTH, AND ECONOMIC JOB CREATION .

AND IT IS GOING TO BE THE ONE THING THAT KILLS OUR CHANCE OF ACHIEVING ANYTHING CLOSE TO 1 1/2 OR 2 DEGREES WARMING ON A GLOBAL BASIS.

SO WE GOT A BUNCH OF COMPANIES TOGETHER, WE GOT SCIENTIST TOGETHER, WE INVENTED SOME NEW TECHNOLOGY THAT CAN PROVIDE DISTRIBUTED RENEWABLE ELECTRIFICATION OF VERY POOR COMMUNITY, AND BUILT IN ALLIANCES OF UNLIKELY PARTNERS RAISED ABOUT 11 1/2 BILLION DOLLARS.

TODAY WE ARE ACTIVE IN ABOUT 22 COUNTRIES, REACHING LIVES OF PEOPLE WITH RENEWABLE ENERGY THAT WOULD OTHERWISE NOT HAVE HAD ACCESS TO POWER OUTSIDE OF SOME DIESEL GENERATORS.

AND IT IS CHANGING THEIR LIVES FOR THE BETTER, AND IT IS OFFSETTING AND DISPLACING COIL HEAVY FUEL OIL AND DIESEL, HOPEFULLY IN OUR FAMILY FOR THE FUTURE.

OUR BIG BET IS THAT WE CAN ACCELERATE THE MOMENTUM AND ACTUALLY BRING 1 BILLION PEOPLE POWER AND ENERGY THAT DON'T HAVE ACCESS TO ELECTRICITY AT ALL TODAY, AND IN THE FUTURE TECHNOLOGY.

>> YOU KNOW, AT THE END OF EACH OF THE CHAPTERS, YOU ESSENTIALLY HAVE A CHECKLIST OF THINGS THAT PEOPLE SHOULD DO IF THEY ARE TRYING TO MAKE BIG BETS.

AND YOU WRITE IN THE BOOK THAT THIS IS , YOU ARE OPTIMISTIC TO SAY THAT THIS IS FOR EVERYONE , THAT YOU DON'T HAVE TO BE A BILLIONAIRE TO START MAKING BIG BETS AND CHANGING THE WORLD.

BUT HAVING THAT ACCESS TO CAPITAL, HAVING THAT ACCESS TO INSTITUTIONS OF KNOWLEDGE, WHETHER IT IS HIGHER EDUCATION, OR THINK TANKS, ET CETERA, HOW DOES , YOU KNOW, THE AVERAGE PERSON THAT MIGHT BE PICKING THE BOOK ABOUT AN AIRPORT HAVE THE ABILITY WITHIN THEMSELVES TO MAKE THESE BIG BETS, TO CHANGE THE WORLD.

>> WELL, I THINK THE FIRST IS TRULY THE MIND-SET, YOU KNOW?

WE ARE BOMBARDED BY NEWS OUT THERE THAT IS TOUGH, THAT IS NEGATIVE, THAT TELLS US WE ARE FACING A CLIMATE EMERGENCY THAT HIGHLIGHTS CONFLICTS AND DISASTERS WITHOUT PUTTING AS THE TREMENDOUS PROGRESS THAT HAS BEEN MADE OVER YEARS THAT I WRITE ABOUT IN THE BOOK TO REALLY BRING DIGNITY TO PEOPLE WHO HAVE NOT HAD IT FOR DECADES.

AND SO THE FIRST STEP IS TO, I'M ASKING LEADERS TO PICK UP THE BOOK IN THE HOPES THAT THEY WILL BE MORE OPTIMISTIC , MORE AMBITIOUS ON BEHALF OF WHAT IS POSSIBLE, AND TO KIND OF CROWD OUT THE SOCIAL MEDIA AND THE NOISE THAT BREEDS A SORT OF CYNICISM IN US.

I THINK THE SECOND IS NO MATTER WHAT YOU DO, IF YOU'RE REALLY COMMITTED TO THESE TYPES OF EFFORTS, YOU CAN FIND A WAY TO PARTICIPATE, LIKE I HAVE WORKED WITH BIG COMPANIES, LIKE UNILEVER ON THIS DIVISION CAMPAIGNS , AND SLUMS IN URBAN COMMUNITY'S ALL AROUND THE WORLD.

I'VE SEEN EMPLOYEES FROM THOSE COMPANIES FIND A SENSE OF MEANING AND PURPOSE IN WHAT IS OTHERWISE A GREAT JOB, BUT A GREAT JOB WITH THE CONSUMER PRODUCT COMMITTEE.

AND I WAS IN THE KIND OF COME ALIVE BECAUSE THEY SAY HEY, I'M DOING MY JOB, MY JOB WITH SAVING LIVES.

AND I WANT MORE CEOS, MORE CORPORATE PARTNERS TO GET IN THE HABIT OF SEEING THE MEANING AND PURPOSE IN THEIR MISSION AND THEIR WORK, AND ALLOWING THEIR TEAMS TO DISSIPATE IN IT.

>> THE IS CALLED BIG BETS, HOW LARGE-SCALE CHANGE REALLY HAPPENS , AUTHOR AND PRESIDENT OF THE ROCKEFELLER FOUNDATION AFTER RAJU.

TAKE AS MUCH FOR JOINING US BEEN SYMMETRIC YOU SO MUCH, HARRY.