♪ ♪ ♪ ♪ HELLO AND WELCOME TO INSIDE LOUISVILLE WHERE WE INTRODUCE TO YOU THE PEOPLE, PLACES AND THINGS THAT MAKE UP KENTUCKY'S LARGEST CITY.

I'M YOUR HOST KELSEY STARKS.

THIS WEEK WE BRING YOU THE FASCINATING STORY OF ONE OF LOUISVILLE'S BIGGEST CHANGE MAKERS.

DAVID JONES GREW UP IN A POOR NEIGHBORHOOD IN LOUISVILLE'S WEST END AND WENT ON TO CREATE A MULTI-BILLION-DOLLAR FORTUNE 500 COMPANY, THE HIGHEST RAKED IN KENTUCKY.

YOU KNOW IT AS HEALTH INSURANCE GIANT HUMANA WHICH HAS AN ESTIMATED VALUE OF $58 BILLION AND IS THE FOURTH LARGEST HEALTH INSURANCE PROVIDER IN THE UNITED STATES.

DAVID JONES SR.

CREATED THE COMPANY FROM SCRATCH WITH HIS LONG TIME PARTNER.

BOTH HAVE PASSED BUT THEIR LEGACY LIVES ON IN MORE WAYS THAN ONE.

DAVID JONES, JR. IS THE OLDEST SON OF THE LATE DAVID JONES.

AS THE STORY GOES THE, IT WAS 1961 WHEN YOUR DAD BORROWED ONE THOUSAND DOLLARS TO BUILD A NURSING HOME AND THAT BECAME WHAT WE NOW KNOW AS HUMANA.

TELL US HOW THAT ALL HAPPENED.

>> MY OWN MEMORY OF IT IS SOMEBODY DUG A BIG HOLE IN THE GROUND OUT ON BARDSTOWN ROAD ACROSS FROM THE BASTROP MANOR MALL LATER BUILT AND I USED TO CLIMB UP THE DIRT PILE AS A THREE AND FOUR-YEAR-OLD AND THROW DIRT ENCLOSEDS AT MY YOUNGEST SISTER.

AS IT HAPPENED FOR MY DAD, HE WAS A YOUNG LAWYER, HIS BUDDY AT THE LAW FIRM WENDELL CHERRY AND HE WERE LOOKING FOR WAYS TO MAKE SOME EXTRA MONEY AND THEY EACH HAD EXPERIENCE WITH A GRANDPARENT WHO HAD GONE INTO VERY, VERY POOR NURSING ACTUAL ACTUAL HOME, THAT WAS TYPICAL OF THAT TIME AND THOUGHT THAT COULD BE IMPROVED.

THEM BORROWED ONE THOUSAND DOLLARS.

THEY FOUND THREE OTHER PEOPLE TO PUT UP ONE THOUSAND DOLLARS AND BORROWED THE REST OF THE $247,000 TO BUILD THE FIRST NURSING HOME AND, YOU KNOW, THE COMPANY WENT ON TO, WITH A LOT OF UPS AND DOWNS.

THE STOCK BECAME PUBLIC IN 1968.

SO SEVEN YEARS LATER, AND AT A PRICE OF $8 AND ROSE TO A HIGH OF $88.

FELL TO A LOW OF $4.

SO THERE WERE UPS AND BIG DOWNS IN THOSE YEARS BUT THEY LEARNED HOW TO EFFICIENTLY BUILD AND EFFECTIVELY MANAGE NURSING HOMES AND THEY THEN CONCEIVED THE NOTION THAT HOSPITALS WERE VERY SIMILAR AND COULD BE MANAGED WITH A LOT OF THE SAME SKILLS.

SO THEY STARTED BUILDING AND BUYING HOSPITALS.

SOLD OFF THE NURSING HOMES, PUT THE MONEY INTO MORE HOSPITALS.

BUT THEY HAD BECOME THE LARGEST NURSING HOME COMPANY.

THEY EVENTUALLY BECAME THE LARGEST HOSPITAL COMPANY.

AND ALONG THAT ROUTE, LEARNED THAT INSURANCE COMPANIES HAD A LOT OF INFLUENCE OVER HOW HOSPITALS GET PAID IN PARTICULAR SO, YOU KNOW, IN THE 80S, THEY STARTED VERY TINY INSURANCE BUSINESS THAT EVENTUALLY GREW INTO A REAL BUSINESS.

AND THEN WENDELL PASSED IN 1991, A PIVOTAL YEAR FOR MY DAD AND THE COMPANY.

BUT DAD THEN SEPARATED THE HOSPITALS FROM THE INSURANCE BUSINESS AND REALLY, FROM '93 ON, HUMANA FOCUSED ON WHAT IS NOW HUMANA FOCUSED VERY HEAVILY ON INSURANCE AND IS NOW ON TO EVEN BIGGER AND BETTER THINGS.

>> YEAH... >> THAT'S BIT OF A THUMB NAIL.

>> IT'S A FASCINATING STORY.

AND REALLY A TRUE AMERICAN SUCCESS STORY.

AND IT'S ALL IN YOUR DAD'S AUTOBIOGRAPHY, WHICH YOU WERE INSTRUMENTAL IN MAKING HAPPEN.

WHAT PROMPTED HIM TO WANT TO WRITE THIS AND SO MANY OTHER STORIES OF HIS LIFE IN THIS BOOK?

WELL, DAD TOLD ME AND HIS OTHER KIDS-- I'M THE OLDEST OF FIVE-- THAT HE WANTED TO WRITE THE STORY PRIMARILY FOR THE FAMILY AND FRIENDS, FOR THE PEOPLE WHO WHO WERE WITH HIM ON THE JOURNEY AND BECAUSE, YOU KNOW, HE HAD SO MUCH FUN AND I THINK, TOO HIM, IT IS A VERY LOUISVILLE STORY.

ALSO A KENTUCKY STORY.

A LOT OF THE FINANCING CAME FROM LEXINGTON EARLY ON.

AND IT WAS IMPORTANT TO HIM, I THINK, THAT HE TELL THE STORY OF WHAT, YOU KNOW, PEOPLE IN THESE PARTS, REGULAR PEOPLE CAN DO IF THEY WORK TOGETHER AND SORT OF PUT THEIR MINDS TO IT.

AND YOU KNOW, MY ROLE, YOU KNOW, I THINK REALLY WAS TO ENCOURAGE HIM.

AND THEN WHEN DAD GOT SICK, TOWARD THE END OF HIS LIFE, HE HAD FINISHED A DRAFT OF THE BOOK HE CARRIED IT WITH HIM WHEN HE WENT TO THE DOCTOR'S APPOINTMENT THAT LED TO HIM BEING DIAGNOSED WITH THE FORM OF CANCER THAT YOU KNOW, THAT HE FOUGHT FOR THE LAST SIX MONTHS OF HIS LIFE.

THE DRAFT WAS FINISHED.

IT REQUIRED MORE EDITING.

BOB HILL, THE GREAT "COURIER JOURNAL" STORYTELLER AND BOB WAS DAD'S WONDERFUL PARTNER IN CAPTURING THE ORIGINAL STORIES AND INTERVIEWING FRIENDS AND FAMILY.

BUT, YOU KNOW, I HELPED EDIT IT AND FIND A PUBLISHER, ANOTHER LOUISVILLE GUY, JOHN CLARK, WAS A WONDERFUL PARTNER IN THAT.

BUT HE WANTED TO TELL THE STORY, YOU KNOW, FOR FRIENDS AND FAMILY.

IF ANYBODY ELSE IS INTERESTED, YOU KNOW, SO MUCH THE BETTER BECAUSE I DO THINK IT'S A GREAT STORY OF ENTREPRENEURSHIP, INNOVATION, A GREAT STORY OF LOUISVILLE HISTORY.

THERE WILL BE OTHER LOUISVILLE HISTORIES WRITTEN BY MEMBERS OF HIS GENERATION, BUT HIS IS AN EARLY ENTRY INTO IT AND I THINK THERE ARE A LOT OF LOUISVILLEIANS AND PEOPLE ELSEWHERE IN THE COMPANY IN THE HUMANA FAMILY AND THE NAVY FAMILY, THE YALE LAW SCHOOL FAMILY, OTHER PLACES, U OF L THAT WERE IMPORTANT.

A LOT OF PEOPLE ARE GOING TO FIND THEMSELVES IN THE BOOK.

BUT, YOU KNOW, MAINLY IT IS A STORY OF REGULAR PEOPLE IN LOUISVILLE DOING GREAT THINGS.

♪ ♪ ♪ ♪ ONE OF THE BIGGEST WAYS HE HAS GIVEN BACK IS A CONNECTED PARK SYSTEM SPANNING ABOUT 4,000 ACRES ACROSS EASTERN AND SOUTHERN JEFFERSON COUNTY.

WITH HIS SON DAN, THEY WELDED TOGETHER A COMPLEX MIX OF $125 MILLION IN LOCAL, STATE, FEDERAL AND PRIVATE MONEY, INCLUDING FROM HUMANA AND THE FAMILY FOUNDATION.

THE FINAL PIECE WAS COMPLETED IN 2016.

>> YOU CAN'T HAVE A GREAT CITY WITHOUT GREAT PARKS.

THIS WAS SOMETHING CONCEIVED TRULY AS A GIFT TO THE COMMUNITY.

IT WASN'T WE ARE GOING TO TRY TO ON THIS.

IT WAS WE ARE GOING TO DO THIS AND THIS IS HOW WE ARE GOING TO DO THIS.

>> THEY CAME TO ME IN MY OFFICE.

HE AND HIS FATHER HAD A VISION.

AND SO I COULDN'T TELL THEM WHAT TO DO.

I CAN GIVE ADVICE.

BUT THEY WERE ON THEIR WAY.

>> WE WERE INVITED TO GO SEE Mr. JONES IN HIS OFFICE.

AND HE LAID OUT THE VISION AND THE PLAN FOR THE PARKS.

>> THE MISSION OF THE PARK AND THE MISSION OF THE FOUNDATION ALIGNED, ENHANCING THE QUALITY OF LIFE NOW AND FOR THE GENERATIONS TO COME.

>> IT BEGAN WITH A QUESTION, AND THAT IS WHAT COULD OUR GENERATION DO THAT WOULD HAVE THE SAME IMPACT THAT THE OLMSTEAD GENERATION DID.

AN OLMSTEADIAN PARK SYSTEM THAT WOULD REALLY RAISE.

WE RAISED OVER $130 MILLION TELLING PEOPLE WE WERE GOING TO BUILD A WORLD CLASS PARK SYSTEM THAT WOULD BE HEAVILY USED.

YOU HAD 80 SEPARATE REAL ESTATE TRANSACTIONS OF ALL THESE DIFFERENT HISTORIES.

AND OUR GOAL IS TO KNIT THAT BACK TOGETHER.

>> WHEN WE CAME UP WITH THE FOUR PARKS IDEA AND NAMED THEM AFTER THE TRIBUTARIES, I DON'T KNOW, WE JUST GOT ORGANIZED.

>> SO WHAT IS IT ABOUT THE FLOW OF THAT RIVER AND ITS FLOODING AND SO FORTH THAT CAN INFORM US ABOUT DESIGN?

IN THE SINEWY WAY THE RIVER FLOWS DOWN THE COURSE LED US TO MIMIC THAT IN THE WAY THE TRAILS WORKED.

WOODLAND GARDEN WAS SOMETHING THAT I WORKED ON FOR FIVE YEARS MAYBE.

AS YOU GO THROUGH IT, YOU EXPERIENCE DIFFERENT THINGS.

IT'S THE PLACE.

IT'S NOT THE THINGS IN THE PLACE INDIVIDUALLY.

IT'S ALL OF THEM BUT I THINK YOU VIOLENCE TO COME TO WHAT THE ESSENCE IS OF SOMETHING.

-- YOU HAVE TO COME TO WHAT THE ESSENCE IS OF SOMETHING.

>> THE ORIGINAL IDEA WAS THIS BOX, RIGHT, THAT WE WOULD HAVE EVERYTHING FROM VERY BUSY PEOPLE CENTRIC PLACES TO A QUIET WALK IN THE WOODS.

AND ACROSS THE SPECTRUM, WE WOULD HAVE ALL LEVELS BUT INTERWOVEN SO THE NATURAL SPACES WOULD BE ACCESSIBLE AND YOU CAN GET A VERY AUTHENTIC OUTDOOR NATURAL EXPERIENCE.

>> WELL, IN THE BOOK, YOUR DAD SAYS THE PARKLANDS IS ONE OF THE MOST IMPORTANT THINGS HE HAS EVER DONE, WHICH IS HE HAS DONE A LOT.

THAT'S SAYING A LOT.

WHY WAS THAT LEGACY SO IMPORTANT TO HIM?

>> WELL, THINK THERE ARE A COUPLE OF REASONS.

FIRST OF ALL, YOU KNOW, IN THE EARLY PART OF THE BOOK, DAD TALKS ABOUT, YOU KNOW, GROWING UP IN WEST LOUISVILLE AND THE IMPORTANCE OF THE NEIGHBORHOOD PARK WHERE THEY PLAY, YOU KNOW, TACKLE FOOTBALL, BASEBALL, BASKETBALL, EVERYTHING THE NEIGHBORHOOD KIDS PLAYED.

AND, YOU KNOW, THE YARDS WERE, YOU KNOW, 100 FEET WIDE OR 50 FEET WIDE.

THERE WAS ONLY PUBLIC SPACE TO PLAY IN.

AND I THINK WITHOUT THAT, THERE WOULDN'T HAVE BEEN ANY PRODUCTIVE PLACE FOR HIS ENERGY TO GO.

SO HE WAS ALWAYS A BIG BELIEVER IN PARKS.

SO I THINK THAT WAS ONE REASON IT WAS AN IMPORTANT LEGACY FOR HIM.

THE OTHER WAS THE PARTNERSHIP WITH MY BROTHER DAN WAS REALLY IMPORTANT TO BOTH OF THEM.

DAD ALWAYS LOVED REAL ESTATE, FIGURING OUT HOW TO ACQUIRE OR GET EASEMENTS FROM-- THEY ACQUIRED 80 PARCELS OF LAND, AND IT WAS NOT EASY IN THAT IT WAS IN THE GREAT RECESSION PERIOD AND, YOU KNOW, PEOPLE LOVE THAT BEAUTIFUL LAND ALONG FLOYD'S FORK, BUT GETTING TO KNOW THE PEOPLE AND GETTING EVERYBODY TOGETHER AROUND THAT IDEA OF PRESERVING THOSE BEAUTIFUL GREEN SPACES CAPTURED BOTH OF THEIR-- BOTH OF THEIR IMAGINATIONS AND, I GUESS PUZZLE SOLVING ENERGY.

AND IT WAS A GREAT PARTNERSHIP.

SO I THINK, YOU KNOW, THOSE WERE TWO OF THE REASONS.

AND THEN LAST, YOU KNOW, HE WAS VERY, VERY QUICK TO SEE THE BIG PICTURE.

AND, YOU KNOW, THE BIG PICTURE IS 100 YEARS FROM NOW, WHO KNOWS HOW MUCH LOUISVILLE WILL HAVE SPRAWLED, BUT THEY'RE NOT GOING TO BE MAKING ANYMORE BEAUTIFUL GREEN SPACE ON THE EDGE OF IT.

SO HE THOUGHT THAT IT WOULD BE A PROJECT THAT COULD HAVE VERY LONG-TERM IMPACT, AS THE OLMSTEAD PARKS DID.

SO HE WAS COMMITTED TO, YOU KNOW, TO IT FOR VERY PERSONAL AND ALSO VERY STRATEGIC KIND OF CIVIC REASONS.

>> YEAH, YOUR DAD WAS ONCE DESCRIBED BY SENATOR MITCH McCONNELL AS THE MOST INFLUENTIAL PERSON IN LOUISVILLE.

AND MOST PEOPLE WILL TELL YOU HE HAD SOME HAND IN MOST SUCCESSFUL PROJECTS AROUND TOWN.

THERE ARE A LOT OF THINGS THAT HE WAS KIND OF BEHIND THE SCENES WITH THAT NOT MANY PEOPLE KNOW ABOUT.

WHAT ARE SOME OTHER THINGS IN LOUISVILLE THAT HE WAS... >> I WILL JUST HAVE TO SAY, YOU HAVE TO READ THE BOOK TO FIND OUT THAT HE WAS ALSO, HE HAD A BIG HAND IN SOME VERY UNSUCCESSFUL THINGS AND SOME REAL BLOOPERS.

THE BOOK IS VERY CANDID ABOUT SOME OF THOSE.

BUT, YOU KNOW, SOME OF THE THINGS THAT HE-- YOU KNOW, WE WERE TALKING ABOUT DURING THE BREAK, ABOUT THE KENTUCKY CENTER FOR THE ARTS.

HE AND WENDELL CHERRY WORKED REALLY CLOSELY, WENDELL WITH THE ARCHITECTURE AND ON TIME ON BUDGET COMPLETION OF THAT.

BUT THEY WERE PROUD OF THAT.

HE LOVED THE HUMANA FESTIVAL OF NEW AMERICAN PLAYS.

HE WOULD BE VERY SAD THAT IT IS NO LONGER HAPPENING.

BUT THAT WAS THE LONGEST SINGLE CORPORATE SPONSORSHIP OF ANY ARTS EVENT IN ANY AMERICAN CITY.

THE KENTUCKY KERNELS AND THE OLD AMERICAN BASKETBALL ASSOCIATION.

DAD LOVED SPORTS.

HE LOVED PLAYING, HE LOVED WATCHING.

AND THE KERNELS WERE-- THE COLONELS WERE NEVER EVEN CLOSE TO A BREAK EVEN PROPOSITION.

THEY MANAGED TO LOSE MONEY NO MATTER HOW MANY PEOPLE CAME TO THE GAMES.

>> PEOPLE LOVED IT.

>> BUT PEOPLE LOVED IT.

HE LOVED IT.

AND THEY'RE VERY FUBBY STORIES IN THERE-- VERY FUNNY DOSER ABOUT THAT IN THERE-- VERY FUNNY STORIES IN THERE ABOUT THAT.

ONE OTHER THING I WOULD MENTION, DAD LOVED HIS WORK, BUT HE HAD, I THINK, HE AND MY MOM HAD LONG-TERM RECOGNITION, BUT HE HAD A VISCERAL SENSE OF THE INJUSTICE THAT HE HAD BEEN ABLE TO MOVE OUT OF WEST LOUISVILLE INTO A BETTER LIFE.

AND A LOT OF THE BLACK LOUISVILLEIANS, THE NEIGHBORHOOD WAS VERY SEGREGATED WHEN HE GREW UP, BUT THROUGH RED LINING, THROUGH THE THINGS THAT WE NOW CAN LOOK BACK ON AND SEE WERE IMPEDIMENTS, HE WAS VISCERALLY AWARE OF INJUSTICE FROM A VERY EARLY AGE.

AND HE HAD GREAT FRIENDS WHO HE WORKED WITH IN THE BLACK ACTIVIST COMMUNITY.

LEWIS COLEMAN, BUSTER COLEMAN AS HE WAS CALLED, THEY PLAYED BASKETBALL TOGETHER AT THE OLD YMCA.

THEY KNEW EACH OTHER FROM BANGING ON EACH OTHER ON THE BASKETBALL COURTS.

AND DAD SUPPORTED BUSTER'S WORK IN A LOT OF DIFFERENT EFFORTS TO IMPROVE WEST LOUISVILLE.

LATER HE AND KEVIN COSBY WERE VERY CLOSE.

AND SIMMONS COLLEGE WAS A LATER PROJECT THAT BOTH MY PARENTS GOT BEHIND.

AND, YOU KNOW, I THINK MAYBE MY DAD'S...

THE ONE ENDURING FRUSTRATION FOR HIM WOULD HAVE BEEN OUR PUBLIC SCHOOLS, YOU KNOW, THE SCHOOLS THAT EQUIPPED HIM TO, YOU KNOW, GO ON TO EVERYTHING HE DID, HE WENT TO FOUR ELEMENTARY SCHOOLS BECAUSE HIS FAMILY GOT EVICTED SO MUCH.

THESE WERE, YOU KNOW, WEST LOUISVILLE ELEMENTARY SCHOOLS.

AND MY MOM WAS VERY WELL EDUCATED IN LOUISVILLE PUBLIC SCHOOLS AS WELL.

BUT THEY'RE NOT REACHING AS HIGH A PERCENTAGE OF THE KIDS AS THEY USED TO.

AND SO I'VE DEVIATED FROM WHAT WERE THE WONDERFUL PROJECTS DOWN.

I DON'T WANT TO END ON A NEGATIVE NOTE.

THE ROMANIA PROJECT DESCRIBED IN HERE IS NOT A LOUISVILLE PROJECT BUT UNIVERSITY OF LOUISVILLE AND ITS DOCTORS AND NURSES AND, YOU KNOW, A LOT OF LOUISVILLEIANS IN THAT PROFESSION, BASICALLY REBUILT THE HEALTHCARE SYSTEM OF ROMANIA UNDER THE FIRST BUSH'S INVITATION THAT WAS A GREAT THING.

MY PARENTS WERE BOTH VERY PASSIONATE ABOUT THAT.

>> SO MUCH HISTORY IN THIS BOOK AND ONE THING YOU MENTIONED IS THAT IT'S NOTED JUST ABOUT THE SUCCESSES BECAUSE THEY DID COME WITH A LOT OF FAILURE.

>> ABSOLUTELY.

AND THAT'S VERY IMPORTANT TO NOTE THAT IT WAS NOT EASE AGREE BOTH MY PARENTS LIVED LONG LIVES.

THEY LIVED WONDERFUL LIVES.

DAD DIED AT AGE 88.

BUT ONE OF THE THINGS THAT REALLY CAME TOGETHER TO ME IN EDITING, GETTING REALLY CLOSE TO THIS BOOK, AND I'M SURPRISED I HADN'T REALLY INTERNALIZED IT EARLIER, BUT YOU KNOW, HE HAD SOME BIG LOSS AS LONG THE WAY.

HE LOST, YOU KNOW, HIS BEST FRIEND FROM COLLEGE TO LEUKEMIA WHEN THEY WERE BOTH IN THEIR EARLY 30S WITH YOUNG CHILDREN.

LOST HIS BROTHER, HIS OLDER BROTHER, WHO WAS HIS PARTNER AND REALLY KEEPING THE FAMILY TOGETHER, YOU KNOW, IN THE LATE 40S AND 50s.

AND WITHOUT WHOM HE WOULD NOT HAVE BEEN ABLE TO GO ON TO YALE LAW SCHOOL.

AND THEN HE LOST HIS BEST FRIEND FROM LAW SCHOOL ALSO TO LEUKEMIA IN THEIR MID 50s AND THEN JUST A COUPLE YEARS AFTER THAT, WENDELL CHERRY, WHO WAS, YOU KNOW, HIS BEST FRIEND, CLOSE PARTNER AND WITHOUT EITHER MY DAD OR WENDELL, THERE IS NO HUMANA.

AND THE RESILIENCE OF BOUNCING BACK FROM THAT WAS A GREAT TRAIT.

>> DAVID JONES SR.'S CONTRIBUTIONS TO THE CITY OF LOUISVILLE WILL LIVE ON IN MANY WAYS.

ONE OF THEM IS IN BRONZE.

A SCULPTURE OF THE HUMANA CO-FOUNDER AND PHILANTHROPIST IS BEING CREATED BY LOUISVILLE'S MOST ADMIRED AND WORLD RENOWNED SCULPTOR ED HAMILTON.

WE CAUGHT UP WITH HIM IN HIS DOWNTOWN STUDIO AS HE IS PUTTING THE FINISHING TOUCHES ON ONE OF HIS MOST PERSONAL PIECES.

♪ ♪ ♪ ♪ >> A LITTLE BIT AT A TIME.

THAT'S WHAT IT TAKES.

ONE THING ABOUT BEING A SCULPTOR, YOU HAVE TO HAVE PATIENCE.

THERE IS NO RUSHING.

BECAUSE THE MINUTE YOU RUSH IT, IT'S PRETTY MUCH OVER AT THAT POINT.

OVER THE YEARS WE JUST HAD A NICE RELATIONSHIP.

FOUND OUT THAT WE WENT TO THE SAME JUNIOR HIGH SCHOOL.

OF COURSE, YOU KNOW, HE GREW UP IN THE WEST END OF LOUISVILLE.

I DID, TOO.

EACH SCULPTOR EACH IS HAS ITS OWN ISSUES WITH IT.

NO TWO ARE ALIKE BUT YOU GO THROUGH THE SAME PROCESS OF CREE ACE.

WHEN I STARTED THE JONES PIECE,THE FIRST THING THE FAMILY PROVIDED ME WITH SEVERAL BOOKS ABOUT HIM, HIS LIFE, HIS FAMILY, WHAT HE BUILT UP AND EVERYTHING.

SO I WENT THROUGH THAT.

WE ALWAYS DO THE RESEARCH FIRST BEFORE WE EVEN START A PIECE, YOU KNOW.

OF COURSE MY FIRST CONCEPT AND IDEA WAS TO HAVE HIM IN FRONT OF THE HUMANA BUILDING DOWNTOWN, SEE.

BUT WE KIND OF CHOPPED THAT BECAUSE IT JUST HAD TOO MANY VARIABLES.

SO IT WAS DECIDED, LET'S FIND SOME OTHER AREA, SOME PLACE THAT WOULD BE MAYBE MORE OPEN, YOU SEE.

BUT THEN WHEN THE FAMILY GOT INVOLVED, THEY SAID, WELL, YOU KNOW, DAD WAS A LITTLE MORE CASUAL.

HE LIKED TO DO BUSINESS WITH A HAND SHAKE AND HE IS MOVING ALL THE TIME, YOU KNOW, AS HIS SHIRT BROKE DOWN.

WHAT AGE DO I PUT?

I'M SURE THEY DON'T WANT THE OLDER JONES.

BUT THEN THEY DON'T WANT THE TOO YOUNGER JONES, EITHER SO SOMEWHERE BETWEEN IS WHERE I CAME UP WITH THE CONCEPT.

BECAUSE I NEEDED TO NOT ONLY CONVINCE MYSELF THAT I COULD CAPTURE HIM.

BUT I ALSO HAD TO GET THE FAMILY TO KNOW THAT, YES, THAT'S DAD.

THAT'S HIM, YOU KNOW.

AND IF I COULDN'T DO THAT, IT'S OVER, YOU KNOW.

AND SO ONCE I DEVELOPED THAT, HAD THE FAMILY COME AND LOOK AND MY ARCHITECT FRIEND THAT CAME AND LOOKED, WE ALL DECIDED, YES, THAT'S HIM.

WE WOULD LIKE TO SEE HIM MORE CASUAL OPPOSED TO IN THE SUIT AND TIE THING.

AND SO WHAT ENDED UP HAPPENING, THAT'S WHEN I PUT HIM IN A KIND OF A STANCE THAT HE IS JUST ABOUT READY TO TAKE A MOVEMENT FORWARD.

AND HE IS HOLDING SOME BLUE PRINTS OR SOMETHING THAT HE MIGHT HAVE A NEW PROJECT GOING ON OR SOMETHING, YOU SEE.

WITH HIS HAND OUT, MAYBE GETTING READY TO GREET SOMEBODY.

GLASSES IN HIS POCKET, THE PEN.

>> TRYING TO CAPTURE THE CHARACTER OF THE PERSON AND YOU ARE NOT TRYING TO DO A TOTAL PHOTOGRAPHIC LIKENESS, YOU KNOW WHAT I MEAN?

BECAUSE PHOTOGRAPHS ARE PERFECT.

SO IT WAS GOOD TO BE ABLE TO OFTEN HAVE GOOD AUTHENTICITY WHEN PEOPLE GO UP AND SEE HIM NOW WHEN HE IS OUT THERE IN BRONZE, OH LOOK, HE HAS GUCCI SHOES AND HE HAS HIS HAND OUT, READY TO SAY HEY, LET'S DO THIS TOGETHER.

THAT'S DAVID.

I SEE HIM.

A LOT OF ENERGY.

THAT'S WHAT I TRIED TO PORTRAY.

>> SEE HIS HUMANITY, HIS GO GETNESS, WHAT HE ACHIEVED TO BUILD THE CORPORATION, TO BUILD THE PARKLANDS.

I'M JUST GLAD I WAS ABLE TO BE THE SCULPTOR THAT BROUGHT HR JONES THAT BROUGHT Mr. JONES BACK TO LIFE MORE OR LESS, IN BRONZE.

SO THAT'S IT.

THAT SMILE, THAT DETERMINATION.

THE DETERMINE NATION AT EVERYBODY KNEW.

-- THE DETERMINATION THAT EVERYBODY KNEW.

>> WHAT DO YOU HOPE PEOPLE READING THIS ARE GOING TO TAKE AWAY FROM READING HIS AUTOBIOGRAPHY?

>> WELL, I THINK, YOU KNOW, ONE OF THE THINGS, AND THIS MAY BE A LITTLE BIT DIRECTED TO-- I MEAN IT'S TO PEOPLE WHO ASPIRE TO BE ENTREPRENEURS, OR TO BUILD OR EVEN TO LEAD CHANGE OF ANY KIND.

ACTION CHANGES THINGS.

DAD WOULD ALWAYS-- THINKING IS REALLY GOOD.

YOU HAVE TO THINK.

YOU HAVE TO BE PREPARED.

BUT ACT DO SOMETHING.

AND, YOU KNOW, THE STORIES IN HERE ABOUT, YOU KNOW, HOW MUCH MARKET RESEARCH DID HE AND WENDELL DO BEFORE THEY STARTED THE NURSING HOME.

ALMOST NONE.

YOU KNOW, HOW MUCH THOUGHT WENT INTO LAUNCHING THE FIRST HOSPITAL, YOU KNOW, VERY LITTLE.

VERY LITTLE WENT INTO THE DECISION TO LAUNCH.

HE IS A BIG BELIEVER THAT YOU CAN LEARN BY DOING.

YOU CAN ASK PEOPLE WHO KNOW HOW TO DO.

YOU CAN RECRUIT PEOPLE WHO ARE EXPERTS.

BUT I THINK, YOU KNOW, ONE THING IS WE'VE GOT ALL THESE PROBLEMS.

LET'S ACT.

LET'S DO STUFF.

LET'S QUIT TALKING ABOUT IT AND TRY SOMETHING.

THAT WOULD BE, YOU KNOW, ONE REALLY BIG THING.

AND THEN I THINK MAYBE THE LAST THING WOULD BE HE GAVE A COMMENCEMENT SPEECH BACK IN EARLY TO MID 90s.

AND IT WAS TWO MINUTES LONG.

IT WAS A HIGH SCHOOL GRADUATION SPEECH.

AND, YOU KNOW, HE GOT UP THERE AND HE TURNED HIS BACK ON THE AUDIENCE, THE STUDENTS WERE BEHIND THE SPEAKER.

SORT OF LIKE A CHURCH OR SOMETHING.

AND HE SAID, ALL RIGHT, I HAVE JUST A COUPLE THINGS TO TELL YOU.

ONE IS IT'S REALLY IMPORTANT THAT YOU, YOU KNOW, LEAVE YOUR FAMILIES' HOME, GO AWAY, LEARN SOMETHING, GO TO SCHOOL, GO TO OF L, WHEREVER YOU ARE GOING TO GO BUT LEARN, LEARN, LEARN.

THE SECOND THING IS ANYTHING IN THE WORLD YOU CAN DO, YOU CAN DO IN LOUISVILLE KENTUCKY.

I WANT YOU ALL TO COME BACK HERE AND DO IT.

THANK YOU.

AND THAT'S PART OF THE STORY.

AND FOR AGAIN FOR THE LOUISVILLE AUDIENCE AND I APOLOGIZE TO KEEP SAYING LOUISVILLE, THE STORIES OF THE FINANCING AND FOUNDING OF THE COMPANY COULD NOT HAVE HAPPENED WITHOUT LEXINGTON AND THE EASTERN PART OF THE STATE.

SO IT'S NOT ONLY A LOUISVILLE STORY.

BUT IT IS VERY HEAVILY A LOUISVILLE STORY.

>> THE AUTOBIOGRAPHY IS CALLED "ALWAYS MOVING FORWARD" A MEMOIR OF FRIENDS, FAMILY BUILDING HUMANA AVAILABLE EVERYWHERE BEGINNING OCTOBER 10.

YOU CAN WATCH AND SHARE THIS EPISODE ANY TIME AT KET.ORG/INSIDE LOUISVILLE AND FOLLOW US ON GRAM KET.ORG-IN-LOU.

I HOPE YOU JOIN US NEXT TIME FOR INSIDE LOUISVILLE.

UNTIL THEN, MAKE IT A GREAT WEEK.

♪ ♪ ♪ ♪