Images of the Past

Marketing Wall Drug - Ice Water & Signs

Season 2 Episode 10 | 3m 12s

Ted and Dorothy Hustead established South Dakota's Wall Drug in 1931. The business really took off in 1936 when they started offering free ice water to passing tourists. Clever road signs were also a key to the business's success.

Aired: 12/23/15

Rating: NR

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Images of the Past is a local public television program presented by SDPB.

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