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Independent Lens

Art & Copy - Trailer

Watch the story of the real mad men and women who changed the way we feel, see, and buy.

10/26/2010 | Rating TV-PG

Independent Lens

Art & Copy - Trailer

Preview: Season 12 Episode 2 | 2m 9s

Watch the story of the real mad men and women who changed the way we feel, see, and buy.

Meet the real Mad Men (and women!) in Art & Copy, an intimate glimpse at the people behind the curtain of modern consumer culture. They brought you "Just Do It," "Where's the Beef?" "Got Milk?" and "Think Different." Love them or loathe them, they have mastered the art of persuasion.

10/26/2010 | Rating TV-PG

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Art & Copy: Advertising, Ali, and Changing the World

Clip: S12 Ep2 | 42s | Adman George Lois on advertising, Ali, and changing the world. (42s)

Art & Copy: Bill Bernbach

Clip: S12 Ep2 | 1m 11s | Bill Bernbach -- the man who brought art and copy together in the agency. (1m 11s)

Art & Copy: Mary Wells and the Ads of the 60's

Clip: S12 Ep2 | 56s | Trailblazer Mary Wells on making the ads of the '60s fun. (56s)

Art & Copy: The Saturn Campaign

Clip: S12 Ep2 | 2m 34s | Hal Riney describes the innovative Saturn car campaign. (2m 34s)

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