IN CHICAGO'S HISTORY THAT CELL BODY OF STEEL WILL BE LIT UP FOR THE HOLIDAY SEASON.

THIS IS ONE OF MANY HOLIDAY EVENTS THIS SEASON MEANT TO DRAW FOOT TRAFFIC TO THE CITIES.

COMMERCIAL CORRIDORS FOR LITTLE VILLAGE TO HUMBLE PARK.

IT'S A NEW INITIATIVE MEANT TO SUPPORT SMALL BUSINESSES DURING THE HOLIDAY SEASON.

JOINING US NOW WITH MORE ON THIS.

OUR JENNIFER, HE LED EXECUTIVE DIRECTOR OF THE LITTLE VILLAGE CHAMBER OF COMMERCE AND RIGHT AND ROB, POINT TAKE VICE PRESIDENT OF NEIGHBORHOOD STRATEGY FOR CHOOSE TO CODDLE.

I ALMOST HAD TO CLOSE RIGHT THERE THANK YOU BOTH FOR JOINING US.

AND TELL MORE ABOUT THIS INITIATIVE.

WHAT INSPIRED FOR SURE.

SO IT'S AN INITIATIVE COMING OUT OF MAYOR JOHNSON'S OFFICE.

>> AS WELL AS THE DEPARTMENT OF CULTURAL AFFAIRS AND SPECIAL EVENTS FOR THE CITY.

AND WE REALLY WANTED TO HIGHLIGHT THE AMAZING THINGS HAPPENING IN OUR NEIGHBORHOODS.

WE KNOW THAT THERE ARE SO MANY COOL HOLIDAY THINGS DOWNTOWN IN THE CENTRAL BUSINESS DISTRICT, BUT ALSO THAT AMAZING THINGS ARE HAPPENING ACROSS THE CITY NEIGHBORHOODS LIKE LITTLE VILLAGE.

THAT'S TRUE.

NOW, JENNIFER, YOUR COMMUNITIES HOSTING ONE OF ACTIVITIES THIS WEEKEND.

WHAT KIND OF FOOT TRAFFIC ARE YOU HOPING TO SPRINGS?

>> TO THE NEIGHBORHOOD WE'RE EXPECTING OVER 1000 CHILDREN, LOT OF CHILDREN SO WE ARE EXPECTING BIG AMOUNT OF THIS WEEKEND'S TO SEE I I TREATY AND TO SEE THE LIGHTS IN LITTLE RESPECTING A NICE LITTLE CROWD.

YES, WE WHAT WHAT DO YOU WANT PEOPLE TO FEEL DURING THAT TIME?

WE WANT THEM TO FEEL THE JOY THAT THAT COMES WITH SEEN THE LIGHTS WOULD SEEN THE CHRISTMAS DECORATIONS.

USUALLY FAMILIES HAVE TO GO ALL THE WAY DOWNTOWN.

SO IT BEING AND THEIR COMMUNITY WILL MAKE IT EASIER FOR THEM TO ACCESS THE SITES, BRINGING IT TO THE COMMUNITY.

YES.

ROB, WHAT DO THESE ACTIVATIONS CONSIST OF A FIRST OF THE BUS SALE BUT EQUAL FLEX SHORT.

SO THIS IS THE FIRST TIME THAT THOSE BIG METAL FLAGS RIGHT THERE ARE GOING TO BE LIT UP.

AND SO ON THIS FRIDAY, WE'RE GOING TO HAVE A LITTLE CEREMONY TO KICK THAT OFF.

>> BUT REALLY AS A WAY TO SHOW THAT THE COMMUNITY IS PART OF THE BIGGER NARRATIVE IN THE CITY.

ONE OF OUR MISSIONS THAT YOU CHICAGO IS NOT JUST PROMOTING THE CITY, BUT ALSO REALLY ENRICHING OUR NEIGHBORHOODS WITH THE POWER OF TRAVEL.

WHAT'S MESSAGE YOU WANT TO BRING OUT JUST LIGHTING UP THOSE BIG FLAGS A HUGE.

THAT'S RIGHT.

I MEAN, THE COMMUNITY THEY'RE OFTEN TALKS ABOUT PECAN DO ABOUT THAT AS THE COMMUNITY AND HAVING A PLACE THAT IS THEIRS.

AND SO THIS IS VERY MUCH A WAY TO CELEBRATE THAT COMMUNITY.

THAT'S PERSISTENT.

WE'VE SEEN HOW NICE AND GETS FOR THE PUERTO RICAN PARADE.

>> SO I CAN'T EVEN IMAGINE HAVING THE THAT HAS LIGHT UP WHAT IT COULD BRING PEOPLE OUTSIDE.

WHO KNOWS.

I KNOW THAT I WILL BE SAFER.

SOME COOKIE.

THEY CAN'T GO WRONG WITH THAT.

NOW, JENNIFER, HOW DOES BUSINESS TEND FAIR IN LITTLE VILLAGE, ESPECIALLY NOW AROUND THE HOLIDAYS, WHICH YOU DURING THE HOLIDAY, SOME OF OUR BUSINESSES SOME SLOW TIMES BECAUSE OF THE WEATHER AND A LOT OF OUR COMMUNITY SOMETIMES LOOKS FOR BETTER PRICES.

SO THEY GOT A BIGGER BOX STORES.

>> SO I HAVE BUSINESSES SEE ONLY A LITTLE BIT OF SLOWDOWN AND THAT'S WHY WE'RE SO HAPPY TO HAVE THIS EVENT TO BRING PEOPLE OUT TO THE COMMUNITY AND ENCOURAGE PEOPLE TO SHOP LOCAL COURSE.

I'M TALKING ABOUT THAT.

HOW DOES IT LET DOLLAR TEND TO CIRCULATE?

>> IN SMALLER NEIGHBORHOODS, USUALLY LET YOU KNOW, DOLLARS CIRCULATES AROUND 6 TIMES WITHIN THE NEIGHBORHOOD.

>> COMPARED TO 9 IN THE ASIAN COMMUNITY AND UNLIMITED AMOUNT OF TIMES IN THE WHITE COMMUNITY.

SO IT'S VERY IMPORTANT FOR FOR US TO SPEND MONEY IN OUR OWN COMMUNITIES IN ORDER FOR OUR COMMUNITIES TO GROW DEVELOP AND FOR POSITIVE THINGS TO HAPPEN.

YEAH.

AND ROB, WHAT RESPONSE ARE YOU GETTING FROM?

THE COMMUNITIES ARE WORKING WITH?

>> EVERYONE WAS SUPER EXCITED WHEN WE REACHED OUT AND LET THEM KNOW ABOUT THE FUNDING OPPORTUNITY AND OUR DESIRE TO HELP PROMOTE IT.

AND SO COMMUNITIES ACROSS THE CITY HAVE FIGURED OUT WAYS TO ENRICH THEIR EXISTING EVENTS AS WELL AS FIND NEW WAYS TO CELEBRATE THE UPCOMING ON THAT EXCUSE NOT TO BE MORE ABOUT THE OTHER NEIGHBORHOODS LOOKING AT WHETHER WHAT OTHER EVENTS ARE HAPPENING IN OTHER NEIGHBORHOODS.

DESPITE A LITTLE VILLAGE FOR SURE.

>> AND IN SOUTH SHORE, FOR INSTANCE, STILL HAVE A CANOPY THAT THEY'LL BE LIGHTING UP FOR THE HOLIDAYS.

>> IN HUMBLE PARK, YOU MENTION THE FLAGS, BUT ALSO JANUARY WILL HAVE A 3 KING CELEBRATION.

IT WILL BE SUPPORTED BY THE CITY IN PILSEN RIGHT NOW.

THERE'S THE WINTER WINDOW WALK.

SO PASTOR BUYS CAN VOTE ON THEIR FAVORITE WITH A QR CODE.

>> AND JENNIFER, WANT TO GO TO KNOW YOU TALKED ABOUT A LITTLE BIT ABOUT THE TREE LIGHTING, BUT WHAT MORE CAN PEOPLE EXPECT THIS WEEKEND?

IF YOU STOP TOMORROW, CELEBRATION STARTED A HOT CHOCOLATE GOING CHEST.

2 OF GIFTS FOR THE CHILDREN AND OUR BEAUTIFUL TREE.

FOR THE FIRST WE ARE DECORATING IT IN STYLE.

I'M USUALLY A KIND USUALLY WE JUST HAVE LIGHT SNOW.

WE'RE GOING TO HAVE ORNAMENTS AND REALLY BEEN.

SO WE'RE TAKING THAT UP A NOTCH AND WE'RE REALLY EXCITED TAKING.

IT.

IT MAY BE.

>> MAYBE WE'LL WHAT WAS IT LIKE WHEN YOU GOT THE PHONE CALL FROM YOU GUYS WORK TOGETHER?

YES, THAT, HEY, WE WANT TO DO THIS PROJECT.

WAS THAT LIKE ALL WE'RE SO EXCITED.

WE'RE SO EXCITED TO TO BE ABLE TO MAKE THE EVENT BIGGER TO BRING MORE PEOPLE AND AND THE SUPPORT WE REALLY APPRECIATED.

AND, ROB, WE TALKED ABOUT THIS A LITTLE BIT.

BUT WHAT MESSAGE DOES THIS GIVE TO SMALLER NEIGHBORHOODS OR NEIGHBORHOOD TOO?

>> DON'T HAVE ACCESS TO GO DOWNTOWN OR BY DOWNTOWN.

WHAT WOULD YOU SAY?

THE MESSAGE IS THERE, BUT I THINK THE MESSAGE FOR ALL CHICAGOANS REALLY IS THAT THIS IS A CITY OF NEIGHBORHOODS.

WE HAVE 77 COMMUNITY AREAS IN EACH OF THOSE HAS ITS OWN UNIQUE CULTURE TRADITIONS.

>> AND REALLY GET OUT AND EXPLORE.

MEET YOUR NEIGHBORS, LEARNED HOW THERE ARE NO OTHER FOLKS TO STUFF WHERE WE CONNECT WITH YOUR OWN CULTURE.

AND IT IS SOMETHING THAT EVERYONE IS WORKING AND LIKE EVERY ALL THE NEIGHBORHOODS ARE WORKING TOGETHER.

SO WE HAVE 10 COMMUNITIES THAT WERE WORKING WITH THROUGH THIS INITIATIVE, BUT THAT YOU CHICAGO WEBSITE, YOU CAN GO TO A HOLIDAY NEIGHBORHOODS, NEIGHBORHOOD HOLIDAY, SORRY, NEIGHBORHOOD HOLIDAYS DOT COM.

YOU CAN GET A LISTING OF EVENTS HAPPENING ACROSS THE CITY AS WELL AS SOME SHOPPING GUIDE DEFINE ALL THE GOOD STUFF THERE.

ALL THE GOOD STUFF AND ALL THE SMALL BUSINESSES TO SUPPORT TO KEEP THAT CIRCULATING DOLLAR IN THE COMMUNITY AND HAVE TO ASK WHAT'S ONE LOCAL GIFT.

THEY ARE BUYING THAT PEOPLE SHOULD KEEP AN EYE ON.

>> FOR ME IN MIDDLE VILLAGE, WE HAVE BEAUTIFUL YOU KNOW, I WANT TO PUNCH.

OH, YES, I KEEP SAYING THAT.

I WANT TO PUNCH OF YEAR'S A GETTING THAT PONCHO.

YOU CAN DEFINITELY FIND AT THE 70 S AND SHE HAS THE MOST BEAUTIFUL FINDS WASN'T ABLE.

SO IS THERE.

HOW ABOUT YOU?

>> I'LL BE GETTING BAGS OF FRESHLY ROASTED COFFEE FROM IN INGLEWOOD.

OH, I'M GONNA HAVE TO DO WELL.

THANK YOU BOTH FOR