- FIRST UP TONIGHT ON "LOVE & RESPECT."

PART TWO OF MY CONVERSATION WITH SINGER, SONGWRITER, AND PRODUCER JACK WHITE.

(UPBEAT MUSIC) - T BONE BURNETT SAID SOMETHING TO ME ONE TIME, WHICH I THOUGHT WAS PRETTY INTERESTING ABOUT THE MUSIC BUSINESS.

HE SAID, "MUSIC STARTED TO NOT BE AS GOOD WHEN RECORD LABELS TRIED TO MAKE MUSIC FOR PEOPLE WHO DON'T LIKE MUSIC."

- YEAH.

(JACK LAUGHING) - PLUS MENTAL HEALTH ADVOCATE AND FOUNDER OF THE CONFESS PROJECT, LORENZO LEWIS.

- SOMETIMES THE BARBER MAY BE CUTTING SOMEBODIES HAIR AND THEY'RE LIKE, "HEY, I LOST SOMEBODY IN MY FAMILY."

YOU KNOW, THEY GOING THROUGH A HARD TIME.

THEY LOST THEIR JOB.

WE'RE TEACHING THEM HOW TO ENGAGE CERTAIN LANGUAGE AND WORDS THAT CAN HELP SUPPORT THEIR CLIENT LONG TERM, GET THEM THE HELP THAT THEY NEEDED.

- JACK WHITE AND LORENZO LEWIS COMING UP RIGHT NOW.

- [ANNOUNCER] "LOVE & RESPECT" WITH KILLER MIKE IS MADE POSSIBLE BY... - REGINA APPROACHES THE ALL-ELECTRIC CADILLAC LYRIQ.

IT'S A SUNNY DAY.

- NAH, A STORMY DAY.

- CLASSICAL MUSIC PLAYS.

- MM-MM, BRASS BAND, NEW ORLEANS.

♪♪ - SHE DRIVES HANDS-FREE ALONG THE COAST.

- MAKE IT PALM SPRINGS.

CADILLAC IS GOING ELECTRIC.

IF YOU WANNA BE BOLD, YOU HAVE TO GO OFF SCRIPT.

- EXPERIENCE THE ALL-ELECTRIC CADILLAC LYRIQ.

♪♪ - YOU ACTUALLY DO, LIKE DJ CUTMASTER SWIFF, OUTKAST'S DJ, HE'S ALSO A CARPENTER.

YOU ARE ACTUALLY DOING THE WORK.

YOU'RE DOING THE UPHOLSTERY, YOU'RE DOING THE CARPENTRY.

DOES THIS, LIKE MAYA ANGELOU SAID, TAKING YOUR CONSCIOUS MIND AND GIVING IT SOMETHING TO DO.

DOES IT FREE YOUR SUBCONSCIOUS MIND UP TO BE MORE CREATIVE?

HAVE YOU FOUND IT IN THE DOING RECORDS?

- THAT'S GREAT SHE SAID THAT.

I LIKE THAT PHRASE A LOT.

- AND YES, BECAUSE NOTHING INSPIRES ME MORE ABOUT MUSIC THAN WHEN I'M WORKING ON SOMETHING ELSE.

I MEAN, WHEN I WAS WORKING AT UPHOLSTERY SHOPS WHEN I WAS YOUNGER, ALL I DID ALL DAY LONG WAS THINK ABOUT "WHAT AM I GONNA DO WHEN I GET HOME, GONNA GET ON MY 4-TRACK AND THIS DRUM BEAT THAT I'M THINKING ABOUT RIGHT NOW."

AND YOU KEEP GOING AND IT KEEPS HAPPENING.

AND THERE WAS A PARTICULAR EXPERIENCE FOR A COUPLE YEARS, I HAD TO WORK AT THIS LARGE SHOP AND THEY ONLY LISTENED TO EASY-LISTENING MUSIC ALL DAY LONG AND IT MADE ME WANT TO BLOW MY BRAINS OUT BY THE END OF THE DAY.

AND I'VE HAD THE BOLD ENOUGH, WHEN THE BOSS WOULD LEAVE TO GO TO LUNCH, I WOULD GO AND CHANGE THE CHANNEL.

ONE TIME, I FORGOT TO CHANGE IT BACK BEFORE HE CAME BACK AND ALL HELL BROKE LOOSE.

BUT YEAH, I MEAN, THERE'S CERTAIN SONGS WHERE NOW I HEAR THEM ON THE RADIO, I HAVE TO TURN IT OFF BECAUSE IT TAKES ME RIGHT BACK AT THAT TIME.

SO I WOULD LIKE RATHER LISTEN TO THE SILENCE THAN... YOU KNOW WHAT THAT BRINGS UP IN THIS THOUGHT, WAS T BONE BURNETT SAID SOMETHING TO ME ONE TIME, WHICH I THOUGHT WAS PRETTY INTERESTING ABOUT THE MUSIC BUSINESS.

HE SAID MUSIC STARTED TO NOT BE AS GOOD WHEN RECORD LABELS TRIED TO MAKE MUSIC FOR PEOPLE WHO DON'T LIKE MUSIC.

- YEAH.

(JACK LAUGHING) - YOU KNOW WHAT I MEAN?

- YEAH, I KNOW WHAT YOU MEAN.

- THERE WAS A TIME WHERE LIKE, NO, WE'RE NOT PUTTING, THE RECORD LABELS NOT PUTTING OUT THIS.

WE'RE IN A BIG BAND, A GLENN MILLER RECORD.

LIKE, NO, THESE GUYS REHEARSED, THERE'S AN ARRANGER.

THIS ALL GOT PUSHED INTO A THING.

IT HAD TO BE YOU WERE A DEDICATED JAZZ MUSICIAN.

AND IT GOT INTO THIS ZONE.

IT WAS A SYSTEM.

AND YEAH, SOME PEOPLE GOT EXCLUDED BY THAT SYSTEM AND THAT WAS A SHAME.

BUT AT THE SAME TIME, IT GOT TO THE ZONE WHERE THIS IS FOR, IF YOU LOVE MUSIC, - THIS IS FOR YOU.

- THAT'S THIS IS- - THIS IS FOR YOU.

- YEAH.

IT WASN'T TRYING TO LIKE, "OH, BY THE WAY, WE'RE ALSO TRYING TO SELL YOU THIS."

- IT WASN'T A JINGLE.

WHICH AT DIFFERENT TIMES, MUSIC HAS BECOME A JINGLE TO SELL SOMETHING.

IT WAS THE COMMERCIAL UNTIL THE COMMERCIALS CAME ON RADIO.

AND THEN YOU GOT, LIKE, YOU CAN TELL THIS WAS MADE FOR PEOPLE WHO PASSIONATELY CARE ABOUT WHATEVER THEY'RE LISTENING TO.

- A BEAUTIFUL SIDE NOTE TO THIS TOO YOU MIGHT FIND INTERESTING, AND IT WAS ABOUT THE FURNITURE COMPANIES WHO WERE TRYING TO SELL RECORD PLAYER CABINETS TO SOUTHERN, RURAL SOUTHERN PEOPLE.

AND THAT WAS THE BIRTH OF WHY THEY RECORDED SO MANY BLUES MUSICIANS LIKE ROBERT JOHNSON, CHARLIE PATTON, SUN HOUSE.

THEY WANTED TO SELL THESE RECORD PLAYERS TO RURAL PEOPLE.

- SO THE MUSIC WAS THE- - WHAT DO THESE PEOPLE LISTEN TO?

THESE GUYS?

- BLUES.

- ALL RIGHT.

WELL RECORD THESE GUYS.

AND THAT'S REALLY AN INTERESTING STORY, BUT I THINK THERE'S SOMETHING EVEN MORE INTERESTING THERE THAT SOMEONE NEEDS TO DO A DOCUMENTARY ABOUT AND KIND OF, I DON'T KNOW, EXPLORE A LITTLE BIT MORE, WHICH IS, THEY DIDN'T CENSOR THOSE GUYS.

- AT ALL.

- THEY RECORDED THEM.

- YEAH.

- "BUT I'M DOING THIS SONG ON WHATEVER."

"YEAH, WHATEVER.

THIS IS WHAT, THE MUSIC THAT THESE GUYS, WE WANNA SELL RECORDS COMES TO, GO AHEAD."

THEY DIDN'T SAY, "OH, YOU CAN'T SAY THAT.

OR, "DON'T TALK ABOUT THAT."

- ISN'T THAT BIZARRE?

- WE SHOULD PARTNER ON THAT DOCUMENTARY.

- I MEAN, PUT A MICROPHONE IN FRONT OF THEM AND LET THEM SPEAK TO THE WHOLE WORLD AND THEY DIDN'T CENSOR THOSE GUYS.

- AND THE TALES THAT THEY TOLD WERE, PEOPLE WHO ARE OFTEN CRITICAL OF RAP AND ROCK, 'CAUSE WE'RE THE SAME AGE, SO PEOPLE WHO BEEN CRITICIZED THE MUSIC WE LIKE, AT LEAST SINCE '87.

- YEAH.

YEAH.

- WHEN YOU THINK ABOUT IT, IT WAS WORKING CLASS, IT WAS SALT OF THE EARTH, IT WAS, MY WOMAN IS NOT PERFECT, SHE MIGHT BE RUNNING AROUND ON ME.

I'M DEFINITELY RUNNING AROUND ON HER.

WHISKEY IS OFTEN THE ELIXIR I USE.

AND THERE WASN'T A WANT TO MAKE IT CLEAN OR TO MAKE IT ACCEPTABLE.

AND LATER WITH LIKE MOTOWN DID, MOTOWN SOLD ACCEPTABILITY AND THEY'RE STILL GREAT RECORDS.

BUT MAN, PRIOR TO THAT, OR IF YOU LOOK AT EVEN A STAX RECORDS, THERE WASN'T CENSORING.

THAT WAS AN ENCOURAGING OF FOR AS BITTER AND SALTY AS IT COULD BE ALMOST.

- YEAH, 'CAUSE WHEN IT CAME BACK HARDER IN THE HIP-HOP GENRE, IT WAS SORT OF LIKE, THIS IS NOT THE FIRST TIME THIS HAS HAPPENED.

- EXACTLY.

MY GRANDFATHER WOULD TELL ME THAT.

HE'D OFTEN, I THINK NWA WAS, YOU KNOW, MY GRANDMOTHER DIDN'T, SHE DIDN'T WANT ME LISTENING TO NWA, MY GRANDFATHER JUST WALK IN, TELL ME, "SHE ACT LIKE SHE AIN'T NEVER HEARD STAGGER LEE."

AND I'M JUST LIKE, "WHO'S STAGGER LEE?"

AND I KINDA, YOU KNOW, THERE'S NO GOOGLE AT TIME.

I GOTTA GO LOOK UP STAGGER LEE.

AND I'M JUST LIKE, "I WISH."

AND THEN YOU LISTEN, YOU ACTUALLY LISTENING TO THE B.B.

KING SONGS.

AND IT'S JUST LIKE, "GRANDMA, YOU WAS KIND OF LIT."

YOU'VE GOT TWO ALBUMS IN SIX MONTHS.

MAYA ANGELOU SAID THIS QUOTE, I'M GONNA READ THIS ONE TOO WHILE WE'RE QUOTING MAYA TODAY.

"A WORK OF ART IS NEVER FINISHED, MERELY ABANDONED."

- DO YOU AGREE?

- MAN, THAT'S A REALLY GOOD QUESTION.

I HEARD ANOTHER VARIATION ON THAT WAS LIKE, AS FAR AS THE MUSIC BUSINESS ONE WAS, "RECORDS AREN'T FINISHED, THEY'RE JUST TURNED IN TO THE RECORD LABEL."

- I COULD SEE THAT.

- THAT'S A LITTLE VARIATION ON THAT.

I LIKE THIS ONE BETTER.

(MIKE LAUGHING) I DON'T KNOW IF THAT APPLIES TO ME OR NOT.

I'M GONNA HAVE TO MEDITATE ON THAT FOR A SECOND BECAUSE I FEEL LIKE I COMPLETE THE THING, BUT I DON'T COMPLETE IT TO A PERFECTIONIST MINUTIA.

- GOTCHA.

- GETTING OCD, I COMPLETE IT TO LIKE, "YEAH, FEELS GOOD.

THAT'S RIGHT, LET'S WALK AWAY" AND I WAS TAUGHT EARLIER ON THAT THAT'S THE HARDEST THING TO DO AS AN ARTIST.

THAT IF YOU'RE A PAINTER, YOU CAN JUST KEEP PAINTING AND PAINTING AND PAINTING.

THE ARTIST IS THE PERSON WHO KNOWS WHEN TO STOP.

SO I'M GLAD I LEARNED THAT WHEN I WAS A TEENAGER 'CAUSE THAT HELPED ME, ESPECIALLY IN THE WHITE STRIPES WHERE IT WAS SO SIMPLISTIC.

IT DEFINITELY NEEDED THAT, I NEEDED TO STOP.

'CAUSE I COULD HAVE WENT IN AND OVER DUBBED AND OVER DUBBED, 16 GUITARS OR SOMETHING THAT WOULD'VE LOST THE BEAUTY OF WHAT WE WERE TRYING TO ACCOMPLISH.

SO I'M GLAD I HAD A REIN ON MYSELF THEN.

- THERE'S A BEAUTY IN SIMPLICITY.

- YEAH, YEAH, - AND THERE IS A- - I STILL HAVE IT NOW EVEN WHEN, IF I PUT 10 GUITARS ON A SONG, I STILL HAVE A REIN ON IT THAT IT'S NOT LIKE, "OH, JUST WHATEVER, WHATEVER.

I'LL JUST DO, WHATEVER."

ME PERSONALLY, I STILL REIN MYSELF IN.

- AND THERE IS A PLACE WHERE YOU SAY ENOUGH.

- YEAH, YEAH, YEAH.

- 'CAUSE WHAT I FOUND IS THAT YOU'LL KEEP COMING BACK TO A RECORD.

YOU'LL KEEP HEARING THINGS, AND AT SOME POINT YOU JUST GOTTA SAY, "IT'S ENOUGH."

- I DIDN'T EVEN KNOW THAT THIS WAS GONNA HAPPEN WHILE I WAS WORKING ON THESE SONGS.

I KIND OF THOUGHT, "OH, I'M WRITING A LOT OF SONGS RIGHT NOW, BUT I'M ASSUMING THIS WILL KIND OF COME DOWN INTO ONE RECORD."

AND WHAT ENDED UP HAPPENING WAS THERE WAS A LOT OF SOFT SONGS AND A LOT OF HEAVY SONGS.

AND I WOULD JUST KEEP KIND OF LIKE, WHAT WAS IT?

LIKE I WOULD TAKE A SONG FROM THIS PLAYLIST ON MY LAPTOP AND TRY TO PUT IT ON HERE, JUST QUIET IT DOWN AND PUT IT IN LIKE, "AH, IT'S NOT WORKING IT'S JUST TOO HEAVY."

IT'S NOT FLOWING LIKE YOU HAVE ECLECTIC RECORDS THAT GO LIKE THIS.

- YES.

I WAS GONNA SAY, THAT YOU START OFF KICKING ASS ON "TAKE ME BACK."

(JACK LAUGHING) LIKE WAS THAT ON PURPOSE TO (CLAPS) - YEAH.

COME IN GUNS BLAZING AND- - TALK ABOUT THAT.

- WELL, WHAT WAS ALSO SCULPTED THAT WAS, I DID TWO VERSIONS OF THAT SONG.

I DID THIS REALLY HEAVY RECORDED ON PRO TOOLS, TIGHT, DIRECT INTO THE BOARD, RECORDING OF THIS SONG, VERY HEAVY.

AND THEN I DID A VERY 1930S, DJANGO REINHARDT, JAZZ, LIVE IN THE ROOM, RECORDED THROUGH 1930S MIKE FREIS VERSION OF THE SAME SONG.

AND THAT'S THE LAST SONG ON THE SECOND ALBUM.

SO IT SORT OF BOOK ENDED.

WE HAVE THE SAME SONG DONE IN TWO DIFFERENT, TOTALLY DIFFERENT STYLES.

AND I LIKE THIS IDEA A LOT.

I MEAN, EVEN IF PEOPLE DON'T LIKE THIS SONG, I WOULD ENCOURAGE THEM TO JUST TRY TO CHECK OUT THE IDEA THAT IT'S NOT, THE STYLE YOU PRESENTED IN, WHATEVER.

THAT'S JUST, SORT OF ALMOST LIKE A TRICK OR GIMMICK OR SOMETHING TO DRAW PEOPLE IN, BUT IT'S REALLY THE SONG.

WHAT IS THE SONG UNDERNEATH ALL THAT.

YOU CAN DO IT FLAMENCO STYLE, YOU CAN DO IT JAZZ STYLE, YOU CAN DO IT, PUNK, WHATEVER.

BUT WHAT'S THE SONG INSIDE?

- YOU LIKE HIP-HOP?

- YES.

- ROCK AND HIP-HOP, PEOPLE DON'T UNDERSTAND HOW MUCH THE MUSICIANS REALLY LIKE AND ARE FANS OF EACH OTHER.

LIKE WE HAD JOSH HOMME ON OUR LAST RECORD.

WE HAD WENT AND GOT MAVIS STAPLES ON OUR LAST RECORD WITH RUN THE JEWELS, AND WE ARE A RAP BAND, BUT WE PLAY AS MANY ROCK FESTIVALS AS WE DO RAP.

BECAUSE TO ME, I GREW UP LISTENING, I WAS LISTENING TO NWA AND METALLICA AT THE EXACT SAME TIME.

I WAS LISTENING TO LED ZEPPELIN AND BLACK SABBATH AT THE EXACT SAME TIME MY MOM HAD ME LISTENING TO ISAAC HAYES OR CURTIS MAYFIELD 'CAUSE MY DAD LISTENED TO MORE ROCK MUSIC.

YOU'VE WORKED WITH Q-TIP WHO IS ONE OF THE MOST AMAZING HIP-HOP PRODUCERS AND RHYMERS EVER.

WHAT WAS THAT LIKE?

YOU PUT HIM ON THE RECORD SO I'M GONNA ENCOURAGE PEOPLE FROM HIP-HOP COMMUNITY, IF YOU AIN'T HEARD TIP GOING IN AWHILE, Q-TIP IS DEFINITELY GOING.

- ARE YOU HOMIES?

WERE YOU JUST A FAN?

HOW LONG HAVE YOU BEEN A FAN OF HIP-HOP?

WHAT ARE YOUR FEELINGS ON TRIBE?

YOU KNOW, JUST GIMME SOME- - WE MET, HE CAME TO A WHITE STRIPES SHOW, A LONG TIME AGO AND I THOUGHT, "OH WOW.

THAT WAS NICE THAT HE SHOWED UP."

I WOULDN'T EXPECT HIM TO WALK BACKSTAGE.

I TOLD HIM I REALLY LIKE A TRIBE CALLED QUEST AND "I LEFT MY WALLET IN EL SEGUNDO."

- I TOLD HIM AND HE WAS NICE AND THEN I JUST DIDN'T SEE HIM AGAIN FOR A WHILE.

AND THEN WE MET AGAIN AT ADAM YAUCH'S FUNERAL.

HE SPOKE AT THAT.

AND WHEN I TALKED TO HIM AGAIN THEN, I STARTED TO LIKE, "OH WOW.

THIS GUY REALLY LOVES MUSIC AND KNOWS A LOT ABOUT MUSIC" AND THAT SPURRED ON SOME MORE CONVERSATIONS.

AND THEN YEARS LATER HE CALLED ME OVER, "HEY, WE'RE DOING SOME THINGS ON THIS TRIBE CALLED QUEST RECORD, YOU SHOULD STOP BY."

AND I STOPPED BY AND YOU KNOW, THE ROOM WAS, IT WAS UNBELIEVABLE.

IT WAS ANDRE 3000, D'ANGELO, - STAG.

- DE LA SOUL, WE WERE ALL IN THIS ROOM TOGETHER.

CHRIS ROCK, DAVE CHAPPELLE, - Y'ALL COULD OF REDID "WE ARE THE WORLD."

- OH MY GOD, MAN.

I'M NOT EVEN KIDDING.

(MIKE LAUGHING) I'M NOT EVEN KIDDING.

AND THE INSPIRATION AND THE TALKS THAT WE HAD THAT CAME OUT OF THIS MEET UP OR WHATEVER IT WAS SO INSPIRING.

I REMEMBER SO MUCH OF IT.

AND IT WAS JUST LIKE, I COULDN'T BELIEVE THE THINGS THAT PEOPLE WERE SAYING, IT WAS SO RELATABLE, LIKE, "WOW!"

AND PEOPLE WERE JUST SPEAKING FROM THE HEART ABOUT... AND I REMEMBER SAYING OUT LOUD, "YOU KNOW, THIS IS TERRIBLE THAT WE DON'T TALK TO EACH OTHER ENOUGH."

- YES.

I AGREE.

- LIKE ALL OF US, WE'RE IN THE SAME BUSINESS TOGETHER, - I AGREE.

- IT SHOULD HAPPEN MORE OFTEN.

- ABSOLUTELY.

- ESPECIALLY YOU SEE SO MANY OLD PHOTOS OF PEOPLE, LIKE SINATRA AND WHATEVER.

- AND IT DOESN'T HAVE TO BE A SONG AT THE END AS MUCH AS US COMMUNICATING MORE.

- JUST TALKING, YEAH.

- ABSOLUTELY.

- BECAUSE I MEAN, IT'S JUST SO FEW AND FAR BETWEEN LIKE WAVING HI IN A HALLWAY AT A FESTIVAL OR SOMETHING WHERE YOU DON'T GET TO REALLY TALK, YOU KNOW?

SO ANYWAY, THAT GOT ME EVEN MORE INSPIRED AND HE ASKED ME TO PLAY ON A FEW OF THOSE TRACKS ON THAT LAST TRIBE ALBUM AND THAT WAS AN HONOR.

AND WE DID A LOT OF RECORDING AROUND THEN AND IT WAS, "OH, WE GOT ANOTHER THING WE COULD DO, BLAH, BLAH" SO, HE HAD SENT A COUPLE TRACKS DURING THE PANDEMIC TO ME AND I TO HIM AND ALL THAT.

AND I SAID, "YOU KNOW, WE MIGHT NOT BE ABLE TO GET TO THIS OTHER STUFF 'CAUSE I'M FINISHING THIS ALBUM NOW, BUT DO YOU THINK WE COULD OUT THIS TRACK CALLED "HI-DE-HO" 'CAUSE I HAVE THIS CAB CALLOWAY SAMPLE IN HERE AND YOU MIGHT BE INSPIRED BY IT AND HE SENT SOMETHING BACK LIKE FIVE MINUTES LATER.

WHICH WAS REALLY FAST COMPARED TO THE OTHER STUFF WE SENT BACK AND FORTH.

SO I THOUGHT, "OH, HE'S INSPIRED."

SO WE SORT OF FINISHED THAT ONE TOGETHER AND IT WAS GREAT.

- AND IT'S DOPE.

- IT REALLY FIT IN HERE.

- BEFORE I EVEN KNEW HE WAS ON IT, I JUST HEARD THE HOP OF IT, AND I WAS LIKE, "THIS FEELS HIP-HOPPY," AND WHEN HE JUMPS ON IT MAKES SENSE.

A TRIBE, JUNGLE BROTHERS, NATIVE TONGUES IN PARTICULAR WERE TO ME IN A LOT OF WAYS, THE INTRODUCERS OF JAZZ AS A SOUND.

- OH MY GOD, YEAH.

- AND THEN WHEN THEY ADDED 808 IN AND YOU GET "MIDNIGHT MARAUDERS" FOR INSTANCE, IT'S TRANSFORMATIVE AS A KID.

I'M IN THE SOUTH, I'M LISTENING TO THIS GROUP, ALL OF US LOOK UP TO HIM.

OUTKAST LOOKS UP TO HIM, WE'RE LISTENING.

WE SNUCK EMORY TO SEE HIM PLAY AND JUST TRANSFORMED AND MATURED ME MUSICALLY TO UNDERSTAND THAT IT'S ALL, IT'S LIKE MUSICIANS ARE, LIKE WE'RE TALKING ABOUT RELIGIONS, A LOT OF DIFFERENT PATHS BUT ULTIMATELY WE'RE TRYING TO CONNECT WITH THE AUDIENCE.

WE'RE TRYING TO EXPRESS IDEA, TRYING TO HAVE A GENUINE ENERGY EXCHANGE.

SO IT'S- - WELL, WHEN YOU TALK TO SOMEONE LIKE HIM TOO, LIKE HIS HISTORY AND HIS KNOWLEDGE OF IT.

IT'S LIKE, YOU DON'T HAVE TO HAVE THAT, YOU DON'T HAVE TO HAVE THIS DICTIONARY THING ABOUT MUSIC HISTORY OR WHATEVER BUT WHEN SOMEBODY DOES, IT SHOWS THAT THEY REALLY LOVE IT.

- YEAH.

IT DOES, IT DOES, IT DOES.

SOME PEOPLE GOT GREAT INSTINCTS AND SOME PEOPLE HAVE NOT ONLY THE INSTINCTS, BUT A FINE-TUNED INTELLECTUALISM FOR UNDERSTANDING WHY STUFF FITS.

I HOPE TO GET PRODUCED BY Q-TIP BEFORE I ESCAPE THIS EARTH AND GET OUTTA HERE.

- WE'VE TALKED TALKED INFREQUENTLY, - IT'S GOT TO HAPPEN.

YEAH.

- BUT I GOTTA DO THAT.

- FOR TWO, TWO AND A HALF YEARS, WE'VE BEEN SITTING AT HOME.

NOW WE GET TO GO SEE "FEAR OF THE DAWN."

- YES.

- WE GONNA GET TO SEE "RUN THE JEWELS 4," WE GET A CHANCE TO GO BACK TO MADISON SQUARE GARDEN IN CARE OF RAGE AGAINST THE MACHINE.

THEY HAVE US AS THEIR OPENERS.

- GREAT.

- SHOUTS OUT TO THOSE GUYS.

MAN, WHAT DOES IT FEEL LIKE TO BE BACK?

- OH, IT'S SO NICE.

IT'S SO WILD BECAUSE YOU DID ALL THIS WORK IN REHEARSING AND SETTING UP WHAT WE'RE GONNA DO AND ACTUALLY GET OUT THERE AND A COUPLE SONGS IN, THERE'LL BE A MOMENT LIKE, "OH, THAT'S RIGHT.

I FORGOT ABOUT THIS.

THIS IS GREAT."

(BOTH LAUGHING) - I HAD THAT IN COACHELLA FIRST WEEKEND.

- OH GREAT.

- THEY HAD US RIGHT IN THE MIDDLE OF THE DAY.

HOT AS EVER.

THE CROWD WAS COMING IN, BY THE TIME WE WERE OUT IT WAS PACKED, BUT I DIDN'T CARE.

I WAS LIKE, "I REALLY MISSED THIS."

I'M SOMEONE'S DAD AND HUSBAND, BUT I'M A RAPPER.

LIKE, I MISSED THIS.

AND THEN WE PLAYED THE FOLLOWING WEEK.

THEY WERE JUST LIKE, "OKAY, WE MADE A MISTAKE.

YOU GUYS SHOULD HAVE BEEN PLAYING AT NIGHT."

AND THEY HAD US PLAY FRIDAY NIGHT AND I GOT A CHANCE TO BRING ALL MY KIDS ON STAGE WITH ME.

AND MY WIFE AND MY PUPPY TOO.

AND I REALLY MISSED THE ENERGY EXCHANGE WITH THE CROWD.

SO HEARING THAT YOU'VE MISSED IT, I KNOW WE'RE GONNA HAVE SOME AMAZING SHOWS THIS YEAR AND I'M GONNA MAKE SURE I MAKE ONE.

COULD I GET YOU PLEASE TO SIGN THIS FOR MY MAN, NEIL?

- SURE.

- BEFORE WE GO, BECAUSE HE HELPS PUT THIS SHOW TOGETHER AND HE'S AMAZING AT IT.

- YEAH.

SURE.

- AND I JUST WANT TO THANK YOU FOR COMING.

- THANK YOU FOR HAVING ME.

- THANK YOU FOR THE OPPORTUNITY FOR US TO PERFORM.

THANK YOU FOR HAVING US GO THROUGH THIRD MAN RECORDS, WHICH I SUGGEST PEOPLE, IF YOU'RE IN NASHVILLE, PLEASE GO.

IT'S ABSOLUTELY AMAZING.

TO SAY IT'S MUSEUM-LIKE WOULD BE AN UNDERSTATEMENT.

IT IS LITERALLY WALKING THROUGH YOUR MIND IN DESIGN.

AND THANK YOU JUST FOR BEING AN ABSOLUTE ARTIST.

- THAT'S KIND OF YOU.

LIKEWISE.

FROM CARPENTRY AND UPHOLSTERY TO JUST MUSIC, YOU HAVE INSPIRED ME.

- THANK YOU.

LIKEWISE.

- THANK YOU SO MUCH.

- YOU'VE INSPIRED ME TOO.

THANK YOU.

(UPBEAT MUSIC) - LORENZO LEWIS.

THANK YOU.

- HEY.

YES, ABSOLUTELY.

APPRECIATE YOU FOR HAVING ME.

- FOR MY SHOW, "LOVE & RESPECT."

WE LOOK LIKE A RAP GROUP.

- I KNOW, RIGHT?

(LORENZO LAUGHING) (CREW MEMBER LAUGHING) - BUT WE'RE NOT GONNA RAP.

- YEAH, YEAH, YEAH.

- I WANT TO FIRST ACKNOWLEDGE SOMEONE WHO WE HAD ON THE SHOW NOT LONG AGO, NAMED MISS KIM JONES.

WE TALKED ABOUT MENTAL HEALTH AND AWARENESS AND A VERY GOOD FRIEND OF MINE, AND A BIG SUPPORTER OF MENTAL HEALTH AWARENESS IN OUR COMMUNITY IN PARTICULAR, BLACK COMMUNITY, IN PARTICULAR BLACK MEN, CHARLAMAGNE THA GOD.

BOTH OF THOSE PEOPLE HAVE INFLUENCED MY GROWTH OF PERSPECTIVE IN TERMS OF WHAT'S NEEDED.

AND I WEAR MY CHAIN OUT TODAY, WHICH I USUALLY DON'T BECAUSE MY MOTHER SUFFERED FROM BIPOLARISM AND DEPRESSION.

WHICH LED, AND WE COULD TALK ABOUT THIS A LITTLE LATER, LED TO A SUICIDE ATTEMPT IN FRONT OF ME AT 19-YEARS-OLD.

AND IT WAS BECAUSE NO ONE KNEW WHAT WAS REALLY GOING ON.

NO ONE COULD SEE IT COMING.

BUT YOUR PROJECT, THE CONFESS PROJECT, WAS STARTED IN 2016.

AND YOU RECENTLY NATIONALLY HEADQUARTERED HERE IN ATLANTA.

WHAT'S THE CORE IDEA?

AND WHAT SHOULD WE KNOW AS A COMMUNITY ABOUT MENTAL HEALTH?

- YEAH.

YEAH.

SO THE CORE IDEA OF THE CONFESS PROJECT IS, AT THE CORE OF IT IS, IT'S MY CHILDHOOD STORY, RIGHT?

YOU KNOW GOING INTO MY AUNT'S BEAUTY SALON AS A KID FROM THE AGE OF FOUR-YEARS-OLD AND RECOGNIZING THAT I HAD A, IT WAS A BARBER THERE THAT REALLY HELPED CHANGE MY LIFE AND REALLY SUPPORTED ME.

AND SO THAT EXPERIENCE REALLY MORPHED INTO, ALSO MY OWN EXPERIENCES GOING THROUGH DEPRESSION AND INCARCERATION.

AND SO I RECOGNIZED THAT THOSE TWO AREAS OF MY LIFE REALLY BROUGHT TOGETHER DOING THIS WORK IN THE BARBERSHOP, SUPPORTING BLACK MEN AND BOYS.

AND WHAT DO WE NEED WITH MENTAL HEALTH?

WE RECOGNIZE THAT BLACK MEN AND BOYS, THAT SUICIDE IS THE SECOND LEADING CAUSE OF DEATH FOR AGES 15 TO 24.

AND SO I KNOW THAT WITH MY OWN EXPERIENCES AND OUR COMMUNITY EXPERIENCES THAT WHAT BETTER WAY TO HAVE THIS CONVERSATION THAN TRAIN BARBERS TO ULTIMATELY BE FIRST RESPONDERS AROUND MENTAL HEALTH.

- WHAT YOU DO IS YOU BRING THE TRAINING, THE EDUCATION, AND THE INFORMATION INTO BARBERSHOP.

- YES.

- TO HELP BARBERSHOPS, HELP PEOPLE DEAL WITH MENTAL HEALTH CRISES AND JUST ISSUES, PERIOD.

- ABSOLUTELY.

- A LOT OF THE TIME, MEN IN PARTICULAR, AND IN PARTICULAR BLACK MEN, ARE TAUGHT NOT TO CRY, TO SHUT EMOTIONS DOWN, TO TOUGH IT OUT.

WE'RE NOT TALKING ABOUT DEPRESSION, BIPOLARISM, WE DON'T TALK ABOUT SCHIZOPHRENIA, WE DON'T TALK ABOUT THE WARNING SIGNS.

AND OFTEN TIMES THE ONLY CONFIDANT YOU HAVE IS THE PERSON WHO TAKES 30 TO 40 MINUTES CUTTING YOUR HAIR.

DOESN'T MEAN THEY COULD CURE A PROBLEM, BUT THEY COULD BE BETTER HELP TO LEAD YOU TO ORGANIZATIONS LIKE YOURS.

SO YOU SHOW UP IN THESE BARBERSHOP NOW AND YOU'RE TELLING PEOPLE LIKE ME WHO OWN BARBERSHOPS, "HEY, I WANT TO TRAIN YOU AND YOUR BARBERS TO RECOGNIZE THESE THINGS AND I WANT TO BE A RESOURCE TO YOU."

AND AT FIRST THEY'RE LIKE, "I DON'T WANT..." - YEAH.

(CHUCKLES) - 'CAUSE NO ONE WANTS TO TALK TO PEOPLE ABOUT THEIR HEALTH, MUCH LESS MENTAL HEALTH.

IT GETS TO BE A HARD SUBJECT, ESPECIALLY WHEN YOU DON'T HAVE THE ANSWERS.

WHAT DO YOU DO?

I'M A BARBER, CONVINCE ME TO TALK TO MY CUSTOMERS ABOUT YOUR ORGANIZATION OR TO TALK TO MY CUSTOMERS ABOUT WHAT TO DO WHEN THEY FEEL WEAK OR BROKEN.

- ABSOLUTELY.

- SO I'M JUST HERE TO MAKE MY $40 A CUT.

- YEAH, YEAH, I KNOW, RIGHT?

I KNOW IT.

- AND WHAT DO YOU SAY TO ME?

- WELL, THE FIRST THING THAT WE REALLY ACKNOWLEDGE IS THAT, "HEY, WE APPRECIATE THAT YOU ARE GONNA BE PATRONIZED, THAT CUSTOMERS ARE GONNA PATRONIZE YOUR BUSINESS BY COMING IN AND GETTING A GROOMING SERVICE."

AND THAT WE SAY THAT TO CONTINUE THIS PATRONIZATION OF YOUR BUSINESS, THAT THEY GOTTA BE IN A GOOD STATE OF MIND.

THAT IF THEY'RE NOT WORKING, IF THEY'RE NOT ABLE AND CAPABLE, THEY CANNOT CONTINUE TO PATRONIZE YOU AS A BARBER OR SOMEONE TO PROVIDE THAT SERVICE.

BUT WE ALSO REALLY LEAN ON SHOWING THEM THAT THEY CAN BE BETTER AT ACTIVE LISTENING, COMMUNICATION, HOW TO REDUCE STIGMA.

SOMETIMES A BARBER MAY BE CUTTING SOMEBODY HAIR AND THEY'RE LIKE, "HEY, I LOST SOMEBODY IN MY FAMILY," RIGHT?

YOU KNOW, THEY GOING THROUGH A HARD TIME, THEY LOST THEIR JOB.

WE'RE TEACHING THEM HOW TO ENGAGE CERTAIN LANGUAGE AND WORDS THAT CAN HELP SUPPORT THEIR CLIENT, LONG-TERM GET THEM THE HELP THAT THEY NEED AND THAT THEY DESERVE.

AND THEN ANOTHER THING THAT WE DO PROVIDE IS BI-MONTHLY, WE DO A SUPPORT GROUP.

WE CALL IT FOCUS GROUP FOR OUR BARBERS.

SO ALL THE BARBERS WHO WENT THROUGH THE TRAINING, WE ALLOW THEM TO COME ON A CALL TWICE A MONTH BECAUSE WE RECOGNIZE THAT THEY'RE BRINGING THEIR OWN ISSUES INTO THE BARBERSHOP AS WELL AND THAT THEY'RE ALSO TAKING ON A LOT OF ENERGY FROM CLIENTS.

SO WE WERE LIKE, "HEY, WE WANNA SUPPORT YOU SO YOU CAN CONTINUE TO BE A BARBER, PROVIDE FOR YOUR FAMILY AND IN RETURN, HELP SUPPORT YOUR CLIENTS SO THAT THEY CAN DO THE SAME."

- SO MY WIFE AND I CO-OWN THE SWAG SHOP, IT'S A SHAVE, WASH AND GROOM ROOM SHOP.

SO WE HAVE A SHOP AT ROOSEVELT HIGHWAY HERE IN ATLANTA, WE HAVE A SHOP ON EDGEWOOD AND THEN WE HAVE A SHOP RIGHT IN STATE FARM ARENA WHERE WE CHEER HAWKS.

I WANT YOU IN OUR SHOPS.

I WANT YOU TO COME, I WANT YOU TO TRAIN US.

HOW DO WE GET INVOLVED IN YOUR PROGRAM?

WHAT'S THE TRAINING LIKE?

HOW LONG DOES IT TAKE?

AND WHEN CAN WE GET STARTED?

- WELL, HEY, I'M REALLY EXCITED ABOUT HOW WE CAN PROVIDE THIS.

THE FIRST THING I BELIEVE IS REALLY MAKING SURE THAT THE BARBERS ARE ONE, ARE ABLE TO COMMIT TO THE TRAINING, WHICH I THINK IS PRETTY STRAIGHTFORWARD.

THE TRAINING LASTS ABOUT A LITTLE BIT OVER AN HOUR AND A HALF, RIGHT AT AN HOUR SOMETIMES.

YEAH, SO IT'S A PRETTY, I THINK VERY EASY, AND I LIKE TO SAY REAL HYGIENIC WAY OF TALKING ABOUT MENTAL HEALTH, BECAUSE WE'RE NOT GONNA TRAIN BARBERS TO BE EXPERTS AFTER THIS AND MENTAL HEALTH EXPERTS, THEY WILL BE ADVOCATES AND PEER SUPPORT.

AND BEYOND THAT, THEY'RE JOINING A COMMUNITY OF NOW OVER 1200 BARBERS IN 40+ CITIES.

AND SO BEYOND THEM BECOMING AN ADVOCATE, THEY NOW HAVE OTHER BROTHERS, SISTERS THAT ARE, BARBERS, STYLISTS THAT ARE DOING THIS WORK AS WELL.

- SO YOUR FAVORITE PLACE IS YOUR AUNT'S SALON.

YOU GO THERE FOR WEEKLY VISITS.

WHAT WAS IT ABOUT BARBERSHOPS?

LIKE I KNOW WHEN I OPENED THE SWAG SHOP, BELL AND WILDER'S BARBERSHOP WAS AN EXTENSION OF MY HOUSEHOLD.

THEY WEREN'T FAMILY MEMBERS, BUT I KNEW THE MEN BEHIND THOSE CHAIRS GAVE A DAMN ABOUT ME.

I KNEW THAT THE CUSTOMERS THAT CAME, CARED THAT THEY SAW ME STANDING IN FRONT OF THE STORE TOO LONG.

THEY KNEW WHO MY GRANDPARENTS WERE.

AND I'VE ALWAYS FOUND IT, AS A WORKING CLASS BLACK PERSON, THE BARBERSHOP WAS LIKE A COMMUNITY CLUB.

IT WAS LIKE A SOCIAL CLUB OR COUNTRY CLUB OF SORTS.

WHAT MADE YOU LOVE YOUR AUNT'S SALON AND BARBERSHOPS TO THE POINT WHERE NOT ONLY DID YOU GET EMPOWERED BY THEM, THAT YOU WANTED TO EMPOWER THE PEOPLE WHO WERE SUPPORTING THEM?

- YOU KNOW WHAT WAS REALLY POWERFUL ABOUT THE EXPERIENCE?

YOU KNOW EVERY DAY GOING IN THERE, THE BARBER SYLVESTER, HE WAS THE ONLY BARBER.

THERE WAS A FIVE CHAIRS IN THERE.

MY AUNTIE WITH FOUR LADIES AND ONE GUY.

SO I WOULD GO IN THERE.

HE'D BE LIKE, "MAN, HOW YOU DOING IN SCHOOL."

RIGHT?

AND AT THE TIME I WAS A KNUCKLEHEAD, I'M BAD AT SCHOOL.

HE LIKE, "HEY, I WANT YOU TO STAY ON YOUR GRADES AND..." YOU KNOW?

SO HE REALLY HEARD AND SUPPORTED ME.

AND I BELIEVE THAT REALLY SHOWED ME, "WOW, HE REALLY CARE ABOUT ME."

AND SO I TOOK THAT EXPERIENCE AND I RE-IMAGINED WHAT IF EVERY BLACK BARBER THAT'S IN OUR COMMUNITY, DEALING WITH CLIENTS THAT ARE DEALING WITH MENTAL HEALTH ISSUE.

WHAT IF THEY PROVIDED THAT SAME SUPPORT THAT HE PROVIDED ME?

WE'D HAVE A RIPPLE EFFECT.

AND I THINK THAT'S WHAT I WAS ABLE TO TAKE OUT OF THAT EXPERIENCE.

AND JUST BEYOND THAT, I THINK IT WAS JUST THE NURTURING AND THE SUPPORT THAT WE GOT, I GOT EVERY DAY FROM GOING IN THERE.

- WHAT CAN WE DO TO BETTER HELP OR BETTER HELP YOU GET BARBER'S TRAINED IN TERMS OF AS A COMMUNITY?

- ABSOLUTELY, SO I BELIEVE THAT GETTING THE WORD OUT, BARBERS, THEY HAVE A VERY ROBUST NETWORK.

BARBERS AGAIN, THEY GO TO CONVENTIONS, THEY GO TO EVENT AND EXPOS COMMUNICATING ABOUT JUST THE IMPORTANCE OF MENTAL HEALTH AND JUST REALLY THE IMPORTANCE OF HOW WE CAN SUPPORT THAT.

I WILL ALSO BELIEVE, I WANT TO TAP INTO OUR THERAPIST COMMUNITY AND OUR BEHAVIORAL HEALTH COMMUNITY TO EMBRACING COMMUNITY-LED INITIATIVES THAT ARE DONE ON THE GROUND.

I BELIEVE THAT OUR BARBERS ARE TRULY A PART OF THE NEXT WAVE OF REALLY HELPING STOP THE CRISIS THAT WE'RE A PART OF.

BECAUSE I DON'T BELIEVE THAT WE HAVE ENOUGH SUPPORT IN OUR SYSTEM AT THIS MOMENT AND SO WE GOTTA START TRAINING EVERYDAY PEOPLE ON HOW TO SUPPORT PEOPLE.

AND SO THAT'S WHAT WE'RE ESSENTIALLY DOING.

WE'RE LIKE, "HEY, WE'RE GONNA PROVIDE MORE HELP BY GIVING SKILLS AND THE SUPPORT TO FRONTLINE FOLKS LIKE BARBERS, SO... - YEAH, SHOUT OUT MY THERAPIST, RATIMA.

- I KNOW, RIGHT?

(BOTH LAUGHING) - SHE'S BEEN AMAZING.

I DON'T WANNA READ THIS BECAUSE I DON'T WANNA MISS ANYTHING BECAUSE YOU'RE FROM LITTLE ROCK, ARKANSAS.

WE KNOW THAT IT'S A PERILOUS JOURNEY OUT OF PLACES LIKE LITTLE ROCK SOMETIMES, BUT YOU ARE BEYOND ABOVE AVERAGE, BROTHER.

YOU ARE, I'M SITTING UP HERE, YOU KNOW, DON'T LET THE FALCONS HAT AND SHIRT FOOL YOU.

AIN'T NOTHING LOSER ABOUT YOU.

- YOU KNOW, I MEAN, SHOT, NO HATE ON THE FALCONS, BUT, BROTHER, YOU ARE WINNING.

YOU HAVE A BA IN HUMAN SERVICES, A MASTER'S IN PUBLIC ADMINISTRATION, BUT YOU STARTED YOUR LIFE, IT'S ALMOST A MIRACLE, YOU DODGED THE SCHOOL-TO-PRISON PIPELINE.

YOU WERE BORN IN NEW JERSEY, TO PARENTS WHO WERE INCARCERATED.

YOUR AUNT WAS YOUR LEGAL GUARDIAN.

SHE RAISED YOU IN LITTLE ROCK, ARKANSAS.

IT COULD BE ARGUED WHAT WAS WORSE?

NEW JERSEY OR ARKANSAS.

YOUR FATHER DIED WHEN YOU WERE 10, YOU HAD ANXIETY AND WERE DIAGNOSED WITH LEARNING DISABILITIES.

YOU WERE PLACED IN A JUVENILE FACILITY FOR AT-RISK ADOLESCENTS AT 17, AND YOU WERE JAILED.

IN A GANG, JAILED, HIGH-SPEED POLICE CHASE.

HOW DID ALL OF THAT FIT INTO THIS WONDERFUL HUMAN BEING THAT'S THE LEADER OF A MOVEMENT NOW.

TELL ME ABOUT THAT.

GIVE ME THE LONG STORY, NOT THE SHORT ONE, TOO.

- YEAH, YEAH.

GOT YOU, GOT YOU.

YOU KNOW, I'M GONNA BE HONEST, WHEN I REALLY REALIZED THAT I WAS SEPARATED FROM MY MOTHER, I DID KEEP IN CONTACT WITH MY MOTHER AND FATHER OVER THE YEARS.

MY AUNT DID A REALLY GOOD JOB OF MAKING SURE THAT THAT HAPPENED, BUT I WAS REALLY DISCONNECTED.

IT WAS A SENSE OF CONFIDENCE, A SENSE OF SELF-ESTEEM, IT WAS A SENSE OF IDENTITY LOSS BECAUSE I COULDN'T CONNECT WITH MY PARENTS.

AND I BELIEVE THAT'S WHAT A LOT OF YOUNG PEOPLE ARE GOING THROUGH IF THEY'RE DEALING WITH AN INCARCERATED PARENT OR A PARENT THAT MAY NOT BE AROUND, LIKE THEY'RE DEALING WITH THESE DIFFERENT FEELINGS.

AND SO, THAT IN ITSELF REALLY SPRING-BOARDED TO BECOMING A PART OF A GANG.

I WANTED TO BE SEEN- - AND BELONG.

- I WANTED TO FEEL BELONGED, YOU KNOW?

AND THAT LED ME TO COMMITTING A CRIME AT 17.

AND THAT'S WHAT REALLY TOOK IT FOR ME.

THE JUDGE GAVE ME A SECOND CHANCE AND SHE SAID, "HEY, I DON'T WANNA EVER SEE YOU BACK IN MY COURTROOM, AND WHAT ARE YOU GONNA DO DIFFERENT?"

I SAID, "I GONNA GO TO COLLEGE."

- I ADMIRE YOUR WORK.

- I APPRECIATE IT.

THANK YOU.

- I ADMIRE YOUR JOURNEY.

I'M SITTING HERE TALKING TO MAN OF HIGH VALUE AND EDUCATION IN MY COMMUNITY.

I'M SITTING HERE TALKING TO SOMEONE WHO IS AS GENIUS AS THE PEOPLE WHO THOUGHT IN REEBOK, WE NEED TO MARKET THIS ALLEN IVERSON THROUGH BARBERSHOPS.

YOU'RE ACTUALLY THINKING THAT WE'RE GONNA MARKET BETTER HEALTHCARE, BETTER MENTAL HEALTHCARE THROUGH BARBERSHOPS, I THINK IS A GENIUS IDEA.

- I APPRECIATE IT.

- I THINK YOU'VE HAD BEYOND A STROKE OF GENIUS.

I THINK YOU ARE GENIUS.

I'D LIKE TO APPRECIATE YOU FOR YOUR WORK.

- THANK YOU.

- AS THE OWNER OF THREE SHOPS, I LOOK FORWARD TO US BEING TRAINED BY YOU AND US TO TAKING THAT TRAINING LIKE DISCIPLES INTO THE WORLD AND SPREADING IT TO OTHER PLACES.

AND IF EVER NEEDED, I AM THERE AND AVAILABLE.

AND WE NEED YOU AT THE SWAG SHOP SOONER THAN LATER.

- OH YEAH, ABSOLUTELY.

I LOOK FORWARD TO IT FOR CERTAIN.

- AH MAN, LORENZO, I APPRECIATE YOU.

- NO, ABSOLUTELY.

THANK YOU.

- [ANNOUNCER] "LOVE & RESPECT" WITH KILLER MIKE IS MADE POSSIBLE BY... - REGINA APPROACHES THE ALL-ELECTRIC CADILLAC LYRIQ.

IT'S A SUNNY DAY.

- NAH, A STORMY DAY.

- CLASSICAL MUSIC PLAYS.

- MM-MM, BRASS BAND, NEW ORLEANS.

♪♪ - SHE DRIVES HANDS-FREE ALONG THE COAST.

- MAKE IT PALM SPRINGS.

CADILLAC IS GOING ELECTRIC.

IF YOU WANNA BE BOLD, YOU HAVE TO GO OFF SCRIPT.

- EXPERIENCE THE ALL-ELECTRIC CADILLAC LYRIQ.

♪♪ ♪♪