A Kentucky entrepreneur is putting Taylorsville, Kentucky, on the map.

Forbes magazine calls Paula Blankenship the queen of paint.

And so to her 7 million followers on social media.

Our Kelcey Starks brings us the story of her success.

People use this product to repair their boat seats and then paint them so this so you don't have to go buy new ones.

Paula Blankenship has always had a passion for making old things new again.

I'd rather remodel a home than build a brand new one with an unlimited amount of money.

I get more fun and more pleasure out of seeing something old resuscitate back to another life, you know?

That, to me, is a rewarding thing.

I'm not going to say this is going to totally take care of this, but it has to be better.

Money can fix anything but it takes a little ingenuity and little craftiness to fix something that might not be perfect into something that looks fantastic.

So that's where my passion lives.

That passion took a little time to uncover.

After dropping out of high school, she worked full time in her own business, a retail store she opened with her sister.

My parents were entrepreneurial and they always owned their own businesses and I just grew up around that.

My grandparents were also entrepreneurs.

That is exactly who I am.

I'm cut from that cloth.

But paint wasn't the cloth she envisioned, although she was a natural entrepreneur.

The single mom and her teenage son moved from Tennessee to Kentucky, where she started selling paint as a natural complement to her design and floor covering business.

A side gig to keep her son busy and involved.

And my goal was to sell $100 a day in paint.

So I put it on eBay and all of a sudden it was selling $250 a day.

And I was like, Whoa, this stuff must be good.

But Paula was just getting started.

She found selling to retailers, wasn't working as planned.

There was a learning curve and her customers were getting stuck.

So she changed her canvas.

We decided then if we could fix this product and not make this something that had to be taught, but to make it super easy, more easy than what these guys are selling and help them solve some of the mystery here.

We did that with All in One Paint.

We're going to show you how to use those bundle pieces right here.

During this lab, heirloom traditions paint was born with the help of a chemist.

She crafted a paint that could do well, everything.

So we had several formulas back and forth that were not the winner.

And when we finally got there, it had to be flexible.

It had to be extremely durable.

It had to take UV.

In other words, it had to be exterior rated.

It had to had to shed off water.

It had to be a lot of things.

So we got there with this beautiful formula that we have today and have this paint that paints literally everything from leather.

As I showed you, leather front door, it will paint you the convertible top on your car to the car seats to your cabinets.

All those things together create the brand as they are today.

Creating the brand was one thing.

Getting it to customers was another.

Just as sales started to pick up, the pandemic forced another color change amid supply chain issues and shutdowns.

Paula and her team turned to social media.

Thank you for joining us here on our video about prepping cabinets and using the all one paint products.

We're going to show you some quick tips on how to get started rejuvenating and renewing your kitchen.

So I said, let's use Facebook Live as our QVC to the world.

If we're going to teach how to use the products, let's sell it to the people that matters.

If I'm going to show you how to use it, I'm going to be the conduit to sell it to you.

And we're going to just show you how easy this paint works and how quickly that you can get great coverage.

And sure enough, our lives change overnight.

And in about a three month time period, we went from barely rubbing nickels together to moving to this location.

Now with 7 million followers on social media.

Paula is a bona fide celebrity and the DIY world.

She has a loyal Facebook group of half a million people.

Many of them travel to visit her facility in Taylorsville and Taylorsville.

And I had a great wealth of people who wanted to work in their hometown.

So we came here.

We turned this into an ESOP.

So our employees are owners and that is the sweetest thing that we've ever done.

Heirloom traditions now employs more than 30 people, and that's doubled over this past year when they bought Louisville based Kelly Industrial Coatings, the manufacturer that used to mix her paints.

We've always said at this location we will make our own paint.

Always been my personal goal was to make our own products control our own destiny.

And you can't do that when you're in the back seat.

You've got to be the driver.

We're working through doubling the size of our business, doubling our headaches, doubling our stress load and lots of things.

But it's been fun.

And thank God we are loved to solve problems.

Going back to her roots, making something old, new again.

It's fun to take on this old business.

And this business was destined to close.

And to see all of the folks there who have devoted their life there, who were really getting ready to be on the street to us to breathe new life into this business.

That's who I am.

In a nutshell, something old, something new.

For Kentucky Edition, I'm Kelsey Starks.

Thank you, Kelsey.

What a great story.

So what's next for the paint queen of Kentucky?

Paula will be featured in a new television show helping country music stars redo their homes.

Look out for DIY country coming soon.