
Lex Tourism Invites Intergalactic Visitors
Clip: Season 2 Episode 167 | 1m 51sVideo has Closed Captions
The city of Lexington is inviting extraterrestrial travelers to the Bluegrass.
The city of Lexington is inviting extraterrestrial travelers to the Bluegrass by beaming a message into outer space.
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Kentucky Edition is a local public television program presented by KET

Lex Tourism Invites Intergalactic Visitors
Clip: Season 2 Episode 167 | 1m 51sVideo has Closed Captions
The city of Lexington is inviting extraterrestrial travelers to the Bluegrass by beaming a message into outer space.
Problems playing video? | Closed Captioning Feedback
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The city of Lexington is inviting extraterrestrial travelers to the bluegrass by beaming a message into outer space.
The message contains a bitmap key with prime numbers the elements of life molecules for water, ethanol and dopamine, plus horses and Lexington's iconic bluegrass landscape.
The message also contained a collection of pretty cool.
The Lexington Convention and Visitors Bureau hopes that by contacting potential intergalactic visitors, they'll get the attention of earthly ones as well.
The things that we've that was really kind of the inspiration behind it is that, you know, we think we have this amazing destination.
You know, when we were laughing about space travel, it's like, is there really anywhere more beautiful than Lexington when you are making that descent out of the Bluegrass Airport?
We're just about at 3 billion media impressions, which from a traditional ad spend.
You know, that's not something that I would have been able to purchase in terms of awareness media.
So it's been really exciting to know that there's been that many eyeballs on Lexington and introduced to Lexington in a really fun, creative way.
I also hope it just helps create a perception of Lexington that people may not have.
You know, I think oftentimes when people think about Kentucky, they think about the Derby or Louisville.
And so I always love when we have an opportunity to highlight, you know, our beautiful bluegrass landscapes, our farms, our bourbon, and then all the unique things that make Lexington special.
So this provided an opportunity to do just that and be able to also share, hey, we've got this really innovative, cool, creative community here that you've got to kind of experience.
Sure thing.
Though the agency says it could take 80 years before we hear back from the aliens.
If you're running a little green men between now and then, you'll know why.
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