
Fair Trade vs. Direct Trade
Episode 17 | 3m 3s
When you buy food, you’re buying values, values of those who grow, transport and sell it.
When you buy food, you’re buying values: The values of the person who grows your food; the values of the person who transports it; and the values of the person who sells it to you. Ben Myers of 1000 Face Coffee in Athens, Georgia explains that consumers have values too. Consumers can shop according to their values by understanding certification initiatives like Fair Trade and Direct Trade.
Problems playing video? | Closed Captioning Feedback
Problems playing video? | Closed Captioning Feedback

Fair Trade vs. Direct Trade
Episode 17 | 3m 3s
When you buy food, you’re buying values: The values of the person who grows your food; the values of the person who transports it; and the values of the person who sells it to you. Ben Myers of 1000 Face Coffee in Athens, Georgia explains that consumers have values too. Consumers can shop according to their values by understanding certification initiatives like Fair Trade and Direct Trade.
Problems playing video? | Closed Captioning Feedback
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