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The Lexicon of Sustainability

Fair Trade vs. Direct Trade

When you buy food, you’re buying values, values of those who grow, transport and sell it.

05/07/2014 | Rating NR

The Lexicon of Sustainability

Fair Trade vs. Direct Trade

Episode 17 | 3m 3s

When you buy food, you’re buying values, values of those who grow, transport and sell it.

When you buy food, you’re buying values: The values of the person who grows your food; the values of the person who transports it; and the values of the person who sells it to you. Ben Myers of 1000 Face Coffee in Athens, Georgia explains that consumers have values too. Consumers can shop according to their values by understanding certification initiatives like Fair Trade and Direct Trade.

05/07/2014 | Rating NR

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The Lexicon of Sustainability

Fair Trade vs. Direct Trade

Episode 17 | 3m 3s

When you buy food, you’re buying values: The values of the person who grows your food; the values of the person who transports it; and the values of the person who sells it to you. Ben Myers of 1000 Face Coffee in Athens, Georgia explains that consumers have values too. Consumers can shop according to their values by understanding certification initiatives like Fair Trade and Direct Trade.

05/07/2014 | Rating NR

Problems playing video?   | Closed Captioning Feedback

Report a Problem

Before you submit an error, please consult our Video Help page.

How to Watch The Lexicon of Sustainability

The Lexicon of Sustainability is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart TV, and Vizio.

Art From the Lexicon of Sustainability
Photo Gallery

Art From the Lexicon of Sustainability

See the project's “information artwork,” and how it advances the conversation about America’s rapidly evolving food culture

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