Skip to Main Content
The Lexicon of Sustainability

Traceability

Nearly 1/3 of the fish we buy isn’t what the label says. Can we trace their origins?

04/09/2014 | Rating NR

The Lexicon of Sustainability

Traceability

Episode 13 | 3m 20s

Nearly 1/3 of the fish we buy isn’t what the label says. Can we trace their origins?

Studies show that nearly 1/3 of all fish consumers buy isn’t what they think it is. Scotty Fraser of Norpac in Honolulu, Hawaii explains that one possible solution for seafood fraud is traceability, which tracks fish from the moment it leaves to water until it ends up on your plate, providing consumers with valuable information about the fish they buy.

04/09/2014 | Rating NR

Problems playing video?   | Closed Captioning Feedback

Report a Problem

Before you submit an error, please consult our Video Help page.

Problems playing video?   | Closed Captioning Feedback

Report a Problem

Before you submit an error, please consult our Video Help page.

The Lexicon of Sustainability

Traceability

Episode 13 | 3m 20s

Studies show that nearly 1/3 of all fish consumers buy isn’t what they think it is. Scotty Fraser of Norpac in Honolulu, Hawaii explains that one possible solution for seafood fraud is traceability, which tracks fish from the moment it leaves to water until it ends up on your plate, providing consumers with valuable information about the fish they buy.

04/09/2014 | Rating NR

Problems playing video?   | Closed Captioning Feedback

Report a Problem

Before you submit an error, please consult our Video Help page.

How to Watch The Lexicon of Sustainability

The Lexicon of Sustainability is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart TV, and Vizio.

Art From the Lexicon of Sustainability
Photo Gallery

Art From the Lexicon of Sustainability

See the project's “information artwork,” and how it advances the conversation about America’s rapidly evolving food culture

Support for PBS provided by:

Sign in with Email

or

Continue with GoogleContinue with FacebookContinue with Apple

By creating an account, you acknowledge that PBS may share your information with our member stations and our respective service providers, and that you have read and understand the Privacy Policy and Terms of Use.

Are you sure you want to remove null from My List?