Hello and welcome to living in the Lehigh Valley, where our focus is your health and wellness.

I'm your host.

Brittany Sweeney, a Lehigh Valley native, is launching a website that sells health food products from smaller, often local producers.

Bubble Goods is being called by its founder.

The Etsy of Health Food ended up rolling it out with a passion for curating cuisines.

I love food.

I love putting people in touch with great food and the business savvy to run a company.

A light bulb went off at that time of, Ooh, I think there's some growth potential here.

I think I can maybe get in.

While this is a burgeoning industry.

Jessica Young of Allentown is bringing her big city culinary experience to the Lehigh Valley.

I've cooked for Robert DeNiro in in his home in upstate New York and down to Tribeca and Scarlett Johansson in restaurant working as a chef in restaurants in York City.

You have a good amount of celebrities kind of coming in and out the door.

Originally from the Valley, Young set off to be a professional chef after college.

But when Burnout got the best of her during the pandemic, she decided to come back to her roots and try something new in the food industry.

There are a million ways to get a bag of Cheetos, not so many ways to get, you know, the local paleo bagel company sent to your house or delivered.

She started an online food store called Bubble Goods to give people in the health food space more variety.

She's now one of a group of businesses working out of the factory in Bethlehem.

Bubble goods is a marketplace for emerging food and beverage brands to ship direct to consumer.

Our mission is to really empower quality food businesses to have a broader reach with a wide array of products from sellers in New York.

Young said she would like to add more Lehigh Valley based companies to the list of sellers on the website.

That dream is already coming into fruition as Bethlehem based Keystone Farms, Cheese is now part of the movement.

We're a small family run business and we work with small family run factories in Wisconsin.

All of our cheeses are very unique and they're not mass produced.

They're made in small batches.

Owner Nicole Ryzhkov Vik says she was looking for a way to distribute her product to a wider area without having to compromise the ingredients and bubble goods to offer just that.

They really vet the products that come on to their website and with our our values as a company, public values also align with ours.

And it just seems to be a perfect fit because we don't add any preservatives.

There's no RB added RBC.

There's no added sugars and no artificial or natural flavors.

And it just seemed like a perfect fit.

I would absolutely love more Lehigh Valley based businesses.

I'm excited that this brand actually found us and it was a total coincidence.

We were on a list of other places to sell your food products onlin Young says the site has over 1000 smaller, often startup food companies listed and selling on the platform.

And the products vary in price.

Very much in the sense of DoorDash expanding local footprint to have on demand delivery.

We come in in the online direct to consumer space, kind of like the Etsy or Amazon.

If Amazon or Etsy only sold healthy food products, she went on to say they have a rigorous screening process when determining if a product is a good fit for bubble goods.

She says they don't accept products that contain refined sugars, dyes, gums or preservatives.

Everything really from kale chips to pizza is what you can find.

The Bubble Good CEO is also proud to say more than half of the companies listed are founded by women.

Shoppers on the website can make their own grocery list similar to a Pinterest board and then share that list to earn points.

Similar to an Amazon storefronts.

That'll do it for this edition of Living in the Lehigh Valley.

I'm Brittany Sweeney, hoping you be happy and healthy.