Chicago Tonight: Latino Voices
Local Family's Record Label Helps Guide People in Industry
Clip: 6/16/2023 | 3m 40sVideo has Closed Captions
Breaking into the music industry isn't an easy task. A Brighton Park family wants to help.
Artists from the label will be performing at Cole's Bar in Logan Square on July 8. Others will play at Ruido Fest in Little Village.
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Chicago Tonight: Latino Voices is a local public television program presented by WTTW
Chicago Tonight: Latino Voices
Local Family's Record Label Helps Guide People in Industry
Clip: 6/16/2023 | 3m 40sVideo has Closed Captions
Artists from the label will be performing at Cole's Bar in Logan Square on July 8. Others will play at Ruido Fest in Little Village.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorship>> Reporter: BREAKING INTO THE MUSIC INDUSTRY IS NOT AN EASY TASK, BUT A LOCAL WORKING-CLASS FAMILY IS WORKING TO HELP GUIDE ARTISTS TO THE INDUSTRY.
WE STOPPED BY THEIR HOME IN BRIGHTON PARK TO LEARN MORE.
>> ♪ >> Reporter: THERE'S NO SHORTAGE OF MUSICAL TALENT AT THIS BRIGHTON PARK HOME.
>> ♪ >> Reporter: FROM THE VOCALS TO THE INSTRUMENTALS, EACH ARTIST HAS THEIR NICHE.
THIS COLLABORATION OF ARTISTS IS WORKING WITH THE RECORD LABEL CREATED THE LABEL IN 2021.
NO SE MEANS I DON'T KNOW, AND THAT CAME FROM WORKING RETAIL , WHICH MOST OF US HAVE A BACKGROUND IN RETAIL.
>> Reporter: AFTER WORKING IN RETAIL DURING THE PANDEMIC, THEY WANTED TO DIVE INTO HIS FIRST PASSION.
MUSIC.
>> THE IDEA JUST KIND OF LIVED IN US.
IT'S OKAY TO SAY YOU DON'T KNOW SOMETIMES.
WE CARRIED ON AS A PHILOSOPHY NOW, BECAUSE, WHAT KIND OF MUSIC IS THIS?
WE DON'T KNOW.
WHERE DO WE FIT IN?
WE'RE NOT QUITE SURE.
BUT IT'S A REMINDER.
>> Reporter: WHILE THE LABEL IS RELATIVELY NEW, THEIR BAND HAS BEEN MAKING MUSIC FOR THE PAST 20 YEARS.
THEY DESCRIBE THEIR MUSIC AS IT SOUNDS FROM THE WORKING CLASS.
>> I THINK THAT ART IS THE MOST IMPORTANT THING.
THE ART AND THE MUSIC.
AND WE DON'T TALK ABOUT THE MONEY ANYMORE.
I CAN THE DAY, LIKE, OH, MAYBE WE'LL MAKE IT BIG.
IT'S NOT EVEN, LIKE, IMPORTANT.
BECAUSE THAT'S JUST IN OUR BLOODLINE.
WE JUST HAVE TO KEEP ON CREATING TO KEEP THE BALANCE OF OUR LIFE, OF OUR STORY.
>> YEAH, AND THAT'S SORT OF WHAT WE WANT TO EMBODY WITH THE ARTISTS WE WORK WITH.
>> Reporter: WITH THEIR SIX- YEAR-OLD DAUGHTER, THE FAMILY HAS OPENED THEIR LOT IN BRIGHTON PARK TO ARTISTS LOOKING TO BE HEARD.
>> WHEN WE BOUGHT THIS PLACE AND HAD, HAD PLANS TO CONTINUE MAKING MUSIC, THE WHOLE POINT OF GETTING IT WAS TO BE ABLE TO HAVE A SPACE TO MAKE IT.
IN CHICAGO, IT'S SO DIFFICULT FOR ARTISTS TO FIND A PLACE.
>> Reporter: EACH PERFORMER BRINGS SOMETHING DIFFERENT TO THE TABLE.
THERE'S HIP-HOP ARTIST CHEBAKA.
>> MY MUSIC HAS BEEN FOR ME.
EVERYTHING I DO IS ABOUT REPRESENTATION, AND UNAPOLOGETIC SELF-EXPRESSION.
>> Reporter: THEN THERE IS THAT TRIO BRINGING THE POP LATIN FLAIR.
>> A LOT OF WHAT OUR ARTISTS ARE, THEY'RE WORKING TO COMPLETE, YOU KNOW, NOT SHARING THIS STUFF ON SOCIAL MEDIA.
LIKE, HE'S JUST WORKING, GOING HOME.
HE'S GOT A WIFE, THREE KIDS, FROM LITTLE VILLAGE.
>> Reporter: SHE CREATES HER LYRICS INTO A MICRO GENRE, A FUSION OF MINIMALIST TRACKS SHE MAKES ON THE SPOT.
>> IT'S A REALLY EASY WAY TO GET OUR ART OUT THERE, GET AN IDEA OUT THERE WITHOUT HAVING TO GET BOGGED DOWN BY PERFECTIONISM.
>> Reporter: LASTLY, THERE'S SORCERER.
>> ONE THING ABOUT SORCERER IS, HE PRODUCES HIP-HOP IN THE STRAIGHTEST FORM, BUT WHAT MAKES HIS MUSIC DIFFERENT IS THAT HE IS, HE SWITCHES FROM ENGLISH TO SPANISH.
I THINK WE'VE ALREADY PROVIDED SOMETHING FOR THEM, YOU KNOW?
>> YEAH.
>> LIKE, AN UNDERSTANDING.
I THINK THAT'S THE BIGGEST PART.
THEY KNOW OUR STORY.
WE'RE VERY HANDS-ON.
>> Reporter: CREATING AN OUTLET FOR ARTISTS TO EXPLORE WITHOUT THE PRESSURES OF THE MUSIC INDUSTRY.
>> THE MUSIC WE MAKE IS A DIRECT REFLECTION OF WHAT, WHAT'S HAPPENING IN OUR, IN OUR CITY, IN OUR NEIGHBORHOOD, IN OUR SCHOOLS.
>> ♪ >> Reporter: IF YOU'RE INTERESTED IN HEARING FROM
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Chicago Tonight: Latino Voices is a local public television program presented by WTTW