Louisville saw a record crowd get loud last week.

Organizers of Louder Than Life said 180,000 people attended the four day music festival that featured 100 acts, including the Foo Fighters and Green Day.

The festival draws in music fans from all over the country ready to bang their heads and open their wallets to get.

Back louder than Life is not only America's biggest rock festival, it's North America's biggest rock festival.

We're going to break the records that we set last year, this year, and have, you know, over 180,000 fans come out straight back.

A lot of our team has been here for a month.

They start coming in in August to build up this festival site.

It's this small city that we're that we have here over 40, 40,000 people a day.

Specifically for our lives like we'll see.

Hotel occupancies in the city at 90% or higher, which typically we only see that a handful of times throughout the year.

And you're talking things like Derby, other major events we had for a lot of nights, we see over 60% of all of those to travel in our life come from over 100 miles away.

So to us, those are automatic overnight visitors, which means more economic impact and more experiences throughout the city, I think.

I think the festival shine a light on the level and show folks how unique we are as a destination.

You know, you can visit here and come here.

You might bring a business here or you might move here on your own.

So getting folks to come here and visit is a great first step in getting them to live here.

Start a business here, grow the economy.

We have a lot of pride in every creating these, you know, experiences for fans where, you know, there's a community where they can feel themselves, they feel safe, they feel connected.

You know, there's something really special about that.

Tickets are already on sale for next year's Louder Than Life Festival.