♪ ♪ ♪ ♪ >> HELLO AND WELCOME TO "INSIDE LOUISVILLE" WHERE WE INTRODUCE YOU TO THE PEOPLE, PLACES AND THINGS THAT MAKE UP KENTUCKY'S LARGEST CITY.

THIS WEEK YOU PROBABLY KNOW ABOUT THE GIRL SCOUTS AND YOU LIKELY KNOW ABOUT THEIR COOKIES.

IN FACT, YOU PROBABLY HAVE A FAVORITE GIRL SCOUT COOKIE.

BUT I BET YOU DIDN'T KNOW THAT THESE ICONIC COOKIES ARE MADE IN ONLY TWO PLACES IN THE WORLD AND ONE IS RIGHT HERE IN LOUISVILLE.

TUCKED INSIDE A NON-DESCRIPT BUILDING OFF DIXIE DIXIE HIGHWAY IN LOUISVILLE'S SHIVELY NEIGHBORHOOD IS LITTLE BROWNIE BAKERS, A BUSTLING OPERATION THAT DISTRIBUTES 6 MILLION COOKIES A DAY DURING ITS PEAK GIRL SCOUT SEASON.

ITS STORY BEGAN IN 1954 WHEN A MAN NAMED ROBERT DENHAM OPENED A PLACE WITH COOKIE IT BECAME THE BARBARA D. COOKIE COMPANY.

THE DEAL WAS DONE IN 1973 AND THEY BECAME LITTLE BROWNIE BAKERS.

A LICENSED GIRL SCOUT COOKIE BAKER.

Mr. DENHAM CONTINUED TO INVEST IN THE LOUISVILLE COMMUNITY BUILDING GIRL SCOUT BRIDE IN HIS BAKERY, A TRADITION THAT CONTINUES TODAY.

WE GO "INSIDE LOUISVILLE'S" LITTLE BROWNIE BAKERS.

>> WHETHER YOU PROFESSOR THIN MINTS OR THREE GOLDS THIS GIRL SCOUT COOKIE SEASON, THERE IS A 50-50 CHANCE THEY WERE MADE RIGHT HERE IN LOUISVILLE AT LITTLE BROWNIE BAKERS.

>> THIS BAKERY IS ONE OF ONLY TWO PLACES IN THE NATION THAT MAKES GIRL SCOUT COOKIES, A FACT THAT MANY IN LOUISVILLE ARE SURPRISED TO FIND OUT.

>> MOST PEOPLE DON'T EVEN KNOW WE MAKE GIRL SCOUT COOKIES.

SO WE WANT TO MAKE SURE THAT PEOPLE KNOW WE ARE HERE.

WE MAKE THE MAJORITY OF COOKIES FOR GIRL SCOUTS IN NORTH AMERICA.

DID YOU KNOW THAT?

>> PLANT MANAGER BYRON CALHOUN SAYS THERE IS ONE WAY TO KNOW FOR SURE IF YOUR BOX OF GIRL SCOUT COOKIES IS FROM LOUISVILLE.

>> THE REASON WHY YOU KNOW IS, IF I GO TO IT, LITTLE BROWNIE BAKERS.

THAT'S OUR BRAND.

>> THE BRAND OF SAMOA, DOSEY DOUGHS AND TAG LONGS WHICH GO BY A DIFFERENT NAME IF THEY'RE MADE FROM THE OTHER OTHER GIRL SCOUT COOKIE BAKERY IN SOUTH DAKOTA BUT IT'S NOT ALL JUST ABOUT COOKIES.

>> I TELL PEOPLE ALL THE TIME, WE MAKE COOKIES WITH A PURPOSE.

SO WHAT WE DO IS NOT JUST FOR CONSUMPTION.

THESE COOKIES ARE GOING TO GO OUT TO THE YOUNG LADIES WHO ARE GOING TO GO OUT AND LEARN MARKETING SKILLS, SALES SKILLS, ALL KINDS OF SKILL SETS BASED ON WHAT THIS FACTORY IS DOING.

>> I'M SO BLESSED TO BE ABLE TO MAKE THESE COOKIES THAT THEY'RE SELLING AND LIKE YOU SAID, IT'S NOT JUST ABOUT THE COOKIES.

BUT THAT'S A BIG PART OF IT.

>> A BIG PART THAT SENIOR SUPERVISOR KAIT MORLAND SAID CONNECTS HER TO THIS CHILDHOOD.

WHEN SHE WAS A GIRL SCOUT DELIVERING COOKIES.

>> IF YOU SOLD, I DON'T REMEMBER AT ALL HOW MANY COOKIES BUT THEN YOU GOT TO GO TO CAMP.

THE CAMPING TRIP WHERE I GOT THE BADGE, WE MADE CHOCOLATE.

WE MADE CHOCOLATE COVERED CHERRIES WALKING DOWN THE STREET WITH YOUR WAGON AND COOKIES DROPPING THEM OFF AT THE NEIGHBOR'S HOUSES.

IT WAS FUN AND EVERYBODY LIKES GIRL SCOUT COOKIES.

>> A SENTIMENT SHARED BY SEVERAL OTHER FORMER GIRL SCOUTS WHO WORK AT THE BAKERY LIKE JASMINE WASHINGTON.

>> WHEN I GOT THE OPPORTUNITY TO COME HERE.

OH I'M MAKING GIRL SCOUT COOKIES AND SELLING THEM AT 7 AND YEARS OLD IN FRONT OF THE KROGER.

IT FELT LIKE A WHOLE NEW EXPERIENCE TO ME BUT I LOVE IT TRULY.

I FEEL LIKE IT'S A GOOD WAY TO TIE BACK IN WITH MY CHILDHOOD.

>> SHE EXPERIENCED FIRSTHAND THE DIFFERENCE A BOX OF COOKIES CAN MAKE.

>> THERE WAS A HOMELESS MAN ON THE CORNER AND WE WERE SELLING COOKIES AND I HAD THE REALIZATION OF WHAT HE WAS GOING THROUGH AT SUCH A YOUNG AGE SO I WENT OVER AND GAVE HIM A BOX OF COOKIES.

I WILL NEVER FORGET THAT DAY BECAUSE IT TRULY MADE HIM SMILE.

>> MEMORIES LIKE THIS ARE KEY INGREDIENTS THAT ADD PURPOSE AND PASSION TO THE WORK DAY.

>> WHEN I WAS GROWING UP, MY PARENTS DID HAVE A LOT OF MONEY IN ALABAMA BUT THE ONE TIME EVERY YEAR THEY WOULD COME OUT AND THEY WOULD GET A COUPLE BOXES OF THIN MINTS, A COUPLE BOXES OF DOSEY DOUGHS AND 15 MOW AS.

THAT WOULD MAKE MY DAY.

POP THEM IN THE FREEZER AND TAKE THEM OUT.

IT'S WONDERFUL.

SOMETHING THAT IS IMPORTANT, A MEMORY IN MY MIND ABOUT MY CHILDHOOD, I GET TO BE PART OF THAT EVERY DAY.

>> I GREW UP WITH THAT PRODUCT AND NOW I GOAT MAKE THE PRODUCT AND MAKE SURE RIGHTS MADE WELL.

>> WE ARE DOING SOMETHING THAT MATTERS.

WE HAVE A SLOGAN.

DELIVERING EXCELLENCE ONE COOKIE AT A TIME.

>> AND, OF COURSE, EVERYONE HAS A FAVORITE.

>> SAMOAS.

100%.

YES MA'AM.

>> SAMOAS.

I DON'T LIKE COCONUT BUT THAT'S THE ONLY WAY I CAN EAT COCONUT IS ACTUALLY A SAMOA.

>> MY FAVORITE IS TREE FOILS.

I JUST REALLY LIKE SHORTBREAD AND IT'S VERY VERSATILE AND I LIKE THEM ALL.

DON'T GET ME WRONG, BUT IF I'M GOING TO PICK ONE BOX, IT'S THAT ONE.

>> SO WHEN YOU BUY THE GIRL SCOUT COOKIES AND THEY SAY THANK YOU FOR SUPPORTING THE GIRL SCOUTS, YOU CAN ALSO BE PROUD YOU ARE SUPPORTING A LOUISVILLE BUSINESS.

FOR "INSIDE LOUISVILLE," I'M CHRISTIE DUTTON.

LITTLE BROWNIE BAKERS IS NOW OWNED BY A COMPANY CALLED FER REMEMBER FERRERA WHICH IS AN ITALIAN BASED COMPANY WHICH HAS OFFICES ACROSS THE GLOBE.

LAUREN WELL ISSUE IS THE DIRECTOR OF PRODUCT MARKING SO THANK YOU BOTH FOR BEING HERE.

EXPLAIN HOW THIS EVEN WORKS.

WHY ARE SOME GIRL SCOUT COOKIES DIFFERENT THAN OTHERS AND IT ALL COMES DOWN TO THE DIFFERENT BAKERIES, RIGHT?

>> IT DOES.

IT DOES.

THERE ARE TWO LICENSED BAKERS FOR GIRL SCOUT COOKIES, LITTLE BROWNIE BAKERS IS ONE OF THEM AND ABC BAKERS IS THE OTHER.

WE TALK TO COUNCILS 111 GIRL SCOUT COUNCILS ACROSS THE COUNTRY AND THEY DECIDE WHICH BAKER THEY WANT TO CONTRACT WITH.

SO DEPENDING WHERE YOU LIVE, YOUR BAKER COULD BE DIFFERENT THAN YOUR NEIGHBOR ACROSS THE RIVER.

>> SO LIKE WHAT WE IN LOUISVILLE CALL SAMOAS ARE CARNAL EL DELIGHTS-- CARMEL DELIGHTS IN ANOTHER PART OF THE COUNTRY.

>> IN A DIFFERENT PART OF THE COUNTRY AND EVEN A DIFFERENT PART OF THE STATE.

PEANUT BUTTER SANDWICHES ARE DOSEY DOUGHS, TREE FOILS ARE SHORTBREADS.

>> TAG ALONGS HAVE A DIFFERENT NAME.

WE HAVE TAG ALONGS, ONE OF OUR MOST BELOVED COOKIE AND THE OTHER BAKER HAS PEANUT BUTTER PATTIES.

>> SO IT'S SO INTERESTING TO ME, TOO, THAT ACROSS THE BOARD, THE VALUE OF THE GIRL SCOUTS REALLY COMES DOWN TO THAT'S THE HEART OF ALL OF THESE BAKERIES, RIGHT?

AND HOW DOES THAT ALIGN WITH FERRARO NOW?

>> I LOVE THIS QUESTION BECAUSE THE SYNERGIES ARE NEARLY IDENTICAL.

IT'S JUST BEAUTIFUL.

SO IT WAS ALWAYS IMPORTANT TO FERRERO INVESTING IN THEIR COMMUNITY AND PEOPLE, COLLABORATION, DIVERSITY AND MOST IMPORTANT OF ALL, ENTREPRENEURSHIP, WHICH, I MEAN IT COULDN'T BE A BETTER MATCH WITH GIRL SCOUTS.

>> THAT'S RIGHT.

AND SO, BUT BAKERY OR THE COOKIE MAKING IN GENERAL IS A LOT-- IS ABOUT A LOT MORE THAN COOKIES.

>> IT REALLY IS.

>> AND YOU ALL PROVIDE A LOT MORE TO THE GIRL SCOUTS THAN I THINK PEOPLE REALIZE.

>> WE DO.

YOU KNOW WHAT?

AT THE HEART OF LITTLE BROWNIE, WE BELIEVE THAT IF GIRL SCOUT ENTREPRENEURS HAVE THE RIGHT TOOLS AND SUPPORT, THEY CAN ACHIEVE ANYTHING, RIGHT, THAT THE SKY IS THE LIMIT SO WE DO PROVIDE MORE THAN COOKIES, ACTUALLY.

AND WE, YOU KNOW, WE ARE THE EXPERTS IN HOW TO BRING A PRODUCT TO MARKET, RIGHT.

SO WE LEVERAGE THAT EXPERTISE AND WE CREE CREATE TOOLS AND RESOURCES FOR ALL OF OUR ENTREPRENEURS TO JUST NEXT LEVEL THEIR COOKIE BUSINESS.

>> AND YOU MENTIONED, TOO, THAT HAVE YOU HAD A LONG CAREER IN PRODUCT MARKETING BUT THIS IS UP LIKE ANYTHING YOU HAVE EVER DONE >> EXACTLY.

I HAVE WORKED ON SOME REALLY BIG BRANDS ACROSS THE COUNTRY BUT NOTHING HAS HAD THE IMPACT ON THE FUTURE GENERATION OF FEMALES AS THIS HAS.

YES, WE ARE MAKING COOKIES.

WE ARE MAKING COOKIES TO FUEL THE FUTURE GENERATION.

AND WE HAVE THESE MARKETING RESOURCES TO HELP BUILD THEIR ENTREPRENEURSHIP AND THEIR SKILL SET.

IT'S REALLY BEEN AMAZING FOR ME, NOT ONLY TO SEE THE IMPACT THAT WE HAVE ON ALL THE GIRLS, BUT IN MY OWN HOME.

I WAS THE COOKIE MOM FOR MY DAUGHTER AND TO SEE HER EVOLUTION AND THOUGHT PROCESS SETTING HER GOALS, DEVELOPING HER SELLING STRATEGIES, PULLING THAT CART AND GOING DOOR TO DOOR, TALKING TO ADULTS, WHERE, YOU KNOW, SHE MAY HAVE BEEN SCARED TO DO THAT BEFORE BUT BUILDING UP THE COURAGE AND YEAR AFTER YEAR REALLY BUILDING UPON THE SKILL SET HAS BEEN SO REWARDING FOR ME.

>> IT HAS CHANGED, TOO, TO A DIGITAL PLATFORM NOW AND NOW THESE GIRLS ARE, YOU KNOW, LEARNING TO DO INVENTORY IN THE BACK END OF A WEBSITE AND THAT KIND OF THING, IT'S AN INCREDIBLE RESOURCE.

>> IT REALLY IS.

I MEAN YOU THINK OF THE DIGITAL MARKETING RIGHT?

THEY'RE DEFINING THEIR OWN PERSONAL BRAND SO IT BRINGS US SUCH JOY.

WE LOVE-- THAT'S PROBABLY ONE OF THE FAVORITE PARTS OF OUR JOB IS ACTUALLY CREATING THOSE RESOURCES AND TOOLS TO, YOU KNOW, GET THEM TO THINK A LITTLE DIFFERENTLY MAYBE ABOUT HOW THEY CONNECT WITH THEIR CONSUMERS.

IT'S ALL ABOUT ELEVATING THAT EXPERIENCE FOR THE GIRLS.

>> I DO FEEL LIKE THIS IS KIND OF LOUISVILLE'S BEST KEPT SECRET.

YOU DON'T HEAR A LOT ABOUT THAT GIRL SCOUT COOKIES ARE MADE HERE.

WHY IS THAT?

>> WELL, WE NEED TO TALK ABOUT IT MORE.

WE HAVE BEEN-- GIRL SCOUT COOKIES HAVE BEEN MADE HERE FOR OVER 50 YEARS AND IT IS AN AMAZING PLACE.

BUT IT'S AMAZING BECAUSE OF THE PEOPLE.

IT IS-- WE HAVE A BAKERY WITH DEDICATED AND PASSIONATE EMPLOYEES.

WE HAVE A LOT OF GIRL SCOUT ALUM WORKING AT THE BAKERY SO THEY'VE COME FULL CIRCLE FROM BEING A GIRL SCOUT THEMSELVES TO MAKING THE PRODUCTS THAT THE GIRL SCOUTS ARE SELLING.

IT IS JUST A PART AND PIECE OF THE FABRIC OF THE COMMUNITY HERE AND AS WE CONTINUE TO TALK ABOUT IT, IT'S A GREAT PLACE TO WORK.

IT'S A GREAT PLACE TO BE AND IT WILL CONTINUE TO BE A BIG PART OF THE HEART OF LOUISVILLE.

>> AND WHAT ABOUT LOUISVILLE AS FAR AS BEING I PLACE FOR THIS TYPE OF DISTRIBUTION?

HOW IS IS LOUISVILLE POSITIONED IN A GOOD WAY FOR THAT?

>> IT'S FANTASTIC.

THE COMPLEXITY OF THE GIRL SCOUT COOKIE PROGRAM IS ANOTHER THING UNLIKE ANYTHING I'VE EVER WORKED ON BEFORE.

WE PERSONALLY HAVE COUNCILS THAT WE SERVICE FROM NEW YORK TO CALIFORNIA, MICHIGAN TO FLORIDA.

WE ALL OVER THE COUNTRY AND LOUISVILLE IS SO CENTRALLY LOCATED THAT IT HELPS US BECAUSE OUR GOAL IS TO HAVE THE COOKIES READY FOR THE ENTREPRENEUR WHEN SHE NEEDS THEM.

ALL OF THE DIFFERENT TOUCH POINTS WE NEED TO GET TO BEING CENTRALLY LOCATED IN LOUISVILLE HELPS US GET THERE WHEN WE NEED TO GET THERE TO ENSURE THE ENTREPRENEUR HAS SUCCESS WITH HER SALE.

>> WHICH COOKIES ARE UNIQUE TO LITTLE BROWNIE BAKERS?

>> SO THERE ARE-- THE TOTAL COOKIE PORTFOLIO HAS NINE DIFFERENT COOKIES IN IT.

THERE ARE A FEW THAT JUST LITTLE BROWNIE BAKER OFFERS.

THEY HAVE A VERY SIMILAR COMPARISON FROM THE OTHER BAKER.

BUT 15 MOW AS, WHICH IS ONE OF OUR TOP COOKIES IS LITTLE BROWNIE UNIQUE AND IT IS DELICIOUS WITH ITS COMPLEX TRIPLE PROCESS.

IT'S REALLY ONE FAN FAVORITE.

TAG-ALONGS IS ANOTHER ONE.

DOSEY DOUGHS AND OUR GLUTEN FREE OPTION OF TOFFEE TASTIC.

>> AND SMORES.

>> IT'S OUR LAST YEAR.

IT'S A DELICIOUS SANDWICH COOKIE AND TASTES AWESOME IF YOU POP IT IN THE MICROWAVE FOR FIVE SECONDS, THE MARSHMALLOW FLAVOR COMES OUT.

>> THIN MINTZ ACROSS THE BOARD ARE CALLED THE SAME BOUGHT THEY'RE A LITTLE DIFFERENT TASTING FROM THE DIFFERENT BAKERIES, IS THAT RIGHT?

>> THEY ARE.

EACH BAKERY OWNS THE RECIPE.

SO ALTHOUGH NATIONALLY THE COOKIES ARE VERY, VERY SIMILAR, THEY'RE UNIQUE DIFFERENT RECIPE PER BAKER.

>> WHAT KIND OF FUTURE DO YOU SEE FOR LITTLE BROWNIE BAKERS HERE IN LOUISVILLE IN THE FUTURE?

>> THAT'S A GREAT QUESTION.

YOU KNOW, WE REALLY BELIEVE THAT OUR PEOPLE ARE OUR GREATEST ASSET.

AND WHEN YOU THINK ABOUT OUR LEGACY FOR HAVING BEEN HERE FOR OVER 50 YEARS, WE REALLY SEE THE VALUES OF THE LOUISVILLE COMMUNITY SHINE ON A DAILY BASIS.

THEY'RE DEDICATED, THEY CARE, THE COLLABORATION, STEPPING IN AND SUPPORTING EACH OTHER IS JUST INCREDIBLE.

AND SO WE ARE REALLY EXCITED TO LOOK TO THE FUTURE AND GIVE BACK TO THE COMMUNITY THAT, FOR LIKE I SAID, OVER 50 YEARS, HAS GIVEN US SO MUCH.

AND YOU KNOW, WE REALLY BELIEVE IN TOGETHER WE CAN BAKE A DIFFERENCE.

AND THAT IS WHAT LITTLE BROWNIES STAND FOR.

THAT'S WHAT WE HAVE ALWAYS STOOD FOR.

WE ARE EXCITED FOR THE FUTURE.

>> THANK YOU VERY MUCH.

WE APPRECIATE IT AND WHEN WE COME BACK, WE ARE GOING TO TALK TO THE HEAD OF GIRL SCOUTS OF KENTUCKYANA TO TALK ABOUT THE GIRL SCOUTS MISSION HERE LOCALLY.

♪ ♪ ♪ ♪ MAGGIE ELDER IS THE PRESIDENT AND C.E.O.

OF GIRL SCOUTS OF KENTUCKIANA, OUR LOCAL GIRL SCOUT COUNCIL HERE.

THE GIRL SCOUTS ARE ABOUT A LOT MORE THAN COOKIES, ALTHOUGH WE LOVE THE COOKIES.

>> ABSOLUTELY.

GIRL SCOUT, THE ORGANIZATION, TELL US THE MISSION.

>> YEAH, WE ARE ABOUT BUILDING GIRLS COURAGE, COMCONFIDENCE AND CHARACTER TO MAKE THE WORLD A BETTER PLACE.

WE ARE BUILDING THE FUTURE OF FEMALE LEADERS AND WE DO THAT FROM AGE 5 SO IT'S PRETTY AWESOME.

>> THE GIRL SCOUT ORGANIZATION HAS BEEN AROUND A VERY LONG TIME.

HOW HAS IT CHANGED OVER THE YEARS TO WHAT A MODERN GIRL SCOUT LOOKS LIKE?

>> SURE.

SO GIRL SCOUTS, ONE OF THE THINGS THAT IS INTERESTING ABOUT GIRL SCOUTING, IT'S GIRL DRIVEN.

ALWAYS BEEN ABOUT WHAT ARE THE GIRLS INTERESTED IN AND HOW DO THEY GROW.

THERE IS A LOT OF CHOICE FOR GIRLS.

AS GIRLS ADAPT AND CHANGE, THEIR INTERESTS HAVE CHANGED AS WELL.

THERE IS A LOT MORE TECHNOLOGY.

THERE IS STEM OPPORTUNITIES, BUT THERE IS ALSO CAMP, WHICH HAS BEEN AROUND FOR A LONG TIME.

BUT TODAY CAMP MIGHT ALSO INCLUDE FLUSHABLE TOILETS WHERE ONCE UPON A TIME IT WAS LA TREENS.

THE GIRL SCOUTS, THERE ARE LOTS OF WAYS WE HAVE EVOLVED BUT AT THE END OF THE DAY WE ARE ABOUT CREATING FUTURE FEMALE LEADERS.

>> ONE OF THE THINGS WE TALKED ABOUT, THE GIRL SCOUT PLATFORMS.

THEY'RE LEARNING NOT ONLY HOW TO GO OUT AND SELL TO PEOPLE BUT THEY LEARN THOSE LEADERSHIP SKILLS.

BUT DIGITAL MARKETING AND BRANDING AND THAT KIND OF THING THEY'RE LEARNING LANGUAGE ABOUT TODAY'S BUSINESS WORLD.

WHAT IS A BRAND, HOW DO YOU BUILD YOUR BRAND.

WHAT ARE YOU THINKING ABOUT, WHO ARE YOU MARKETING TO ALL OF THAT IS PART OF THE DEAL.

AT ONE TIME THERE WERE NO WEBSITES BUT WE WOULD DO DOOR TO DOOR AND WE HAVE WEBSITES.

WE TAKE CREDIT CARDS NOW WHEN YOU WANT TO BUY THE COOKIES, ALL THE THINGS OF LEARNING HOW THAT WORKS IS PART OF TODAY'S PROGRAM.

>> THE BROADER I GOES OF GIRL SCOUTS ALTHOUGH THEY LEARN THAT THROUGH THE COOKIE PROGRAM, THAT'S JUST A SMALL AMOUNT OF WHAT AN ENTIRE YEAR OF BEING A GIRL SCOUT IS.

WHAT ARE SOME OF THE OTHER THINGS THAT GIRL SCOUTS ARE INVOLVED IN?

>> SO GIRL SCOUTS, I MEAN MANY PEOPLE THINK OF GIRL SCOUTS AS BEING PART OF A GIRL EXECUTE TROUPE, A GROUP OF FRIENDS THAT COME TOGETHER WITH AN ADULT LEADER, TYPICALLY A VOLUNTEER WHO STEPS UP TO SAY I WANT TO LEAD THESE GIRLS.

HAVING A TRUSTED RELATIONSHIP WITH AN ADULT THAT CARES ABOUT YOU AND GROUP OF FRIENDS THAT ARE AMAZING SUPPORT FOR YOU AS A GIRL.

AND THAT'S A REALLY, REALLY IMPORTANT PART OF WHAT GIRLS NEED TODAY.

SO WE DON'T WANT TO DIMINISH HOW GOOD FRIENDS AND FUN WITH AN ADULT LEADER REALLY MATTER.

AND THEN BEYOND THAT, WHAT DO THEY DO?

SOMETIMES TROUPES FOCUS BADGES, SOMETIMES THEY FOCUS SERVICE.

THEY MIGHT DO A LOT OF SERVICE PROJECTS.

THEY MIGHT PURSUE SOMETHING LIKE OUR HIGHEST AWARDS, BRONZE, SILVER AND GOLD AWARDS, SERVICE AWARDS WHERE THERE IS RECOGNITION FOR ALL THE SERVICE THEY DO FOR THEIR COMMUNITY, DIFFERENT LEVELS, DIFFERENT REQUIREMENTS.

AND THEN OFTEN GIRLS PLAN ADVENTURES TOGETHER.

GIRL SCOUTS, WE THINK OF ADVENTURE AT CAMP BUT THEY DO A LOT OF TRAVEL.

AS GIRLS GET OLDER, THEY'RE EXCITED ABOUT EARNING THEIR COOKIE MONEY AND TURNING IT INTO TRAVEL EXPERIENCES SO LOTS OF GIRLS GO TO SAVANNAH, THE BIRTHPLACE OF JULIETTE GORDON LOWE AND SOME GIRLS PURSUE INTERNATIONAL EXPERIENCES.

THERE ARE OTHER GIRL SCOUT LOCATIONS ACROSS THE WORLD THAT PEOPLE VISIT IN THE SWISS ALPS AND MEXICO AND LONDON, ALL SORTS OF PLACES.

AND SO GIRL SCOUTS GIVE GIRS OPPORTUNITIES THEY MAY NOT HAVE AND THE COOKIES ARE POWERING THE FUN.

IT HELPS US SET THE GOALS, EARN THE MONEY TO MAKE IT HAPPEN.

>> A LOT OF PEOPLE SAY WHAT DOES THIS MONEY GO TOWARDS?

WHEN I BUY COOKIES, IS IT JUST PAYING FOR THE COOKIES?

IT'S PAY PAYING FOR A LOT MORE THAN THAT.

>> ABSOLUTELY.

IT PAYS FOR THE INFRASTRUCTURE OF GIRL SCOUTING, THE SUPPORT AND IT'S A BIG PART OF OUR LOCAL REVENUE FOR OUR ORGANIZATION, THE NON-PROFIT THAT WE SUPPORT, GIRL SCOUTS OF KENTUCKIANA, 64 COUNTIES SO IT'S A HUGE PART OF OUR BUDGET.

BUT THEN THAT'S THE INFRASTRUCTURE.

THE FOUNDATION, 50 STAFF SUPPORTING 4,000 VOLUNTEERS AND 9,000 GIRLS.

THAT'S HOW THAT EQUATES.

AND THEN BEYOND THAT, IT ALSO POWERS THE FUNDS FOR THE TROUPES SO THE TROUPES HAVE PROCEEDS AS WELL.

THEY EARN MONEY, THE MONEY COMES BACK TO THE COUNCIL AND WE BUY THE COOKIES AND THE PROGRAM HAS COSTS LIKE ANY FUNDRAISING PROGRAM WOULD.

THEY HAVE LOTS OF INCENTIVES.

GIRL ARE INCENTIVIZED TO SELL MORE AND MORE COOKIES AND THEY HAVE TO BUY THOSE.

>> AND THE TROUPES THOUGH, THEY GET TO KIND OF CHOOSE THEIR OWN ADVENTURE, RIGHT?

DISWHRT TROUPES SELF MANAGE.

YOU KNOW, THE TROUPE LEADER SHOULD WORK WITH THEM TO HELP SET THE GOALS.

WHAT DO THEY WANT TO DO WITH THEIR MONEY, WHAT DO THEY WANT TO SPEND THEIR MONEY ON?

A LOT OF TROUPES BECOME SELF SUSTAINING.

ONCE GIRLS JOIN GIRL SCOUTS, THEY EARN ENOUGH MONEY THEY DON'T HAVE TO PAY FOR ANYTHING ELSE.

THEY'RE ABLE TO PAY FOR ALL THE FUN THAT THEY HAVE AND IT COULD BE THINGS LIKE GOING TO THE U OF L WOMEN'S BASKETBALL GAME OR A BIG FESTIVAL WE HAVE IN THE FALL FESTIVAL OF THE ARTS, MAYBE A CAMPING TRIP, A TRIP SOMEWHERE OUT OF STATE.

IT COULD BE ANY OF THOSE THINGS BUT THE TROOPS ARE REALLY DIRECTING WHAT THEY WANT TO DO.

GIRL SCOUTS OF KENTUCKIANA PROVIDES PROGRAMMING THAT THEY CAN OPT INTO AND THERE ARE SMALL COSTS AROUND THAT THAT THEY USE THEIR COOKIE MONEY FOR AS WELL.

>> WE TALK A LOT ABOUT THE GIRL ASPECT AND GIRL POWER AND GIRL SCOUTS AND MEANTIME, THE BOY SCOUTS RECENTLY CHANGED TO THE SCOUTS WHERE THEY ARE WELCOMING GIRLS AND BOYS TO BE A PART OF THAT PROGRAM.

HOW HAS THAT AFFECTED THE GIRL SCOUTS.

>> THAT DECISION IS NOT NEW.

IT HAS BEEN AROUND FOR SEVERAL YEARS, OVER FIVE.

I HAVE BEEN IN THIS FOR OVER FIVE AND IT WAS NOT NEW WHEN I JOINED.

IT'S NOT A NEW DECISION AND IT HASN'T HAD A DRAMATIC IMPACT ON GIRL SCOUTS.

REALLY THE REALITY IS THERE ARE MORE KIDS WHO WANT OPPORTUNITIES TO DO QUALITY OUT OF SCHOOL TIME PROGRAMS THAN THERE ARE OPPORTUNITIES FOR THAT.

BOTH MY ORGANIZATION AS WELL AS THE OTHER SCOUTING ORGANIZATION RELY ON VOLUNTEERS TO DO OUR PROGRAMMING AND YOU KNOW, THERE IS JUST NOT ENOUGH SPOTS, NOT ENOUGH OPPORTUNITY.

WE ARE ALWAYS LOOKING FOR MORE OPPORTUNITIES.

SO, YOU KNOW, I DON'T SEE IT HAVING A DRAMATIC IMPACT.

OUR UNIQUE VALUE IS THAT WE ARE ALL ABOUT GIRLS.

THE EXPERTS ON GIRLS AND THEY CAN'T SAY THAT ABOUT-- AND THAT'S NOT WHAT THEY ARE TRYING TO BE BUT THAT'S WHO WE ARE AND WHAT WE WANT TO BE.

>> IT IS A SPECIFIC THING FOCUSING ON GIRLS, PARTICULARLY AT THE AGE THAT YOU ALL DO FOCUS IT'S REALLY CRITICAL TIME IN A GIRL'S LIFE WHEN THEY'RE GROWING UP AND IT STARTS AS EARLY AS 5 YEARS OLD AND GOES THROUGH YOU CAN BE A GIRL SCOUT?

>> THE REST OF YOUR LIFE.

BUT THROUGH HIGH SCHOOL.

AND IF YOU THINK ABOUT HAVING THE QUALITY GOOD STRONG RELATIONSHIPS WITH OTHER FEMALES, IT'S JUST A REALLY BIG DEAL.

AND IT HELPS GIRLS BUILD THEIR CONFIDENCE.

IT HELPS THEM, YOU KNOW, DEPENDING ON WHICH AGE THEY'RE GOING TO EVOLVE IN DIFFERENT WAYS THAN NEED FOR THAT COMMUNITY THAT GIRL SCOUTS CREATES FOR THEM.

SO, YEAH, IT'S A UNIQUE OPPORTUNITY THAT GIRL SCOUTS CAN PROVIDE THAT ISN'T GOING TO BE IN ANY OTHER SCOUTING ORGANIZATIONS.

>> WHAT DO YOU SEE FOR THE FUTURE OF THE GIRL SCOUTS ORGANIZATION?

WHERE DOES IT GO FROM HERE?

>>YIA, I THINK ONE OF OUR OPPORTUNITIES IS TO MAKE SURE THAT ANY GIRL WHO WANTS TO BE PART OF GIRL SCOUTING GETS THAT OPPORTUNITY.

AND SO WE HAVE TO FIGURE OUT HOW TO CONTINUE TO EVOLVE OUR PROGRAM AROUND THE VOLUNTEER MODEL.

VOLUNTEERS ARE THE LIFE BLOOD OF GIRL SCOUTING AND AT THE SAME TIME, THIS VOLUNTEERS NEED DIFFERENT THINGS TODAY THAN THEY ONCE DID AND SO WE HAVE TO CONTINUE TO EVOLVE THAT.

SO IT MIGHT BE MORE GROWING A PAID FACILITATOR, IT MIGHT BE PARTNERING IN SCHOOLS.

THERE ARE LOTS OF INNOVATIONS ACROSS THE COUNTRY OF HOW GIRL SCOUTS COMES TO GIRLS.

AT THE END OF THE DAY, THE MISSION IS THE SAME.

HOW DO WE DO THE DELIVERY AND MAKE THAT HAPPEN.

AND THE COOKIE PROGRAM WILL EVOLVE AS WELL LIKE WE WOULD EXPECT IT TO.

SO HAS THE COOKIE PROGRAM EVOLVED, WHAT OTHER OPPORTUNITIES MIGHT WE HAVE FOR HELPING GIRLS BUILD THOSE SKILLS.

THE COOKIE PROGRAM WILL BE HERE BUT THERE SHOULD BE OTHER CHOICES TOO AND THAT WILL COME WITH THE TIMES.

>> WE TALKED A LOT ABOUT THE LITTLE BROWNIE BAKERS BEING HERE IN LOUISVILLE AND YOU ALL HAVE A REALLY GREAT RELATIONSHIP WITH THIS BAKERY BEING HERE IN LOUISVILLE AND THE HISTORY BEHIND THAT.

AND THERE ARE SEVERAL CONNECTIONS.

>> YEAH, SO WE HAVE A REALLY-- WE ARE THE ONLY ONCE WITH A BAKERY IN OUR TOWN SO THAT'S A REALLY UNIQUE OPPORTUNITY.

WE TRY TO GET A COUPLE DIFFERENT TOURS OF TROOPS THAT WIN THE RISE TO GO TO THE BAKERY SO THAT'S A REALLY IMPORTANT PART.

BUT, YEAH, THERE IS A HISTORY WE WERE JUST SHARING THAT ON OUR LOCAL CAMP IN BULLITT COUNTY, ONE OF THE BUILDINGS IS NAMED AFTER A FOUNDER OF THE LITTLE BROWNIE BAKERY SO THERE ARE ALL SORTS OF WAYS, VERY DEEP, DEEP LONG CONNECTIONS WITH LITTLE BROWNIE AS IT HAS EVOLVED AND WE'VE EVOLVED.

SOME THINGS I'M STILL LEARNING ABOUT.

>> YEAH, IT'S SUCH AN IMPORTANT PART OF LOUISVILLE.

>> ABSOLUTELY.

YEAH, MY OWN TROUPE SELLS COOKIES AT COOKIE BOOTHS SO SOMETIMES, AS I SAY, I'M BEING A TROUPE LEADER TODAY, I HAVE THE TROUPE LEADER HAT ON AND I HAVE HAD, YOU KNOW, PEOPLE WHO WORK IN THE BAKERY SAY I MAKE THOSE COOKIES WHEN YOU ARE COMING THROUGH KROGER AND IT'S COOL TO SEE THE GIRLS IN ACTION SELLING THE COOKIES THAT THEY BAKED.

>> WHAT DO YOU WANT PEOPLE TO KNOW ABOUT THE GIRL SCOUTS THAT THEY MAY NOT KNOW?

>> WELL, I THINK WE DON'T WANT TO EVER FORGET THIS IS A UNIQUE OPPORTUNITY TO GROW THE FUTURE OF FEMALE LEADERS AND GIRLS, THIS, WE CREATE A COMMUNITY FOR GIRLS TO DO THAT.

AND WE ARE ALSO A FUN ORGANIZATION, YOU KNOW, ONE THING WE HAVEN'T TALKED ABOUT, WE HAVE A HUGE AMOUNT OF OUTDOOR EXPERIENCE IN OUR COUNCIL.

WE ARE VERY COMMITTED TO THE CAMP EXPERIENCE.

WE HAVE SEVEN CAMPS PLUS OUR LOUISVILLE OFFICE IS ALSO WHAT WE WOULD CALL AN URBAN CAMP.

WE HAVE A ROCK WALL ON LEXINGTON ROAD IN OUR BUILDING.

SO WE HAVE AMAZING OPPORTUNITY TO CREATE ADVENTURE FOR GIRLS TO HELP THEM TRY NEW THINGS.

WE HAVE SAILBOATS ON KENTUCKY LAKE.

WE HAVE LOTS OF PADDLING.

WE TEACH GIRLS HOW TO SWITCH.

WE HAVE SO MANY THINGS THAT WE, THE OPPORTUNITY TO BE A GIRL SCOUT OPENS THIS WORLD THAT THEY MAY NOT EVER HAVE THE CHANCE TO BE IF THEY WEREN'T A GIRL SCOUT.

♪ ♪ ♪ ♪ IF YOU LEARNED SOMETHING YOU DIDN'T KNOW FROM THIS EPISODE, YOU KNOW YOU CAN SHARE IT WITH YOUR FRIENDS, STREAMING ONLINE AT KET ket.org "INSIDE LOUISVILLE" AND WHAT IS YOUR FAVORITE GIRL SCOUT COOKIE?

I KNOW YOU HAVE ONE.

WEIGH IN ON THE CONVERSATION HAPPENING ON SOCIAL MEDIA.

YOU CAN LINK UP WITH US ON INSTAGRAM AT KET IN LOU.

THANKS FOR SPENDING A LITTLE TIME GETTING TO KNOW LOUISVILLE THIS WEEK.

I HOPE WE'LL SEE YOU NEXT TIME FOR INSIDE LOUISVILLE... UNTIL THEN, MAKE IT A GREAT WEEK!