launched not one but 2 billion dollar beauty brands.

Makeup maven has been a household name since the 90's.

And now at 67, she's given her own business.

A makeover with the brand Jones Road beauty ringing in its 4th anniversary this year.

And Chicago land native and beauty mogul Bobby Brown joins us now.

Welcome.

It's good to have you in Chicago tonight.

I'm so happy to be like why also we know that you have created a legacy in the beauty industry.

One that appeals to women of varying backgrounds and ages.

Why would you say or what do you think?

Diversity has been such an important part of what you because what our world right?

It's what a world as it was.

Always important to me.

No matter what your age.

>> And then what your skin color that when you came to to look at any makeup that I created.

We had colors for you.

It to me.

It was not like it's not a trend.

It's not a fad.

It's just the way it has to be.

>> And I coming to its right to something.

A field, women of color, especially, you know, often say that they've struggled And I had a friend, a producer who told me, you know, for the longest time she thought Bobby Brown was black owned businesses because they had so many colors available to women of color.

You know, her mom, Sundance, all use Brown.

And so it seems like like you said, that's just something that just makes good sense to to offer that.

not every company thought that way.

>> No, but it didn't matter.

I mean, I I don't do things because I think they're going to sell.

I do things because it's the right thing to do.

Which is good rule to live by.

Yeah, you founded.

As we said, Bobbi Brown Cosmetics about 3 decades ago.

A little more than.

>> then, of course, Jones Road beauty 4 years ago after leaving Bobby Brown back and you said 2017, 20's City 18.

I there's how would you say that Jones Road customer of today is may be different from the Bobby Brown customer years ago?

Well, I think that John, to a customer is certainly educated, is cooler is kind just really knows what's going on out there and are people that >> want just look better?

You know, they're not looking to be made up.

They're just looking to to feel great and to look great.

I'm not saying it's a more natural look, but it kind of is, you know, that's really how women are wearing makeup these days.

They're not, you know, they're not overdoing it the way when did in the 90's.

And that's also, but it's sort of been your sort of your approach here is static for most of your career, sort of calling yourself a beauty and enhance or versus, you know, a makeup artist who puts on tons and tons, right?

I don't believe taking a face in trying to change it.

I'd like taking a face and enhance again.

>> I'm someone that doesn't like contouring.

I don't think anyone needs country their face.

They just need to use makeup to bring out special things on their skin.

How do you think the makeup industry, the beauty industry changed over the years?

It's grown immensely because besides all the you know, the brands that have been around forever in the department stores, now there's brands you can get.

It answered apology.

You know, direct-to-consumer freestanding stores.

There's so much when I was in the traditional market place.

They were just the department store makeups and now it's exploded and a lot of people are makeup artists who and they and they all have brands.

Some are pro summer You know, some are on social media.

You yourself have taken to social media how do you think that social media has impacted the industry?

>> Well, I think it certainly brings this big giant world together smaller.

So, you know, the great thing about social media is it really doesn't cost anything, doesn't have to cost anything.

You can get your message out there.

You can.

You can show people what you're about either by words or by pictures.

And it just, you know, and make sure community hopefully a very dedicated community, which is great.

There are also some influencers, though, who have, you know, sort of a million different products create a look.

>> And a million different steps.

And then, you know, there's the response to that I tried to make that look that, you know, this beauty influencer recommended might look like a clown.

>> I think there's some people have a really dedicated following that people trust them.

And there's others that are constantly posting, you know, everyone's and you don't know what to believe.

So I you know, I tend to like my my content creators to be people that truly love the brand.

You're also all about sort clean beauty was at me.

It means that Jones Road is a totally clean line.

It means that anyone that was starting a makeup line, you know, 2020 you know, it's it's has to be clean.

I mean, people care about what the ingredients, what you're eating, what goes in your body, people care about, you know, different ingredients.

I've always been part of a traditional makeup company, but because I was starting a brand.

In a different world, I wanted to see what was possible.

Clean.

And, you know, I love the Jones Road is totally clean.

And what it means is there's 2600 ingredients on the do not use on the band site in in the U.S. in Europe.

And none of those are in the products.

And that makes you a clean brand here.

>> The beauty industry typically has also not always been kind to women is older women, particularly and women constantly seeking ways to look younger and younger there is Demi Moore's recent movie, the substance, which is, you know about the horrors of aging or avoiding aging what is your monitor on aging?

And, you know, we made progress and how we discuss and treat the process of aging.

Well, first of all, aging is great, right?

Getting older is great.

You get so many great things with it.

You get you get your.

>> Your power, you find your voice to you have all the knowledge and you know what?

So what?

You have a few lines.

And so what you have things that you didn't have before, it doesn't matter.

And my my message to women is that always try to be the best version of yourself and as we get older, it's more important to think about your body and what you put in your body and how you move your body than it is about.

Oh, my God, this is changing.

This is changing.

This is changing and you just want you want to be a healthier, better human.

And it's just remember, it's not about how you look, it's about how you feel you.

That's really important to look at yourself in good lighting.

Good Mears.

And yes, have make of so you can put it on.

So you just look better, especially on those tire days, especially on those tire days.

>> I know we've got a little bit of product here in just a few seconds left.

If you wanted to tell folks, this is the thing that you need from Jones Road beauty if you have a face, this is what you need.

Maybe it's on this train.

Maybe it's one of the other products about town store.

Well, if you have not tried the product, I would say go try one of the miracle bombs.

We called America long for a reason because it's a skin care and makeup in one, it could be a 10 to the skin.

It could be a blush.

It could be a lipstick.

And it's a moisturizer or so it's it's really up to you.

And it will absolutely when you have no makeup on you put it on.

You say I just look so much better.

So that's a good starting points like picking a child, isn't All right.

3 sons and I every day I like a different one.

Better.

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