Chicago Tonight: Latino Voices
How to Reach America’s $1.7 Trillion Latino Consumer Market
Clip: 12/4/2021 | 7m 7sVideo has Closed Captions
America's Latinos have money to spend — but America's marketing doesn't always connect.
In 1993, the “Got Milk” campaign by the California Milk Processors Board was tremendously popular among English-speaking audiences. But a literal translation of the famous tagline into Spanish nearly resulted in commercials asking their Spanish-speaking viewers if they were lactating. That’s just one example of how American companies have fumbled when trying to reach Latino consumers.
Problems playing video? | Closed Captioning Feedback
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Chicago Tonight: Latino Voices is a local public television program presented by WTTW
Chicago Tonight: Latino Voices
How to Reach America’s $1.7 Trillion Latino Consumer Market
Clip: 12/4/2021 | 7m 7sVideo has Closed Captions
In 1993, the “Got Milk” campaign by the California Milk Processors Board was tremendously popular among English-speaking audiences. But a literal translation of the famous tagline into Spanish nearly resulted in commercials asking their Spanish-speaking viewers if they were lactating. That’s just one example of how American companies have fumbled when trying to reach Latino consumers.
Problems playing video? | Closed Captioning Feedback
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Chicago Tonight: Latino Voices is a local public television program presented by WTTW