Over the summer, soccer fans flooded Seattle to watch six matches during the FIFA Men's World Cup while the region spent millions of dollars making sure people could get to what was known as Seattle Stadium, in the end what did it mean for Seattle tourism?

Multimedia journalist Venice Buhain has more.

VO: In some measures, Seattle won the FIFA Men's World Cup.

COPACINO: I mean, when we see 548,000 people descend upon our downtown on any given day, that's pretty exciting.

VO: Chris Copacino of the Downtown Seattle Association called it a success, with lessons to be learned for future big events.

COPACINO: Our members and and people in the community see what can happen when we activate public spaces, when we create great pedestrian walking experiences, when public and private partnerships come together just to make sure that our city shines and is ready to receive people.

VO: Local radio station KUOW estimated that state and local public entities spent about $120 million to host six matches of the FIFA men's World Cup.

From June 15th to July 6th, Seattle's downtown saw about 3 million domestic visitors over the three weeks, according to the Downtown Seattle Association.

Matchdays saw about a 17% increase in foot traffic over those same days in 2025.

The numbers based on cell phone data did not include international visitors.

Another big takeaway is to ensure that other neighborhoods, such as the Chinatown International District, or CID, also see the benefits.

COPACINO: Making sure that all of our communities are in and around the stadium feel the excitement.

VO: Some local boosters hope that Seattle can get a chance to apply these lessons if the city is one of those picked to host the 2031 FIFA Women's World Cup.

For Cascade PBS, this is Venice Buhain.

JACKSON: Next time we update you on the city's response to an increased number of trans people moving to Seattle.

I'm Paris Jackson.

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