- I am Gary Jacques.

(shutter clicking) Also known as LaDiva Jonz.

LaDiva is actually me.

I think most people that know me well will definitely agree that when I am in drag, I am the same person, just with a full face of makeup on.

(laughs) ♪ You look gorgeous ♪ ♪ Tell me I look gorgeous, do I look gorgeous ♪ I drew a lot of inspiration from musical theater for drag.

I'm obsessed by musicals, but only a certain kind of musical.

I don't wanna see "Rent," I could care less.

I just wanna see "Anything Goes" over and over again.

♪ Anything goes ♪ ♪ Anything goes ♪ "The Drowsy Chaperone," "Thoroughly Modern Millie," anything that is set in the thirties or pastiche-y, or "42nd Street," or we're gonna put on a show, 'cause it's The Depression.

(laughs) I love Cole Porter.

I love "Kiss Me Kate," like I love his work.

I think it's just so clever and sophisticated.

Drag for me is just kind of like a sparkly, 1920s musical all the time.

I don't even know what it is about sparkles.

I don't know.

(gentle music) Where we keep the stuff is for the most part, probably the least glamorous of what we do.

Everyone keeps their things in the basement or the attic or a spare room or a sunroom tucked away in plastic bins.

My drag clothing is where I allow my imagination to go to.

Most of your drag that you would when you see it, not on you is probably not that glamorous.

A wig on a head by itself is really not much of anything, until someone's there to animate it.

Putting on drag is more of a process.

And again, although I think me and LaDiva Jonz are me, it's a heightened version of me.

(upbeat music) (audience cheers) You know, and I think it's not just a fantasy for me, but it's a fantasy for people coming to see our shows, or coming to see an appearance somewhere.

We're very lucky that we have a very strong following of supporters, you know, we have people that come to all of our shows wherever the show might be.

But to go into this, a room that holds 400 people, and see it sold out and not know almost any of these people, we ask ourselves that, like where these people come from, what brings them here?

How many of you, it's your first time in a drag brunch?

(audience cheers) - Oh, look at that.

- Now we can see.

- [Drag Queen] Some virgins.

- Oh, my hairdresser friend over there.

She's so cute with her hairdo.

I think sometimes the people we entertain the most are the people that were the least invested in what they were coming to see.

They are surprised that they had a good time.

Many times when like gay friends come to this show, they are surprised by the lack of gay people there, of queer people, like where are the queers?

Who are all these straight people?

And we're grateful to them, 100%.

We do try to make a point at some point in this show, generally to say something about that.

To say, you know, "If you are all here as allies, you need to take that beyond this room today.

It's great that you've had fun for an hour, an hour and a half with us, and you've laughed with us, and you've smiled with us, and you've had a good time with us.

But you need to remember when we go into the real world, that there are important issues out there.

And you have to remember to open your mouth, just as much when you are out in the real world, as you're doing in this room now."

Just being gay, the personal is the political.

Just your life becomes political, whether you want it to be or not.

I guess maybe sometimes I don't give myself enough credit for that or my friends credit for that, because we just do it.

Maybe it is a bold gesture, to just live your life the way you live it.

I can't imagine living my life any other way.

(audience cheers) - [Announcer] Miss LaDiva Jonz!