WELCOME TO "KENTUCKY TONIGHT."

I'M RENEE SHAW.

THANK YOU SO VERY MUCH FOR JOINING US.

TONIGHT WE'RE TALKING ABOUT NAME, IMAGE AND LIKENESS COMPENSATION FOR COLLEGE STUDEN ATHLETES, OFTEN REFERRED TO AS FOR YEARS COLLEGES AND UNIVERSITIES MADE BIG MONEY FRO THEIR STAR ATHLETES, BUT THE ATHLETES DIDN'T GET A DIME.

RECENTLY STATES BEGAN CHANGING THEIR LAWS, ALLOWING ATHLETES T ENDORSE PRODUCTS AND APPEAR IN LAST SUMMER GOVERNOR ANDY BESHEAR SIGNED A EXECUTIVE ORDER ALLOWING IT IN KENTUCKY.

LAST THURSDAY THE KENTUCKY SENATE PASSED FOLLOW-UP LEGISLATION THAT LETS ATHLETES PROFIT FROM ENDORSEMENTS AND RECEIVE MONEY FOR AUTOGRAPHS WHILE BARRING THEM FROM PROMOTING SPORTS BETTING OR CONTROLLED SUBSTANCES.

SENATE BILL 6 ALSO LETS SCHOOLS SET THEIR OWN POLICIES AND REVIEW ATHLETES' NIL CONTRACTS.

THE BILL STILL NEEDS HOUSE APPROVAL.

TO DISCUSS THE TENETS OF BILL WE'RE JOINED IN OUR LEXINGTON STUDIO BY MITCH BARNHART, THE UNIVERSITY OF KENTUCKY ATHLETIC DICK GABRIEL, A SPORTSCASTER, TALK SHOW OWES AND FORMER WYTC SPORTS DIRECTOR.

AND SENATOR WHETHER IT NEE WESTERFIELD, a REPUBLICAN FROM CROFTON AND THE COSPONSOR OF NI THE IN OUR LOUISVILLE STUDIO WE HAVE MATT BANKER, ADVOCATE ATHLETIC DIRECTOR FOR YOU HAVE THE OF LOUISVILLE ATHLETICS.

WE WANT TO HEAR FROM YOU SO END SENDS A question OR COMMENT ON TWITTER @KYTONIGHTKE SEND AN EMAIL TO KYTONIGHT@KET.

OR USE THE WEB FORM AT KET.ORG/ MAKE SURE TO CHECK THE BOX THAT SAYS YOU'RE NOT A ROBOT.

OR YOU CAN GIVE US A CALL AT 1-800-494 WELCOME TO ALL OF OUR GUESTS.

BOTH IN LOUISVILLE AND HERE IN LEXINGTON.

MR.

DEBUT GABRIEL, YOU GOT A CHUCKLE OUT OF THAT ROBOT LINE, FIRST TIME MAYBE HE'S HEARD IT.

I WANT TO GO TOY, SENATOR WESTERFIELD FIRST.

YOU ARE A SIGNER WITH.

THE MORGAN McGARVEY IS ALSO A COSPONSOR OF IT.

WHY IS THE SENATE JUDICIARY CHAIRMAN BEHIND THIS BILL?

I WAS TELLING MY ESTEEMED GUEST ITS ON THE TABLE TONIGHT THAT I GOT TO KNOW THIS ISSUE BY FRIENDING AND GETTING TO NO CAMERON MILLS OVER THE LAST SEVERAL YEARS.

HE TALKED TO ME ABOUT THIS ISSUE BEFORE.

IT WASN'T SOMETHING I'D EVER GIVEN ANY THOUGHT TO.

SENATOR McGARVEY AND SENATOR WISE HAVE BOTH FILED LEGISLATION, AND I HAVE TWO THAT ADDRESS SOME PART OF THIS OR SOME ANGLE ON THIS.

AND SO WE HAD TALKED ABOUT IT BEFORE BUT THEN THE SUPREME COURT ACTED LIKE IT DID LAST SUMMER AND IT PUT EVERYBODY IN THE SAME POSITION.

THE NCAA HAS NEVER ACTED ON THIS, NEVER DEAN ANY LEADERSHIP ON THIS ISSUE DESPITE LOTS OF YEARS AND OPPORTUNITIES TO DO THAT.

CONGRESS HASN'T ACTED TO DO ANYTHING YET.

AND THIS TEN SUPREME COURT OPENS THE FLOODGATES AND SAYS,, ON YOU CAN DO THIS.

SO WE PUT OUR HEADS TOGETHER AND TALKED ABOUT WHAT THIS LEGISLATION SHOULD DO, WHAT IT SHOULD LOOK LIKE.

MAX AND MORGAN TALKED TO FOLKS AT UNIVERSITIES AROUND THE STATE AND TALKED TO OTHER STAKEHOLDERS AND SUBJECT MATTER EXPERTS ON THIS TO FIGURE OUT WHAT WE THINK WOULD BE THE BEST TEMPLATE TO USE AND THE BEST FRAMEWORK AND WHAT'S THAT WE THINK SENATE BILL 6 IS?

>> IS IT BASED AND MODELED AFTER OTHER STATES OR IS THIS FRESH FROM INPUT FROM THE UNIVERSITIES?

>> I THINK OUR BOILERPLATE IS BETTER THAN THE OTHER STATES, AND I KNOW WE HAD TESTIMONY WITH DIRECTOR BARNHART AND COACH CAL LAST WEEKEND, AND THE EDUCATION COMMITTEE INSPECTOR THEN WE HAD SENATOR McGARVEY I THINK MENTIONED THE FACT THAT ALABAMA HAD PASSED A BILL BUT WAS ALREADY STRONG WIND THAT CLOCK A LITTLE BIT.

OTHER STATES HAVE GONE IN DIFFERENT DIRECTIONS.

WE LIKE WHAT WE'VE GOT HERE.

>> SO YOU DO NOT THINK YOU'RE GOING TO HAVE TO UNWIND THE CLOCK LIKE ALABAMA.

YOU FEEL LIKE THIS IS SOLIDSOME.

>> I DON'T THINK SO.

I THINK IT PROVIDES REFLECT TO THE UNIVERSITIES, WHETHER IT'S UK OR OTHERS AROUND THE STATE, TO RESPOND APPROPRIATELY, BUT AS THE DIRECTOR SAID -- I DON'T WANT TO TAKE HIS THUNDER -- BUT THIS IS PRETTY NEW TERRITORY.

WE KNOW A LITTLE BIT BUT THERE'S A LOT THAT WE STILL DO NOT KNOW, AND I THINK -- AND HE MENTIONED THAT IN COMMITTEE LAST WEEK, AND I THINK THAT'S VERY WISE TO APPRECIATE.

IT'S UNCHARTED ERR TERRITORY FOR UNIVERSITIES AND ATHLETES AROUND THE COUNTRY.

>> DIRECTOR BARNHART, THANK YOU FOR BEING HERE WITH US.

WE REALLY DO APPRECIATE IT.

WE DID HEAR COACH CAL AND BE WE'LL HEAR MORE FROM HIM FROM THAT MEETING LAST WEEK, THAT THIS IS MODEL LEGISLATION OR COULD BE ACROSS THE NATION THAT OTHER STATES CAN LOOK AT THIS AND EVEN THE COURTS PERHAPS.

IS IT TOO LATE FOR THE NCAA TO GET OFFICER-INVOLVED EVEN CONGRESS AT THIS PARTICULAR POINT?

WHAT'S YOUR THOUGHTS ON THAT?

>> I THINK THE HOPE HAS ALWAYS BEEN THERE WILL BE FEDERAL LEGISLATION TO GIVE US SOME KIND OF EQUAL PLAYING GROUND, SO TO SPEAK, FOR ALL 50 STATE, BUT THE IN ABSENCE OF THAT YOU HAVE CONFUSION AND A LITTLE CHAOS.

SO WE HAVE GOT 50 STATES OUT DOING A VARIETY OF THINGS.

SOME HAVE NO LEGISLATION.

SOME OF THEM HAVE SOME VERY SPECIFIC LEGISLATION.

OTHERS HAVE GONE A COMPLETELY DIFFERENT MODEL.

AND SO WHAT I THINK OUR STATE, OUR STATE LEGISLATORS SPECIFICALLY THIS BILL ADDRESSES IS THE ABILITY FOR US TO HOPEFULLY PUT SOME GUIDELINES, I'LL SAY SOME GUARDRAILS TO MAKE SURE WHAT WE'VE GOT IN PLACE ELIMINATES THAT CONFUSION.

IT GIVES OUR STUDENT ATHLETES THE RIGHT TO MONETIZE THEIR NAME, WE MENTIONED THEIR LIKENESS WHICH I THINK IS IMPORTANT.

IT PROTECTS THE INSTITUTION AND THE STUDENT.

IT PROVIDE LIABILITY PROTECTION FOR COACHES AND STAFF, WHICH I THINK IS CRITICAL IMPORTANT TO WHAT WE'RE DOING.

AND THE SENATOR JUST MENTIONED THE FACT THAT IT GIVES US SOME FLEXIBILITY.

WE'RE SEVEN MONTHS INTO THIS AND WE WERE KNOW A LITTLE BIT, BUT THERE'S A GREAT DEAL WE DON'T KNOW, AND SO AS WE FIND BALANCE AND WE-GATE BECOME OFF THESE POSITIONS TO SOME SENSE OF THE MIDDLE, WE'LL HAVE AN OPPORTUNITY TO HAVE AN OPPORTUNITY TO MOVE FORWARD AND TWEAK THIS THING IN THE APPROPRIATE WAY.

>> DO YOU FAVOR THERE BEING SOME TYPE OF FEDERAL LEGISLATION?

>> THAY THAT'S WHAT EVERYONE WOULD LOVE TO HAVE BUT I THINK WE'RE SO FAR AWAY FROM THAT RIGHT NOW THAT THIS IS CERTAINLY HELPFUL.

WE'RE CERTAINLY APPRECIATIVE OF THE EFFORTS.

THERE ARE SO MANY PEOPLE THAT HAVE PUT TIME AND ENERGY INTO THIS TO GET TO IT THIS SPOT.

>> SO DURING THE COMMITTEE HEARING LAST WEEK IT WAS ASKED, COACH CAL WAS THERE, AND IT WAS ASKED I THINK BY SENATE PRESIDENT ROBERT STIVERS ASKED THE QUESTION, WHAT'S AT RICKIE IF WE DOUGH ACT?

THE GENERAL SIMPLY HE MEANS.

HEIRS WHAT COACH CAL HAD TO SAY ABOUT THAT.

>> WHY DO WE NEED THIS?

>> WELL, WE WOULD ALL RATHER HAVE A FEDERAL BILL, BUT IT'S NOT COMING ANY TIME SOON.

I'VE HEARD COACHES SAY, WELL,, WE'D RATHER NOT HAVE A BILL.

WE COULD GO DO WHATEVER WE WANT.

THE PROBLEM WITH THAT IS YOU DO NOT HAVE ANY SAFE HARBOR.

HOW ABOUT THIS ONE.

THE NCAA COULD COME BACK AND SAY, YOU'RE WRONG.

WE'RE NOT GOING TO LET YOU DO THAT.

AND NOW ALL OF A SUDDEN YOU'RE DEALING WITH STUFF THAT WAY.

THE EO, SOME AGREED, SOME DIDN'T.

I THOUGHT IT WAS GREAT AND I THANKED THE GOVERNOR AND OTHER STATES FOLLOWED SUIT.

BUT THIS BILL, I THINK IT'S A MODEL BILL.

I THINK OTHER STATES ARE GOING TO LOOK AT THIS BILL AND SAY, WOW.

I ALSO THINK THE FEDERAL GOVERNMENT WILL LOOK AS THEY START TO DEAL WITH THIS, AND THEY'RE GOING TO LOOK AT THIS BILL BECAUSE ACROSS THE BOARD, AGAIN, AT TIMES I THINK OF MY OWN PROGRAM.

MITCH HAS A BUNCH OF PROGRAMS TO THINK OF.

I'M THINKING OF MINE.

THEY PUT IN THIS BILL THAT YOU COULD SIGN WHATEVER CONTRACT YOU WANT, BUT WHEN YOU LEAVE THE UNIVERSITY, YOU CAN CHOOSE TO BE OUT OF IT.

SO I'LL GIVE YOU AN EXAMPLE HOW BIG THAT IS.

A PLAYER THAT PLAYS BASKETBALL FOR US OR LOUISVILLE OR WESTERN, WHOEVER, THEY STEIN A CONTRACT FOR THREE YEARS -- SIGN A CONTRACT FOR THREE YEARS IN BASKETBALL BECAUSE THEY GET HIM TO SIGN IT FOR THREE YEARS.

THEY LEAVE AFTER A YEAR.

THEY'RE TIED TO THAT CONTRACT THEIR ROOKIE YEAR IN THE NBA AND THEIR SECOND YEAR AND MAYBE THAT CONTRACT THEY NEVER INTENDED IT FOR THAT.

THIS BILL SAYS TO YOUR PLAYERS THAT COME IN THIS STATE, WHATEVER YOU SIGN, WHEN YOU LEAVE, THAT THING IS NULL AND VOID.

THEN SOMEONE SAID, HOW IS THAT -- IGNORANCE IS NOT A DEFENSE.

IT'S OUR STATE LAW.

>> GABRIEL, DO YOU AGREE WITH WHAT COACH CAL HAD TO SAY THERE?

>> I LIKE WHAT I HEAR THERE AND I'M ALWAYS NERVOUS WHEN THE FEDS GET INVOLVED WITH SPORTS, QUITE FRANKLY, IF THEY'RE NO GOING TO HANDLE A DESIGNATED HITTER WHAT ARE THEY DOING.

I DO LIKE THIS BILL, AND I LIKE WHAT JOHN CALIPARI SAID, AND HE HAS ALWAYS BEEN ABOUT, AND MITCH CAN TELL YOU, ABOUT PROTECTING PLAYERS.

AND WHAT'S INTERESTING IS THIS, IT SEEMS TO ME, BRINGS A LITTLE BIT OR IT HAS THE POTENTIAL TO BRING SOME CALM TO THIS SITUATION BECAUSE YOU MAY OR MAY NOT -- I KNOW YOU'VE SEEN THE DESCRIPTION OF THIS -- IT'S THE WILD WEST.

COACHES HAVE SAID THAT.

IT'S THE WILD WEST BECAUSE ANYTHING GOES.

AND SO LIKE SO MANY INNINGS IN SPORTS AND SOCIETY, THE PENDULUM IS WAY OVER HERE, AND NOW IT'S GOING TO START SLOWLY SWINGING BACK THIS WAY.

>> AWAY WE HEARD COACH CAL SAY SOME OF THEM ARE GOING TO TAKE THEIR CHANCES.

PLAY IN WILD WILD WEST AND SEE IF THE NCAA SLAPS YOUR HAND.

IS THAT CITI TO DO IT?

>> MR. BARNHART KNOWS THIS BUB BUT THE NCAA, AND I REMIND PEOPLE OF THIS, THE NCAA IS THE MEMBER INSTITUTIONS.

IT'S NOT JUST PEOPLE SITTING UP IN A BUILDING IN INDIANAPOLIS.

IT'S WHAT THE MEMBERS OF THE INSTITUTIONS AGREE ON, AND MITCH HAS BEEN ON SEVERAL COMMITTEES, AND HE'S THAT'S HOW IT WORKS.

SO IT'S GOT TO WORK IN TANDEM BUT I WOULD THINK THAT MITCH WOULD PROBABLY AGREE AT TIMES IT'S LIKE HEADING CATS.

TRYING TO GET PEOPLE TO WORK FOR THE BETTERMENT OF THINGS.

>> THE CHALLENGE IS YOU'VE GOT WELL OVER 1,000 SCHOOLS SPANNING THREE DIFFERENT DIVISIONS, AND THE BUDGETS FOR ONE SCHOOL COULD BE HUNDREDS OF MILLIONS ANOTHER COULD BE $5 MILLION.

WHEN YOU'RE TALKING ABOUT VOTES AND CHANGE IN TRANSFORMATION WHICH IS A MONUMENTAL TRANSFORMATION AT THE NCAA LEVEL.

TRANSFORMATION IS SOMETHING WE ARE TRYING TO FIGURE OUT HOW DO WE LEGISLATE OURSELVES, WORK TOGETHER THAT I MEMBERSHIP.

DICK, TO YOUR POINT, THERE'S REALM, REALLY CRITICAL ISSUES IN FRONT OF US IN COLLEGE ATHLETICS, AND, YEAH, IT IS REALLY DIFFICULT TO GET OVER 1,000 SCHOOLS TO FREY ON A PATHWAY, AND THAT'S VERY THERE'S GOING TO HAVE TO BE SOME TRANSFORMATION AND THEN GET TO A SPOT.

WE ARE A MEMBERSHIP AND WE DO MAKE THOSE DECISIONS BUT WE'RE GOING TO HAVE TO FIND WAY TO GET TO A DIFFERENT SPOT IN THAT CONVERSATION.

>> MATT BANKER, I WANT TO BRING YOU IN IN OUR LOUISVILLE STUDIOS THERE.

TELL US WHAT YOU THINK ABOUT SENATE BILL 6.

YOU WERE JUST ON A FEW MONTHS AGO, I THINK IT WAS NOVEMBER THAT WE WERE KIND OF EK SPECULATING ABOUT WHAT THIS LEGISLATION COULD LOOK LIKE.

NOW THAT YOU'VE SEEN A VERSION OF IT, WHAT DO YOU THINK?

>> YEAH, WE THINK THIS IS A LOGICAL NEXT STEP.

FROM THE EXECUTIVE ORDER IN CREATING THE PROTECTIONS THAT HAVE BEEN REFERENCED ALREADY, AND REALLY IT'S ALSO MAKING SURE WE'RE NO OVERREGULATING.

THERE WAS REFERENCE TO OTHER STATES ALREADY HAVING TO GO BACK AND REWRITE WHAT THEY HAVE CODIFIED, AND I THINK THIS BILL GIVES THE LATITUDE FOR INSTITUTIONS TO PROBABLY BE MORE COMFORTABLE WITH HELPING STUDENT ATHLETES NAVIGATE THE NIL TERRITORY WITHOUT HAVING TO LOOK OVER THEIR SHOULDERS WHILE ALSO ECLECTIC CAN FROMMING THE STUDENT ATHLETES' INTERESTS SO WE'RE THAT'S NOT LOSING THEIR EM GI BUILT AND SCHOLARSHIP IN PURSUING NIM LONG AND SHORT, IT'S REALLY TELLING THE WORTH THE COMMONWEALTH, REGARDLESS WHICH, TOO, YOU'RE GOING TO, YOU CAN MAXIMIZE YOUR NIL OPPORTUNITIES HERE AND WE'RE GOING TO BACK YOU AND WE'VE SET EXPECTINGTATIONS FOR TOWER INSTITUTIONS TO HELP YOU DO THAT.

>> BUT WHAT CAN'T STUDENT ATHLETES DO?

ARE THERE PROGRAMS TER WHAT THEY CAN'T DO?

WE MENTIONED SOME AT THE BEGINNING BUT WHAT ARE THE OTHERS?

>> SURE.

SO FOR EXAMPLE, SOME OF THE ONES MENTIONED, SPORTS WAGERING.

CERTAINLY BANNED SUBSTANCES, SUPPLEMENT PRODUCTS IS A GOOD EXAMPLE.

THAT MIGHT INCLUDE INGREDIENTS THAT ARE BANNED BY THE NCAA FOR COMPETITIVE ADVANTAGE REASONS.

AND THEN YOU THINK OF THINGS LIKE WHAT YOUR CAMPUS POLICIES MIGHT BE IN RELATION TO BEING LIKE A TOBACCO OR SMOKE-FREE CAMPUS, SO IF A STUDENT ATHLETE HAS AN OPPORTUNITY TO ENDORSE A VIDEOTAPING PRODUCT, THAT MIGHT BE HAVING -- AVAILABLE PRODUCT THAT MIGHT BE RESTRICTED THROUGH THE NIL POLICIES.

>> SO WERE YOU A PART AND ALSO UK, YOU ALL TESTIFIED BACK THE IN FALL ABOUT WHAT YOU WANTED TO SEE, AND YOU ALL KIND CAME INTO AGREEMENT.

IS EVERYTHING THAT YOU WANT IN SENATE BILL 6?

AND DO YOU SEE SOME REVISIONS HAPPENING AS THE HOUSE TAKES IT ON?

>> FROM OUR VANTAGE POINT, THIS IS A GREAT STEP FORWARD, AND AGAIN THERE IS NO PERFECT BILL.

WE'RE GOING TO LEARN A LOT.

AS SOMEONE MENTIONED ALREADY, WE'RE SIX TO SEVEN MONTHS INTO THE NIL SPACE, SO IT'S REALLY -- THE IN THE FIRST LAP OF A LONG RUN, AND, YOU KNOW, WITH THAT IN MIND, I THINK THAT'S WHAT THIS BILL DOES, IS NOT BE TOO SPECIFIC IN SO MANY AREAS THAT YOU'RE OVERREGULATING AND NOT JUST GIVING THE ABILITY TO BE NIMBLE AND EFFECT SUPPORT AND NAVIGATE.

AND ONE OF THE IMPORTANT PROVISIONS IN HERE, FOR EXAMPLE, IS THE AT ALL ABILITY FOR INSTITUTIONS TO KNOW THAT THEY CAN REVIEW NIL AGREEMENTS, REALLY PROVIDE MORE DIRECT ADVICE AND COUNSEL TO STUDENT ATHLETES SO THEY CAN UNDERSTAND THE IMPACT OF WHAT THEY MAY BE SIGNING.

IT'S IN THOSE PARTICULARS THAT THIS BILL IS HELP ADVANCING COLLEGE ATHLETES HERE IN THE COMMONWEALTH TO PURSUE AND MAXIMIZED THEIR NIL OPPORTUNITY.

AND I THINK THE OTHER QUESTION JUST LONGER-TERM WITH ANY VERSION OF A BILL IS WHAT THE BACK END LOOKS LIKE IN TERMS OF MONITORING ENFORCEMENT AND THOSE TYPES THINGS WHEN YOU'RE BRINGING IN THIRD PARTIES, WHEN YOU'RE ALLOWING AGENTS TO HELP REPRESENT STUDENT ATHLETES IN THOSE SORTS OF THINGS.

SO SOME OF THIS WILL PLAY OUT OVER TIME.

>> YEAH.

HOW MANY STUDENT ATHLETES AT UofL HAVE TAKEN ADVANTAGE OF NIL POSSESS BUILTS?

>> POSSIBILITIES?

>> WE HAVE AT LEAST A COUPLE HUNDRED THAT HAVE NIL DEALS ALREADY.

SOME OF THEM WITH MULTIPLE NIL OPPORTUNITIES.

AND THEN CERTAINLY WE ALSO HAVE RECRUITS AND THEIR PARENTS ASKING ABOUT SORT OF THE FRAMEWORK AND SUPPORT SERVICES THAT WE HAVE IN THE NIL SPACE, KNOWING THAT WE'RE UNIQUELY POSITIONED TO REALLY ADVANCE FROM A FAN-BASE STAND POINT, FROM TV EXPOSURE, SOCIAL MEDIA AND THOSE SORTS OF THINGS.

WE'RE LEARNING A LOT FROM WHAT OUR CURRENT STUDENT ATHLETES ARE DOING IN THE NIL SPACE AND THAT'S HOW WE'RE NAVIGATING THIS MOVING FORWARD.

>> BUT YOU'RE NOT DIRECTLY INVOLVED THE IN NEGOTIATION THESE DEMOCRATS' AND WOULD NOT BE ALLOWED TO DO SO UNDER SENATE BILL 6.

>> THAT'S CORRECT.

AND THAT'S WHERE WE CAN DO A LOT AS WE HAVE TALKED ABOUT ON CAMPUS, AS WE TALKED WITH OUR COACHES, OUR STUDENT ATHLETES.

WE CAN DO A SIGNIFICANT AMOUNT OF SUPPORT, EDUCATION, ADVOCACY, REALLY DIRECTING, IF YOU THINK ABOUT AIR TRAFFIC CONTROL, WE'RE NOT FLYING THE PLANE BUT WE'RE HELPING YOU LAND AND TAKE OFF AND THOSE SORTS OF THINGS.

WE'RE NOT GOING TO BE AT THE TABLE NEGOTIATING.

WE'RE NOT GOING TO BE THE ONES DIRECTING COMPENSATION.

BUT CERTAINLY EVERYTHING SHY OF THAT IS REALLY PROTECTED, AND IN MANY WAYS ENCOURAGED AS SENATE BILL 6 ARTICULATES, RELATED TO LIFE SKILLS CURRICULUM, FOR EXAMPLE.

>> BECAUSE DIRECTOR BARN HEIR, WE'RE TALKING ABOUT MINORS, 18, 19, 20-YEAR-OLDS.

I MEAN, GET $100,000 DEAL, ARE THEY EQUIPPED AT THAT AGE TO KNOW HOW TO MANAGE IS THAT?

AND I GUESS IN SENATE BILL 6 THERE'S PRESERVES FOR FINANCIAL LITERACY AND DEBT MANAGEMENT, BUT WHAT ABOUT NEGOTIATION OF THESE EXTRAS?

>> THAT'S WHEN YOU HAVE THE VIRUS REPRESENTATIVES WORKING WITH YOU AND YOUR FAMILY, AND THAT'S WHERE WE WANT TO SAY, AS MATT SAID, WE DON'T WANT TO BE INVOLVED IN THAT NEGOTIATION.

OUR PURVIEW THE HELPING THEM GET THEIR EDUCATION.

THAT'S REALLY, REALLY IMPORTANT FOR US.

IT'S OUR GOAL TO GUIDE THEM, AS MATT SAID, LAND THE PLANE, PROBABLY A PRETTY GOOD ANALOGY ON THAT ONE TO GET THAT DONE, BUT WHEN THEY COME TO KENTUCKY, THEY'RE NOT COMING WITH AN EMPTY PORTFOLIO.

THEY'RE COMING IN WITH A THING WE'VE PUT THEM INTO SOMETHING CALLED THE KENTUCKY ROAD AND THAT'S OUR START WHEN III A FRESHMAN OF WHAT BUILD THEIR BASE OF FINANCIAL WILL IT LEASE AND THE WAY THEY CONDUCT NEMESIS THEY ESTABLISH THEIR BRAND.

FOR A LOT OF YOUNG PEOPLE THEY ARE TRYING TO FIND OUT WHAT IS MY BRAND.

THEN AS A FRESHMAN OOH IT'S A SOCIAL MEDIA PRESENCE ON WHATEVER IT HAPPENS TO BE WI, ARIELS THEY'VE BEEN ABLE TO FOSTER OVER TIME OF, THOSE EVER THINGS THAT THEY ARE ABLE TO BUILD ON AS FRESHMEN AND SOPHOMORES, AND BY THE TIME THEY, YOU CAN ON IT AS SENIORS WE HAVE 250 PEOPLE OUT OF YOU ARE 500 STUDENT ATHLETES THAT ARE PARTICIPATING IN THOSE DEALS.

CLEARLY THAT'S A LOT OF FOLKS.

WE'VE GOT 300 OF THOSE YOU CAN WHY PEOPLE WHO SAID, PROBABLY NOT WHAT I WANT TO DO.

I'M NOT OVERLY INTERESTED IN THAT OR I JUST DO NOT SEE MYSELF WITH THE PLATFORM TO DO THOSE KIND OF THINGS.

WE'VE GOT ABOUT 800S TRACTION ACTIONS ON OUR BOOKS RIGHT NOW FROM FOLKS WHO HAVE COME IN AND SAID THIS IS WHAT IT LOOKS LIKE IS AND WE'D LIKE TO DO THESE KIND OF THINGS.

SO CLEARLY MULTIPLE TRANSACTIONS BY THOSE 250 YOUNG PEOPLE IN SPACE BUT THEY'RE LEARNING HOW TO MANAGE THAT.

AND THAT IS PART OF OUR PROGRAM AND YOU WILL LEARN FINANCIAL LITERACY AS A FRESHMAN MOVING TO A SOPHOMORE.

WE HAVE BEEN DOING THAT BEFORE NIL SO THAT'S THE MISNOMER IN ALL OF THIS SPACE.

WE'VE BEEN DOING THAT FOR A LONG TIME.

>> RIGHT.

SO SENATE BILL 6 DOES SAY THAT THERE'S A FINANCIAL LITERACY REQUIREMENT AND LIFE SKILLS EDUCATION WORKSHOP FOR A MINIMUM OF FIVE HOURS AT THE BEGINNING OF A ATHLETES' FIRST AND THIRD YEAR, DEBT MANAGEMENT, ALL THOSE THINGS YOU JUST MENTIONED.

DO YOU THINK THERE ARE ENOUGH GUARDRAILS?

I DON'T KNOW IF YOU'VE READ SNOOT BILL 6 IN AT THE TIME ENTIRETY, WHICH IS ONLY 60 PAGES WHICH IS A PRETTY EASY, SENATOR WESTERFIELD COMPARED THE TO YOU GO ABOUT BILL.

>> A LITTLE LIGHT READING.

TO MACHES POINT THE FIRST CONVERSATION I HAD ABOUT NIL BEFORE THE BILL WAS EVEN BORN WAS HIS CONCERN FOR THE ATHLETE AND PROTECTING THE ATHLETE FROM I, MY WORD, SHYSTERS, PEOPLE WHO WANT TO COME AND FAKE ADVANTAGE AND THAT KIND OF THING.

AGAIN TO HIS POINT, MARK STOOPS HAS HAD A PROGRAM IN PLACE CALLED 40 FOR 40 AND IT'S A SERIES OF SPEAKERS WHO COME IN AND SPEAK TO HIS FOOTBALL TEAM ABOUT FINANCIAL MANAGEMENT, BRAND BUILDING, THINGS LIKE THAT, AND AGAIN THAT'S BEEN GOING ON, MITCH, SIX OR SEVEN YEARS REALLY IMPRESSIVE.

I REMEMBER THINKING, MAN, I WISH I HAD SOMEONE TALKING TO ME LIKE THAT WAY BACK IN THE DAY.

SO I'VE BEEN IMPRESSED WITH THE GUARDRAILS THAT WERE UP BEFORE NIL, SO I THINK THEY'RE IN PRETTY GOOD SHAPE.

>> SO THIS STATEMENT WAS SUBMITTED TO US FROM TRAVIS POWELL WHO IS VICE PRESIDENT AND GENERAL COUNSEL FOR THE KENTUCKY COUNCIL ON POST-SECONDARY EDUCATION.

HE WAS ON WITH US BACK IN NOVEMBER AND HE SAYS THIS ABOUT SENATE BILL 6.

WHILE THE POTENTIAL FINANCIAL BENEFITS TO STUDENT ATHLETES ARE OBVIOUS, THE STUDENT ENGAGEMENT OPPORTUNITIES THAT NAME AND, I AM AND LIKENESS PROVIDE ALSO IMPACT THE ACADEMIC ENDEAVOR ON OUR CAMPUSES AND CAN POSETIVELY IMPACT STUDENTS' SUCCESS.

STUDENT ATHLETES BY AND ARMING ALREADY GRADUATE A HIRE RATE THAN THEIR PEERS AND THE FURTHER ENGAGEMENT WITH THE INSTITUTE THAT NAME, IMAGE AND LIKENESS REQUIRE WILL ONLY BOWLER STER THOSE POSITIVE OUTCOMES.

IN ADDITION THE FINANCIAL LITERACY AND LIFE SKILLS EDUCATION REQUIREMENT BY SENATE BILL 6 WILL NOT ONLY HELP STUDENT NAVIGATE NAME, LIKENESS POSSIBILITIES BUT ALSO FOR LIFE.

TCP SUPPORTS THESE PROGRAMS OFFERED TO ALL STUDENTS AND HOPES THAT THE LESSONS LEARNED IN MESQUITE THIS REQUIREMENT COULD BE EXPANDED SO THAT ALL STUDENTS COULD BENEFIT.

TO YOUR POINT, PERHAPS ALL STUDENTS NEED TO HAVE THAT.

BUT I WANT TO GO TO YOU, SENATOR WESTERFIELD P.M. ONE OF THE THINGS TRAVERS TALKED ABOUTY WHEN WHOSE ON IN NOVEMBER IS THIS IS A STAY TUNED RETENTION ISSUE, THAT THIS IS A WAY NOR NOT JUST THE ATHLETES THEMSELVES BUT EVEN THOUGH YOU CAT BE INVOLVED IN THE RECRUITING FOR TER PURPOSES OF NIL, MAYBE THAT HELPS EVEN DRAW AND RETAIN STUDENTS AT THAT CAMPUS IF THEY'RE GOING TO BE MINGLING WITH STUPOR STARS, RIGHT?

>> I THERE'S NO QUESTION.

COACH CAL HAD A REALLY, I THINK, ACCURATE DESCRIPTION.

I'M CERTAINLY NOT IN HIS SHOES OR IN THE SHOES OF THESE MEN HERE.

BUT THE ATHLETES THAT COME TO HIS PROGRAM OR OTHER PREMIER PROGRAMS AROUND THE COUNTRY, THEY'RE NOT COMING OF HERE BECAUSE OF AN NIL BILL, BUT THEY DO WANT THE OPPORTUNITY FORAN A FLAME, IMAGE AND LIKENESS FRAMEWORK TO BE THERE, AND WE NEEDED TO HAVE SOMETHING IN PLACE.

THAT'S WHY YOU SEE -- YOU HAVE SEEN A THE LO THEY ARE STATES DO IT.

THAT'S WHY THE GOVERNOR ISSUED THE EXECUTIVE ORDER.

SO I THINK IT'S IMPORTANT THAT IT'S THERE BECAUSE IT'S TABLE STAKES, AS THEY SAY, TO MAKE SURE THAT YOU HAVE SOMETHING IN PLACE.

AND I THINK IT'S A ROBUST BILL THAT CREATES THE OPPORTUNITY WHILE PROTECTING THE INTERESTS OF BOTH STUDENT ATHLETES AND THE INSTITUTIONS.

IT'S NOT JUST 18, 19 AND 20-YEAR-OLDS, EITHER.

THERE'S ACTUALLY A PROVISION IN THERE FOR MINORS, FOR ADULTS TO SIGN ON BEHALF OF THEIR MINOR CHILD WHO IS AN ATHLETE MAYBE JUST COMING INTO THE UNIVERSITY AS A BRAND NEW RECRUIT AS A FRESHMAN, BUT IT REQUIRES THAT STUDENT TO APPROVE IT, TO AFFIRM IT AGAIN WITHIN 30 DAYS AFTER THEY TURN 18.

SO WE'VE THOUGHT OF PROTECTIONS LIKE THAT IN A NUMBER OF DIFFERENT PLACES, AND COACH CAL MENTIONED IN THE PIECE YOU PLAID A FEW MINUTES AGO THAT WHEN YOU LEAVE YOU EVER, WHEN YOU PART WAYS WITH THE UNIVERSITY, ANY NIL DEAL THAT YOU HAVE SIGNED IS VOID.

YOU'VE GOT TO START IT ALL OVER AGAIN.

BETWEEN THAT AND THE REPORTING REQUIREMENTS AT THE INSTITUTIONS THE SCHOOLS ARE ALLOWED TO HAVE TO MAKE SURE THEY'VE GOT ALL THESE TRANSACTIONS ON RECORD, THEY'VE GOT AN OPPORTUNITY TO APPROVE THESE DEALS TO MIKE SURE THAT THEY COMPORT WITH THE UNIVERSITIES AND THE INSTITUTIONS' INTERESTS AND THEY DON'T RUN COUNTER TO THE I THINK MODEST RESTRICTIONS THAT UNIVERSITIES CAN PUT IN PLACE ON THESE DEALS, I THINK IT'S A REALLY GOOD PACKAGE THERE.

>> I WANT TO ASK, THERE ARE SEVERAL THINGS I WANT TO UNPACK BUT FIRST THING IS ARE NIL BILLS OPEN OR SUBJECT TO OPEN RECORDS?

>> THEY ARE NOT.

>> AND SHOULD THEY NOT BE?

AND WHY NOT?

>> I THINK THE BILL'S RIGHT IN THAT REGARD.

THIS IS A PRIVATE MATTER.

THE LANGUAGE IN THE BILL SAYS THAT THIS IS OF A PERSON NATURE.

I THINK THAT'S TRUE.

THESE ARE NOT AS STATE EMPLOYEES.

THEY ARE NOT EMPLOYEES AT ALL.

THEY ARE PRIVATE SPREAD, AND WE'RE NOT ENTITLED TO SEE WHAT THEY MAKE FROM THEIR OLDEST EDUCATIONAL ANY MORE THAN I'M ENTITLED TO SEE -- AND YOU GAVE ME CHANCE TO USE SENATOR McGARVEY'S REMARKS FROM COMMITTEE BUT HE SAID, LOOK, IF YOU'RE A MUSICIAN GOING TO SCHOOL, YOU CAN PLAY IN A BAND.

YOU CAN GO PLAY AT A LOCAL BAR OR WHATEVER ON THE WEEKENDS.

IF YOU'RE A JOURNALISM STUDENT YOU CAN FREELANCE WRITE OR COME RUN A CAMERA AT KET.

YOU CAN DO ALL KINDS OF THINGS WHEN YOU'RE ANY OTHER KIND OF COLLEGE STUDENT.

BUT IF YOU'RE A STUDENT ATHLETE, SUDDENLY YOU'RE NOT ALLOWED.

WELL, I DON'T SEE WHAT THOSE STUDENTS ARE MAKING WHEN THEY DO FREELANCE WRITING DEALS OR COME RUN YOUR CAMERAS OR DO WHATEVER ELSE.

THAT'S NONE OF OUR BUSINESS.

IF IT'S THE ATHLETICS DIRECTOR OR THE COACH, THAT'S A DIFFERENT STORY.

BUT NOT FOR THE ATHLETES.

>> DO YOU SEE ANY DOWNSIDE TO ALLOWING NIL AGREEMENTS?

BECAUSE THERE'S NOT ANY OPPOSITION TO THIS.

VOCAL OPPOSITION.

>> I DON'T SEE A DOWNSIDE IN PERMITTING THE AGREEMENTS, BUT MR. GABRIEL ALREADY MADE REFERENCE TODAY FACT, AND I THINK WE WILL SEE BAD ACTORS.

WHEN DOORS OPEN AND NEW OPPORTUNITIES ARE OPEN, THERE WILL BE THE PATH OF LEAST RESISTANCE AND THERE WILL BE PLACES WHERE BAD ACTORS TRY TO TIKE ADVANTAGE OF STUDENTS WHERE -- AND I HATE TO SAY THIS -- WHERE STUDENT ATHLETES MIGHT TRY TO TAKE RANG ADVANTAGE OF INSTITUTIONS, WHERE AGENTS WHERE THIS BILL ALLOWS STUDENT ATHLETES TO HIRE MIGHT TAKE ADVANTAGE OF ALL THREE.

YOU'RE GOING TO SEE THAT.

AND I ANY THAT'S -- WE SHOULD BUCKLE UP AND PREPARE FOR THAT, BUT THAT DOESN'T MEAN THAT WE THAN THE SHOE GO FORWARD.

AGAIN, THAT'S WHY KAY LOT OF PROTECTIONS ARE IN PLACE HERE.

>> DIRECTOR BARNHART, HOW DO YOU KEEP THE BAD ACTORS TO FROM PREVAILING HERE?

YOU KNOW IT'S GOING TO HAPPEN.

IT'S AN INEVITABILITY, I SUPPOSE.

>> ITALY THERE'S TWO OR THREE THINGS.

ONE, WHEN YOU TALK ABOUT THE INTENTIONS OF PEOPLE, THERE'S LITERALLY BEEN TENS THOUSANDS OF PEOPLE THAT HAVE FLOOD INTO THIS SPACE IN SEVEN MONTHS.

WE HAVE SEEN AN INORDINATE AMOUNT OF PEOPLE IN THIS SPACE LOCALLY, NATIONALLY.

IT'S INCREDIBLE, THE RESOURCES THAT HAVE BEEN PUSHED TOWARDS THIS KIND OF DEAL.

AND THEIR INTERVENTIONS ALL OVER THE MAP.

THERE ARE SOME PEOPLE WHO SAY WE'RE IN THIS SPACE FOR PET COMPETITIVE EQUITY.

THERE ARE OTHER FOLKS WHO SAY I WANT TO LEVERAGE A RELATIONSHIP OR SOMETHING AS A FUTURE AGENT.

BUT THAT'S WHY THE LIABILITY PROTECTION FOR A COACH WAS SO IMPORTANT.

THERE'S NO MORE TRUSTED INDIVIDUAL IN A YOUNG PERSON'S JOURNEY IN COLLEGE, ESPECIALLY AS A A STUDENT ATHLETE, THAN THEIR SPOKEN FOR THEM TO BE ABLE TO WALK INTO THEIR COACH AND SAY, COACH, THIS COMPANY, THIS PERSON, IN ENTITY WANTS ME TO DO THIS.

WHAT DO YOU KNOW?

I CAN'T TELL YOU WHAT TO DO, BUT I'M GOING TO TELL YOU GO SPEAK TO YOUR ADVISER, YOUR FAMILY, OR YOU MIGHT WANT TO LISTEN CLOSELY TO IN AND THIS AND THIS AND GIVE THEM SOME COUNSEL WITH LIABILITY PROTECTION.

THEN THE COACH FEELS LIKE HE CAN MAKE SURE THAT THAT TRUSTED RELATIONSHIP IS PRESERVED FOR MANY, MANY YEARS TO COME, AND AT THE SAME TIME THAT YOUNG PERSON KNOWS HE'S GOT A PLACE OF SAFE HARBOR.

>> ARE YOU AT LIBERTY TO GIVE A RANGE ON HOW LARGE OR HOW SMALL THESE DEALERS?

>> I THINK THERE'S -- DEALS ARE?

>> I THINK THERE'S BEEN VERY MUCH PUBLIC KNOWLEDGE OF ALL OF THOSE THINGS FROM EVERYTHING, EVERYTHING FROM -- AND THE SENATOR AND I WERE TALKING ABOUT THE CAMEOS.

NEW WORLD FOR ME, RIGHT?

A CAMEO.

NO ONE IS ASKING ME TO DO CAP YOS.

>> HAVE YOU BEEN ASKED?

>> I DON'T KNOW WANTS ME TO DO A CAMEO.

>> I NEED TO GET YOU SET UP.

>> I THINK THAT WOULD KILL A BIRTHDAY PARTY.

BUT EVERYTHING FROM THE CAMEOS, WHICH ARE WHAT I WOULD CALL LITTLE THINGS, WE'VE SEEN IN COLLEGE SPORTS, WE'VE SEEN SIX-FIGURE DEALS FOR SOME OF THESE YOUNG PEOPLE THAT HAVE GOT A REAL PRESENCE.

LET ME JUST GIVE YOU SOME IDEA.

THERE'S A YOUNG LADY IN OUR PROGRAM, AND I'LL REFER TO HER, I ASKED HER TO MAKE SURE I COULD USE HER NAME.

HER NAME IS MASAI RUSSELL.

>> WE CAN SHOW PEOPLE WHAT SHE LOOKS LIKE.

>> THIS YOUNG LADY, AND THAT'S AN INCREDIBLY GIFTED ATHLETE, AND WE WERE TALKING ABOUT WHAT COMES FIRST.

DOES IT COME, THE RECOGNITION FOR THE PROGRAM OR THE RECOGNITION OF YOUNG PERSON.

AND THE YOUNG PERSON IN THIS CASE HAS DEVELOPED A INCREDIBLE FOLLOWING.

SHE'S GOT HALF A MILLION INSTAGRAM FOLLOWERS AND SHE'S AN INFLUENCER, BUT SHE MAKES WAKES UP EVERY DAY WORKING AT IT.

IT'S NOT SOMETHING SHE JUST WALKS.

NO ONE IF I WALK ON OUR CAMPUS SAID MASAI RUSS, THEY WOULDN'T GO, OH, MY WORD, YOU THE ABOUT SHE'S GOT IN INCREDIBLE INFLUENCE WHERE SHE HAS WORKED AT IT DILIGENTLY AND SHE IS THE MOST PROLIFIC IN THE NIL SPACE ON OUR CAMPUS IN TERMS OF FEMALE STUDENT ATHLETES.

>> TRACK STAR.

>> SHE IS ANG AMAZING, AMAZING RUNNER ON OUR TRAM TEAM.

>> I DO WANT TO ASK YOU ABOUT KENTUCKY WILDCAT DAVION MINTS.

WE ACTUALLY HAVE A COMMERCIAL.

WE DON'T USUALLY DO THIS BUT THIS IS A COMMERCIAL RIGHT NOW.

ROLL TAKE.

>> AND WE'RE LIVE IN LEXINGTON, KENTUCKY WITH DAVION MINTS AND HIS FRENCH BULLDOG SIDE KICK GHOST.

>> THEY MAKE UP THE MOST DYNAMIC COMBO IN ALL OF COLLEGE SPORTS, AND TODAY THEY WILL MAKE A DECISION ON WHO WILL BE THEIR PET CARE PROVIDER.

>> MAN, THIS RECRUITMENT HAS BEEN MADNESS.

BUT MY SOURCES TELL ME THAT IT IS AT ALL COMING DOWN TO WHERE GHOST FEELS THE MOST COMFORTABLE.

>> WELL, THERE YOU HAVE IT, BOB.

IT'S RICHMOND ROAD CLINIC, THE PART OF PET CARE.

>> IT LOOKS LIKE THEY'RE ABOUT TO MAKE IT OFFICIAL.

I THINK THAT'LL BE A GREAT HOME FOR THOSE TWO.

>> ME, TOO, BOB.

NOW LET'S NOTHING AND WHICH WITH DR. SPIC.

>> HOW DOES YOU FEEL TO BE AN OFFICIAL SPOKES DOG OF RICHMOND ROAD CLINIC?

[BARK] >> PRETTY CUTE.

THEY RANGE, RIGHT?

SO THAT'S PRETTY CUTE.

SO LET'S JUST TALK ABOUT CAN PLAYERS USE -- CAN THEY BE OUTFITTED IN THEIR UK GEAR?

CAN THEY USE TEAM COLORS?

ARE THERE ANY GUARDRAILS ON HOW IT CAN BE CLOSELY OPERATOR CLOSELY CONNECTED TO THE SCHOOL?

>> EACH SAN DIEGO HAS GOT TO MAKE THEIR OWN DECISIONS ON THAT.

>> SO SB 6 AS IT'S PROPOSED DOESN'T SPELL THAT OUT.

>> IT ALLOWS THE INSTITUTIONS TO MAKE UP THE PARAMETERS THERE, WHAT ABOUT THEIR I.P.

THEY'RE ALLOWED -- >> INTELLECTUAL PROPERTY.

SORRY.

>> FINE.

HE SAID IT RIGHT ON THE MONEY.

EACH INSTITUTION IS GOING TO HAVE TO MAKE THOSE CALLS BECAUSE EACH INSTITUTION THAT IS THEIR OWN RELATIONSHIPS THAT THEY HAVE GOT TO EITHER PRESERVE, AND THE STUDENT ATHLETE HAS THE RIGHT -- LET'S BE CLEAR -- THE STUDENT ATHLETE HAS THE RIGHT TO, IF THEY DISAGREE WITH THE OUTCOME, IF THE UNIVERSITY SAYS WE DON'T BELIEVE THAT'S IN THE BEST INTERESTS OF YOU, THEY HAVE THE A ABOUT IT TO GO TO THAT CAMPUS AND APPEAL THAT DECISION WITH THAT GROUP, AND SO THAT'S CERTAINLY PART OF THAT PROCESS.

WE'VE BEEN IN THIS THING SEVERAL MONTHS -- >> IS THAT AN INDEPENDENT REVIEW PANEL?

>> YES.

WE'VE BEEN IN THIS SPACE ANN MONTHS AND HAVEN'T HAD AN ISSUE YET WHERE THEY'VE COME AND SAID, HEY, AND WE'VE BEEN VERY, VERY THOUGHTFUL AND OUR WRUNG PEOPLE HAVE BEEN INCREDIBLE I THOUGHTFUL.

>> UofL'S BAT MAT OF BANKER I WANT TO ASK YOU ABOUT THE USE OF LOGOS, SCHOOL COLORS, ET CETERA.

>> FOR SURE, USE OF LOGOS AND MARKS IS DEFINITELY AN EVOLVING POE COMPONENTS TO NI IN PART BECAUSE AS MITCH REFERENCED, THERE'S A FAYETTE COUNTY SIGHT OF THIRD PARTY AGENCIES OUT THERE THAT IN A WAY CAN WORK THROUGH OUR LICENSING PROCESS IN OUR MEDIA RIGHTS HOLDER SO THAT WE'RE BEING RESPECTFUL FOR OUR CORPORATE PARTNERS WHILE ALSO REALIZING THAT THEY MAY ALSO WANT TO DO NIL SPONSORSHIP DEALS WITH STUDENT ATHLETES, SO THE PROLIFERATION AND ACCESSIBILITY, THAT'S A REALLY IMPORTANT ROLE FOR EACH INSTITUTION TO KIND OF GAUGE HOW MUCH ACCESSIBILITY THAT STUDENT ATHLETES COULD HAVE IN THE USE OF MARKS AND LOGOS IN A WAY THAT STILL IS IN ALIGNMENT WITH UNIVERSITY POLICIES.

>> SO THAT JUST BROUGHT UP THE POINT IF THERE IS A RED CAR DEALER X WHO HAS A DEAL WITH THE COACH, AND THEY ALSO WANT A DEAL WITH THE PLAYER FOR RED CAR DEALER X, CAN BOTH OF THOSE COEXIST IN THOSE SPONSORSHIP STASIS?

MATT, GO AHEAD.

>> YES, THEORETICALLY THEY COULD.

IN THAT EXAMPLE THEORETICALLY THEY COULD.

>> IS THAT A CONFLICT OF ANY SORT?

>> IN THE SENSE THAT THE OUTSIDE COMPANY IN AUCTION YOUR EXAMPLE, A CAR DEALERSHIP WOULD BE THE ONES ENGAGING IN THAT SPONSORSHIP DIRECT WITH THE STUDENT ATHLETE BUT THE CAR DEALERSHIP WOULD HAVE A LICENSING AGREEMENT WITH US FOR THE RIGHTS TO USE OUR INCARCERATION IN ANY CAMPAIGN THEY'RE DOING, WHETHER IT INVOLVES A STUDENT ATHLETE OR NOT, SO YOU DO HAVE SORT OF A TRIANGLE RELATIONSHIP, IF YOU WILL, BUT WHETHER THAT OUTSIDE COMPANY THAT HAS THE RIGHTS TO USE OUR LOGOS AND MARKS ACTUALLY WANTS TO DO AN NIL DEAL WITH STUDENT ATHLETES AS WELL IS GOING TO BE UP TO THOSE TWO PARTIES, THE STUDENT ATHLETE AND THE CAR DEALERSHIP.

>> DO YOU WANT TO COMMENT ON THAT SCENARIO?

>> MATT HAS HIT IT RIGHT ON THE HEAD.

AND WE'RE IN A VERY SIMILAR POSITION AT THE UNIVERSITY OF KENTUCKY.

>> YEAH.

MR. GABRIEL, CARE IN?

>> I THINK IT'S INTERESTING THAT PEOPLE ASSUMED RIGHT AWAY FROM THE LOGOS COULD BE INVOLVED OR IF THEY WEREN'T INVOLVED IT'S BECAUSE THE MEAN OLD ATHLETIC DIRECTOR WOULDN'T LET THEM BECAUSEY BECAUSE.

HAVING WORK AND AS A FREELANCER FOR YEARS, I UNDERSTAND ABOUT TRYING TO PROTECT THINGS LIKE THAT WITHIN THE NETWORK AND SPONSORS AND THINGS LIKE THAT, BUSINESS PARTEDNER, SO IT'S A PRETTY THICK WEB.

>> YOU'VE ASKED ALL THESE QUESTIONS, RENEE.

THINK ABOUT ALL THE FACT PATTERNS, ALL THE DIFFERENTLY SITUATIONS AND SCENARIOS, WHETHER IT'S THE AGENT AND STUDENT, WHETHER OR NOT THE PARENT OR THE LOGOS OR THE COLORS ARE INVOLVED, WHETHER OR NOT COACHES CAN GET INVOLVED OR SCHOOL PERSONNEL AT ALL CAN GET INVOLVED IN NEGOTIATION OR NOT, ALL THESE THINGS, ABSENT THIS LEGISLATION, IT WOULD BE THE WILD WEST.

>> DO WHATEVER THEY WANTED TO DO.

>> THAT'S RIGHT.

AND WHAT'S TERRIFYING, AND AGAIN GOING BACK TO WHAT COACH CAL SAID IN COMMITTEE, THAT THERE ARE SOP THAT WOULD BE OKAY WITH NO REGULATIONS WHATSOEVER.

HOLY SMOKES.

I MEAN, IT'S A TERRIFYING SITUATION FOR THE KINDS OF REALLY STICKY WICKETS.

STUDENT ATHLETES, UNIVERSITIES, COACHES, EVERYBODY CAN GET IN AND WHAT KIND OF DAMAGE CAN BE DONE.

>> DO YOU SEE THIS HAVING IMPLICATIONS FOR SMALLER REGIONAL UNIVERSITIES?

I MEAN, WE HAVE THE BIG TEAMS WITH US TONIGHT BUT WHAT ABOUT THE MURRAYS AND IF MORE HEADS?

>> ABSOLUTELY.

WHAT IF JOHN MORANT HAD BEEN ABLE TO HAVE AN NIL DEAL WHEN HE WAS AT MURRAY STATE.

I THINK IT BRINGS -- I THINK IT HELPS RISE ALL THE SHIPS.

I THINK IT HELPS BRING ATTENTION TO THE UNIVERSITIES IN A WAY, AND AGAIN BUILD A SENSE OF LOVE AND INFECTION FOR THE COMMUNITY EVEN IN A REASONABLE SENSE WHERE AN AD LIKE THAT OR A DIFFERENT NIL DEALS CAN BUILD MORE CONNECTION WITH THAT UNIVERSITY, WITH THAT ATHLETE, AND WITH THAT TEAM.

I THINK -- >> ALUMNI ASSOCIATION HAS GOT TO LOVE THAT.

>> OH, MAN.

I THINK IT'S ALL GOOD.

>> NO, FAULT THERE.

SO WE HAD THIS QUESTION.

IES THAT REALLY GOOD QUESTION THAT CAME IN FROM JERRY McDONALD FROM SUMMER SO THE.

WILL NIL PAYMENTS AFFECT STUDENTS OR WHO ARE ON SCHOLARSHIPS OR HAVE OTHER STUDENT-BASED AID INCOME?

THIS IS A REALLY GOOD QUESTION.

>> SO IN TERMS OF THEIR SCHOLARSHIP, THIS IS SEPARATE FROM THEIR SCHOLARSHIP.

THEIR ATHLETIC AID AND WHAT THEY WOULD 50 UNIVERSITY IS SEPARATE FROM THAT, SO LET'S BE REALLY CLEAR.

THAT IS NOT TO AFFECT THAT.

WHATEVER RELATIONSHIP OUR INSTITUTION HAS WITH THEM AS A STUDENT ATHLETE AND THEIR SCHOLARSHIP IS PRESERVED AND MADE SURE THAT WE MAINTAIN THAT.

>> BUT FINANCIAL AID COULD BE IMPACTED, CORRECT?

>> THEY'VE GOT TO BE CAREFUL.

THERE'S PERSONAL -- THEIR PERSONAL FINANCIAL AIDS AND ALL OF THOSE RESPONSIBILITIES ARE PART OF THIS CONVERSATION THAT WE'RE TRYING TO EGG EDUCATED ON THE FRONT END AND THAT THE CENTER THAT IS PUT PROVISIONS OF THE, TALKED ABOUT THE PROVISIONS OF THE IN THE BILL THAT ARE ADDRESSING SOME OF THOSE CONCERNS, AND WE'VE GOT TO MAKE SURE THAT THEY DON'T MISSTEP IN ANYWAY, SHAPE OR FORM.

AND FI BY THE THE WAY IF THEY DO MAKE SOME INCOME BY THE END OF THE YEAR WE HAVE TO MAKE SURE THEY UNDERSTAND THE TAX IMPLICATIONS AND WHAT'S PERSONALLY INVOLVED FOR ALL OF THOSE PIECES SO THEY DON'T WALK AWAY FROM THOSE RESPONSIBILITIES AS WELL.

>> AND THEY'RE -- I'M SORRY.

GO AHEAD.

>> JUST TO ADD TO THAT, THE BILL WAS CLEARER IF THEY'RE RECEIVING A NEEDS-BASED AID, THAT THAT COULD BE ADJUSTED BASED ON THE INCOME THAT THEY MAY EARN FROM THIS.

SO THAT'S SEPARATE AND APART FROM AN ATHLETIC SCHOLARSHIP.

>> RIGHT.

THANK YOU FOR CLARIFYING THAT.

THAT WAS A REALLY GOOD QUESTION.

I WANT TO GO TO MR. BANKER AND ASK YOU IF YOU HAVE ANY MORE THAT YOU WOULD LIKE TO ADD ABOUT HOW IT COULD AFFECT, DOESN'T AFFECT SCHOLARSHIPS, ET CETERA, BUT THE WHOLE NEED-BASED, THE FINANCIAL AID PIECE OF THAT.

>> NO, I THINK THE POINT IS MADE, AS MITCH AND THE OTHER ON THE PANEL HAD NOTED, IS THAT THE SCHOLARSHIP SHOULD BE PROTECTED.

AND STUDENT ATHLETES HAVE THE RIGHT TO EARN INCOME PRIOR TO NIL BEING PASSED, HAVING PART-TIME JOBS AND DIFFERENT OPPORTUNITIES THAT WERE ALREADY PERMITTED UNDER NCAA RULES, SO, YOU KNOW, YOU START TO GET INTO FINANCIAL AID POLICY QUESTIONS AND ESTIMATED FINANCIAL FAMILY INCOME AND CONTRIBUTIONS THAT AFFECT THEIR FINANCIAL AID PACKAGE, BUT LONG AND SHORT, NIL INCOME WOULD BE COMPLETELY SEPARATE FROM AN ATHLETIC SCHOLARSHIP.

THOSE ARE TWO SEPARATE SOURCES THAT ONE WOULD NOTE IMPACT THE OTHER.

>> AND SO THE BILL REQUIRES, AS IT'S WRITTEN NOW, DON'T THINK THAT WILL CHANGE -- DO YOU THINK THE BILL WILL CHANGE ENOUGH?

>> I DON'T ANTICIPATE ANY CHANGES, AT LEAST NOTHING SUBSTANTIVE OR MAJOR, BUT I ONLY SPEAK FOR ONE OUT OF 138, RENEE, AS YOU WELL KNOW.

SO I.

NOW THINK IT'S OUT OF CHAMBER I HAVE NOTHING TO DO WITH BUT I DON'T EXPECT ANY CHANGES.

>> AND SO THE QUESTION IS IT DOES SET UP PARAMETERS WHERE THE RESTAURANT ATHLETE THAT IS TO REPORT THESE DEALS BEFORE THEY TAKE THEM.

SO WHAT ARE THE CONSEQUENCES IF THEY DON'T REPORT?

>> WELL, CLEARLY THERE'S GLOBE GLOWING PENALTIES IF PEOPLE DON'T OPERATE IN THE RIGHT SPACE.

THAT'S A LITTLE BIT OUT OF OUR PURVIEW.

YOU BUT THIS IS A LAW.

WE'RE PASSING ALLAH.

WHATEVER THE LAW IS HAS TOSH A JEW CATED BY OUR STATE.

ON THE FRONT END WE WANT TO MAKE SURE WE'VE GOT THE RIGHT PEOPLE IN PLATES, THE RIGHT PROGRAMS IN PLACE TO BE ABLE TO MAKE SURE OUR FOLKS DON'T MISSTEP AND IF WE DO WE'VE GOT DO SOFTLY BRING THEM BACK INTO THIS THING.

THEIR GOAL IS NOT TO SLAP PEOPLE ON THE KNUCKLES EVERY TIME YOU TURN AROUND.

THE GOAL IS TO GET IT RIGHT.

THAT'S OUR GOAL, IS TO MAKE SURE THERE'S A SAFE PLACE FOR THEM TO CREATE THESE RELATIONSHIPS.

THERE'S A WAY FOR THEM TO MANAGE THEM.

AT THE END OF THE DAY THERE'S A WAY FOR THEM TO REGULATE THE END PRODUCT.

SO IF WE CAN DO THOSE THINGS IN A SAFE PLACE, THEN WE SHOULD BE ABLE TO MAKE SURE THAT IF THERE ARE MISSTEPS WE GET THEM CORRECTED BEFORE THEY BECOME REALLY PENAL.

>> GABRIEL, IS THERE ANY CONCERN, JUST A QUESTION ABOUT COACH-PLAYER IMBALANCE.

IF YOU DO THE GOT A STUDENT ATHLETE THAT'S MAKING SIX, SEVEN FIGURES OFF ENDORSEMENTS THAT ALMOST RIVALS THE COACH THEY PLAY FOR, DOES THAT CREATE ANY KIND OF POWER IMBALANCE OR IS THAT OFF-KILTER?

>> I THINK IF YOU HAVE A PLAYER WHO IS KNOCKING DOWN SEVEN FIGURES, YOUR COACH IS PROBABLY MAKING MORE, AND THE COACH STILL WIELDS THE POWER, WHICH IS COME SIT NEXT TO ME.

IT'S THE BENCH.

IT'S PLAYING TIME.

S. IF THERE IS AN IMBALANCE, THAT'S A PROBLEM THAT GOES DEEPER THAN JUST THE DOLLAR SIGNS, I WOULD THINK.

>> AND THESE STUDENT ATHLETES CAN'T FOREGO PRACTICE AND PLAYING FOR TIK TOK VIDEO MAKING BE BE, RIGHT?

>> IF IT INTERFERES -- IT CAN'T INTERFERE THEIR TEAM ACTIVITIES, WITH THEIR ATHLETIC RESPONSIBILITIES TO THE INSTITUTION, THAT IF IT INTERFERES WITH THAT, THAT'S NOT PER MISSIBLE.

>> BUT IF IT SPEEDERS ONE TIME, DIRECTOR BARNHART, A LITTLE VLADIMIR PUTIN KNUCKLES?

TO TIMES?

WHAT KIND OF GRACE IS GIVEN?

>> I THINK THE COACHES ARE GOING TO MANAGE THAT AT THE RIGHT -- THEY'RE THEIR PURVIEW.

THAT'S THEIR LOCKER ROOM.

THAT'S WHAT THEY DO BEST.

THAT'S WHY THEIR AT THE BEST AT WHAT THEY DO AND THEY'RE IN THE SOUTH WESTERN CONFER AND GREAT CONFIRMS AND GREAT STUDENT THREE POINTS IF YOU WANT TO COMPETE IN OUR SPACE, YOU'RE NOT MISSING PRACTICE.

>> THAT'S A GUARANTEE, ISN'T IT?

>> YOU WANT TO BE IN THE LINE-UP.

YOU'RE NOT WALKING AWAY TO GO DO THAT STUFF.

>> MR. BANKERRING, I TO GO TO YOU IN OUR LOUISVILLE STUDIOS ABOUT THE PARAMETERS AND MAYBE THE GRACE THAT'S GIVEN TO STUDENTS.

THIS IS A NEW SPACE AND WE'VE SAID THAT A FEW TIMES.

YOU DO NOT WANT IT TO BE THE WILD, WILD WEST BUT IT'S A LOT FOR PEOPLE TO COMPREHENSIVE AND TO ABIDE BY.

SO HOW MUCH GRACE IS UofL WILLING TO GIVE STUDENT ATHLETES WHO MAY STEP OUT OF LINE HERE AND THERE?

>> YOU KNOW, THIS IS AT THE END OF THE DAY PART OF THEIR EDUCATION.

THEIR EXPERIENCE HERE IS LEARNING THESE BUSINESS SKILLS, LEGAL PRINCIPLES, HOW TO NEGOTIATE, HOW TO MANAGE THEIR BRAND, ALL THOSE SORTS OF THINGS, AND IT INCLUDES IMPORTANT MECHANICS THAT THE BILL REFERENCES IN TERMS OF REPORTING AND OTHERWISE, AND SO THESE ARE TEACHABLE MOMENTS, AS MITCH MENTIONED.

YOU DO NOT WANT TO BE PUNITIVE ABOUT IT.

OBVIOUSLY, YOU KIND OF LOOK AT THINGS DIFFERENTLY IF SOMETHING HAPPENS REPEATEDLY WITH THE SAME STUDENT ATHLETE.

AND SO THAT'S HOW WE'VE TAKEN THOSE SITUATIONS, EVEN TO DATE WE'VE HAD SITUATIONS IN WHICH YOU JUST ARE TRYING TO HELP THE STUDENT ATHLETE NAVIGATE, GO BACK PERHAPS TO THE THIRD PARTY THAT THEY'RE NEGOTIATING WITH, MORE ABOUT SOMETHING THAT WOULD HAVE BEEN RESTRICTED AND SAY, HEY, MAYBE YOU CAN SHIFT IN A DIFFERENT DIRECTION SO YOU DON'T COMPROMISE YOUR OPPORTUNITY, BUT AT THE SAME TIME WE USE THAT AS A TEACHING TOOL FOR SURE.

SO THAT'S DEFINITELY THE SENTIMENT.

THIS IS REALLY THE DNA OF THIS BILL, TOO, IS ABOUT PROVIDING THAT CURRICULUM, THAT EDUCATION, AND CERTAINLY I THINK UNIVERSITIES ACROSS THE COMMONWEALTH ARE GOING TO NOT ONLY MEET WHAT'S IN THIS BILL BUT EXCEED THAT BECAUSE IT'S SOMETHING THAT WE'RE OFFERING STUDENT ATHLETES EVERY SINGLE NESTOR PRIOR TO NIL, FINANCIAL LITERACY MATTERED IT.

CERTAINLY MATTERS IAN MORE TODAY IN IN CONTEXT.

BUT THESE ARE THINGS WE'RE CONTINUING TO DO, NOT STARTING TO DO.

>> GABRIEL.

>> ONE THING THAT I HAVE LEARNED THROUGH MY QUITE A FEW YEARS COVERING SPORTS, AND MITCH CAN SPEAK TO THIS AS WELL, IS ONE THING THAT PLAYERS WANT AND NEED AND RECOGNIZE THEY NEED IS STRUCTURE, AND SO THIS BILL PROVIDE STRUCTURE.

THEY WANT TO KNOW WHAT CAN I DO, WHAT CAN I NOT DO, AND STILL GET EVERYTHING DONE THAT I NEED TO DO.

RIGHT NOW WE'RE IN THE MIDDLE OF THE OLYMPICS, AND MANY OF THEE OLYMPIC ATHLETES CREATE THEIR OWN STRUCTURE.

THAT'S WHY THEY'RE THE BEST IN THE WORLD BUT TEAM SPORTS, THE PEOPLE ATHLETES, THEY WANT KNOW WHERE TO BE, WHEN TO BE, WHAT TO DO.

SOMETIMES THEY RUN AFOUL OF IT.

SOMETIMES THEY CHAFE AT IT.

BUT DEEP DOWN, AND COACHES HAVE TOLD ME THIS, PLAYERS HAVE TOLD ME THIS, THEY CRAVE THAT, SO THIS BILL CAN ONLY HELP WITH THAT.

>> DOES IT HELP WITH THE ONE AND DOESN'T?

>> I WOULD THINK SO, YEAH, AND THE BEST THING ABOUT THIS FROM MY MIND WHERE I SIT IS HAVING READ ABOUT AND INTERVIEWED ATHLETES WHO HAVE LOST IT ALL, INCLUDING ANTOINE WALKER SADLY FROM UK WHO IS NOW SPEAKING TO ATHLETES ABOUT DON'T BE LIKE ME.

I HAD $120 MILLION.

NOW I'M BROKE.

SO THIS GIVES -- AND AGAIN THAT FOR FOR 40 PROGRAM WAS DESIGNED GIVE ATHLETES A HEAD START ON HOW TO NOT SCREW THAT UP.

SO I THINK THIS IS A GREAT COMPONENT TO THAT.

IF YOU'RE GOOD ENOUGH TO EARN WHATEVER FROM NIL AND GET A SHOT AT THE PROFESSIONAL LEAGUES, WHETHER IT'S IN AMERICA OR OVERSEAS, LEARN HOW TO NOT BLOW YOUR MONEY, AND THE INFORMATION, THE KNOWLEDGE IS RIGHT HERE IN FRONT OF YOU.

>> CAN YOU COMMENT ON THAT FURTHER, DIRECTOR BARNHART.

AND WILL IT KEEP THEM HERE LONGER, PERHAPS?

>> I THINK THAT IF PEOPLE HAVE DECISIONS TO MAKE ABOUT WHERE THEY'RE GOING TO GO AND WHAT THEY WANT TO DO, THEN I THINK THAT THIS WILL IMPACT WHAT THEY THINK.

SO WHAT DO I MEAN BY THAT?

IF I'M AN EDGE PROFESSIONAL, AND THAT IS NOT -- I'M NOT SURE WHETHER IT'S GOING TO MAKE IT OR NOT, IF I HAVE SOMETHING IN PLACE THAT GIVES ME A POLITICAL MORE TIME TO PERFECT MY CRAFT AND GET BETTER AT WHAT I DO, I THINK IT DOES MAKE A DIFFERENCE IN THOSE PEOPLE'S DECISION MAKING.

THEY EFFIN DAY LET'S REMEMBER TWO THINGS THAT WE HAVE ALWAYS BEEN ABOUT.

COMPETITIVE EXCELLENCE AND EDUCATION.

AT THE END OF THE DAY MOST OF OUR, I WOULD SAY ALMOST 95, 98 PERCENT OF OUR YOUNG PEOPLE WANT TO WALK OUT OF HERE ABOUT THEIR DEGREE.

THAT'S PART OF THE REASON WHY THEY CAME.

I'LL GO BACK TO WHAT I SAID EARLIER, IF THEY'RE NOT REPRESENTING THE UNIVERSITY OF KENTUCKY, IT'S JUST KENTUCKY, THEN IT'S A LITTLE BIT DIFFERENT.

WE WANT THEM TO REPRESENT THE UNIVERSITY OF KENTUCKY, WHICH REPRESENTS THE COMMONWEALTH OF KENTUCKY, AND THAT'S REALLY, REALLY SPECIAL.

MOST PEOPLE TAKE THAT VERY, VERY -- IT'S A VERY IMPORTANT POINT OF PRIDE FOR THEM, AND I DO BELIEVE AT THE END OF THE DAY THAT THIS WILL HELP MAYBE, IF I HAVE A 50/50 DECISION, MAYBE I STICK AROUND A LITTLE LONGER AND CONTINUE TO PERFECT MY CRAFT AND GET A LITTLE CLOSER TO GRABBING MY DEGREE AT THE END OF THE DEAL.

>> WHAT DO YOU SEE THIS DOING TO WOMEN SPORTS?

MASAI RUSSELL, SHE'S GOT IT GOING ON.

DO YOU THINK THIS IS AN EQUALIZER IN SOME WAY?

>> IF YOU LOOK AT THE TRANSACTIONS THAT ARE GOING THE AT THE UNIVERSITY OF KENTUCKY WE'VE GOT OVER 800 TRANS PASSAGES THE TOP TWO MEANS ARE MEN'S BASKETBALL AND FOOTBALL.

THOSE ARE THE TOP TWO, ONE AND TWO.

THE NEXT FOUR TEAMS ARE ALL WOMEN'S TEAMS.

IN THE NEXT FOUR NUMBERS OF TRANSACTIONS GOING ON, WHICH TELLS ME, NUMBER ONE, THEY'RE TRYING TO TAKE ADVANTAGE OF THAT SPACE AND REALLY WORK AT IT.

THEY'RE GIVING ABSOLUTE EFFORT TO IT.

AND THAT THERE IS AN APPETITE FOR PEOPLE TO SAY YOU KNOW WHAT?

I WOULD LIKE TO ALIGN MYSELF WITH SOMEBODY WHO REPRESENTS THEMSELVES IN SUCH A UNIQUE AND COOL FASHION, AND WE'RE COMING OFF NATIONAL CHAMPIONSHIP VOLLEYBALL LAST YEAR AND WE HAD SEVERAL MEMBERS OUR WOMEN'S VOLLEYBALL TEAM IMMEDIATELY BE ABLE TO GO ONCE THIS LEGISLATION EXECUTIVE ORDER TOOK PLACE ON JULY 1, THEY IMMEDIATELY WERE ABLE TOO JUMP INTO THIS SPACE AND DO SOME VERY UNIQUE THINGS THAT PROBABLY WEREN'T EVEN THOUGHT OF UP UNTIL THOSE TWO THINGS COLLIDED, NATIONAL CHAMPIONSHIP, EXECUTIVE ORDER, HIT AT A PRETTY GOOD TIME, RIGHT?

SO I THINK, YES, IT DOES.

AND I THINK THAT THEY'RE WONDERFUL SPOKESPEOPLE FOR DIFFERENT ORGANIZATIONS, DIFFERENT PRODUCT, AND I ABSOLUTELY BELIEVE IT'S GOING TO BE AN ADVANTAGE AND IT'S GOING TO CONTINUE TO GROW.

>> MR. BANKER.

>> THE SPECTRUM OF OPPORTUNITIES THAT ARE OUT THERE FOR FEMALE STUDENT ATHLETES IN THE NIL SPACE IS REALLY EXTENSIVE.

CERTAINLY FOR EVERYONE, BUT THEY DO MAKE GREAT BRAND AMBASSADOR WITH ON FIELD OR ON COURT SUCCESS, SIMILAR SUCCESS.

WE HAVE SEEN IN WOMEN'S BASKETBALL, WOMEN'S VOLLEYBALL AS OUR FAMILY MADE THE FINAL FOUR THIS PAST SEASON, A LOT OF COMPANIES COME FORTH AND WANT TO ALIGN WITH THOSE STUDENT ATHLETES.

FEMALES ARE FUTURE LEADERS.

OBVIOUSLY THE ATHLETIC COMPONENT, YOU KNOW, BUILDS THEIR LONG-TERM LEADERSHIP SKILLS AND THINGS LIKE THAT.

AND SO WE'RE SEEK A LOT OF FRUIT BEING BORN IN TERMS OF NIL INCOME AND OPPORTUNITIES FOR FEMALE ATHLETES, AND WE'RE ALSO IN AN OLYMPIC YEAR, YOU KNOW, WITH WINTER OLYMPICS GOING ON AND JUST CONCLUDING BUT ALSO THINKING ABOUT ALL OF OUR OLYMPIC SPORTS, WHETHER FEMALE OR MALE, IS THAT SOME OF THE THOSE ATHLETES OF PROFILES THAT REALLY GO FAR BEYOND WITH THAT A FOOTBALL OR MEN'S BASKETBALL STUDENT ATHLETE, FOR EXAMPLE, MIGHT GARNER.

SO THERE ARE SOME UNIQUE OPPORTUNITIES AND CERTAINLY CERTAIN BRAND AND COMPANIES THAT WANT TO ALIGN WITH FEMALE ATHLETES AS WELL AS THOSE IN THE OLYMPIC SPORTS.

>> YOU KNOW, SOCIAL MEDIA, SENATOR WESTERFIELD HAS ITS GOOD COMPONENTS AND BAD ONES.

>> PREACH, RENEE.

>> I WON'T GO INTO A LONG TIE DIATRIBE.

I'LL LEAVE IT THERE.

BUT INSIDE THE HIGHER EDUCATION, THEY TALKED ABOUT ONE OF THE THINGS THEY HOPE THAT STATES WILL DO IS EMPHASIZE MENTAL HEALTH EDUCATION BECAUSE SOCIAL MEDIA CAN DO A NUMBER ON YOU IF YOU'RE YOUNG, IMPRESSIONABLE ATHLETE WHO IS TRYING TO IMPRESS OR YOU'RE REALLY, YOU KNOW, SUBJECT TO CRITICISM.

>> ABSOLUTELY.

>> SO DOES THIS BILL ADDRESS THAT?

AND SHOULD IT?

>> THAT WOULD BE A WORTHY ADDITION TO THIS BILL.

I KNOW THAT I THINK THAT YOU CAN INCLUDE THIS, AND I THINK YOU COULD READ THE BILL TO INCLUDE THAT SORT OF INFORMATION AND SUBJECT MATTER IN THE EDUCATION OF SUPERVISOR DOUBT AN ATHLETES.

I'M GLAD YOU BROUGHT IT UP.

WE JUST SAW THE TRAGIC DEATH OF MS. USA.

>> THAT'S RIGHT.

>> AND OTHER PEOPLE IN THE PAGEANTS THAT HAVE COMPETED BEFORE TALKED ABOUT WHAT KIND OF INCREDIBLE PRESSURE THAT THEY GET, AND SOCIAL MEDIA IS JUST THE WORST EVER AT HEIGHTENING ALL OF THAT, MAKING PEOPLE JUDGE THEMSELVES, QUESTION THEMSELVES, AND THE DAMAGE THAT DOUSE TO IN PARTICULAR THE FACT THAT YOU'RE BRINGING UP FEMALE ATHLETES.

IT'S AN ENORMOUS PROBLEM.

>> THAT'S WHAT THIS WRITER POINTED OUT IN INSIDE HIGHER ED, THAT FOR FEMALE ATHLETES IT'S MUCH MORE AFTER AN ISSUE THAN IT IS FOR MALE ATHLETES FOR ALL KIND OF IMAGE REASONS.

>> I WOULD AGREE WITH THAT AND THAT'S A CONVERSATION WORTH HAVING, WHETHER IT'S ON THE POLICY FRONT, WHETHER IT'S SOMETHING THAT THE UNIVERSITIES AND INSTITUTIONS AROUND THE COUNTRY DO, I THINK IT'S SOMETHING THEY SHOULD EMBRACE BECAUSE IT'S A REAL PROBLEM AND IT'S NOT GOING TO GO AWAY.

SOCIAL MEDIA IS NOT GOING TO GO AWAY.

>> NO, IT'S NOT.

JUST THE OTHER PLATFORMS THAT CAN'T KEEP UP WITH.

>> I DON'T EVEN TRY.

>> DIRECTOR BARNHART, WHAT DO YOU THINK ABOUT THAT IT?

SAYS EDUCATION AND LIFE SKILLS EDUCATION.

I THINK THAT COULD BE INTERPRETED TO MEAN MENTAL HEALTH.

SHOULD THERE BE SOME EXPLICIT LANGUAGE THAT REALLY DIRECTED INSTITUTIONS TO MAKE SURE THEY PUT A FOCUS ON THAT?

>> I DON'T KNOW WHAT YOU NEED TO LEGISLATION MENTAL HEALTH BECAUSE I THINK WE DO A GOOD JOB OF THAT ANYWAY.

AND I SAY WE'RE NOT PERFECT AT IT BUT I DO BELIEVE WE'VE GOT THOSE RESOURCES IN PLACE.

WE'VE GOT TWO FOLKS THAT WE EMPLOY OUR ON STAFF.

WE'VE GOT RESOURCES OUR CAMPUS THAT ARE CENTER AVAILABLE.

SO WE WORK REALLY DILIGENTLY HARD AT THAT, AND THAT'S NOT NEW TO OUR SPACE.

WE BRING THESE THINGS UP AND WE ACT LIKE IT'S A NEW TOPIC FOR US.

WE'VE BEEN IN THAT SPACE FOR A LONG TIME, WHETHER IT'S SPORTS PERFORMANCE ISSUE OR IT'S A MENTAL HEALTH ISSUE WHERE THEY'RE STRUGGLING WITH SOMETHING PERSONALLY, AND WE ARE ABSOLUTELY -- IT'S IMPORTANT TO BE IN THAT SPACE.

I'M NOT SURE WOULD I MAKE IT PART OF THE POLICY BUT I DO BELIEVE IT'S SOMETHING WE NEED TO FOCUS OUR ATTENTION ON, ABSOLUTELY, AND WE'VE BEEN DOING THAT FOR A WHILE.

I THINK AS YOU LOOK ON COLLEGE CAMPUSES, EVERYONE WANTS TO MAKE UNIQUE TO STUDENT ATHLETES.

THAT'S NOT TRUE.

IT'S A STUDENT PROBLEM.

IT IS A STUDENT PROBLEM.

SO LET'S BE REY CLEAR.

THE MENTAL HEALTH OFFICES ON OUR CAMPUSES ARE OVERRUN.

THEY ARE OVERCROWDED.

IT ISN'T JUST OUR ISSUE.

SO TO SIT HERE AND SAY WE'RE GOING IT TO AND POLICY AND MAKE IT FOR ALL STUDENT ATHLETES IT'S A LITTLE DEMEANING TO THEM BECAUSE IT'S EVERYONE'S ISSUE, BUT THEY END DAFT WE'VE ADDRESSED IT FOR MANY, MANY YEARS, AND I KNOW OTHER SCHOOLS IN THE STATE ARE IN THE THE SAME POSITION.

>> THAT BRINGS UP THE QUESTION FOR THE INFRASTRUCTURE NEEDED FOR THE ATHLETICS DIVISION TO KIND OF NAVIGATE ALL THIS NIL SPACE.

YOU'VE GOT TO PERSONNEL THAT'S ALREADY EXPERT AT DOING THAT OR DO YOU NEED TO BRING TO BRING PEOPLE ONBOARD TO HELP YOU NAVIGATE?

>> IN THE WORLD WE'RE IN, WE NEED TO CONTINUE TO BRING PEOPLE IN.

RACHEL AND BAKER HAS BEEN UNBELIEVABLE IN HELPING US UNDERSTAND ALL THIS NEW SPACE, BUT WE HAD THE DIVISION THEY USED TO CALL COMPLIANCE, AND THAT'S A PART OF THAT COMPLIANCE.

I'M NOT SURE THAT'S THE NAME FOR THIS ORGANIZATION ANYMORE.

IT MIGHT BE REGULATORY AFFAIRS OR LEGISLATION OR -- IT COMBINES SO MANY PIECES TO THIS STRUCTURE, SO WE'RE GOING TO HAVE TO CONTINUE TO INFILL SOME FOLKS, AND THAT DOESN'T MEAN THAT RACHEL GETS AN UNLIMITED STAFF.

>> SHE'S WATCHING.

>> SHE'S WATCHING RIGHT NOW.

>> SHE'S NOT HERE TO SPEAK FOR HERSELF SO SHE MIGHT HAVE OFFLINE SOMETHING TO SAY ABOUT THAT.

>> WE ARE GOING TO HAVE TO PAY ATTENTION TO THAT AND MAKE SURE WE HAVE STAFFING TO HELP THROUGH THIS PROCESS.

IT'S COMPLICATED AND THERE'S A LOT TO IT, NOT JUST THIS BUT THINK ABOUT ALL THE THINGS WE ALREADY HAD IN PLACE THAT WE HAVEN'T PAID ATTENTION TO.

>> SAME QUESTION TO YOU, MR. BANKER.

ARE YOU PREPARED FOR THIS FOR INFRASTRUCTURE -- WHETHER IT'S RENAME THE DEVICE OF COMPLIANCE OR RESTRUCTURE IT?

ARE YOU READY FOR IT?

>> WE'RE WONK THROUGH IT.

IN FACT WE JUST POSTED HAD A NEW POSITION THAT WE CREATED WOULD WOULD BE DIRECTOR OF NIL ENGAGEMENT AND SERVICES, AND PART OF THAT'S A REFLECTION OF THE VARIETY AND SPECTRUM OF NEEDS RELATED TO SUPPORTING NOT ONLY OUR STUDENT FLEETS BUT THE EXTERNAL COMPONENT.

I THINK MITCH REFERENCED THAT THERE'S A PROLIFERATION OF ALL THESE COMPANIES THAT HAVE ENTERED THE NIL SPACE THAT WANT TO HELP, SO YOU HAVE A VARIETY OF NEEDS.

THERE'S A GREAT VOLUME TO THIS AS WELL.

AND S. WITH THAT YOU DO NEED ADDITIONAL EYES AND EARS INVOLVED TO HEM SERVICE THE STUDENT ATHLETES TO HELP REVIEW CONTRACTS THAT THE INSTITUTION MIGHT BE WALKING UP TO, WHETHER IT'S IMPACTING THEIR LICENSING OR ELSEWHERE, AND REALLY BEING THOUGHT OF AND PAYING ATTENTION TO DETAILS BECAUSE THOSE IMPACT THE INSTITUTION AND THE ATHLETES LONG-TERM.

SO THERE IS A LOT GOING ON INTERNALLY AND EXTERNALLY, SO YOU WILL SEE ESPECIALLY AT HIGHER PROFILE INSTITUTIONS LIKE UK AND UofL THAT WE'RE GOING TO SEE MORE STAFF AND MORE ATTENTION BEING PUT INTO NIL, NO QUESTION.

>> HASHING INS, THE QUESTION ABOUT WHAT HAD A MIR, MOREHEAD, WESTERN DO, RIGHT, GABRIEL?

CAN THEY AFFORD TO FLUFF OUT STAFF AND HAVE AN NIL INTEGRATOR PAR EXCELLENCE?

>> IT'S FUNNY YOU MENTION THAT BECAUSE I ALWAYS TELL PEOPLE UK IS GOING TO BE FINE.

STRONG LEADERSHIP, STRONG FANNIST FAN BASE.

UK THE GOING TO BE FINE, KNOCK WOOD.

BUT I DO BUTTER REGIONAL UNIVERSITIES, TEAMS THAT I HAVE COVERED IN MY CAREER, WESTERN KENTUCKY, EKU, MOREHEAD STATE, NOT TO MENTION THE SMALLER COLLEGES ON THE NIAI LEVEL.

BUDGETS ARE EXPLODING.

I REMEMBER THE FIRST TIME THE UK ATHLETIC BUDGET TOPPED $50 MILLION WE WERE STUNNED.

YOU'D BELIEVE THAT THESE DAYS, WOULDN'T YOU, IF YOU WERE ABLE TO CORRAL IT BACK TO THAT.

BUT IT'S JUST -- I CAN'T SAY IT'S OUT OF CONTROL BUT I KNOW WHEN AN AD LIKE MITCH HAS TO WORRY ABOUT THE COST OF JET FUEL GOING UP BECAUSE OF HIS TEAMS THAT TRAVEL, I HAD AN AD TELL ME HIS GREATEST CONCERN WAS INSURANCE THAT KEPT SKYROCKET BECAUSE HE CARRIES INSURANCE ON ALL THE ATHLETES.

YOU'VE GOT TO WONDER WHERE IS THIS GOING TO GO?

SO HOW THE NIL FITS INTO THIS, I DON'T KNOW THAT IT DOES, BUT I DON'T ENVY THE GENTLEMEN TO HAVE TO DEAL WITH IT, AND THE WOMEN.

>> AND THE WOMEN.

ANOTHER QUESTION, SENATOR WESTERFIELD AND WE TALKED ABOUT THIS A FEW MONTHS AGO.

I DON'T KNOW IF IT CAME UP IN A MESQUITE OR NOT LAST WEEK.

WHERE IS THE KENTUCKY ATHLETICS ASSOCIATION FIT INTO THIS?

>> I'M NOT SURE.

I DON'T KNOW IF THEY'VE TAKEN A POSITION OR NOT.

THESE GUYS NIGHT HAVE AN ANSWER TO THAT QUESTION.

>> I THINK RACHEL WHEN SHE WAS ON A FEW MONTHS AGO, THIS IS HAPPENING IN MIDDLE SCHOOL.

THE NIL AGREEMENTS.

>> I THINK IT UNDERSCORES THE IMPORTANCE OF HAVING SOMETHING IN PLACE AT ALL, AND I THINK OUR SOMETHING IS PRETTY GOOD, BUT I THINK HAVING SOMETHING AT ALL IS IMPORTANT IF ONLY TO PROTECT IN THOSE SORTS OF SITUATIONS THOSE YOUNG STUDENT ATHLETES THAT ARE STILL DEVELOPING, STILL LEARNING, STILL GROWING UP, STILL TRYING TO BE A KID.

I THINK IT'S IMPORTANT TO HAVE THESE PROTECTIONS IN PLACE AND TO MAKE SURE THAT THERE'S THIS FRAMEWORK HERE.

OTHERWISE, THEY'RE GOING TO GET TAKEN ADVANTAGE OF.

AND IN PLACES, JURISDICTIONS AND STATES WHERE THERE IS NO STATUTE IN PLACE, THERE IS NO EXECUTIVE ORDER IN PLACE, AND WHERE THE COACH WANTS TO TAKE A GAMBLE OR AN AGENT WANTS TO TAKE A GAMBLE, AGAIN, THOSE BAD ACTORS ARE GOING TO TAKE ADVANTAGE OF THESE FOLKS.

>> WHICH IS WHERE FEDERAL LEGISLATION MAY COME IN BECAUSE THERE I WAS FAMOUS STORY LAST YEAR WHERE A KID IN TEXAS, A QUARTERBACK HEIL RECRUITED WITH AN NIL IN PLACE WITH AN BEVERAGE COMPANY SEVEN FIGURES, AND HE KIND IT, OF COURSE, AND HAD TO SKIP HIS SENIOR YEAR IN HIGH SCHOOL, THEN WENT ON I THINK IT WAS TO OHIO STATE AND ENDED UP TRANSFERRING TO TEXAS HELP HIS THE WHOLE WORLD'S UPSIDE DOWN SO.

FEDERAL LEGISLATION IN SOMETHING LIKE THAT THAT REACHES INTO THE HIGH SCHOOL LEVEL MAY HELP.

>> WOULD YOU BE IN FAVOR OF THAT?

I DON'T KNOW IF YOU WANT TO COMMENT ON THAT OR NOT, BUT WHAT DO YOU THINK.

>> ON A FEDERAL ACT?

>> YEAH.

>> SURE.

THERE'S ALL KIND OF THINGS I'D LOVE CONGRESS TO DO BUT THEY'RE NOT GOING TO DO IT.

TOMORROW MORNING IN COMMITTEE I'M GOING TO TALK ABOUT MY CONSUMER PRIVACY BILL, AND ONE OF THE CHIEF OBJECTIONS IS THAT CONGRESS HASN'T ACTED BUT THEY'RE NOT GOING TO ACT ANY TIME SOON, AND ON THIS MITCH TALKED ABOUT TRYING TO CORRAL 1,000 UNIVERSITIES AND ALL THEIR VARIED INTERESTS.

THEY'RE HERDING OF CATS TRYING TO COORDINATE ALL THOSE INTERESTS AND PRIORITIES AT DIFFERENT LEVELS AND BUDGET.

IT'S JUST DIVORCE AT CONGRESS, AT THE FEDERAL LEVEL.

I DON'T HAVE ANY EXPECTATION.

AND I DON'T KNOW THAT THERE'S A LOT OF EFFORT BEING MADE TO EVEN TALK ABOUT IT AT THE FEDERAL LEVEL.

>> YEAH, I MEAN, ARE MEMBERS OF OUR KENTUCKY FEDERAL DELEGATION TALKING ABOUT IT?

>> I HAVEN'T HEARD THEM.

IF THEY HAVE, I APOLOGIZE FOR NOT GIVING CREDIT WHERE CREDIT IS DUE BUT I HAVEN'T HEARD THEM TAKE A FOGS POSITION AT THE ISSUE AT THE FEDERAL LEVEL OR TALKING ABOUT ADVOCATING FOR IT.

IT WOULD BE NICE IF TWEED THAT UNIFORM STANDARD BUT WE CAN'T AFFORD TO SIT AND WAIT.

WE HAVE TO HAVE SOMETHING BECAUSE AGAIN IN THE ACTION SOME SORT OF FRAMEWORK, IT'S A DANGEROUS TERRITORY FOR THE STUDENT ATHLETES, FOR THE INSTITUTIONS, FOR THE SCHOOLS, THE PLAYERS, THE COACHES, EVERYBODY.

>> SO WITH TWO AND A HALF MINUTES REMAINING I WANT TO GO TO YOU, MR. BANKERRER, FOR TO YOU GIVE US SOME FINAL THOUGHTS.

IF IT DOESN'T PASS THIS LEGISLATIVE SESSION, WHAT'S AT RISK?

>> WELL, WE STILL HAVE AN INTERIM N CIAA PROMISE THAT'S IN PLACE THAT IS SITTING ON THE IDEA YOU CAN'T HAVE PAY FOR PLAY, CAN'T USE THIS AS A RECRUITING INDUCEMENT BUT I DO AGREE WITH OVERARCHING SENTIMENT THAT WITHOUT IT YOU'RE INVITING MORE CHAOS.

WITH IT YOU'RE PROVIDING A ROADMAP FOR OUR SCHOOL TO DO IN IN A THOUGHT OF AND SCREENING STRATEGIC WAY AND PROTECT THE STUDENT ATHLETES.

THAT'S THE BEST SELL TO ANY STUDENT ACROSS NOT JUST THE COUNTRY.

BUT AND BEYOND IS TO COME TO AN INSTITUTION HERE IN THE COMMONWEALTH AND THAT WE'VE GOT A PLATFORM FOR TO YOU MAXIMIZE YOUR NIL IS A BIG PIECE.

AND SO I THINK THIS BILL IS A GREAT STEP FORWARD FROM WHERE THE EXECUTIVE ORDER IS AND WITHOUT IT, AGAIN, NO FRAMEWORK IS GOING TO PROBABLY INVITE MORE PROBLEMS.

>> E. ARE YOU PREPARED TO ALSO TESTIFY BEFORE THE SENATE -- DID HOUSE COMMITTEE EXCUSE ME, WHEN IT'S CALLED UP?

>> I GUESS WE'RE ONE FOR ONE.

WE'LL GO AND TRY AND WORK ON IT.

I'M EXCITED ABOUT THE OPPORTUNITY TO GET THIS PASSED.

I THINK THAT NOT ONLY DOES IT GIVE PROTECTION TO OUR STUDENT ATHLETES, PROTECTION TO OUR INSTITUTIONS AND OUR COACHES AND OUR STAFF, THIS THE OTHER THING IT DOES, IT CREATES CLARITY 4 TOWER SUPPORTERS AND OUR SPONSORS.

IN THE FLOODGATES RIGHT NOW, YOU'VE GOT LITERALLY HUNDREDS OF PEOPLE GOING TO OUR SPONSORS AND OUR DONORS AND SAYING, THIS IS HOW YOU NEED TO BEST SUPPORT THE PROGRAM.

THEY DON'T KNOW WHAT'S RIGHT OR WRONG, AND THIS GIVES SOME BOUNDARIES AND SOME GUARDRAIL AND THIS GIVES CLARITY TO THEM AS WELL.

THERE'S NOT A CONFUSION FOR OUR FAN BASE AS WELL.

>> MR. GABRIEL, YOU'RE USED TO TIME CONSTRAINS HERE.

THE 20 SECOND.

>> I THINK THE GREATEST CONCERN FOR THE FANS THAT WE HAVEN'T TALKED ABOUT YET IS THIS IS GOING TO TURN INTO A BIDDING WAR, AND I THINK THIS BILL HELPS GUARD AGAINST THAT, QUITE FRANKLY,.

>> I CAN ALWAYS COUNT OUT TO WRAP IT UP QUICKLY ABOUT THANK YOU ALL FOR BEING HERE.

THANK YOU FOR WATCHING TONIGHT.

"KENTUCKY TONIGHT" WILL BE BACK NEXT WEEK WHEN WE WILL TALK ABOUT WE'LL BE HALFWAY THROUGH THE 60-DAY SESSION, SENATOR WESTERFIELD.

WE'LL BE ON DAY 33 NEXT MONDAY.

SO WE'RE GOING TO GET A CHECK IN ON WHAT'S PASSED SO FAR, WHAT'S YET TO BE DONE.

DIDN'T ASK SNARF WESTERFIELD ABOUT THE BUDGET PROCESS BUT WE'LL TALK ABOUT IT NEXT WEEK.

TONIGHT 11:30 EASTERN YOU CAN WATCH "LEGISLATIVE UPDATE" WITH MY COLLEAGUE, CASEY PARKER-BELL, WHO IS AT THE CAPITOL HILL.

HE'LL BRING YOU ALL OF THE DAYS' HAPPENINGS.

WE'LL SEE YOU NEXT WEEK.

TAKE GOOD CARAT IN MEANTIME.