Dan Ariely, Predictably Irrational
Season 12 Episode 1207 | 26m 47sVideo has Closed Captions
D. G. Martin interviews Dan Ariely about his book, Predictably Irrational
Predictably Irrational: The Hidden Forces That Shape Our Decisions Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right?
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NC Bookwatch is a local public television program presented by PBS NC
Dan Ariely, Predictably Irrational
Season 12 Episode 1207 | 26m 47sVideo has Closed Captions
Predictably Irrational: The Hidden Forces That Shape Our Decisions Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right?
Problems with Closed Captions? Closed Captioning Feedback
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NC Bookwatch is a local public television program presented by PBS NC