NC Bookwatch

Dan Heath, Made to Stick

Season 10 Episode 10008 | 26m 45s | Video has closed captioning.

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle, head-on, these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas....

Aired: 08/24/07

Rating: NR

Problems Playing Video? | Closed Captioning

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